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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Jaime Gunderson
NetID Jgun775
Group Number: 158
Website Link:


http://infosys1102014s1group158.blogspot.co.nz/2014/04/d1.html
Tutorial
Details
Tutor: Day: Time:
Olivia Shultz Wednesday 9am
Time Spent on
Assignment:
Word Count: 1485











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Piezo powered by you
INTRODUCTION
Piezo is a smartphone battery charger that helps to solve the problem of dead
smartphone batteries. Piezo is a healthy, sustainable way to power your smartphone.
Piezo allows you to charge your phone on the run as power is created through a
piezoelectric plate inside Piezo , which harvests evergy from pressure convering it into
an electrical charge when captured by sensors (Discovery Channel)
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.
3. BUSINESS SECTION
3. 1 Vision
To help people enjoy life by providing a heathy and sustainable way to charge their
smartphones on the run
3. 2 Industry Analysis: Smart Phone Battery and charger Industry.
Industry: Smart Phone Battery and charger Industry.
Force: High/Low: Justification:
Buyer power: Low

Users dont really have a choice on the way
they charge their smartphone , is if you want to
use your smartphone it has to be charged.

Supplier power: low

Companies would usually make their own
products therefore would only need to source
the raw materials (eg: plastic, metal,
chemicals) from suppliers. The raw materials
required are not hard to get a hold of as they
are a common widley used products.

Threat of new
entrants:
High

Smartphones biggest problem is its battery life.
Smartphones have rapidly developed but the
batteries are not following suit. Threat to new
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entrants is high as everyone wants to be the
first to find a break through and fix the
problem. Theres plenty of interest within the
tech industry to make smartphone battery life
better, and theres no shortage of emerging
technologies to make it happen. (Newman,
2013)
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Threat of substitutes: High Everyone is trying to find a way to solve the
problem of poor smartphone battery life. And
therefore its an industry with a lot of interest.
With plenty of interest within the tech
industry to make smartphone battery life
better, and theres no shortage of emerging
technologies to make it happen. (Newman,
2013)
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Rivalry among
existing competitors:
High According to research and analytics firm IDC,
battery life is the biggest single issue for
consumers when choosing a handset (AFP,
2014)
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Competition between companies if
fierce to see who can provide the longest
lasting battery because ultimately they will end
up with the larger market share.
Overall attractiveness of the industry: The industry is very attractive. Although this
industry is complex in nature, todays technology makes it is possible. With over a
billion smartphone users worldwide the whoever works out how to provide a long
lasting battery will make a lot of money.






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3. 3 Customers and Their Needs
Target: Smartphone users.
Mobile phones have become the most widespread technological device in human
history, withmore than 5.6 billion subscribers (Goswami, 2014)
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. People are becoming
more reliant upon their smartphones and need a way to ensure a long lasting battery
life. The increased reliance on smartphones is another trendy norm in today's fast-
paced world. Smartphones check weather, news, surf the web, allow online purchases,
play music, and provide a communication platform among users Mandurano, J and
Haber, N., (2012)
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Users need their smartphones to make todays fast paced world
simple, safe, easy and functional.

3. 4 The Product and Service
Customers needs are satisfied by providing a device enabling them to charge their
phone whenever wherever. Piezo allows its users to go about their lives with out the
worry of a dead battery disconnecting them from the world. Piezo will allow users to
charge the battery chip their shoe while applying pressure through their foot, when
needed they can wiresly transfer power into their smartphones , charging them
allowing access to everything contained on their smartphone ensuring that life remains
easy, safe , simple and functional.
3. 5 Suppliers and Partners
Partners
1- A Smart Phone company (Samsung) Piezo is made for smartphones so this
company would be the perfect partner. It would allow us to work with a great





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team of experts and gain knowledge from one of the biggest players in the
market.
2- Fitness Brand (Nike) Piezo also promotes a healthy lifestyle by getting people
to makes their own power. Nikes vision is Just do it showing that they promote
a healthy lifestyle. Original idea stemed from a product that Nike made, a
pedomiter and the compartment in Nikes Sports shoes. Partnering with Nike
would allow us a great customer base aswell as resources (shoes) that already fit
our device.
Parntnering with these companies would help Piezo gain credibility and customer trust.
Both companies provide a solid well established platform to work of.
Suppliers
1- Plastic Suppliers (Plastic Suppliers Inc) The battery is inside a plastic
casing. Plastic was chosen as it will protect the componets inside and
increase durability making the product long lasting. Plastic has to capibility to
be shaped and molded to meet our needs aswell as our customers meaning
that is an easy material to adapt to change.

2- Lithium Suppliers Lithium is a chemical that is used already in smartphone
batteries. It is able to be recharged and hence why it is able to be used in
smartphones. Piezo is also a rechargable battery and we would use this
chemical in our product to allow it to be rechargable in order to meet its
purpose. (Brain, Marshall 2014)
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3. 6 Strategy: Differentiation

Differentiation is our strategy as Piezo is a high cost product with a broard market.
Piezo caters to a broard market as there are 1.3 Billion Smart Phone users worldwide
(Business insider 2013)
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and high cost as Piezo it a technological product that I believe
will be more expensive in comarison with standard chargers. A differentiation strategy
is chosen as the market is not price sensative meaning they are willing to spend money.
The maket consists of people with specific needs that are understated in this case they
need better battery life. Piezo provides them with a unique resource to satify their
understated needs.
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The overall strategy is therefore Differentiation
3. 7 Value Chain Activity: Technology Development & R&D
The most important value chain activity for this business is Technology Development &
R&D
Peizo is a technology based device and with the rapidly changing technological world
we face today , to gain a competative advantage its important that we keep up to date
with the new technology. Technology development will allow us to expand and create
new revenue streams , keep a competative advantage and meet the needs and wants of
our customers.














