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Su n da y , 1 5 /1 1 /2 0 0 9 0 0 :0 0 W IB

PT A m wa y In don esia
Follow the big nam es
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In Ph illip Kot ler m a r k et in g con cept , t w o t h in g s oft en becom e a st a n ce t h e com pa n y t o pen et r a t e t h e m a r ket .
Som e r ely on t h e dist r ibu t ion t o be k in g , w h ile ot h er s boost la r g e-sca le ca m pa ig n t o a t t r a ct t h e m a r k et .

T h is is slig h t ly differ en t fr om t h e PT A m w a y In don esia (A m w a y ). A s a com pa n y t h a t r elies on dir ect sa les

sy st em s (dir ect sellin g ), a com pa n y t h a t st ood sin ce Ju ly 1 7 , 1 9 9 2 T h is ca pa bilit y r elies on t h e st r en g t h of t h e
In depen den t Bu sin ess Ow n er (IBO) a s a k ey t o t h e su ccess of t h is A m er ica n com pa n y dom in a t e t h e m a r k et .

Lik ew ise, t h e In don esia n m a r k et , t h e com pa n y cu r r en t ly h a s r ecor ded m or e t h a n 3 .5 m illion IBO w it h 1 3 , 0 0 0

em ploy ees in t h e w or ld sh ow a g r ow in g bu sin ess beca u se of t h e IBO's a bilit y t o com m u n ica t e t h eir pr odu ct s.

St r en g t h t est im on y filled w it h sh a r ed ex per ien ces, m a kin g t h is t h e com pa n y h a s dev eloped a g r ow in g m a r ket in
In don esia . IBO m a r k et pr odu ct s a n d r esu lt s.

Br a n d bu ildin g h a s becom e t h e m ost im por t a n t t ools beca u se t h ey h elp t o a ssu r e con su m er s t h a t t h is pr odu ct is
best for t h em , sa id Pr esiden t Dir ect or of PT A m w a y In don esia Koen V er h ey en .

T o fu r t h er st r en g t h en br a n d a w a r en ess, w h ich w ill a lso con t r ibu t ed t o bu sin ess im pr ov em en t u n it A m w a y ,

A m w a y la st 2 y ea r s u sin g a br a n d a m ba ssa dor w h o is a lso a big n a m e in w or ld ba dm in t on In don esia .

Ca ll it a r ow of a t h let es su ch a s t h e n a t ion a l ba dm in t on t ea m Ma r y Ch r ist in e, Ma r k is Kido, Son y Dw i Ku n cor o,

Hen dr a Set ia w a n , A n dr i Fir da sa r i Y a n t i, a n d coa ch Hen dr a w a n , r eson a t es a s a n a m ba ssa dor for Nu t r ilit e br a n d,
on e of A m w a y 's fla g sh ip pr odu ct .

W h y Nu t r ilit e? A ccor din g t o Koen , m or e t h a n 5 0 % of A m w a y 's bu sin ess in In don esia a n d t h e w or ld con t r ibu t ed t o
by sa les of m a n y br a n ds Nu t r ilit e br a n ded h ea lt h pr odu ct s, in a ddit ion t o a t ot a l of 2 5 0 ot h er A m w a y pr odu ct s
con sist in g of h ea lt h a n d fit n ess pr odu ct s, cosm et ics a n d sk in ca r e, per son a l ca r e, h ou seh old equ ipm en t a n d
a g r icu lt u r e.

Con t r ibu t ion fin din g s Nu t r ilit e pr odu ct s Ca r l F. It w a s n ot ed Reh n bor g in cr ea sin g a n a v er a g e of 1 0 % per y ea r .

Mor e effect iv e

T h is in cr ea se a lso r eflect s t h e Nu t r ilit e bu sin ess dev elopm en t in t h e w or ld t h a t pr ov ed m or e effect iv e by u sin g

com m u n ica t ion m edia t h r ou g h t h e w or ld a s a n a t h let e a m ba ssa dor sca le Nu t r ilit e br a n d.

Globa lly , A m w a y is h oldin g Ron a ldin h o a n d X ia n Liu a s br a n d a m ba ssa dor , a n d cooper a t in g w it h pr est ig iou s
t ea m s A C Mila n a n d beca m e t h e officia l n u t r it ion a l su pplem en t for m em ber s of t h ese t ea m s.
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14/11/2009 Bisnis.Com - Bisnis Indonesia Online: B…

"W e com m u n ica t e t h e effect s of t h e u se. Dist r ibu t or s a n d con su m er s w ill a lso be t h in k in g , ju st lik e a n y a t h let e so
t h ey a r e su r e t h er e m u st be r esu lt s for a t h let es a n d m y self," sa id Koen .

Mor eov er , con t in u ed Koen , ov er a ll a t h let es a lso beca m e on e of t h e a ppr ox im a t ely 3 3 0 ,0 0 0 a ct iv e IBO in
In don esia . T h u s, t h e pa t t er n a ppr oa ch t o t h e con su m er in t h e for m of t est im on y is con sider ed t h e m ost effect iv e
a n d r elia ble.

T h e a ppoin t m en t of t h ese br a n d a m ba ssa dor s, a ccor din g t o Koen , h elped su ppor t on e of t h e com pa n y 's effor t s t o
con t in u e t o dev elop t h e A m w a y pr odu ct s bu sin ess, in a ddit ion t o t h e v a n g u a r d of t h e IBO is a m a in st a y .

T o cr ea t e a m or e effect iv e r ole of t h e IBO a n d a ble t o r epr esen t t h e pr odu ct pr oper ly , t h e com pa n y con sider s
t r a in in g a n d pr odu ct k n ow ledg e of g ood com m u n ica t ion sk ills h elped t h e IBO n ot ed.

Mor eov er , du r in g t h is A m w a y ex per t ise is a s a com pa n y w it h MLM sy st em s so t h a t t h e IBO t o be on e k ey t o t h e

su ccess of t h eir br idg es.

Un t il n ow , A m w a y h a s m a r k et sh a r e t o 1 5 % in 2 0 0 8 . Recor ded sa les fig u r es con t in u e t o in cr ea se, u p t o fou r

t im es com pa r ed w it h t h e v olu m e in t h e la st 7 y ea r s.

Look in g a h ea d, in a ddit ion t o con t in u ou sly IBO sk ills a n d br a n d a m ba ssa dor s, A m w a y w ill a lso in cr ea se t h eir
pr odu ct por t folio.

Du r in g t h e la st 5 y ea r s, A m w a y cooper a t e w it h PT Ma k m u r In don esia Bu sin ess W e a r e led by Ev a Riy a n t i

Hu t a pea a n d h a s dev eloped 1 0 t y pes of st a ple pr odu ct s w it h br a n d UKMW A Y .

V iew ed fr om t h e dev elopm en t , t h e pr odu ct is cla im ed t o pr ov ide cer t a in t y of in com e for t h ese fa r m er s
m en g on t r ibu si 1 0 % of t h e t ot a l sa les of com pa n y pr odu ct s. (w u la n da r i@bisn is.co.id)

T h . D. Wu l a n da r i

Bisn is In don esia

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