6/18/2010

1
Business 1010
Class
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Mark is a serial entrepreneur with 22 years of
experience in sales, business development,
marketing. Most recently Sr. VP of Sales &
BD for a Fortune 500 company. Now focused
on small to medium business development.
Projects include Caregiver Training, Speech-to-
Speech Translation, Optical Transceivers,
Application Acceleration, and for fun
Consumer Gadget sales.
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Caregiver Checklist
Caregiving Customers
Marketing & Networking
Caregiver Business
Business Planning
Pricing Medicine
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First Patient
Registration as Caregiver
Secured Funding
MedGrow Class
Equipment Setup
Started Grow
Additional Patients
Networking with Caregivers
First Crop & Processing
First Deliveries
First Revenue
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New Entrepreneurs
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The patient can designate one
caregiver to assist them
Some patients will require more
assistance than others
Determine your role with each
specific client/patient. (Written
Patient-Caregiver Agreement)
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6/18/2010
2
Patient will require (x) amount of medicine per month
Medicine pickup or delivery will be on (x) day of each month
Patient will notify Caregiver (x) days in advance of pickup or
delivery if medicine is not needed
Patient will provide Caregiver (x) days notice if planning to
change Caregivers
Caregiver will provide Patient with (x) for referrals that lead to
full time Patients
Patients will provide Caregiver with (x) for referrals to other
quality Caregivers
Caregiver will provide Patient with (x) notice for discontinuing
services
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Caregivers have the right to both acquire and grow
marihuana for their patients
Caregivers starting up
Caregivers network
Some Caregivers provide demand for product
Marketing to Caregivers
Some patients may need to try several strains of
medical marihuana before finding relief
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1. Follow the law
2. Protect the confidentiality of all clients
3. Be discrete
4. Focus on a positive experience for all clients
5. Pledge to work towards the well-being of the client
6. Communicate mutual expectations to eliminate
surprises
7. Make sure to cultivate in a secure facility
8. Always provide an honest measure or weight of
your product
9. Produce PURE products, avoiding pesticides, mold
and unnecessary additives (diligently use MedGrow
techniques)
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Understand the patient/caregiver
relationship
Patient must show you a valid card
(make a copy)
Compassion Clubs
Do research on locating compassion clubs. Many
offer the opportunity to network
Check websites such as
http://www.michiganmedicalmarijuana.org
http://www.michiganmedicalmarijuanacommu
nity.com
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Organize a Compassion Event
Secure location, comfortable setting, share
information
Speaking Engagements
Advertising
Website & Advertise
Create Business Cards
Brochure that can be delivered to potential clients
(points to website)
Take out Print Ads
Online Ads
Mailer
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Caregiver Grower Caregivers Patients
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6/18/2010
3
Which is the Greater Revenue Opportunity?
Patients
Caregivers
Caregiver Grower
Caregivers
Patients
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Specialize In Medicine Type
Stimulates Appetite
Reduces Nausea
Dulls the Pain
Steadies Muscle Movement
Specialize In Medicine Products
Oils
Butters
Baked Goods
Drinks
Forms of Administering Medicine
Vaporizers
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New Entrepreneurs
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The Owner of an LLC is called a principal member
or Owners of LLCs are called members
For U.S. Federal income tax purposes, LLCs are
treated by default as a pass-through entity.
[2]
If
there is only one member, it is treated as a
"disregarded entity" for tax purposes, and the
owner reports the LLC's income on his or her own
tax return on Schedule C
No double taxation
Limited Liability
Lower cost to start
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Online Service Example
Example: www.incorporatetime.com
Standard State Filing Service
Cost: $149
Turnaround: Says (15-20) Daysmore like (7) Days
You will receive an Articles Of Organization for LLC
Includes Name of LLC and ID Number: D12345
Tax ID Formation Service: $25 (EIN #)
Call IRS 800-829-4933
Tell Agent I am applying for my tax ID and have the
completed application form in front of me
Write Down the EIN # 12-3456789 for end of year tax
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To open a business bank account you will
need:
1. EIN
2. Articles of Organization
3. Open Business Free Checking Account
- Checks & Debit Card
4. Use this checking account for all business
expenses
- Save receipts for expenses
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6/18/2010
4
Options for Insurance
Insurance may be a good idea for your business
Home Owners Insurance
Product Liability Insurance
Replacement Insurance
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New Entrepreneurs
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Business Plan A Thought Process
Write a document that describes what you plan to
do and how you are going to do it (2 pages)
Fill in the details (budget, assets, operations,
revenue expectations, market, etc.)
Time Tables
Realistically document the time it will take to
accomplish each goal based on your current
knowledge
Execute Business Plan
Make adjustments along the way (document
them)
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Organizational Tools
Self-discipline is key
Ledger Book Write down all transactions
File Cabinet Stores, protects, and organizes
documents
File Folders Organizes documents
Internet, Laptop & Printer
Inexpensive versions will do fine
Buy security software
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Time Management
Grow
Patients
Caregivers
Uniformity of Grow
Efficient Replication
Common Resources
Procuring Resources to Grow
Availability
Price
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Market dictates the actual cost of medical
marijuana
Quality of the final product
Amount of initial investment
Delivery time and fees associated
Competition
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6/18/2010
5
Amortizing Facility Costs
Startup Costs spread over (x) number of Crops
Grow Lights, Containers, Watering Equipment, Climate
Control, Enclosures, Curing Equipment
Crop Costs
Reoccurring Costs
Seeds, Soil, Fertilizer, Water, Electricity, Labor,
Packaging, Distribution
Crop Quality & Yield
Attributes
Ounces per Plant
Strength/Taste/Color/Smell (preferably tested for THC)
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Retail vs. Wholesale Pricing
Caregiver Grower
Caregivers
Patients
Retail Pricing
Wholesales
Pricing
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Retail
Street Quality
Medical Quality
Wholesale
Medical Quality
Volume Sales
Dispensary
Medical Quality
Volume Sales
Smaller Quantities
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Priority Timeline
2010
Q1 Q2 Q3 Q4
Priority
List Q3
Priority
List Q4
Priority
List Q2
Priority
List Q1
Funding
Register
MedGrow Classes
Business Plan
Equipment Setup
Sign Patients
Start Grow
Network
Sign Patients
Deliver Crop
First Revenue
Revise Biz Plan
TBD A
B
C
FY 2010
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Evaluation and Control
Are you meeting current goals?
What processes are you using?
How can you improve upon the current processes?
What goals have you achieved and how did you
achieve them?
Confidential and Proprietary Property of MedGrow College (All Rights Reserved)
Caregiver Checklist
Caregiving Customers
Marketing & Networking
Caregiver Business
Business Planning
Pricing Medicine
Bottom Line: Take Care of Your Patients First
Confidential and Proprietary Property of MedGrow College (All Rights Reserved)