CONTENTS

PAGE NO
CHAPTER-I 1-6
,,
i) Introduction 2
ii) Objectives of the study 3
iii) Scope of the study 3
iv) Importance of study 4
v) Research ethodo!o"y #
vi) $imitations of study %
CHAPTER-II 7-26
Theoretical perspective &'2%
(
CHAPTER-III 27-!
i) )ata co!!ection 2*'2+
ii) )ata ana!ysis and interpretations 3,'#4
CHAPTER-I" - 6#
i) -indin"s of research ##
ii) Recommendations #%
iii) Conc!usion #*
$I$%IOGRAPH& '
ANNE()RE*+) 6,-6#
.uestionnaire
INTRODUCTION
/s customer0s tastes and preferences are chan"in"( the mar1et scenario is a!so chan"in"
from time to time2 Today0s mar1et scenario is very different from that of the mar1et scenario
before 3++,2 There have been many factors responsib!e for the chan"in" mar1et scenario2 It
is the chan"in" tastes and preference of customer 4hich has bou"ht in a chan"e in the
mar1et2 Income !eve! of the peop!e has chan"ed5 !ife sty!es and socia! c!ass of peop!e have
comp!ete!y chan"ed no4 than that of o!den days2 There has been a shift in the mar1et
demand in today0s 4or!d2 Techno!o"y is one of the major factors 4hich is responsib!e for
this paradi"m shift in the mar12 Ne4 "eneration peop!e are no more dependent on haat
3
mar1et and far off departmenta! stores2 Today 4e can see a ne4 era in mar1et 4ith the
openin" up of many departmenta! stores( hyper mar1et( shopper0s stop( ma!!s( branded retai!
out!ets and specia!ty stores2 In today0s 4or!d shoppin" is not any more tiresome 4or1 rather
it0s a p!easant outin" phenomenon no42
y study is based on a survey done on customers of a hypermar1et named bi" ba6aar2 7i"
ba6aar is a ne4 type of mar1et 4hich came into e8istence in India since 3++42 It is a type of
mar1et 4here various 1inds of products are avai!ab!e under one roof2 y study is on
determinin" the customer0s buyin" behavior of customer0s in bi" ba6aar and the satisfaction
!eve! of customers in bi" ba6aar2 y study 4i!! find out the current status of bi" ba6aar and
determine 4here it stands in the current mar1et2
This mar1et fie!d survey 4i!! he!p in 1no4in" the present customers tastes and preferences2
It 4i!! he!p me in estimatin" the customer0s future needs ( 4ants 9 demands2
O$-ECTI"E+ O. THE +T)/&
10 To find out the buyin" behavior of the customers comin" in to 7i" 7a6aar at :atia2
20 To determine the current status of 7i" 7a6aar2
#0 To find out the customers response to4ards 7i" 7a6aar2
!0 To study the satisfaction !eve! of customers in different attributes of 7i" 7a6aar0
5. To identify main competitors of 7i" 7a6aar2
+COPE O. +T)/&
2
The scope of this research is to identify the buyin" behavior of customers of 7i" 7a6aar in
7hubanes4ar area2 This research is based on primary data and secondary data2 )ue to time
constraint on!y !imited number of persons contacted2 This study on!y focuses on urban
buyin" behavior of customers because the research conducted in 7hubanes4ar area2 The
study does not say anythin" about rura! buyin" behavior of customer because rura!
norms;status;attitude 9 acceptance of the rura! customers differs 4ith urban customers2 The
scope of research is !imited for 7hubanes4ar area2 It provides he!p to further the research for
or"ani6ed retai! sector in 7hubanes4ar area2 It aims to understand the s1i!! of the company
in the area !i1e techno!o"ica! advancement( competition in mana"ement2

