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GUIDELINES
FOR
MASTR OF COMMERCE
(M.Com)
STUDENTS
(Code 8!!)
Department of Commerce
Faculty of Social Sciences and Humanities
ALLAMA IQBAL OPE !I"E#SI$%
ISLAMABAD
1
FO#E&O#D
Knowledge without practice is useless. Practice without knowledge
is dangerous Confucius
Research project guidelines have been compiled using different sources
with the aim to produce high quality research projects. American Psychological
Association (APA) anual! Research "uidelines of #niversity of $estern
%ydney! Australia and &A%' %chool of (usiness Project "uidelines and A)*#
guidelines for master level students were consulted for the completion of this
guidelines manual. )n this regard! ) pay my gratitude to r. uhammad unir!
+ecturer and r. ali, 'ariq ahmood (Ph- Research %cholar) put their
valuable efforts and cooperation to bring forward this research project
guidelines manual in minimum period of time.
-r. %yed uhammad Amir %hah
Assistant Professor.)ncharge
-epartment of /ommerce
Allama )qbal *pen #niversity! )slamabad.
0
P#O'EC$ (!IDELIES AD P#OCED!#ES FO# M)COM
S$!DE$S
1. I$#OD!C$IO
At ./om level the students are being prepared to understand business research and
be able to apply research results to their practice. 'he students who complete their projects
successfully would be able to bridge the gap between the production of ,nowledge and real
world application of ,nowledge. %uccessful completion of Research Project is mandatory for
the award of . /om degree. All research poses a question which motivates the researcher to
see, an answer. 'he project is no different. &or all types of research projects! students have to
identify a problem in the area of interest! to review the literature relating to the problems area!
investigate the problem with a particular research methodology and interpret the results.
1.1 OB'EC$I"ES
'he objectives set for students to underta,e the research project are1
12 'o e3plore one area of your program in depth
02 'o wor, independently on your own initiative
42 'o gather information in a thorough and rigorous manner
52 'o process and integrate material in sustained e3ercise of intellectual
ordering
62 'o produce a coherent! literary document
'he project is a concise report comprising of a minimum of 17!777 and ma3imum of
16!777 words. ./om students are required to carry out projects on an individual basis.
4
ACCEP$ABLE S$!D% FO#MA$
'here are number of formats which are acceptable for the research project. 'he
student may discuss his.her proposed topic with the supervisor and choose anyone of the
following study formats which best suits1
1) 'he 8mpirical Research Paper
0) 'he 'heoretical Paper ('heoretical paper is highly academic and is not encouraged in
an applied degree)
4) 'he &easibility %tudy. (usiness Plan
5) 'he (usiness /onsultancy Report
*)+ $,e Empirical #esearc,
8mpirical research involves the collection! analysis and interpretation of data. An
empirical research paper presents its findings in the form of a well9developed analysis
defended by the evidence. 'he data may be gathered first9hand (e.g. interviews!
questionnaires! observations! focus group! etc.) or second9hand (e.g. a content analysis of
financial reports! television commercials or an organi:ation;s internal correspondence< or a
re9analysis of e3isting data li,e *8/- reports or computeri:ed personnel records! etc. 'he
following is indicative of the layout of the main body of an empirical research paper1
Introduction- %ummari:es the aims of the research project< defines the area or topic< sets the
conte3t.
Literature #e.ie/- reviews the relevant literature providing a commentary on the e3isting
state of ,nowledge (theories! and empirical evidence)! trends! controversies! etc.< identifies
gaps in the ,nowledge and concludes with specific research detail that the study could be
replicated (repeated)< it provides concise justification for the research strategy chosen.
5
Met,odolo0y- /learly define your research methodology! such as Research -esign!
Population! %ampling 'echnique! %ample %i:e etc.
#esults- details of findings from the data collection1 may include tables! figures! and.or
quotes from interviews< may include descriptive and inferential statistics.