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3. 8 Business Processes
3. 8. 1. SOFTWARE DEVELOPMENT PROCESS
THIS PROCESS INVOLVES COLLECTING FEEDBACK FROM OUR CUSTOMERS
AND TURNING IT INTO A USEABLE DATA IN WHICH WE CAN IMPLEMENT
INTO SOFTWARE DEVELOPMENT FOR OUR PRODUCT. THIS PROCESSS
ENSURES THAT WE CONTINUE TO REMAIN UP TO DATE WITH THE LATEST
TECHNOLOGY AND ALSO MEET THE NEEDS AND WANTS OF OUR
CUSTOMERS.















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3. 8. 2. DESIGN AND CREATION PROCESS
THIS PROCESS INVOLVES DESIGNING AND CREATING OUT PRODUCT. THIS
PROCESS INVOLVES ALL THE DESIGN AND CREATION ELEMENTS UP UNTIL
THE FINAL PRODUCT IS CREATED. THIS PROCESS HELPS US TO ENSURE OUR
PRODUCT IS FUNCTIONAL , ASTECIALLY PLEASING AND ERGONOMIC FOR
OUR CUSTOMES.



















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3. 9 Functionalities
3. 9. 1. SOFTWARE DEVELOPENT PROCESS
COLLECT CUSTOMER FEEDBACK
TEST PRODUCTS
3. 9. 2. DESIGN PROCESS
TEST PRODUCTS
DESIGN THE PRODUCT
3. 10 Systems
3. 10. 1. FEEDBACK COLLECTION SYSTEM - The feedback collection system collects
and stores feedback data from our customers. The system analyises this data giving us
information on our customers wants and needs which we implement in our
developments.
3. 10. 2. PRODUCT DESIGN SYSTEM The tools to effectivley design a product that is
apealing , ergonomic , functional and comfortable.

3. 10. 3. PRODUCT TESTING SYSTEM The tool that effectively tests our products to
ensure they meet a safe working standard and ensure that they will remain durable in
all different situations.
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3. 11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Technology
Development
1. Updates
process

1. COLLECT CUSTOMER FEEDBACK

2. TEST PRODUCTS
Feedback collection
system
Product testing System
CRM

SCM
2. Design and
creation
Process

1. TEST PRODUCTS


2. DESIGN THE PRODUCT

Product testing System

Product design system
SCM

DSS
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CONCLUSION
We aim to provide smartphone users with a unique resource that will give them
the power to charge their smartphone wherever, whenever. In an attractive
industry the differentiation strategy will be used to separate us from our
competitors. We plan to partner with some big names (Samsung & Nike) in order
to gain credibility and consumer confidence that will give us the edge we need in
a tough market. Piezo will always be up to date with the latest technologies as
our main focus is developing our technology and keeping up with the rapidly
changing world. Information Technology and Informations systems deliver value
in our business by providing us with way to automate our systems increasing
efficiency and accuracy. IT and IS will allow us to deliver an effective, quality
product that meets the needs and wants of our consumers and most importantly
solve the problem of the death of smartphone batteries.
REFERENCES

1) Goswami, S., SCMS Journal of Indian Management ICT:
Sustainable Development, 2014., Vol. 11 Issue 1, p125-133. 9p, Retrieved from:
Business Premier Source database
2) Mandurano, J.; Haber, N., "House Away: A home management
system," Systems, Applications and Technology Conference (LISAT), 2012 IEEE
Long Island, vol., no., pp.1, 4, 4-4 May 2012
doi: 10.1109/LISAT.2012.6223211

3) Newman j. (April 1
st
2013). Peak Battery: Why smartphone battery life still
stinks, and will for years. Retrieved from
http://techland.time.com/2013/04/01/peak-battery-why-smartphone-battery-
life-still-stinks-and-will-for-years/
4) AFP (May 14, 2014) Battery life trumps all other smartphone features.
Retrieved from http://www.bgr.in/news/battery-life-trumps-all-other-
smartphone-features/
5) One In Every 5 People In The World Own A Smartphone, One In Every 17 Own A
Tablet [CHART] WRITTEN BY: JOHN HEGGESTUEN ON OCT 19 2013Retrieved
from http://www.businessinsider.com.au/smartphone-and-tablet-penetration-
2013-10
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6) Brain, Marshall. "How Lithium-ion Batteries Work 14 November
2006. HowStuffWorks.com. <http://electronics.howstuffworks.com/everyday-
tech/lithium-ion-battery.htm> 22 May 2014.
7) How can "crowd farming" help the energy crisis? Written by discovery
channel retrieved from http://curiosity.discovery.com/question/crowd-
farming-help-energy-crisis