I:ORT/NCE O- ST<)=
The study sho4s customers buyin" pattern 4ith 7i" 7a6aar in 7hubanes4ar area2 Its provide
"uide!ine for further research in 7hubanes4ar area for or"ani6ed retai!2 Research says about
customer buyin" behavior to4ards 7i" 7a6aar in 7hubanes4ar area2 The study rate of
customer satisfaction !eve! 4ith 7i" 7a6aar for :atia area2 The research is a!so important to
identify ar1et si6e( "ro4th and ar1et :otentia! of 7i" 7a6aar in 7hubanes4ar area2 The
research sho4s future Scenario of 7i" 7a6aar in current perspective2 The study sho4s
3
Opportunities and cha!!en"es for 7i" 7a6aar respect of interna! 9 e8terna! environment2
Research say about main competitors in the fie!d of or"ani6ed retai! sectors2 The study
provide "uide!ine to further e8tension of 7i" 7a6aar in 7hubanes4ar area2 The study
provides he!p to 1no4 the customers satisfaction 4ith 7i" 7a6aar stores2
Research Methodology
Techno!o"y( customers tastes and preferences p!ay a vita! ro!e in today0s "eneration2
Research ethodo!o"y is a set of various methods to be fo!!o4ed to find out various
information0s re"ardin" mar1et strata of different products2 Research ethodo!o"y is
re>uired in every industry for ac>uirin" 1no4!ed"e of their products2
/rea of study?
4
The study is e8c!usive!y done in the area of mar1etin"2 It is a process re>uirin" care(
sophistication( e8perience( business jud"ment( and ima"ination for 4hich there can be no
mechanica! substitutes2
Research )esi"n '
E8p!oratory Research2
Samp!in" )esi"n?
Non :robabi!ity samp!in"' Convenience samp!in"
Samp!e Si6e?
3#, Customers
)ata Co!!ection? '
)ata is co!!ected from various customers throu"h persona! interaction2 Specific >uestionnaire
is prepared for co!!ectin" data2 )ata is co!!ected 4ith mere interaction and forma! discussion
4ith different respondents2 Some other re!evant information co!!ected throu"h secondary
data
Too!s of /na!ysis? '
The mar1et survey about the techni>ues of mar1etin" and nature of e8penditure is
carried out by persona!!y interactin" 4ith the potentia! customers in 7i" 7a6aar2
LIMITATIONS OF THE STUDY
Certain !imitations do creep in a research study due to constraints of the time( money and
human efforts( the present study is a!so not free from certain !imitation( 4hich 4ere
unavoidab!e2
#
/!thou"h a!! effort 4ere ta1en to ma1e the resu!t of the 4or1 as accurate as possib!e as
survey but the survey have fo!!o4in" constraints2
I' Some customers 4ere not 4i!!in" to "ive appointment due to their busy schedu!e2
II' )ue to very !ar"e si6e of the popu!ation( on!y a se!ected samp!e of customer cou!d be
contacted2
III' )ue to time constraint and other imperative 4or1 !oad durin" the t period it cou!d not be
made possib!e to e8p!ore more area of concern pertainin" to study2
I@' /!so impossib!e for company to prove information is confidentia!2
@')ue to fast pace of !ife( some customers 4ere not ab!e to do justification to the
>uestionnaire2
@I':ersona! biases mi"ht have come 4hi!e ans4er the >uestionnaire2
@II'/s per company ru!e many information 4as not disc!ose as the mana"er are busy in their
dai!y schedu!e2 It is not possib!e for us to spend more time in interaction 4ith them2
Theoretical Perspectie
Retaili12
The Indian consumer cou!d 4e!! be cro4ned Ain" 4ith a!! economic indicators in the ri"ht
p!ace2 .ueuin" up for the coronation ceremony are a mu!titude of "!oba! companies that are
%
!oo1in" at India as the ne8t consumer mar1et po4erhouse2 /nd it seems to be the retai!
sector that 4i!! "ive the desi consumer roya! status2
In this study I 4i!! try to find out the present scenario of retai! mar1et in India2 This project
4i!! "ive focus on the "!oba! scene to retai! industry and 4hat 4i!! drive the "ro4th of
industry in the future2
Retai!in" is the fina! step in the distribution of merchandise( the !ast !in1 in supp!y chain B
connectin" the bu!1 procedures of commodities to the fina! consumers2
Retai!in" in India is thorou"h!y unor"ani6ed2 There is no supp!y chain mana"ement
perspective2 /ccordin" to a survey b y /T Aearney( an over4he!min" proportion of the Rs2
4,,(,,, crore retai! mar1et is <NORC/NISE)2 In fact( on!y a Rs2 2,(,,, crore se"ment of
the mar1et is or"ani6ed2
-rom a si6e of on!y Rs22,(,,, crore( the ORC/NISE) retai! industry 4i!! "ro4 to Rs2
3%,(,,, crore by 2,,#2 The TOT/$ retai! mar1et( ho4ever( as indicated above 4i!! "ro4 2,
per cent annua!!y from Rs2 4,,(,,, crore in 2,,, to Rs2 &,,(,,, crore by 2,,#
/ study by cAinsey points out that IndiaDs mar1et for consumer "oods can reach a 4 E4#,
bi!!ion by 2,33 ' ma1in" it one of the five !ar"est in the 4or!d2 -urther( A:C in a recent
report tit!ed FConsumer ar1ets in India ' the ne8t bi" thin"GD has said? HIndia represents an
economic opportunity on a massive sca!e( both as a "!oba! base and a domestic mar1et2H The
report( ho4ever( finds that the ne8t !eap in the "ro4th of the consumer mar1et 4i!! be
spearheaded by the chan"in" dynamics of the retai! sector2 HCompanies e8pect that the ne8t
cyc!e of chan"e in Indian consumer mar1ets 4i!! be the arriva! of forei"n p!ayers in
*
consumer retai!in"2 /!thou"h -)I remains hi"h!y restricted in retai!in"( most companies
be!ieve that 4i!! not be for !on"(H says )eepan1ar San4a!1a( E8ecutive )irector and Iead '
Consumer ar1ets( A:C India2
-)I in retai! has once a"ain be"un to appear imminent fo!!o4in" :rime inister anmohan
Sin"hDs recent intervie4 to cAinsey( in 4hich he e8pressed confidence that he 4ou!d be
ab!e to "et the $eft parties on board on the matter2 A:C is in fact "oin" ahead 4ith its
p!ans to conduct a series of five roadsho4s in the <S and a fe4 countries in Europe to ho!d
discussions about the opportunities in IndiaDs consumer mar1ets( especia!!y in retai!2 /nd the
numbers do !end credence to the enthusiasm2
The Economist Inte!!i"ence <nit JEI<K country briefin" on India( 2,,#( estimates the retai!
mar1et in India 4i!! "ro4 from E3+4 bi!!ion in 2,,# to E%,&2+ bi!!ion in 2,,+2 In fact(
A:C finds that the or"anised retai! sector in India is e8pected to "ro4 at a hi"her rate than
C): "ro4th in the ne8t five years( driven by chan"in" !ifesty!es( stron" income "ro4th and
favourab!e demo"raphic patterns2 /ccordin" to EI<( India current!y has more than five
mi!!ion retai!s out!ets( out of 4hich +% per cent are sma!!er than #,, s>2 ft2 7ut this scenario
is chan"in" fast2 The structure of retai!in" is deve!opin" rapid!y 4ith ma!!s becomin"
increasin"!y common in !ar"e cities( and deve!opment p!ans bein" projected at 3#, ne4
shoppin" ma!!s by 2,,&2
Emerging trends in organized retailing
Over the !ast five years( a number of !ar"e business "roups such as Tata0s( R:C( Raheja0s
and :irama!0s has set up stores;ma!!s and bui!t businesses 4ithin retai!2 Thesem inc!ude the
Rs32+bn -ood Lor!d ' a !eadin" supermar1et chain set up by R:C5 the Raheja0s Rs32&bn
&
Shopper0s Stop ' a mu!ti'brand departmenta! out!et and the Crossroads a!! set up by the
:irama!0s2 Lhi!e many of these initiatives 4ere initia!!y driven by the need to use e8istin"
rea! estate( they are be"innin" to assume the contours of a serious business today2
-ue! retai!ers( notab!y 7:C$ and I:C$ are a!so e8pandin" their presence from fue! retai! to
"rocery and convenience stores2 Suitabi!ity of !ocation( optima! uti!i6ation of rea! estate(
diversifyin" business to reduce re!iance on the commodity nature of fue! retai! business and
improve mar"ins are the 1ey factors that has !ead fue! majors to
enter into the retai!in"2
/!so( e8istin" fami!y o4ned businesses are e8pandin" their businesses2 The more successfu!
of them are the Ni!"iris ' a 7an"a!ore base food retai!er( @ive1s ' a 4,'year o!d Chennai
based chain se!!in" consumer durab!es and Naru!a0s ' the food chain in North India2
Interestin"!y( manufacturers are a!so !oo1in" for for4ard inte"ration and are bui!din" chains
around brands2 7rands in appare!( foot4ear and durab!es have driven the "ro4th of specia!ty
chains and up"raded e8istin" mu!ti'brand out!et2
+
Theme for a mall
3,
/!thou"h the retai! sector in India hi"h!y fra"mented and consists predominant!y of sma!!(
independent( o4ner'mana"ed shops( it happens to be the countryDs second !ar"est
emp!oyer after a"ricu!ture2 The country is current!y 4itnessin" a boom in retai!in"(
than1s main!y on account of an increase in the disposab!e incomes of midd!e and upper'
midd!e c!ass househo!ds2
ore and more corporate houses( inc!udin" !ar"e rea! estate companies( are no4
enterin" the retai! business direct!y or indirect!y2 One si"n of the moderni6ation of
Indian retai!in" is the rapid "ro4th in the number of specia!ity ma!!s and theme ma!!s2
The :irama!s( Tatas( Rahejas( ITC( S2 AumarDs( R:C Enterprises( /erens( Oma8e and
me"a retai!ers !i1e Cross4ords( ShopperDs Stop and :anta!oon have ta1en the !ead in
or"anised retai!in"2
E3er2e1ce o4 specialt5 retaili12
Thou"h or"anised retai!in" is sti!! at a nascent sta"e ' accountin" for on!y around t4o
per cent of the E3&, bi!!ion retai! mar1et in India ' it is !i1e!y to touch 3, per cent by the
end of this decade2 -our product cate"ories have !ed the or"anised retai!in" 4ave? foods(
appare!( !ifesty!e products( consumer durab!es and e!ectronics2 In recent times( severa!
theme ma!!s such as Co!d Sou1 Jje4e!!ery ma!!sK( Leddin" a!!( E!ectronic a!!( /uto
a!!( etc caterin" to specific needs and occasions have been comp!eted or announced2
any top deve!opers are no4 toyin" 4ith the idea of deve!opin" specia!ity ma!!s2 Specia!ity
ma!!s are a!ready a success in the Lest( 4hereas the concept is in its infancy in India2 One
33
cou!d venture so far as to say specia!ity and theme based retai!in" 4i!! drive the "ro4th of
or"ani6ed retai!in" in India2
ORGAIN+E/ RETAI%ING
Or"ani6ed retai!in" "ot a !e" up durin" 2,,4 4ith the openin" of ne4 format stores( rapid
"ro4th of e8istin" p!ayers( start'up of ne4'"eneration shoppin" ma!!s( the CovernmentDs
intention of a!!o4in" a certain !eve! of forei"n direct investment in retai! and the formation
of a retai!ersD association2 Lith consumer sentiment positive durin" most of 2,,4( it !ed to
substantia! spendin" across a number of cate"ories such as consumer durab!es( c!othin" and
!ifesty!e( automobi!es and te!ecom products2 /t the be"innin" of this decade( or"anised
retai!in" accounted for a mere E22+ bi!!ion in India2 This is on!y 322# per cent of the
estimated tota! retai! mar1et2 This share has a!ready "ro4n to 2 per cent2 Cro4th projections
for retai! business vary 4ide!y2 Some studies estimate that by 2,,*( the share of or"anised
retai! in the retai! pie 4i!! jump three times to reach #'% per cent2
Retai! in India !ar"est industry accountin" for over 3,M of the country C): and around &M
of the emp!oyment2 Retai! industry in India is at the cross road2 It has emer"ed as one of the
most dynamic and fast paced industries 4ith severa! p!ayer enterin" the mar1et2 The future is
promisin" the mar1et is "ro4in" "overnment po!icies are becomin" more favorab!e and
emer"in" techno!o"y and faci!itatin" operations2
Some 1ey facts retai! in India !ar"est industry accountin" for over 3,M of the country C):
and around &M of the emp!oyment2
The mar1et si6e of Indian retai! industry is about <S E 332 bi!!ion2
IN/IAN CON+)6PTION CO+6O+
32
)urin" past decades private fina! consumption e8penditure has been the 1ey driver economic
"ro4th in India2
The head>uartered in umbai the company operates over 32 mi!!ion s>uare feet of retai!
space as over one thousand stores across *3 cities in India and emp!oyees over 3#(,,,
peop!e2
The companies !eadin" formats inc!ude :anta!oons a chain of fashion out!et( 7i" ba6aar(
uni>ue!y Indian hypermar1et chain( food 7a6aar a supermar1et chain b!ends he !oo1( touch
and fee! of Indian 7a6aars 4ith aspects of modern retai! !i1e choice convenience and >ua!ity
and contro! a chain of seam!ess destination ma!!s2
33
.)T)RE GRO)P
-uture "roup( !ed its founder 9 "roup CEO r2 Aishore 7iyani is one of India !eadin"
business house 4ith mu!tip!e business spannin" across the consumption space2 Lhi!e retai!
firm the core business activity of future "roup( "roup subsidiaries are present in consumer
finance( capita!( insurance( brand deve!opment 9 entertainment2 The first set of 7i" ba6aar
store open in 2,,3 in Ao!1ata( Iyderabad and 7an"a!ore2
A la5o7t chart o4 $i2 8a9aar locate: at PATIA
%A&O)T IN/E(
32 IE$: )ESA
22 AI)S /CCESSORIES
32 N/CAETS
42 7/7/ S<ITS
#2 $/)IES TO:S
%2 TRI/$ ROO
*2 :I$$/RS <SE) -OR )IS:$/=INC IN-OR/TION JSIOE CI/RT( SECTION
)ESCRI:TIONK
&2 LOO$EN C$OTIS -OR AI)S
+2 LINTER LE/R
3,2 AI)S C/S</$ LE/R
332 AI)S NE/NS /N) SIORTS
322 IN-/NT SIIRTS /N) T'SIIRTS
332 EN /CCESSORIES B S<NC$/SSES( LRIST L/TCIES ETC
34
342 SO-T TO=S
3#2 IOE )ECOR/TI@E ITES
3%2 <SIC CO<NTER
3*2 $/)IES ETIINIC
3&2 $/)IES LESTERN
3+2 $/)IES -OR/$SJO--ICE LE/RK
2,2 $/)IES /CCESSORIES B $INCERIES
232 $/)IES :ER-<ERIES
222 $/)IES COSETICS
232 $<CC/CE
242 -OOTLE/R
2#2 S:ORTS
2%2 SCIEE 7/SE) :ROOTION/$ ITES
2*2 C/SI CO<NTER
2&2 IOE -<RNISIINC JC<RT/IN C$OTIS( C/R:ETSK
2+2 EN -OR/$ SIIRTS
3,2 EN TRO<SERS
332 EN S<ITS /N) 7$/OERS
322 EN -/7RICS
332 EN ETIINICS
3#
/E+CRIPTION
HE%P /E+; B /s you can see from the !ayout( the Ie!p )es1 is !ocated in a p!ace 4here
everyone has their first si"ht that is in front of the entrance2 This sho4s that 4hen a person
enters in to bi" ba6aar it can "et a!! information about the stores of bi" ba6aar from the
person sittin" in the he!p des12 Ie!p )es1 uses pa"in" service as a too! for the convenience
of its emp!oyees and customers2
;I/+ +ECTION B The 1ids section is !ocated just at the !eft corner of the entrance of
bi" ba6aar2 In the 1id0s section 1id0s accessories !i1e diapers( tro!!eys( suc1ers( 4ater bott!es
are avai!ab!e in one part2 Aid0s jac1ets and baba suits are avai!ab!e in another part2 Aids
casua! 4ear Jjeans and shortsK are p!aced in one part of it and infant shirts 9 t'shirts are a!so
p!aced in another part2 In this section the pi!!ars are used for disp!ayin" information !i1e si6e
chart and section description2 The appare!s are avai!ab!e at a price of Rs#+ on4ards2
6EN+ +ECTION B Ne8t to it is the men0s section that is in the center2 It is divided in to
five parts2 /t one part men forma! shirts are avai!ab!e2 In other parts men trousers( suits and
b!a6ers( fabrics and ethnics are avai!ab!e respective!y2 Iere the price ran"es from a minimum
of Rs++ to Rs&++2
%A/IE+ +ECTION B Ne8t to it is the !adies section that is in the e8treme ri"ht side2
The !adies section is se"re"ated in to seven parts2 $adies section starts from !adies ethnics(
!adies 4estern 4ear( !adies forma!s Joffice 4earK( !adies accessories B !in"erie0s( !adies
perfumeries( and !adies cosmetics respective!y2 Iere the price of the appare! ran"es from
Rs++ to Rs3,,, appro82
3%
Pro3otio1al sche3e B Lith an add on to the above products there are various other
products 4hich are avai!ab!e 4ith a promotiona! scheme2 The various products under this
scheme inc!udes "ir! t'shirts( infant 4inter 4ear etc2
No1-Pro3otio1al sche3e B There are various other products avai!ab!e 4ithout any
promotiona! scheme 4hich inc!udes jeans( infant baba suits( infant t'shirts( 1ids ni"ht 4ear(
1ids sa!4ar suits etc2
+ports +tore B /t the e8treme corner there is a sports store 4here various 1inds of sport
items are avai!ab!e2
.oo: $a9aar B The food ba6aar is in the 3
st
f!oor of the bui!din"2 @arious 1inds of food
items( fruits and ve"etab!es are avai!ab!e there2 Sittin" arran"ements are 4e!! made so that
peop!e can sit and ta1e tea( coffee or snac1s or any other food item and can re!a82
Cash Co71ter B The cash counter is !ocated just near the e8it
3*
$OAR/ O. /IRECTOR+
6r0 ;ishore $i5a1i, 6a1a2i12 /irector
Aishore 7iyani is the ana"in" )irector of :anta!oon Retai! JIndiaK $imited and the Croup
Chief E8ecutive Officer of -uture Croup2
6r0 Gopi<isha1 $i5a1i, =holeti3e /irector
Copi1ishan 7iyani( is a commerce "raduate and has more than t4enty years of e8perience in
the te8ti!e business2
6r0 Ra<esh $i5a1i, =holeti3e /irector
Ra1esh 7iyani( is a commerce "raduate and has been active!y invo!ved in cate"ory
