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Lamoda keaches Cver 9S of kU and k2
Creanng A Un|que Customer Lxper|ence
84
May 13 !un 13 !ul 13 Aug 13 Sep 13 CcL 13 nov 13 uec 13 !an 14 leb 14 Mar 14
neL romoLer Score
andex Market kanng
Cur Customers 1hank Us Ior It
13
100 M||||on Un|que V|s|tors Last ear
98
13
2011 2012 2013
of vlslLs from Moblle
14
Cver 1 M||||on Acnve Customers
1.3m
1.1m
2011 2012 2013
1oLal CusLomers
Acuve CusLomers
Note:
1. Active Customers defined as having made a purchase in last 12 months
2. Customer ever having made a purchase with Lamoda
(1)
(2)
13
Crders Grew 3x 1o Cver 2 M||||on Crders
2.3m
2011 2012 2013
16
N||s Chresnn
ClC
N|e|s 1onsen
CLC
I|or|an Iansen
CCC
Dom|n|k |cker-
nuchzermeyer
ClC
8urkhard 8|nder
C8C
Management 1eam
17
8|ue Ch|p Investor 8ase
18
kuss|a |s be||eved to become the |argest consumer market |n Lurope
Lcommerce |s at a v|ta| |necnon po|nt there and |s benehmng from
s|gn|hcant secu|ar growth trends
Lamoda |s best pos|noned to w|n |n th|s market p|ace and |s operanng a
h|gh|y d|erennated e-commerce bus|ness mode|
Lamoda - A 1remendous Cpportun|ty
We asp|re to be the No. 1 fash|on desnnanon
|n CIS and to de||ver best-|n-c|ass e-commerce serv|ces