EDWARD A.

BLUMENTHAL, MBA
https://www.linkedin.com/in/blumenthalted
646-457-9961 Gallup StrengthsFinder Traits: Woo, Communication, Positivity, Context ted.blumenthal@gmail.com

PROFILE

Senior Director Technology Sales with extensive skills in new business generation, account/project
management, business optimization strategy, email marketing, and Software as a Service (SaaS).
Comprehensive sales consultant and marketer, providing best practices in Internet Marketing and return on
investment analysis. Exceptional ability managing technical expectations and intricacies behind client
deliverables, as well as the sales process from contract and deployment as well to future revenue growth.
Innovative and energetic team player with high-level of interpersonal flair and capability.

Expertise and Technical Proficiencies:

Project/Account Management
Multi-Channel Sales
SaaS Best Practices
Email Marketing Analytics
Email Campaign Strategy
Sales Forecasting
Business Development
Dynamics CRM, SharePoint,
SQL, Live Meeting, WebEx,
Campaign Manager, Raisers
Edge, Quick Books
Salesforce.com, Filezilla
Go To Meeting, Elementool
Alert Software, Drupal
Adobe Suite, Lexis-Nexis
Zeta Interactive
Google Analytics, Lyris HQ,
Prezi, Aristotle 360
Responsys, Unica, Noosh
Siebel/Oracle, Peoplesoft,
OnBase, Banner, Marketo
PROFESSIONAL EXPERIENCE

ACROBATIQ, Pittsburgh, PA October 2013- April 2014 Senior Director Software Sales
Sales Director for a start-up ed-tech company delivering courseware optimized for student learning owned
by Carnegie Mellon University, responsible for bringing in revenue in all software product and service lines
of Acrobatiqs business such as online courseware, consulting services, and data analytics by establishing
executive level relationships at higher education institutions and ensuring ongoing and continuous revenue.
Established Sales and Marketing processes and documentation for organization as well as funnel
optimization strategy to deploy for future sales associates as the company grows.
Responsible for bringing in all revenue for organization with current focus on delivering departmental
courseware adoptions in colleges and universities.
Generated $200,000 in revenue within two months of joining organization through lead generation and
Marketo and Salesforce.com optimization. Oversaw entire implementation and sales automation
process with installation of the aforementioned software tools for client management.
Manage the relationships of the entire Acrobatiq VAR and channel network and provide training to all
external representatives on the Acrobatiq suite.
In first 6 months of the companys existence, obtained recurring major contracts with Provosts at some
of the largest institutions in the United States such as University of Kansas, Strayer, UC Berkeley,
Arizona State, University of North Carolina, SUNY System, California Comm. College Consortium, etc.

HYLAND SOFTWARE, Pittsburgh, PA/Cleveland, OH April 2012 October 2013
Higher Education Account Manager
Sales leader responsible for driving the penetration of the OnBase ECM software suite into various higher
education departments, focusing on value-added opportunities in an existing customer base that maintain
and implement a Hyland Software legacy solution (Singularity).
Team lead for transitioning and converting west-coast legacy software clients on to OnBase ECM
software solution
Achieved software and services new business quota of $550,000.
Provided directives, key insights, and trend analysis in the higher education marketplace to development
and sales management within Hyland Software.


EDWARD A. BLUMENTHAL ted.blumenthal@gmail.com | 646-457-9961 | Page 2

HIRE INVESTMENT INC. Minneapolis, MN (Contract) Jan 2012 March 2012
E-Marketing Solution Analyst
Champion for driving direct sales and partnering with assigned clients at Thomson Reuters under the
Westlaw group to apply e-Marketing tools and expertise to achieve segment and cross-functional goals for
solo small law firm clients.
Analyzed and reported campaign results to management team and tracked impressions and revenue
earned for segment through various email campaigns.

BLUE HUE (subsidiary of Taylor Corporation), Minneapolis, MN July 2010 Jan 2012
Education Territory Sales Manager
Driver of new sales of higher education technology for traditional and non-traditional colleges and universities
for a private, multibillion-dollar direct marketing company. Focused on providing SaaS to institutions to drive
student engagement, enrollment, and retention across East Coast territory.
Established funnel and achieved $600K in new client revenue 120% over sales quota.
Assisted current clients in achieving increased application rates up over 10%-25% per year and
enrollment yield by 15%-30% through Blue Hue services and recommendations in the Higher Education
sector.

EDUCATION DYNAMICS, Hoboken, NJ Feb 2009 July 2010
Client Services Account Manager
Provided pre- and post-sales relationship cultivation utilizing value-added sales tactics, while managing $1M
out of higher education client revenue of $3M for enrollment and retention division within private higher
education-focused technology company.
Brought in an additional $200K in value-added services for the division Grew own client roster by over
20% by major account relationship building and best practice software and usage recommendations to
Vice Presidents of Enrollment and Directors of Admission.

ARISTOTLE INTERNATIONAL, Washington, DC Sept 2005 Nov 2008
Client Services Account Manager
Managed delivery and maintenance of web-based campaign contribution compliance solutions developed by a
$40M revenue-a-year prominent political technology vendor for 100+ political clients, comprising over $1M in
revenue.
Ensured 100% of software solutions offered to clients and corporate government affairs directors met
return on investment requirements and accurately reflected data and campaign finance rules and
regulations for Federal and State compliance reporting.

CONSULTING

THE BLS GROUP LLC, New York, NY/Minneapolis, MN 2008 Present
Managing Director Business Development
Founded company with two partners, specializing in website development, branding, and design, as well as
creating incremental revenue via fostering third party relationships. Manage all revenue functions.
Manage team and resources of 10 remote freelance project managers and developers.
Oversee the content of email marketing campaigns and social media strategy.
Procured $25K in startup capital through networking opportunities and personal relationships.

EDUCATION

MBA, Master of Business Administration Management and Marketing, 2014
UNIVERSITY OF PITTSBURGH, KATZ GRADUATE SCHOOL OF BUSINESS, Pittsburgh, PA

BA, Bachelor of Arts, Political Science, 2004
THE GEORGE WASHINGTON UNIVERSITY, Washington, DC