mana"ement5 retai! stores operations( IT and e8ports2 Ie has been instrumenta! in the
imp!ementation of the various ne4 retai! formats2
6r0 "e: Pra<ash Ar5a, /irector
@ed :ra1ash /rya( is an en"ineer by trainin" and is a "raduate of the Indian Institute of
ana"ement( /hmedabad2 :rior to joinin" :anta!oon Retai!( he 4as the CEO of C!obus2
6r0 +hailesh Hari8ha<ti, I1:epe1:e1t /irector
Shri Shai!esh Iaribha1ti( is a Chartered /ccountant( Cost /ccountant( and a Certified
Interna! /uditor2 Ie is the )eputy ana"in" :artner of Iaribha1ti 9 Co2( Chartered
/ccountants and past president of Indian merchant Chambers2 Ie is on the 7oard of severa!
:ub!ic $imited Companies( inc!udin" Indian :etrochemica!s Corporation $td2( /mbuja
Cement Eastern $td2 etc2 Ie is on the 7oard of Company since Nune 3( 3+++2
3&
6r0 + /ores>a35, I1:epe1:e1t /irector
S2 )ores4amy( is a former Chairman and ana"in" )irector of Centra! 7an1 of India and
serves on the board of )S: erri!! $ynch Trustee Co and Ceat $imited
/r0 / O ;osh5, I1:epe1:e1t /irector
)2 O2 Aoshy( ho!ds a doctorate from IIT( )e!hi and is the )irector of Nationa! Institute of
)esi"n JNI)K( /hmedabad2 Ie has over 24 years of rich e8perience in the te8ti!es and
"arment industry and 4as instrumenta! in the settin" up of NI-T centres in )e!hi( Chennai
and 7an"a!ore2 Ie is a reno4ned consu!tant specia!i6in" in internationa! mar1etin" and
appare! retai! mana"ement2
6s0 A1?7 Po::ar, I1:epe1:e1t /irector
/nju :oddar( ho!ds a 7ache!or of En"ineerin" from <niversity of O1!ahoma and is a
)irector( NI-T( Iyderabad chapter2 She a!so serves on the board of aharishi Commerce
$td and Samay 7oo1s $td(
6s0 $ala /eshpa1:e, I1:epe1:e1t /irector
7a!a )eshpande( is Independent )irector( :anta!oon Retai! JIndiaK $td2 and a!so serves on
the boards of )eccan /viation( Na"arjuna Construction( Le!spun India and Indus $ea"ue
C!othin" $td(
6r0 A1il Harish, I1:epe1:e1t /irector
/ni! Iarish( is the partner of ) Iarish 9 Co2 /ssociates 9 So!icitors and an $$ from
<niversity of iami2 Ie a!so serves on the board of ahindra Cesco( <nitech( IndusInd
7an1 and Iinduja TT(
3+
6a?or 6ilesto1es
1'@7 Company incorporated as an6 Lear :rivate $imited2 $aunch of :anta!oons
trouser( India0s first forma! trouser brand2
1''1 $aunch of 7/RE( the Indian jeans brand2
1''2 Initia! pub!ic offer JI:OK 4as made in the month of ay2
1''! The :anta!oon Shoppe B e8c!usive mens4ear store in franchisee format
!aunched across the nation2 The company starts the distribution of branded "arments
throu"h mu!ti'brand retai! out!ets across the nation2
1'' Nohn i!!er B-orma! shirt brand !aunched2
1''7 :anta!oons B India0s fami!y store !aunched in Ao!1ata2
2,,1 7i" 7a6aar( PIs se sasta aur accha 1ahi nahin0 ' India0s first hypermar1et chain
!aunched2
2,,2 -ood 7a6aar( the supermar1et chain is !aunched2
2,,! Centra! B PShop( Eat( Ce!ebrate in the Ieart of Our City0 ' India0s first
seam!ess ma!! is !aunched in 7an"a!ore2
2,, -ashion Station ' the popu!ar fashion chain is !aunched
2,,6 -uture Capita! Io!din"s( the company0s financia! arm !aunches rea! estate
funds Ashitij and Iori6on and private e>uity fund In division2 :!ans forays into
insurance and consumer credit2 u!tip!e retai! formats inc!udin" Co!!ection i(
-urniture 7a6aar( Shoe -actory( EOone( )epot
and futureba6aar2com are !aunched across the nation2 Croup enters into joint venture
a"reements 4ith ET/ Croup and Cenera!i2
2,,7' future "roup cross E3 bi!!ion mar12
2,
2,,@' future "roup ho!din" becomes the second "roup company to ma1e a
successfu! initia! pub!ic offerin" in the Indian capita! mar1et2
FUTURE GROUP
-uture Croup is one of the country0s !eadin" business "roups present in retai!( asset
mana"ement( consumer finance( insurance( retai! media( retai! spaces and !o"istics2 -uture
Croup is present in %3 cities and %# rura! !ocations2 The "roup0s f!a"ship company(
:anta!oon Retai! JIndiaK $imited operates over 3,(,,,(,,, s>uare feet J+3,(,,, m
2
K of retai!
space( has over 3(,,, stores and emp!oys over 3,(,,, peop!e2 Some of its !eadin" retai!
formats inc!ude :anta!oons( 7i" 7a6aar( Centra!( -ood 7a6aar( Iome To4n( eOone( )epot(
-uture oney and on!ine retai! format 4442futureba6aar2com2
-uture Croup companies inc!udes( -uture Capita! Io!din"s( -uture Cenera!i India( Indus
$ea"ue C!othin" and Ca!a8y Entertainment 4hich mana"es Sports 7ar( 7re4 7ar and
7o4!in" Co2 -uture Capita! Io!din"s( the "roup0s financia! arm( focuses on asset
mana"ement and consumer credit2 It mana"es assets 4orth over E3 bi!!ion that are bein"
invested in deve!opin" retai! rea! estate and consumer're!ated brands and hote!s2
The "roup0s joint venture partners inc!ude Ita!ian insurance major Cenera!i( -rench retai!er
ET/ "roup( <S'based stationary products retai!er Stap!es Inc and <A'based $ee Cooper
and India'based Ta!4a!1ar0s( 7!ue -oods and $iberty Shoes2
-uture Croup0s vision is to( Q)e!iver Everythin"( Every4here( Everytime to Every Indian
Consumer in the most profitab!e manner2R The "roup considers PIndian'ness0 as a core va!ue
and its corporate credo is ' Re4rite ru!es( Retain va!ues2
23
6A-OR IN/IAN RETAI%ER+
The !o4'intensity entry of the diversified ahindra Croup into retai! is uni>ue because it
p!ans to focus on !ifesty!e products2 The ahindra "roup is the fourth !ar"e Indian business
"roup to enter the business of retai! after Re!iance Industries $td( the /ditya 7ir!a Croup(
and 7harti Enterprises $td2 The other three "roups are focusin" either on perishab!es and
"roceries( or a ran"e of products( or both2
RPG Retail-.or3ats? usic Lor!d( 7oo1s 9 7eyond( Spencer0s Iyper( Spencer0s Super(
)ai!y 9 -resh
Pa1taloo1 Retail'.or3ats? 7i" 7a6aar( -ood 7a6aar( :anta!oons( Centra!( -ashion Station(
7rand -actory( )epot( a$$( E'Oone etc2
The Tata Gro7p-.or3ats? Lestside( Star India 7a6aar( Stee! junction( $andmar1( and
Titan Industries 4ith Lor!d of Titans sho4rooms( Tanish> out!ets( Chroma2
; Rahe?a Corp Gro7p-.or3ats? Shoppers0 Stop( Cross4ord( Iyper City( In orbit
$ifesty!e Internationa!'$ifesty!e( Iome Centre( a8( -un City and Internationa! -ranchise
brand stores2
P5ra3i: Retail-.or3ats? :yramid e"astore( Truart
Nil2iriAs-.or3ats? Ni!"iriDs0 supermar1et chain
+78hi<sha-.or3ats? Subhi1sha supermar1et pharmacy and te!ecom discount chain2
Tri1ethra- .or3ats? -abma!! supermar1et chain and -abcity hypermar1et chain
"ishal Retail Gro7p-.or3ats? @isha! e"a art
$PC%-.or3ats? In 9 Out
Relia1ce Retail-.or3ats? Re!iance -resh
22
Relia1ce A/AG Retail-.or3at? Re!iance Lor!d
Ger3a1 6etro Cash B Carr5
ORGANICATIONA% CHART
23
$i2 $a9aarD IS SE SASTA AUR ACHA KAHIN NAHIN
7i" ba6aar is the company0s foray into the 4or!d of hypermar1et discount stores( the first of
its 1ind in India2 :rice and the 4ide array of products are the <S:0s in 7i" 7a6aar2 C!ose to
t4o !a1h products are avai!ab!e under one roof at prices !o4er by 2 to %, per cent over the
correspondin" mar1et prices2 The hi"h >ua!ity of service( "ood ambience( imp!icit
"uarantees and continuous discount pro"rammes have he!ped in chan"in" the face of the
Indian retai!in" industry2 / !eadin" forei"n bro1in" house compared the rush at 7i" 7a6aar
to that of a !oca! suburban train2
.oo: $a9aar E =holesale prices
-ood 7a6aar0s core concept is to create a b!end of a typica! Indian 7a6aar and Internationa!
supermar1et atmosphere 4ith the objective of "ivin" the customer a!! the advanta"es of
.ua!ity( Ran"e and :rice associated 4ith !ar"e format stores and a!so the comfort to See(
Touch and -ee! the products2 The company has recent!y !aunched an a""ressive private !abe!
pro"ramme 4ith its o4n brands of tea( sa!t( spices( pu!ses( jams( 1etchups etc2 Lith
unbeatab!e prices and vast variety Jthere are 42 varieties of rice on sa!eK( -ood 7a6aar has
proved to be a hit 4ith customers a!! over the country2
7i" 7a6aar
7i" 7a6aar is a chain of shoppin" ma!!s in India( o4ned by the :anta!oon Croup and 4hich
4or1 on La!'art type economies of sca!e2 They have had considerab!e success in many
24
Indian cities and sma!! to4ns2 7i" 7a6aar provides >ua!ity items but at an affordab!e price2 It
is a very innovative idea and this hypermar1et has a!most anythin" under one
roofS2/ppare!( -oot4ear( Toys( Iouseho!d /pp!iances and more2 The ambience and
customer care adds on to the shoppin" e8perience2
Is Se Sasta Aur Accha Kahin Nahin !!
What's in store for you at Big Bazaar?
3(*,(,,, products at %' %, M discount2
/t 7i" 7a6aar( you 4i!! "et ? / 4ide ran"e of products at % B %, M !o4er than the
correspondin" mar1et price( coup!ed 4ith an internationa! shoppin" e8perience2
If you deal in the categories mentioned there's a ig deal of
success for you.
!roducts a"ailale in Big azaar
2#
/ppare! and /ccessories for en( Lomen and Chi!dren2
7aby /ccessories2
Cosmetics
Croc1ery
)ress ateria!s Suitin" 9 Shirtin"
E!ectrica! /ccessories
E!ectronics
-oot4ear
Toys
Iome Te8ti!es
Iome Needs
Iouseho!d /pp!iances
Iouseho!d :!astics
Iard4are
Iome )ecor
$u""a"e
$inens
Sarees
Stationery
<tensi!s 9 <ti!ities
#ood Bazaar$s core concept is to create a b!end of a typica! Indian 7a6aar and
Internationa! supermar1et atmosphere 4ith the objective of "ivin" the customer a!!
the advanta"es of .ua!ity( Ran"e and :rice associated 4ith !ar"e format stores and a!so the
comfort to See( Touch and -ee! the products2
'#%%& BA'AA('
It is a division of :anta!oon Retai! India $td is a chain of !ar"e supermar1ets 4ith a
difference2 It 4as f!a""ed off in /pri!D,22Lith store si6es ran"in" from &(,,, s> ft to 3#(,,,
s>2 ft2 in umbai Jt4o storesK( Ao!1ata( 7an"a!ore 9 Iyderabad( it is openin" more stores at
Cur"aon J)e!hiK( Ne4 7ombay 9 Na"pur2 It current!y caters to over 322 mi!!ion customers
every day across 4 out!ets in India and is soon set to e8pand and doub!e this fi"ure across &
out!ets a!! over the country by Nune 2,,32
-ood 7a6aar offers the Indian consumer the best of Lestern and Indian va!ues2 The 4estern
va!ues of convenience( c!ean!iness and hy"iene are offered throu"h pre pac1ed commodities
and the Indian va!ues of HSee' Touch' -ee!H are offered throu"h the QandiR atmosphere
created by disp!ayin" stap!es out in the open( a!! at very economica! and affordab!e prices
4ithout any compromise on >ua!ity2 This satisfies the Indian consumer and comforts her
2%
before ma1in" her fina! buyin" decision2 /t other super mar1ets( the consumer is deprived of
this factor2
Tru!y the Indian consumer no4 a"rees 4ith -ood 7a6aar? )A *har +halaana ,itna
Aasaan-. This positionin" p!atform of -ood 7a6aar is evident from the hi"her discounts
and the 4ho!esa!e price'points 4hich is be!o4 R:2
-ood 7a6aar represents the company0s entry into food retai! and is
tar"eted across a!! c!asses of popu!ation2 -ood 7a6aar rep!icates a !oca! Pmandi0( to provide
the much important Ptouch 9 fee!0 factor 4hich Indian house4ives are used to in the !oca!
ba6aar2 -ood 7a6aar has over #,(,,, stoc1 1eepin" units 4hich cover "rocery( -CC
products( mi!1 products( juices( tea( su"ar( pu!ses( masa!as( rice 4heat etc( besides fruits and
ve"etab!es2 /!! products are so!d be!o4 R: and discounts ran"e bet4een 2M to 2,M2
-ruits and ve"etab!es are so!d at prices comparab!e to 4ho!esa!e prices2
2*
/ata Collectio1
)ata can be c!assified under t4o cate"ories dependin" upon the sources uti!i6ed2 These
cate"ories are(
iK :rimary data iiK Secondary data
DATA COLLECTION
)ata is co!!ected by usin" various methods2 -or the purpose of fu!fi!!in" the objective of
study and for comp!etin" the Research project Report( both primary and secondary data
co!!ected2
PRI6AR& +O)RCE+D
.uestionnaire
Aeepin" in vie4 the objective of study a >uestionnaire Jas "iven /nne8ureK 4as se!ected
there is T4enty in a!!2 /!! >uestions are sma!! in si6e and arran"ed !o"ica!!y2 The !an"ua"e is
simp!e to understand2
I1tervie>
Information 4as a!so obtained by conversation 4ith Customers 2they 4ere intervie4ed
persona!!y2
2&
+ECON/AR& /ATAD The second information is ta1en from company document avai!ab!e
on 4ebsites
The other re!ated journa!s information and industry association0s sites have a!so been
vie4ed2
SAMPLI NG DESI GN
I n t he bac1dr op of obj ect i ve s et ( a s amp! e s t udy conduct ed i n
7hubanes 4ar 9 :/TI /2
+A6P%E +ICED 3#, CONS<ERS contacted durin" this research 4or12 The nature of
samp!in" is NON :RO7/7ITIT= BCON@IN/NCE S/:$INC he!ped in 1eepin" the
path of research in focus throu"hout the 4or12
Co!!ection of the >uestionnaire
Sufficient time 4as "iven to the respondents to ans4er the >uestionnaire2
:rob!em faced 4hi!e co!!ectin" and fi!!in" >uestionnaire
Some of the respondents 4ere hesitant to ans4er the >uestionnaire2
Some respondents did not 4ant to ans4er the >uestionnaire( so they !eft it unans4ered2
Lhere the respondents did not find the re!evant ans4er in his choice provided( they added
they added their o4n choice or !eft it unans4ered2
Ta87latio1
2+
/fter a!! the >uestionnaires 4ere co!!ected bac1( the responses 4ere tabu!ated2
Each ans4er of the respondent 4as tabu!ated to its respective cate"ory2
ANA%&+I+
I have done a mar1et fie!d survey on bi" ba6aar2 I have surveyed around 3#, respondents of
)e!hi 9 NCR 4ho come to visit bi" ba6aar2 / specific >uestionnaire is prepared for the
customers and data is obtained from them by movin" around bi" ba6aar and persona!!y
interactin" 4ith them2 The customers "ave me va!uab!e information re"ardin" their
consumption pattern in bi" ba6aar2 I co!!ected a!! those information and a proper ana!ysis is
done2
/!! the ana!ysis and its interpretations are discussed be!o42 Each of the ana!ysis is done as
per the information obtained from the customers and a serious interpretation has been done
to best of my effort2
3,
10 C)+TO6ER + 6ONTH%& INCO6E
33
Higher i!co"e #ro$p %&
Middle I!co"e #ro$p %'&
Lo(er I!co"e #ro$p )'&
No I!co"e #ro$p )%&
INCOME GROUP
%&
%'&
)'&
)%&
Higher I!co"e
#ro$p *+ Rs,-''''.
Middle I!co"e
#ro$p *Rs, /''''0-''''.
Lo(er I!co"e
#ro$p*Rs,1''''0/''''.
No I!co"e #ro$p
*2 Rs,1''''.
A1al5sisD The above dia"ram sho4s the distribution of income !eve! of customers
comin" in to bi" ba6aar2 /mon" the 3#, respondents #,M of customers are of midd!e
income !eve! that is bet4een Rs3,,,, B 4,,,, per month2 $east number of customers
visitin" 7i" ba6aar are the hi"her income !eve! peop!e JT Rs2%,,,, pmK that constitute on!y
#M2 The !o4er income !eve! of peop!e comin" to bi" ba6aar constitutes of 2,M2 2#M of
peop!e be!on" to no income "roup 4hich most!y consists of students2
I1terpretatio1D 7i" ba6aar is the hub of shoppin" for midd!e !eve! income "roup
peop!e because of its reasonab!e price on its each product cate"ory2 The hi"her !eve! income
"roup peop!e don0t prefer to do shoppin" in bi" ba6aar as it doesn0t dea! 4ith branded
products2 The hi"her !eve! income "roup peop!e are very status conscious and their
psycho!o"y is such type that they don0t prefer much to visit bi" ba6aar as it is a discounted
store2 The !o4er income "roup peop!e come in to bi" ba6aar as they "et "oods at a
discounted price2 Ience bi" ba6aar shou!d inc!ude branded products in its product cate"ory
4hich 4i!! encoura"e hi"her income "roup peop!e to come in to bi" ba6aar2 :robab!y not
much of !o4er income "roup peop!e come to bi" ba6aar as they don0t !i1e to have any
shoppin" e8perience rather they just "o for nearby store 4here they can "et their necessity
"oods2 Even they purchase "oods on a re"u!ar basis on a sma!! >uantity2 So they don0t have
much interest to come to bi" ba6aar and do shoppin"2
20 C)+TO6ER+ "I+IT $IG $ACAAR
32
I1terpretatio1D -rom this I interpret that in bi" ba6aar 34M customers visit month!y(
2+M customer visit 4ee1!y 23M customers visit >uarter!y and 34M customers visit on
p!anned basis ( it means most!y customers visit 4ee1!y and month!y basis for purchase their
re>uirements2
#0 Apart 4ro3 $i2 $a9aar visit retail o7tlet
33
Yes -/&
No 3-&
Lee1!y
)4&
onth!y
3/&
.uarter!y
)3&
On unp!anned basis
1/&
I1terpretatio1D -rom this I interpret that %4M customers of bi" ba6aar visit other retai!
stores for their re>uirements and 3%M customers of bi" ba6aar "enera!!y do not visit other
retai! stores2 It sho4s that customers satisfaction !eve! is more in bi" ba6aar2