Discussion 1includin0 Conclusion2- Pulls together the research questions that were as,ed
with the answers that were obtained though the analysis of the data< provides commentary on
these findings (e.g. do they confirm or reject particular views=< how do they conform the
literature=)< identifies limitations of the e3isting study and ma,es suggestions for future
research< state clearly the conclusions that are reached and its implications and
recommendations for relevant sta,eholders (e.g. businesses! practitioners! governments!
academics).
'here must be clear lin,s amongst the various sections of the paper. >ou are telling
one story that is made up from several parts< these parts must be well integrated. 'he data you
collect must be lin,ed to the research questions you have identified in your introduction and
to the conclusions you have reached at in your -iscussion. >our discussion must also refer
bac, to the literature review.
?ot all empirical papers follow this precise layout and you and your supervisor may
decide that another layout suits your research better. @owever! it is important to understand
the role of the various sections and how they fit together. )f you deviate from this layout! you
should be clear why you are doing it.
*)* $,e $,eoretical #esearc,
'he theoretical research essentially involves the completion of a comprehensive
literature review on a topic of choice. 'his review draws upon material that has already been
published or otherwise e3ists. 'hat is! it does not mean merely gathering of the data. 'he
purpose of the literature review is clearly established at the beginning of the paper and
6
generally involves e3ploring and developing ideas around a particular topic. @owever! unli,e
the other format options! there is no Atypical layoutB for the main body of a theoretical paper.
'he chapters may include1
1C)ntroduction
0C(ac,ground reasons for selection of topic. scope of the paper
4Cethodology ( of short listing papers.articles.reports)
5C+iterature review (including analysis D critique< please note that this is the ,ey
analysis of a theoretical paper)
6C/ontribution to the literature
'heoretical research may have any number of specific purposes. 'he purpose or
rationale may be to provide new insights into a particular issue! refine an e3isting theory or
create new lin,ages! to challenge e3isting theory or even to develop a new theory. Perhaps
the intention might be to develop a set of research assumptions or propositions that can
subsequently be tested or modelled (by others).
Regardless of the central purpose! the writing of a sound theoretical paper requires a
number of specific s,ills and abilities that will further be developed and honed through the
research process. 'hose underta,ing the theoretical paper must ,now how to! or learn to!
develop and apply theoretical concepts< must develop and apply a strong analytical approach
to interpret and evaluate the e3isting evidence< and be capable of presenting coherent and
consistent arguments to demonstrate the significance of the wor, underta,en.
*)3 $,e Feasi4ility Study5Business Plan-
$hereas an empirical research as,s and answers a research question! a feasibility
study as,s and answers a question about whether establishing a new product or service is
feasible. )t assesses the commercial and technical viability of the proposed enterprise by
E
e3ploring potential mar,ets! preparing costing and financial projections! considering the
sources of raw material! assessing any plant and equipment needs! etc.
+i,e all Projects! it will include an introductory summary. @owever! in a feasibility
study! this summary is called an 83ecutive %ummery instead of an Abstract. +i,e all Projects!
it will also need to include a title page! table of contents! appendices! etc. a typical layout for
the body of the feasibility study is1
1C)ntroduction1 8stablishes the rationale for the business ideas! includes any
relevant bac,ground information and generally introduces the project
0CProduct.%ervice D process -escription1 provides a clear description and profile
of the proposed product.service D researches how you propose to manufacture
the product or process the service
4CProduct scope! future sales projections and demand gap
5Canagement.8mployee %tructure1 who will manage the business! how many
staff do you require! profile of staff required
6C&acility layout1 *perational view of the business
EC&inancial Requirements1 what types of financial resources would be required to
start the business! how.where do you propose to source this finance and
financial projections up to the brea,9even
FCPlans for &uture -evelopment of the (usiness1 where and how will you progress
the business idea! what are the issues and challenges
GC/onclusion1 is the product.service feasible! what are your conclusions and
recommendations.
