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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Yuyang Liu
NetID yliu917
Group Number: 262
Website Link: http://infosys1102014s1group262.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
KitWah Huang Wednesday 1pm
Time Spent on
Assignment:
10 hours Word Count: 1284

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CAR PARK FINDER APP
INTRODUCTION
Looking for parking spaces is a issue for many drivers now as resources have become more
scarce. Research from Your Cover insurance shows that we spend over 8000 hours just to
look for a carprk. So, as a solution to this problem we have developed an idea of an App that
that has the real time information of the availability of parking space in the major carparks
in the CBD and shopping areas and directs them to the nearest parking space that is
available.
3. BUSINESS SECTION
3.1 Vision
Our vision is to provide accurate and timely data for drivers and public transport takers and
help reduce the unnecessary time that is being wasted on each travel.
3.2 Industry Analysis: Transportation Software Industry
Industry: Transportation Software Industry. Software that provides information on
transportation related services.
Force: High/Low: Justification:
Buyer power: High Buyers power would be high as they could find a
various of different kinds of Apps that could help
them find a carpark in Google Play
(Play.google.com, 2014).
Supplier power: High Supplier power is high for us as we must have the
data of the parking spaces (Transport, A. 2014)
and also there are only a few internet service
providers in New Zealand to choose from.

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Threat of new entrants: High It would be easy for new entrants to enter this
industry as it is low on start up cost and
developing the App does not require indepth or
time consuming research and developments, so
threat of new entrants would be high
(appdesigncompany, 2014).
Threat of substitutes: High Subsitutes for this industry could be a navigation
system (GPS) or a map as these could also guide
the drivers to the carparks. Therefore threat of
substitutes would be high.
Rivalry among existing
competitors:
High There would be quite high competition among
existing competitors as there is a lot of Apps that
are a like (Play.google.com, 2014).
Overall attractiveness of the industry: this industry is very competitive as the threat of new
entrants is high and the supplier power is high, so overall the industry is not very attractive.
3.3 Customers and Their Needs
Our target group of customers would be anyone that drives a car on a regular basis. For any
drivers they would need to find a place to park their car when they have reached their
destination, and this would be done better with less time wasted in finding an available car
park as people will become frustrated and pay less attention on the road which may be
cause more accdients on the road (Writefix.com, 2014). Therefore they will need a way to
find car park in an easier way.
3.4 The Product and Service
Our product is an App that have the real time information of the availability of the parking
space in the major carparks in the CBD and shopping areas where parking spaces tends to

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be scarce. By having real time parking space information available it will prevent people
going to carparks that are already full and the time wasted for finding other parking places.
3.5 Suppliers and Partners
As our product is an App that will provide information on parking spaces, the major carparks
will be a supplier to us as we need to have the real time information on the availiablty of the
parking spaces. Another supplier could be Vodafone or Telecom (an internet service
provider) as we have a network system that receives the data from the car parks and sends
the data to App, so we will need internet to operate this.
As our App will be free to download we will most likely work with other companies and have
their advertisement in our App, so any other companies that would want to have their
advertisement in our App could be a potential partner to us as we will receive revenue and
they will have their product or service advertised. Another partner could be App store
(Apple) or Google Play (Android) as we need customer to have access to it and App store or
Google Play will have more variety of Apps.
3.6 Strategy: Cost Leadership
Our customer could be anyone that drives a car or need to find a parking space so we have a
realtively board market. Our App will be free of charge for anyone to download it from the
App store or Google play so it is low cost.
The overall strategy is therefore Cost leadership.
3.7 Value Chain Acti vi ty: Deliver the Product or Service
The most important value chain activity for this business is deliver the product or service.
As our vision is to provide our customers with accurate and timely data so the deliver of the
data or information on car park availability would be the most important value chain activity
to us and adds the most value to our App.


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3.8 Business Processes
3.8.1. INFORMATION PROCESSI NG PROCESS real time information of parking
availability from the sensors on the ground of the car parks will be sent to the database and
the information will be then sorted and sent to what the App user ask or enquire.

Start
Data from
sensor
recorded
Data sent to
database
Processing of
data
Required
information
sent to users
End
IT Department
IT Department
Information Systems


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3.8.2. PRODUCT MAINTENANCE PROCESS this process is used to detect the error or
faults in the software program that could be delaying the information being transferred and
identifying what the problem is, then having the IT department fixing the problem.

Start
Detecting
problem
Fix the
problem
Update the
new software
End
IT Department
IT Department
Information Systems
Identify the
problem
Yes
No



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3.9 Functionalities
3.9.1. INFORMATION PROCESSI NG PROCESS
Have sensors at each parking space to capture data.
Sends the most updated data to the App users when they refresh the App.
3.9.2. PRODUCT MAINTENANCE PROCESS
Have feedback function within the App for any problems or suggestions to
improve the App.
Have notification function to inform the users of updates.
3.10 Systems

3.10.1. DATA CAPTURING SYSTEM this system is used to capture the data of the
current state of the car park (if it is being used or empty), so that real time information
could be collected and provided to the App user.
3.10.2. CUSTOMER FEEDBACK ANALYSIS SYSTEM - the feedbacks or suggestions from
the App user will be analysed and used to make further improvements or fix any faults of
the software and maintian customer satifaction.
3.10.3. SOFTWARE MANAGEMENT SYSTEM- this system is used to manage and update
the software so that any problems with the application will be resolved and then updated
for the users to guarantee the program operates smoothly.


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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Deliver the
Product or
Service
1. Information
Processing
Process
1. Have sensors at each parking space to
capture data.

2. Sends the most updated data to the
App users when they refresh the App.
Data Cpaturing System


Software Management
System
Transaction Processing
System

Collaboration System

2. Product
Maintenance
Process
1. Have feedback function within the App
for any problems or suggestions to
improve the App.

2. Have notification function to inform
the users of updates.
Customer Feedback
Analysis System


Software Management
System
Customer Relationship
System



Collaboration System


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CONCLUSION
Our software is aimed to provide the most accurate and timely information for drivers on
the availibility of car parks near them, so it would be less stressful to find a parking space.
The part that creates the most value for our orgainsiation is the collection of the data and
updating our customers with real time information. Without the use of information systems
and IT our software will not be able to operate as it will be very difficult or impossible to
collect the data, and also having the data to be in real time. Therefore, the use of
information systems and IT is the key to success for our organisation.
REFERENCES

1. appdesigncompany,. (2014). Services. Retrieved 15 May 2014, from
Appdesigncompany.com,. (2014). App Design Company | iPhone Apps | iPad Apps |
Android Apps | Mobile App Development. Retrieved 15 May 2014, from
http://appdesigncompany.com/services.php
2. Yourcoverinsurance.co.uk,. (2014). Drivers spend over 8,000 hours looking for a
parking space. Retrieved 15 May 2014, from
http://www.yourcoverinsurance.co.uk/about-us/press-office/8-hours.html
3. Play.google.com,. (2014). carpark finder. Retrieved 15 May 2014, from
https://play.google.com/store/search?q=carpark%20finder&c=apps&hl=en
4. Transport, A. (2014). Parking in Auckland. At.govt.nz. Retrieved 15 May 2014, from
https://at.govt.nz/driving-parking/parking-in-auckland/
5. Writefix.com. (2014). Cause and Effect: Traffic (1) | writefix.com. [online] Retrieved 5
Apr 2014, from: http://writefix.com/?page_id=808