!0 P)RPO+E $EHIN/ "I+ITING $IG $ACAAR
Shoppi!g -'&
O$ti!g 1'&
5oth 3'&
34
PURPOSE
-'&
1'&
3'&
Shoppi!g
O$ti!g
5oth

A1al5sisD Out of the 3#, respondents %,M of respondents visit bi" ba6aar for shoppin"(
3,M for outin" and 3,M visit bi" ba6aar for both the purposes2
I1terpretatio1D -rom this I interpret that bi" ba6aar is pure!y a shoppin" comp!e8 but
it a!so faci!itates a certain 1ind of ambience and decorum to the peop!e that they a!so visit it
for the purpose of outin"2 The infrastructure and ambience of bi" ba6aar is so that peop!e
even !i1e to "o there even a!so they don0t have to purchase anythin"2 :eop!e enjoy doin"
shoppin" in bi" ba6aar2 This is very nice for it as often customers2
3#
0 /E6AN/ .OR OTHER RETAI% O)T%ET+ IN A 6A%%
3%
#ar"e!t O$tlet -%&
Foot(ear O$tlet )'&
Food 6o$rt 3'&
E!tertai!"e!t )'&
#i7t 6or!er 1'&
8e(elers a!d 9atches Store 1'&
'&
1'&
)'&
3'&
/'&
%'&
-'&
:'&
#ar"e!t
O$tlet
Foot(ear
O$tlet
Food 6o$rt
E!tertai!"e!
t
#i7t 6or!er
8e(ellery
a!d 9atches
Store
Series1
A1al5sisD The above "raph sho4s that %#M of peop!e visit "arment out!et in a ma!! other
than that of bi" ba6aar2 3,M of peop!e a!so prefer to visit food court in a ma!! other than bi"
ba6aar2 2,M of the peop!e "o to foot4ear out!et in a ma!! other than bi" ba6aar2 2,M of
peop!e a!so "o to ma!! for entertainment purpose2 Some peop!e that are 3,M each a!so visit
"ift corner store and je4e!!ery 9 4atches store in a ma!! other than bi" ba6aar2
I1terpretatio1D -rom this ana!ysis I come to 1no4 that most of the peop!e tend to
visit "arment out!ets in a ma!! other than bi" ba6aar as it has some e8c!usive branded out!ets2
:eop!e a!so "o for foot4ear stores as ma!!s have branded foot4ear stores in it2 :eop!e "o for
4atchin" movies to ma!! for entertainment2 =et a fe4 peop!e visits "ift corners and je4e!!ery
stores in a ma!!2 This is of course a threat for bi" ba6aar that it is not ab!e to attract customers
from other retai! out!ets and retain them 4ith it2 7i" ba6aar shou!d definite!y inc!ude more of
branded products in its product cate"ory in order to brin" in the customers of ma!! to it and
retain them 4ith it2 It can inc!ude some of the e8c!usive branded out!ets of c!oths and
je4e!!ery in it in order to attract the brand choosy customers2
60 PRO/)CT+ 6O+T%& P)RCHA+E/ $& C)+TO6ER+ IN $IG
$ACAAR
6lothes -'&
#rocery :'&
Food Ite" %'&
Leather Ite" )%&
Electro!ic Ite" 1%&
#i7t Ite" 1'&
A!y other Ite" 1'&

