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1.96 x
9
50
1.96 1750
Warning limits = 1750 32.67 (33.33 if z = 2 used)
1717.33 and 1782.67 (1716.67 to 1783.33)
Action limits =
n
3.09 x .
9
50
3.09 1750
Action limits = 1750 51.5
1698.5 to 1801.5
1680
1700
1720
1740
1760
1780
1800
1820
1 2 3 4 5 6 7
Sample number
(c) The lower warning limit is 1717.33
n
x
z
9
50
1730 1717.33
z = -0.76
using z = 0.7 probability = 1-0.758 = 0.242,
using z = 0.8 probability = 1-0.788 = 0.212
UAL
UWL
MEAN
LWL
LAL
G
r
a
m
m
e
s
3009/2/10/MA Page 14 of 18
QUESTION 7
(a) Explain the difference between a Type 1 and Type 2 error.
(4 marks)
The records of a company contain the following data on order value for the two months of
October and November:
November October
Mean value per order 1035 1061
Standard deviation 37 29
Sample size 57 49
(b) Has there been a significant change in the mean value per order between the two months?
(8 marks)
(c) Pool the data for the two months to give a best estimate of the mean value per order and
the standard deviation. Using these data estimate a 90% confidence interval for the mean
value per order.
(8 marks)
(Total 20 marks)
3009/2/10/MA Page 15 of 18
MODEL ANSWER TO QUESTION 7
(a) A type 1 error is the probability of rejecting the null hypothesis when it is true.
A type 2 error is accepting the null hypothesis when it is false.
(b) Null hypothesis: there is no significance difference in the mean order
value between November and October.
Alternative hypothesis: there is a significance difference in the mean order
value between November and October.
Critical z value = 1.96 , 2.58
2
2
2
1
2
1
2 1
n
s
n
s
x x
z
49
29
57
37
1061 1035
z
2 2
17.16 24.02
26
z =
41.18
26
=
6.42
26
z = 4.05
Conclusion: there is sufficient evidence to reject the null hypothesis at the
5% and 1% levels. The mean value of orders between November and October
has changed.
(c) Joint mean = 2
2
1
1
x n x n = 57 x 1035 + 49 x 1061 = 110984 = 1047.02
106 106
Joint Standard Deviation =
2 1
2
2 2
2
1 1
n n
sd n sd n
=
49 57
29 49 37 57
2 2
106
119242
= 1124.92 = 33.54
z value for 90% significance level = 1.64
ci
n
1.64 x ci
106
33.54
1.64 1047.02
= 1047.02 5.34 = 1041.7 to 1052.4
3009/2/10/MA Page 16 of 18
QUESTION 8
(a) Explain what is meant by and give a business example of:
(i) Independent events
(ii) Conditional probability
(4 marks)
A company is considering the launch of a new product. If market conditions are good the probability of
a successful launch is 65%, if market conditions are poor the probability of a successful launch is
35%.The probability of good market conditions is 70%.
(b) Find the probability that the launch is successful.
(5 marks)
(c) If the product launch was unsuccessful what is the probability that the market conditions
were poor.
(5 marks)
The company wished to investigate the views of its customers regarding the new product using a
Quota Sample.
(d) (i) Explain how a Quota Sample can be carried out.
(ii) Give one advantage and one disadvantage of using this method of sampling.
(iii) Suggest two criteria that might be applied in selecting respondents.
(6 marks)
(Total 20 marks)
3009/2/09/MA Page 17 of 18
MODEL ANSWER TO QUESTION 8
(a) (i) Independent events are where the occurrence of one event does
not affect the probability of a second event e.g. a rise in costs and an increase
in demand.
(ii) Conditional probability is the probability that one event
occurs given another event has occurred e.g. given a customer buys a product
today, what is the probability they saw last nights TV advertisement.
(b) Probability good market conditions and successful = 0.7 x 0.65 = 0.455
Probability bad market conditions and successful = 0.3 x 0.35 = 0.105
0.560
(c) Probability launch unsuccessful = 1 - 0.56 = 0.44
Probability unsuccessful and bad market conditions = 0.3 x 0.65 = 0.195
Probability launch unsuccessful and bad market conditions = 0.195 = 0.443
Probability launch unsuccessful 0.44
(d) (i) A Quota Sample is based on controls for the type of customer selected. The
selection is non-random.
(ii) A sampling frame is not needed, it is relatively cheap, not possible to calculate the
sampling error.
(iii) Criteria that may be applied: size of order, geographical location, length of time the
purchaser has been a customer, type of products bought, gender or age.
3009/2/09/MA Page 18 of 18 Education Development International plc 2010
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