0.5 $,e Business Consultancy #eport
A business consultant draws on theory! ,nowledge and practical e3perience and applies
them to solving a particular business problem or issue. )n the (usiness /onsultancy
F
Report! the student assumes the role of a consultant advising the client on the best options
available to solve a business problem. 'his process involves clarification of the specific
business problem! identification! research and evaluation of the various solutions to the
problem! the recommendations of one best solution and recommendations on how best to
implement this solution. 'he consultancy project could be in Accounting or &inance. )t could
involve the analysis of an industry! a company! an e3pansion! a ta,e9over! as well as systems
development! e3portation! etc! as with all Projects! your project will require a title page! table
of contents! appendices! etc. it will also need an introductory summary (here called an
83ecutive %ummary instead of an Abstract). A possible layout for the body of a business
consultancy report is1
1C Introduction- describes the consultancy project! its goals and the initial issues and
options identified
0C Scope 6 (oals- )ncludes the time scales! the areas the project covers! basis
assumption and constraints. /overs the goals relating to the project
4C Met,odolo0y- -etails of the research design and sampling technique
5C Analysis- includes a review of the findings (primary and secondary). )dentifies and
lists the issues
6C #ecommendations- ma,es recommendations of the options based on the analysis
carried out
EC Implementation- (if applicable) details the action plan for carrying out the
recommendations
FC Conse7uences and #e7uirements- (if applicable) identify the implications of the
recommendations.
GC Conclusions
G
Arran0ement of #esearc, &or8s,op
'he study centres will arrange 094 wee,s research wor,shop for guiding the students
regarding selection of the topic and preparation of research proposal.
0.E Appro9imate $imelines #ele.ant $o Eac, Format
'he summary with appro3imate timelines for the chapters of each of the format is
given below1
$imeline
s
&ee8 +:
;
&ee8 <
:=
&ee8 +>:
+; &ee8 +< ? +@
$or,ing on
eth
od
o
f
t
h
e study
&inali:ation of research
report.
introducti
on
an
d
shou
ld
b
e finali:ed!
an
d Approval of supervisor. 'he
Empirical
&inali:atio
n
literature
review!
fieldw
or,
shou
ld
b
e in study centre will submit the
researc,
of
proposal
a
n
d
possibl
y
dat
a
progres
s.
Resul
ts
shoul
d report (soft copy in /- and
collectio
n
be
concluded. three hard copies) to the
instrume
nt
/ommerce -epartment
A)*#.
$or,ing on
ethodology
of short
&inali:ation of research
report.
introducti
on
an
d
listing articles and
papers Approval of supervisor. 'he
$,eoretic
al
&inali:atio
n
bac,ground
reasons etc. be finali:ed. study centre will submit the
#esearc,
of
proposal
f
o
r
selecti
on of
+iterat
ure
revie
w report (soft copy in /- and
topic.scope
of
includi
ng analysis D three hard copies) to the
the paper
critique be
concluded
/ommerce -epartment
A)*#.
$or,ing on
Product
scope!
futur
e &inali:ation of feasibility
introducti
on! sales
projection
s!
report. Approval of
supervisor.
product service
and
manageme
nt. employee
'he study centre will
submit
Feasi4ilit
y
&inali:atio
n product
servic
e
structure etc. be
finali:ed.
the report (soft copy in /-
and
study
of
proposal
process
description
&inanci
al three hard copies) to the
requiremen
ts
/ommerce -epartment
A)*#.
chap
ter
sho
uld be
conclud
ed
$or,ing on
ethodology be
finali:ed. &inali:ation of consultancy
$,e
introducti
on!
scop
e
Analys
is D
report. Approval of
supervisor.
Business
&inali:atio
n
a
n
d
goal
s!
an
d
recommendatio
ns
shoul
d
'he study centre will
submit
consultan
cy
of
proposal possibly
be
provided
the report (soft copy in /-
and
report
methodolo
gy three hard copies) to the
/ommerce -epartment
A)*#.
H
P#O'EC$ LA%O!$
'he physical layout of the project should be as follows1
Sections of ProAect
'itle of Project
%upervisor;s name
>ear of completion