3*
'& )'& /'& -'& ;'&
6lothes
#rocery
Food Ite"
Leather Ite"
Electro!ic Ite"
#i7t Ite"
A!y other Ite"
Series1
A1al5sisD This chart c!ear!y indicates that the demand for "rocery that is *,M is hi"hest
by the customers fo!!o4ed by c!othes rated %,M2 The ne8t hi"hest demand is for food items
that is #,M2 2#M demand is for !eather items in bi" ba6aar2 E!ectronic items ho!ds 3#M of
demand and "ift items and other items has a demand of on!y 3,M by the customers of bi"
ba6aar2
I1terpretatio1D -rom this ana!ysis I interpret that customers demand are hi"h for
"rocery and c!othes fo!!o4ed by food items in bi" ba6aar2 E!ectronic items have a !itt!e
demand by the customers2 Cift items and other items are not much in demand by the
customers2 I can interpret that c!othes( "rocery and food items are the major products 4hich
ho!d ma8imum number of customers2 So bi" ba6aar shou!d maintain its !o4 pricin" and
product >ua!ity to 1eep ho!d of the customers and a!so it shou!d 1eep more >ua!itative
products of "ift and !eather items so that peop!e 4ou!d "o for more purchase of these items
from it2 7i" ba6aar has many !oca! branded products of "rocery and c!oths and it is
3&
successfu!!y se!!in" it2 It shou!d a!so inc!ude branded products so that more sa!es can ta1e
p!ace2
70 E(PEN/IT)RE PATTERN O. C)+TO6ER+ CO6ING IN TO $IG
$ACAAR
5elo( Rs,%'' <si!gle isit 11&
%''01''' <si!gle isit 1-&
1'''01%'' <si!gle isit ))&
1%''0)''' <si!gle isit ))&
More tha! )''' <si!gle isit )4&
EXPENDITURE PATTERN
11&
1-&
))&
))&
)4&
5elo( %''
%''01'''
1'''01%''
1%''0)'''
More tha! )'''
A1al5sisD Le can c!ear!y see from this "raph that majority of the customers spend a !ot in
bi" ba6aar that is 2+M of peop!e spend more than Rs2,,, in a sin"!e visit to bi" ba6aar2
E>ua! number of peop!e that is 22M of peop!e each spend Rs 3,,,'3#,, and Rs 3#,,'2,,,
respective!y in a visit to bi" ba6aar23%M of peop!e spend Rs #,,'3,,, and on!y 33M of
customers are there 4ho spends !ess than Rs#,, in their visit to bi" ba6aar2
3+
I1terpretatio1D -rom this I interpret that most of the customers purchase "oods in bu!1
4hich !eads them to spend a !ot2 @o!ume sa!es are hi"h in bi" ba6aar2 Customers tend to
purchase more "oods from bi" ba6aar as it provides "oods at a discounted rate2 :robab!y
those persons 4ho spend more in a visit to bi" ba6aar are purchasin" on a month!y basis2
Those customers 4ho are spendin" very !ess money that is be!o4 Rs #,, are most!y comin"
in just to move around bi" ba6aar and spend time2 In the process they used to spend money
on food items and a!so purchase some products 4hi!e roamin" in it2 Impu!se buyin" behavior
of customers comes in to p!ay to a !ar"e e8tent2 ore discounts sha!! be provided to peop!e
4ho does bu!1 purchase2 This 4i!! encoura"e peop!e to purchase more products2
@0 TI6E +PENT $& C)+TO6ER+ IN +HOPPING IN $IG $ACAAR
Less tha! hal7 a! ho$r 1'&
Hal7 a! ho$r to 1 ho$r 1%&
1 ho$r to 1 1<) ho$rs 3%&
1 1<) ho$rs to ) ho$rs ))&
More tha! ) ho$rs 1;&
4,
A1al5sisD :eop!e spend a !ot of time in shoppin" in bi" ba6aar2 ajority of the
respondents J3#MK said that they spend at !east 3 hour to 3 U hours in bi" ba6aar2 22M
respondents a!so said that they spend 3 U hours to 2 hours in their visit to bi" ba6aar2 On!y
3,M of peop!e said that they spend very !itt!e time that is !ess than ha!f an hour in bi" ba6aar2
I1terpretatio1D /s per the "iven data I interpret that customers are very product
choosy no4 a days and that0s 4hy they spend a !ot of time in shoppin" in bi" ba6aar2
:robab!y customers mi"ht even be spendin" more time in bi" ba6aar as it provides a very
nice ambience and atmosphere for the peop!e to shop in2 Ience those persons 4ho spend
ha!f an hour or !ess than ha!f an hour in bi" ba6aar are those persons 4ho just come to
purchase !imited products and come on!y because of !o4 pricin" of products2 :eop!e a!so
spend much time in it but purchase very fe4 "oods2 The sa!es personne! shou!d focus on the
peop!e 4ho ta1e !on" time in shoppin" and purchases a !ot and provide specia! 1ind of
service to them as they are the major customers2
'0 CO6PARI+ON O. .OOT.A%%+ IN =EE;/A&+ AN/
=EE;EN/+
43
9ee=s days /'&
9ee=e!ds -'&

