Rick Frazier

The Coca-Cola Company

People, Planet, Profit: Driving
Measurements for Success
300
Brands Globally Beverage Products
3300
Countries
206
20
Million
Customers Every Week Global Bottling Partners
300
Servings Every Day
Billion
1.8
200 Thousand
Delivery Vehicles
Vending Machines
10 Million
Bottling Plants
900
Brand
Strength
Best Global Brands 2012
Refresh the world
Inspire optimism
Create value while
making a difference
Our Mission
Roadmap for Winning
Profit People Portfolio Productivity Partners Planet
1950
Joined Keep America
Beautiful as one of
its first members
1975
Introduced a
lightweight
plastic bottle
1970
Launched
anti-litter campaign
"Bend A Little
1995
Began Ocean
Conservancy
partnership
1991
Introduced first bottles
made partially from
recycled plastic
2002
Formed the
Environmental
Advisory Board and
the Environmental
Council
Coca-Cola views protection of the
environment as a journey, not a destination
water
stewardship
sustainable
packaging
healthier
communities
energy efficiency &
climate protection
4 Pillars of Sustainability
Reduce water use
and return an
amount equal
to what we do use
Global Water
Stewardship
Goal:
Reduced water use by more than
Profit & Planet
$
community water partnerships
Partners & Planet
Replenishing the water we use through
Zero waste
over the life
of the package
Sustainable
Packaging
Goal:
Award-Winning PlantBottle Packaging
Design for
Recycling Award
DuPont Award for
Packaging Innovation
GOLD WINNER
of the equivalent bottles and cans
we place in the market
Profit & Planet
People & Planet
Profit & Planet
Grow the business
but not the carbon
Energy Efficiency &
Climate Protection

Goal:
Partners Planet
Profit & Planet
Productivity & Planet

Sustainability Net Benefits Model
121k
2013 2014 2015 2016 2017 2018 2019 2020
Cumulative Net Impact to Reach 2020 Goals
Modeling future costs and benefits
of sustainability portfolio

Estimations of cost parity or better
against current state for
innovations (packaging, fleet,
energy, etc.)

Estimate utility or natural resource
supply and availability

Incorporate cost savings, cost
avoidance, revenue against
investment

Consider other business benefits:
stability in supply or pricing
Healthy
Communities
Make Employ Buy Sell Live Invest
PARTNERSHIPS
INFORMED
CHOICE
SWEETENERS HYDRATION
ENERGY ISCOLE
ACTIVE,
HEALTHY LIVING
PRODUCT
CHOICES
RESEARCH
PACKAGE
SIZES
Portfolio & People
Thank You