FOOTFALLS
/'&
-'&
9ee=s days
9ee=e!ds
A1al5sisD The above "raph sho4s that more number of peop!e comes to bi" ba6aar in
4ee1ends than that of 4ee1 days 24,M of peop!e visits bi" ba6aar in 4ee1days 4here as
%,M of peop!e visit bi" ba6aar in 4ee1ends2
I1terpretatio1D I can c!ear!y interpret from this that most of the peop!e tend to visit bi"
ba6aar in 4ee1ends rather than that of 4ee1 days2 There are more footfa!!s in bi" ba6aar in
4ee1ends than that of 4ee1 days2 Thou"h there is not much difference as 4,M of peop!e
visit bi" ba6aar in 4ee1 days hence in 4ee1ends the footfa!! increases by 3,M2 /s peop!e
come more in 4ee1ends( so bi" ba6aar shou!d 1eep it open for more time in 4ee1 ends2 The
infrastructure can be chan"ed a bit in 4ee1 ends so that customers can see more products
c!ear!y and can move around comfortab!y2 In order to brin" in more number of customers in
4ee1 days bi" ba6aar shou!d provide some schemes in 4ee1 days 4hich 4i!! encoura"e
peop!e to come in to it in 4ee1 days a!so2 Ience the cro4d is more in 4ee1ends and bi"
ba6aar shou!d avai! more par1in" spaces for its customers in 4ee1ends2 It can ma1e some
temporary arran"ement for par1in" every 4ee1end2 It shou!d not spend much money in
advertisin" and disp!ayin" of products in 4ee1days rather it shou!d advertise and disp!ay
products more in 4ee1ends as more number of peop!e comes in 4ee1ends2
42
1,0C7sto3ers pre4ere1ce o4 ti3i12 to visit 8i2 8a9aar

43
1' A,M 0 1 P,M ;&
1 P,M > 3 P,M 1:&
3 P,M > - P,M 3%&
- P,M > 1' P,M /'&
A1al5sisD The above pie chart sho4s that most of the peop!e prefer to visit bi" ba6aar in
evenin" time than that of the day time2 On!y 2#M of peop!e tend to visit bi" ba6aar durin"
day time 4hi!e *#M of peop!e tend to visit bi" ba6aar durin" after noon time2
I1terpretatio1D -rom the above ana!ysis I interpret that evenin" time is the pea1 time
for bi" ba6aar and day time is the off pea1 time for bi" ba6aar2 There is more number of
peop!e found in bi" ba6aar durin" evenin" time than that of day time2 :robab!y more of
products are bein" so!d durin" evenin" time in bi" ba6aar than that of day time2 7i" ba6aar
sha!! provide some specia! offerin"s durin" day time so that more peop!e shou!d come in
durin" day time2 It cou!d offer some specia! 1ind of product in daytime 4hich 4i!! be not
avai!ab!e durin" evenin" time2 In this 4ay it 4i!! brin" in more number of peop!e durin" day
time for "ettin" the specia! 1ind of products but a!on" 4ith that it 4i!! be ab!e to sa!e other
products as peop!e do a !ot of impu!se buyin" at bi" ba6aar2
110Co3pariso1 o4 c7sto3ers p7rchasi12 >ith pla11e: list o4
pro:7cts a1: p7rchasi12 pro:7cts o1 71pla11e: 8asis
Eer 1'&
44
Yes %'&
No /'&
A1al5sisD /s sho4n in the "raph out of my tota! respondents of 3#,( #,M of customers
come to bi" ba6aar 4ith a p!anned !ist of products2 4,M of peop!e come in to bi" ba6aar
4ithout any p!anned !ist of products to be purchased from bi" ba6aar2
I1terpretatio1D /s per the data obtained from the customers of bi" ba6aar I interpret
that most of the customers comes in to bi" ba6aar 4ith a p!anned !ist of products2 -e4
customers come to bi" ba6aar 4ithout any p!anned !ist of products and purchases products
dependin" on their se!ection2 These peop!e basica!!y come to the ma!! and hence "et in to bi"
ba6aar2 )ependin" on the product cate"ory and brand and >ua!ity of products they purchases
"oods2 Some coup!es come to ma!! and "o to food ba6aar to have food to"ether and to have
chit chat amon" them2 The customer 4ho comes 4ith a p!anned !ist of products purchases
more products than that of the customers 4ho comes 4ithout any p!anned !ist of products2
So bi" ba6aar shou!d provide more variety and essentia! "oods so that more number of
peop!e shou!d come in 4ith a p!anned !ist of products2
4#
120 $RAN/ PRE.ERENCE O. C)+TO6ER+ IN $IG
$ACAAR
Yes 1'&
No %'&
Depe!ds o! category /'&

BRAND PREFERENCE
1'&
%'&
/'&
Yes
No
Depe!ds o!
category
A1al5sisD /s seen in the above chart it is c!ear!y 1no4n that on!y 3,M of peop!e come in
to bi" ba6aar 4ith a !ist of brands in advance2 #,M of peop!e comp!ete!y deny that they don0t
prepare in !ist of brand in advance2 4,M of peop!e to!d that they prepare a !ist of brand
dependin" on the product cate"ory2
I1terpretatio1D -rom this I interpret that customers don0t opt for much brand
preference 4hi!e purchasin" products in bi" ba6aar2 / fe4 customers search for brands but
dependin" on the product cate"ory2 Customers probab!y don0t decide for brands on products
as there are not much of 1no4n branded products avai!ab!e at bi" ba6aar2 On product
cate"ories !i1e "rocery and c!othes( bi" ba6aar has many !oca! branded products2 Customers
purchase a !ot of these as its cheap in price even thou"h its >ua!ity is not so "ood2 /s most of
the customers be!on" to !o4er c!ass and midd!e c!ass peop!e( they purchase those !oca!
4%
branded products as it "ives them va!ue for money2 )ifferent products of the same cate"ory
have different prices2 .ua!ity of products varies 4ith the price2 This enab!es customi6ation
of products for various types of customers2 Customers search for brands most!y in appare!
section2 Some customers a!so pre decides the brand on the !oca! manufactured "rocery and
food products of bi" ba6aar2 7i" ba6aar shou!d inc!ude more of the branded products in its
each cate"ory so that customers have more options to choose amon" the brands2 This 4i!!
brin" in more number of peop!e to bi" ba6aar 4hich 4i!! definite!y increase the sa!es2
1#0CO6PARI+ON O. $RAN/ PRE.ERENCE ON /I..ERENT PRO/)CT
CATEGOR&
4*
Cloths 40
Gro!er" 40
G#ft Items $$
Ele!tro%#! Items &'
Leather Items &
A%" Other Item (&

'&
%&
1'&
1%&
)'&
)%&
3'&
3%&
/'&
/%&
6
l
o
t
h
s

L
e
a
t
h
e
r

I
t
e
"

E
l
e
c
t
r
o
!
i
c

I
t
e
"
s

#
r
o
c
e
r
y

#
i
7
t

I
t
e
"
s

A
!
y

O
t
h
e
r

I
t
e
"

Series1
A1al5sisD This "raph sho4s that c!oths and "rocery are the on!y t4o items on 4hich
customers most!y prefer the brands that is 4,M each2 33M brand preference is on "ift items
and 2#M is on e!ectronic items2 7rand preference on !eather items is 2M and 32M on any
other item2
I1terpretatio1D -rom this I interpret that some of the products brand are pre decided in
advance and for some of the products customers don0t at a!! pre decide any brand2 /s per
e!ectronic "oods are concerned customers pre decide the brand as many branded e!ectronic
products are avai!ab!e in bi" ba6aar2 The customers pre decides brands on c!oths and "rocery
most as bi" ba6aar produces much of !oca! brands and a!so have some 4e!! 1no4n branded
products of c!othes 4ith it !i1e f!yin" machine jeans2
1!06o:e o4 pa53e1t o4 c7sto3ers i1 8i2 8a9aar
4&
6ash Pay"e!t %%&
6redit 6ard 14&
De?it 6ard )-&
A1al5sisD /s per my study is concerned( out of the tota! respondents ##M of peop!e ma1e
cash payment in bi" ba6aar2 3+M of them uses credit card as their mode of payment and 2%M
of the peop!e ma1es payment in bi" ba6aar throu"h their debit card2
I1terpretatio1D /s per the obtained data I interpret that more number of peop!e ma1es
cash payment in bi" ba6aar2 / fraction of peop!e uses their credit card for payment in bi"
ba6aar and a very fe4 peop!e uses their debit card for payment2 I can interpret that >uic1
e8chan"e of money for "oods is done in bi" ba6aar as most of the peop!e mode of payment
is cash payment2 Ience sometimes bi" ba6aar has to 4ait for a short time period as some of
the customers ma1e their payment throu"h credit and debit card2
10CO6PARI+ON O. .ACTOR+ =HICH ENCO)RAGE+
C)+TO6ER+ TO CO6E IN TO $IG $ACAAR
4+
A1al5sisD :eop!e are most!y encoura"ed to come to bi" ba6aar because of its cheap price
and avai!abi!ity of variety of products2 /round %#M of the tota! respondent said they are
most!y encoura"ed to come to bi" ba6aar as it has variety options2 Even most of the
customers said that they "et "oods there in a discounted price and so they come in to it2
any customers a!so said that they fee! "ood about the service and ambience provided by
#,
Price -'&
Serice /'&
A"?ie!ce %'&
Prod$ct @ariety -%&
Prod$ct A$ality )'&
6o!e!ie!ce 3%&
bi" ba6aar2 /round 3#M of customers a!so said that convenience is a!so another factor 4hich
!eads them to come to bi" ba6aar2 :roduct >ua!ity is rated at very !o4 that is on!y 2,M 4hich
encoura"es the customers to come to bi" ba6aar2
I1terpretatio1D -rom this ana!ysis I interpret that bi" ba6aar is a 4e!! 1no4n for its
variety options2 :eop!e most!y come to bi" ba6aar as they "et various 1inds of products
under one roof2 It is a!so c!ear!y 1no4n that bi" ba6aar sa!es its "oods at a discounted price
as compared to the mar1et2 Even it provides a "ood service and ambience to its customers
4hich encoura"es them to visit bi" ba6aar more and more times2 I can a!so interpret from
this that bi" ba6aar has !ocated itse!f in a "ood p!ace from 4here it is ab!e to attract
customers2 /s a hypermar1et 4hich is to be !ocated far off the city( bi" ba6aar has !ocated
itse!f in a "ood p!ace from 4here it is convenient for peop!e to visit bi" ba6aar2 7i" ba6aar
shou!d try and produce more >ua!itative products so that customers can "et more satisfaction
and 4ou!d never thin1 of not doin" shoppin" in bi" ba6aar2
160+ervices o4 the sales perso11el i1 $i2 $a9aar
@ery "ood 3*M
Cood 2+M
O1 3%M
:oor 33M
@ery poor #M
#3
I1terpretatio1D -rom this I interpret that 3%M customers rea!i6e service of sa!e
personne! in 7i" 7a6aar is OA( 2+M rea!i6e "ood( 3*M rea!i6e @ery Cood( 33M rea!i6e
:oor and #M customers is very dissatisfied 4ith sa!es personne!0s in 7i" 7a6aar2
170C7sto3ersA 3o:e o4 tra1sport to 8i2 8a9aar
#2
Hired @ehicle 1'&
T(o0(heeler /'&
Fo$r0(heeler 3%&
A!y Other 1%&
A1al5sisD /round 4,M of the tota! respondent of comes in to bi" ba6aar 4ith their o4n
t4o 4hee!ers2 The second majority of peop!e consist of peop!e ridin" four 4hee!er and
#3
comin" in to bi" ba6aar2 On!y 3#M of peop!e of the tota! respondent visits bi" ba6aar on
hired vehic!es2 3,M customers of the tota! respondent comes in any other mode of transport2
I1terpretatio1D -rom the above data I interpret that there are more number of four
4hee!ers comin" found in bi" ba6aar than that of t4o 4hee!ers2 :eop!e prefer more to "o to
bi" ba6aar in four 4hee!ers than that of t4o 4hee!ers2 / fe4 peop!e are found 4ho comes in
to bi" ba6aar 4ith a hire vehic!e2 :robab!y they mi"ht be the tourists2
1@0PAR;ING +PACE A"AI%A$I%IT& IN $IG $ACAAR
A)AILABILIT* OF PAR+ING SPACE
/%&
/%&
1'&
Less tha!
adeB$ate
AdeB$ate
More tha!
adeB$ate
A1al5sisD /s it is sho4n in pie chart most of the peop!e say bi" ba6aar does not provide
ade>uate par1in" space2 E>ua! number of peop!e a!so says that ade>uate space is provided
#4
Less tha! adeB$ate /%&
AdeB$ate /%&
More tha! adeB$ate 1'&
for par1in" bi" ba6aar2 On!y 3,M of peop!e say that more than ade>uate space is avai!ab!e
for par1in" in bi" ba6aar2
I1terpretatio1D /na!y6in" the above data( I interpret that customers are not satisfied
4ith the par1in" space avai!abi!ity provided by bi" ba6aar2 Ience it0s a threat for bi" ba6aar
as it may !oose its customers because of !ess par1in" space avai!abi!ity2 Even thou"h many
customers say ade>uate space is avai!ab!e for par1in" in bi" ba6aar but a!so it is a threat for
bi" ba6aar as it is seen more number of peop!e are e8pected to come in to bi" ba6aar2 In
ho!idays probab!y it 4i!! be very difficu!t for customers to par1 their vehic!e in bi" ba6aar2
1'0C)+TO6ER+ PRE.ERENCE TO=AR/+ ;IRANA +TORE
##
Yes -%&
No 3%&

A1al5sisD Out of my tota! respondent of 3#, customers( %#M of them says they "o to
their nearby 1irana store and 3#M said that they don0t at a!! "o to any 1irana store2 This
sho4s that majority of peop!e "o to 1irana store even thou"h they visit bi" ba6aar2 7ut some
customers are there 4ho never "oes to any 1irana store2
#%
I1terpretatio1D /s per the "iven data I ana!y6e that most number of peop!e tend to
purchase "oods from nearby 1irana store even if they come to bi" ba6aar2 I can conc!ude
from this that a 1irana store is a competitor of bi" ba6aar2 Some customers never "o for
shoppin" in 1irana store as of it does not have much variety option avai!ab!e 4ith it2
:robab!y they are more interested in havin" a shoppin" e8perience rather than to just "o and
purchase "oods from 1irana store2
2,0Co3pariso1 o4 $i2 8a9aar >ith a15 ;ira1a store
:'
%'
1''
/'
)%
4'
4%
3'
%'
'
-'
:%
1'
%
'
)'
/'
-'
;'
1''
1)'
P
r
i
c
e
S
e
r

i
c
e
@
a
r
i
e
t
y
A
$
a
l
i
t
y
6
o
!

e
!
i
e
!
c
e
S
h
o
p
p
i
!
g

E
C
p
e
r
i
e
!
c
e
A
"
?
i
e
!
c
e
5ig ?aDaar
Eira!a store
A1al5sisD The above "raph sho4s the comparison of different factors bet4een bi" ba6aar
and a nearby 1irana store2 *,M of peop!e say bi" ba6aar provides "oods at a cheaper price as
compared to that of a 1irana store2 #,M of peop!e say bi" ba6aar provides better service and
another #,M of them say 1irana store provides better service2 Each and every customer that
is 3,,M a"rees that there are more variety of products avai!ab!e at bi" ba6aar than that of
#*
Pr#!e Ser,#!e )ar#et" -.al#t" Co%,e%#e%!e
Sho//#%0
E1/er#e%!e Am2#e%!e
B#0 2a3aar :'& %'& 1''& /'& )%& 4'& 4%&
+#ra%a store 3'& %'& '& -'& :%& 1'& %&
1irana store2 /s per >ua!ity of "oods is concerned %,M of the customer say 1irana store
provides better >ua!itative products 4hi!e 4,M of the customers say bi" ba6aar a!so provides
>ua!itative products2 *#M peop!e say it is more convenient for them to "o to a 1irana store
4hi!e 2#M of them say "oin" to bi" ba6aar is more convenient for them2 +,M of respondents
said it is a "ood shoppin" e8perience at bi" ba6aar 4hi!e 3,# of them said that they a!so have
a "ood shoppin" e8perience at 1irana store2 /s per ambience is concerned +#M of customers
said bi" ba6aar provides much nice ambience than bi" ba6aar 4hi!e #M of them said that
ambience provided by 1irana store is a!so e>uiva!ent to that of bi" ba6aar2
I1terpretatio1D I interpreted from this that a 1irana store is one of the competitor of bi"
ba6aar2 It is a threat for bi" ba6aar as some of the attributes of a 1irana store provides more
satisfaction to customers2 7i" ba6aar shou!d try to improve on each of its attributes and out
compete the 1irana store so that it can convert the customers of 1irana store to be the
customers of bi" ba6aar2
210CO6PARI+ON O. $IG $ACAAR =ITH OTHER+ ORGANICE/
RETAI%ER+ $A+E/ ON .O%%O=ING POINT+
Pr#!e Ser,#!e )ar#et" -.al#t" Co%,e%#e%!e
Sho//#%0
E1/er#e%!e Am2#e%!e
B#0 2a3aar /%& %'& %%& %)& %/& /-& %;&
O4 Or04 Reta#ls %%& %'& /%& /;& /-& %/& /)&
I1terpretatio1D I interpreted from this that other or"ani6ed stores is another competitors
of bi" ba6aar2 It is a threat for bi" ba6aar as some of the attributes of other or"ani6ed stores
#&
store provides more satisfaction to customers2 7i" ba6aar shou!d try to improve on each of
its attributes and out compete the other or"ani6ed stores2
+=OT ANA%&+I+ O. $IG $ACAAR
/ SLOT ana!ysis is done to 1no4 the stren"ths( 4ea1nesses( opportunities and threats of
any company2 This ana!ysis 4i!! e8p!ain about the stren"ths( 4ea1nesses( opportunities and
threats of bi" ba6aar2
+tre12ths o4 $i2 8a9aar
%ar2e variet5 optio1
Cheap price
H72e c7sto3er $ase
"ol73e sales
=ea<1esses o4 $i2 8a9aar
%ac<s i1 8ra1:e: pro:7cts
%o> i1 pro:7ct F7alit5
)1a8le to provi:e e1o72h par<i12 space to its c7sto3ers
Threats 4or $i2 8a9aar
Ope1i12 7p o4 other :isco71te: stores li<e "ishal 3e2a 3art
Co1ve1ie1ce o4 c7sto3ers to 1ear85 <ira1a stores
Availa8ilit5 o4 pro:7cts i1 other retail o7tlets
Opport71ities 4or $i2 8a9aar
To ope1 7p 3ore a1: 3ore 1738er o4 8i2 8a9aars i1 :i44ere1t cities o4
the co71tr50
#+
To 2ra8 the r7ral 3ar<et
To 8ri12 i1 the c7sto3ers o4 other retail o7tlet 85 :eali12 >ith 8ra1:e:
pro:7cts0
A:: 3ore pro:7cts to its pro:7ct cate2or50
.IN/ING+
32 ost of the customers buy their re>uirement in 7i" 7a6aar on the basis of Lee1!y and
month!y basis2 Customers rea!i6ed that 7i" 7a6aar stores provide >ua!itative
products;service 4ith reasonab!e price2
22 /t present time 7i" 7a6aar provide different types of product assortments to the
customers2
32 Continuous!y openin" of 7i" 7a6aar chains in different major cities( increasin" >uantities
of the customers 9 profit sho4 that 7i" 7a6aar most accepted name in or"ani6ed retai! chain
in India2
42 7i" 7a6aar main!y dea! 4ith midd!e income "roup peop!e 4ho 4ant >ua!itative product
4ith reasonab!e cost2
#2 7i" ba6aar has a "ood reputation of itse!f in the mar1et2
%2 7i" ba6aar has positioned itse!f in the mar1et as a discounted store2
*2 7i" ba6aar ho!ds a hu"e customer base2 The majority of customers be!on" to midd!e c!ass
fami!y2
&2 Impu!se buyin" behavior of customers comes in to p!ay most of the times in bi" ba6aar2
+2 There are more than #, bi" ba6aars in different cities of India( it seems that there is a vast
"ro4th of bi" ba6aar !yin" as customers demand is increasin" for bi" ba6aars2
3,2 7i" ba6aar is a hypermar1et as it provides various 1inds of "oods !i1e appare!s( "rocery(
stationary( food items( e!ectronic items( !eather items( 4atches( je4e!!ery( croc1ery(
decorative items( sport items( choco!ates and many more2 It competes 4ith a!! the specia!ty
stores of different products 4hich provide "oods at a discounted rate a!! throu"h the year2
332 The major p!ayers in retai! industries are 7i" ba6aar( The Tata Croups JCromaK( @isha!
Retai! Croup( Re!iance Retai!( Airana stores 9 Sab1a 7a6aar etc2
%,
+)GGE+TION+
7i" ba6aar shou!d inc!ude more of branded products its product cate"ory so as to
attract the brand choosy peop!e to come in to bi" ba6aar2
7i" ba6aar shou!d provide !ar"e par1in" space for its customers so that they can
easi!y par1 their vehic!es2
It shou!d ma1e different cash counters for different customers2 Cash counter and
credit card payment counter shou!d be p!aced different!y in order to reduce the rush
and save the customer0s time2 This 4i!! be a 1ind of motivator for the customers of
bi" ba6aar2
The service of the sa!es person is needed to be improved2 :ersona! care shou!d be
ta1en by the sa!es person for the customers so that the customers fee! "ood2
)urin" the off pea1 hour0s bi" ba6aar shou!d provide some offers to its customers so
that peop!e 4ou!d be encoura"ed to come to bi" ba6aar durin" off pea1 hours2 The
customers 4ho are present in the ma!! durin" the off pea1 hours of bi" ba6aar 4i!!
definite!y "o in to bi" ba6aar if surprise offers are made at that time2
Customer care department is needed to ta1e proper care of customer comp!aints and
>ueries2 The person sittin" at the he!p des1 of bi" ba6aar shou!d be ab!e to provide a!!
necessary information to the customers 4henever it is re>uired2
The infrastructure is needed to be chan"ed a bit durin" 4ee1ends as heavy cro4d
comes in to bi" ba6aar durin" those days2
%3
Co1cl7sio1
7i" ba6aar is a major shoppin" comp!e8 for today0s customers2 It is a p!ace 4here customers
find variety of products at a reasonab!e price2 7i" ba6aar has a "ood reputation of itse!f in
the mar1et2 It has positioned itse!f in the mar1et as a discounted store2 It ho!ds a hu"e
customer base2 The majority of customers be!on" to midd!e c!ass fami!y2 The youth
"eneration a!so !i1es shoppin" and movin" around bi" ba6aar2 @o!ume sa!es a!4ays ta1e
p!ace in bi" ba6aar2 Impu!se buyin" behavior of customers comes in to p!ay most of the
times in bi" ba6aar2
7i" ba6aar is a hypermar1et as it provides various 1inds of "oods !i1e appare!s( "rocery(
stationary( food items( e!ectronic items( !eather items( 4atches( je4e!!ery( croc1ery(
decorative items( sport items( choco!ates and many more2 It competes 4ith a!! the specia!ty
stores of different products 4hich provide "oods at a discounted rate a!! throu"h the year2 It
ho!ds a !ar"e customer base and it seemed from the study that the customers are >uite
satisfied 4ith bi" ba6aar2 /s of no4 there are 34 bi" ba6aars in different cities of India( it
seems that there is a vast "ro4th of bi" ba6aar !yin" as customers demand is increasin" for
bi" ba6aars2
7i" ba6aar is a hypermar1et store 4here varieties of products are bein" so!d on different
product cate"ory2 It has emer"ed as a hub of shoppin" specia!!y for midd!e c!ass peop!e2
%2
)ifferent types of products startin" from a baby food to pi66as a!! are avai!ab!e under one
roof2 In 7hubanes4ar it is the midd!e c!ass peop!e 4ho most!y do mar1etin" from bi"
ba6aar2 Even most of the peop!e do their month!y shoppin" from bi" ba6aar2 :eop!e not on!y
visit bi" ba6aar to do shoppin" but a!so visit for outin" purpose as it provides a very nice
ambience to its customers2 /s peop!e "o to ma!!s they just tend to move around bi" ba6aar
4hether it is for shoppin" purpose or for outin" purpose2 Crocery( appare!s and food items
are the products 4hich are demanded most by the customers of 7hubanes4ar in bi" ba6aar2
The major dra4bac1 of bi" ba6aar is that it !ac1s in providin" enou"h par1in" space for its
customers2 This may discoura"e the customers to come to bi" ba6aar and shop as they face
difficu!ty in par1in" their vehic!es2 Even thou"h some customers say that they don0t fee!
prob!em in par1in" their vehic!e( it is because of the par1in" space avai!ab!e to them by the
ma!!2 /s it is surveyed it seems that the bi""est competitors of bi" ba6aar are the 1irana
stores( discounted specia!ty stores !i1e @isha! me"a mart( 7hubanes4ar ba6aar 7i" ba6aar(
The Tata Croups JCromaK( Re!iance Retai!( 9 Sab1a 7a6aar etc2

%3
$i8lio2raph5
$OO;+
V Aot!er :hi!ip( mar1etin" mana"ement( J:earson education( 32
th
editionK
V a!hotra A2 Naresh( mar1etin" research J/n app!ied orientationK( Research desi"n(
J:rentice ha!! of India pvt2 #
th
editionK
V 7erman 7 and Evans N2R( Retai! ana"ement J:earson education( 3,
th
editionK
V $ouden )2$2 9 bitta de!ia consumer behavior J tata c2 Cra4 hi!!( 4
th
edition K
V Ne4man /2N2 and Cu!!en :(Retai!in"(Environment and operationsJ@i1as(3
st
Ed2K
INTERNET LE7 :/CE
7i"ba6aar2co2in
Or"ani6edretai!2co2in
Retai! seminar2 In
$iterature revie4 on 7i" 7a6aar2com
Retai!in"2co2in
%4
ANN./0(.1S2
G7estio11aire
PART-1
32 Name? '
22 /"e? '
32 Cender? '
42 /ddress? '
#2 .ua!ification? '
%2 :rofession? '
*2 :h2
&2 Lhat0s your month!y incomeG
aK 7e!o4 3,(,,,
bK 2,(,,, B 4,(,,,
cK 4,(,,, B %,(,,,
dK ore than %,(,,,
PART-2
%#
32Io4 fre>uent!y do you visit 7i" 7a6aarG
aK Lee1!y
bK onth!y
cK .uarter!y
dK On unp!anned basis
22/part from 7i" 7a6aar do you intend to visit any other retai! out!et in a a!!G
aK =es bK No

22JaK2 If yes then 4hat are the other retai! out!ets do you intend to visit in a ma!!G
eK Carment Out!et
fK -oot4ear Out!et
"K -ood Court
hK Entertainment
iK Cift Corner
jK Ne4e!!ery and Latches store
22 Lhat is the purpose behind visitin" 7i" 7a6aarG
aK Shoppin"
bK Outin"
cK Others
32 Lhat type of products do you most!y purchase in 7i" 7a6aarG
aK C!oths
bK Crocery
cK -ood Item
dK $eather Item
eK E!ectronic Item
fK Cift Item
"K /ny other Item
42 On an avera"e ho4 much amount of money do you spend in a visit to 7i" 7a6aarG
aK 7e!o4 #,,
bK #,, B 3,,,
cK 3,,, B 3#,,
dK 3#,, B 2,,,
eK ore than 2,,,
%%
#2 Io4 much time do you spend in a visit to 7i" 7a6aarG
aK $ess than ha!f an hour
bK Ia!f an hour to 3 hour
cK 3 hour to 3 U hours
dK 3 U hours to 2 hours
eK ore than 2 hours
%2Lhich days of the 4ee1 do you prefer to visit 7i" 7a6aarG
aK Lee1 days
bK Lee1ends
*2 Lhich time of the day do you most!y prefer to visit 7i" 7a6aarG
aK 3,am B 3pm
bK 3pm ' 3pm
cK 3pm'%pm
dK %pm B 3,pm
3,2 )o you "o 4ith a p!anned !ist of products to be purchased from 7i" 7a6aarG
aK =es bK No cKsome time
332 )o you prepare a !ist of brands in advance 4hen you visit to 7i" 7a6aarG
aK =es bK No cK )epends on cate"ory
322 In 4hich cate"ories of products do you pre'decide the brandsG
aK C!oths
bK $eather Items
cK E!ectronic Items
dK Crocery
eK Cift Items
fK /ny other Item
332 Lhat is your mode of payment in 7i" 7a6aarG
aK Cash payment bK Credit Card cK )ebit Card
342 Lhat encoura"es you to visit 7i" 7a6aarG
a2 :rice
b2 Service
c /mbience
%*
c2 :roduct @ariety
d2 :roduct .ua!ity
e2 Convenience
3#2 Io4 4ou!d you rate the services of the sa!es personne! in 7i" 7a6aar on a 3 B #
sca!eG
@ery "ood
Cood
O1
:oor
@ery poor
3%2 Lhich type of your convenience to 7i" 7a6aarG
aK Iired vehic!e
bK T4o'4hee!er
cK -our'4hee!er
dK /ny other
3*2 Io4 is the par1in" space avai!abi!ity in 7i" 7a6aarG
aK $ess than ade>uate
bK /de>uate
cK ore than ade>uate
3&2 )o you "o to Airana storeG
aK =es bK No
3+2 Compare your nearest Airana store 4ith 7i" 7a6aar2
aK :rice
I2 Airana store II2 7i" 7a6aar
bK Service
32 Airana store II2 7i"
7a6aar
cK @ariety
32 Airana store II2 7i"
7a6aar
dK .ua!ity
32 Airana store II2 7i"
7a6aar
eK Convenience
32 Airana store II2 7i"
7a6aar
fK Shoppin" E8perience
32 Airana store II2 7i"
7a6aar
%&
"K /mbience
32 Airana store II2 7i"
7a6aar
2,2 Compare others or"ani6ed retai! stores 4ith 7i" 7a6aar on the fo!!o4in"
parameters2
aK :rice
327i" 7a6aar II2 Others Or"ani6ed Retai!er
bK Service
327i" 7a6aar II2 Others Or"ani6ed Retai!er
cK @ariety
327i" 7a6aar II2 Others Or"ani6ed Retai!er
dK .ua!ity
327i" 7a6aar II2 Others Or"ani6ed Retai!er
eK Convenience
327i" 7a6aar II2 Others Or"ani6ed Retai!er
fK Shoppin" E8perience
327i" 7a6aar II2 Others Or"ani6ed Retai!er
"K /mbience
327i" 7a6aar II2 Others Or"ani6ed Retai!e
THAN;ING &O)
%+