Dunfermline Delivers Welcome Pack 2014

Welcome to
Dunfermline Delivers
Introduction
Dunfermline Delivers is delighted to welcome you to Dunfermlines
Business Improvement District (BID).
As Dunfermlines BID company we are committed to collectively investing in the city centre with the
aim of creating a brighter future for our businesses.
In this welcome pack you will nd information about what we do and how we can support you and
your business.
We know that you will be busy with your new business but please do contact us soon to arrange
a meeting so that we can learn more about you and your business and talk about how we may
be able to support you with marketing and promotional activity as well as Going Green, Safer
Towns and Procurement initiatives.
For more information about Dunfermline Delivers please visit our website www.connectingwithyou.co.uk
We look forward to meeting you.
Kind regards
Maggie Mitchell
Chief Executive
E: maggie@connectingwithyou.co.uk
T: 01383 732226
CONTENTS
About Dunfermline Delivers
Invest In
Business Plan
Dunfermline Map
Fife Council Contacts
About
DUNFERMLINE DELIVERS
01
Dunfermline Delivers is your local Business
Improvement District (BID) company run by, and for, local
businesses and levy payers who are trading in the BID area;
people who are passionate about Dunfermline and equally
passionate about its future. Dunfermline Delivers was established,
following a period of consultation and a ballot, in 2009.
The Board of Directors consists of:
13 business people who trade in the BID
area and represent business sectors currently
trading within the area
2 Fife Councillors
What is a BID company?
A BID (or Business
Improvement District) is a
business-led body formed
with the sole objective to
invest collectively in a dened
commercial area with the aim
of creating a brighter future
for the business environment.
BID funds support activities aimed at improving
the city centre environment; the activities are
additional to and do not replace services currently
carried out by the local authority and other
statutory agencies.
What are the benets of
having a BID company?
has a clear and cohesive development strategy,
working on behalf of BID Members, for the economic
development of Dunfermline
works to strengthen Dunfermlines reputation and put
Scotlands Ancient Capital on the map both in terms of
encouraging inward investment and in developing the
city as a visitor destination
provides focused and increased marketing and
networking opportunities to support business activities
and initiatives
acts as the voice of the BID area lobbying on issues
raised by and affecting members
CONTENTS
About Dunfermline Delivers 01
Activity Highlights 02
More BID Information 03
Vision for Dunfermline 04
Board observers include:
1 Police Scotland representative
1 VisitScotland Representative
3 Council Offcers
Activity Overview 05
What We Do 07
Why Dunfermline 09
Strategic Objectives 10
02
Activity Highlights
IMAGE AND PERCEPTION
BUSINESS GROWTH/SUPPORTING MEMBERS
MARKETING & PROMOTION
Going Green creating a clean and green Dunfermline
Safer Towns creating a warm, welcoming, safe and vibrant
city, continuously falling crime rates
Dunfermline in Bloom creating a beautiful and attractive
centre
Member Support Website and Facebook listing and
promotion of all businesses
Logo and advert design service
Procurement deals participating members have saved
from 100 6,000 annually
Shop local promotions key times such as Valentines Day,
Mothers Day, Fathers Day and Christmas
Member videos videos focusing on what makes them
unique/products on offer
Festival and event marketing packs
Advertorials supporting local businesses
Lobbying for non-domestic rates
Business Grants Supporting new and existing businesses,
in-conjunction with Fife Council, to help business start-up,
develop existing businesses and improve premises
Festivals Bruce Festival, Dunfermline Live, Fireworks,
Winter Festival, Easter Event all bringing valuable and
signifcant footfall into Dunfermline with footfall increases
year on year
Events working with members to create more frequent
events; Live after Five aimed at promoting the 5pm -
8pm activity gap; Fashion Week highlighting our great
boutiques; Celebrating Food promoting caf culture and
a lot more themed weeks to come
Marketing Dunfermline as the place to be aimed at
attracting businesses, residents and visitors into the city;
giving Dunfermline a recognisable position at the centre of
Scotlands story
Dilapidated properties addressing issue and looking at
improving street scape
Illumination lighting key buildings and attractions
3-D graphics creative use of empty units to promote for
sale information and potential use
Litter clean-up initiatives to enhance the public realm
Inward Investment working to promote commercial
property in the BID area to potential purchasers or tenants,
actively looking for inward investment to develop projects
Commercial property listing on web site
Facilities Digital signage to encourage visitors to get
around the town and to promote visitor attractions and
local businesses; better directional signage to assist visitors
navigate Dunfermline
Training Support provision of training workshops including
tourism and digital media
Street Ambassador reporting issues and working with
safer town team, visitor assistance
Pub Watch supply of pub safe radios
Dunfermline Wi-Fi Free throughout the city centre
Digital media Facebook, Instagram, Twitter, LinkedIn
Business group and YouTube
Blogs creation of Dunfermline blogs and video to promote
Dunfermline as a destination
PR generated an estimated value of 250K of coverage
Dunfermline as a cultural destination
Cross promotion of events and Dunfermline as a great day
or night out
03
Maggie Mitchell
Chief Executive
maggie@connectingwithyou.co.uk
Susan De Swarte
BID Member Support Manager
susan@connectingwithyou.co.uk
Alun Black
BID Member Support Offcer /
Street Ambassador
alun@connectingwithyou.co.uk
Marc Blake
Digital Strategy Manager
marc@connectingwithyou.co.uk
OUR TEAM
Where do we get
our funding from?
Dunfermline Delivers is funded by two main
income sources, bid levy income and Fife
Councils voluntary contribution. The BID levy
is collected from the 400 or so commercial
properties within the Dunfermline BID area.
The BID levy for those businesses with a
rateable value of over 10,000 is 1% and for
businesses with a rateable value of 10,000
or less there is a fxed rate of 100.
Income from BID levy and Fife Council is
supported by additional project income,
secured by Dunfermline Delivers, from a variety
of sources including EventScotland, Zero
Waste Scotland and commercial sponsorship.
Why BIDS are
important?
In summer 2009 businesses voted in favour of
creating a business improvement district, one of
the rst to be established in Scotland. BIDs are
an important part of the Scottish Governments
Economic Strategy with 18 BID companies
now in existence in Scotland. If BID companies
ceased to exist so would the majority of the
projects and promotional initiatives that they
carry out.
04
Ancient capital, aspiring future
Our vision for the city of Dunfermline
A city that offers opportunities and encouragement, that has a can do attitude where
businesses are supported and valued, visitors are welcomed and cherished and
residents feel safe and respected, a city where our remarkable history and heritage is
acknowledged and treasured.
VALUES
Openness, honesty and integrity
Passion and enthusiasm
Focus, positive outcomes and measurement
Innovation and imagination
MISSION
To deliver positive economic impact for Dunfermline
and effect economic returns for our members and
partners
To be the voice of the area and advocate for all
who invest, work, visit and live in Scotlands
Ancient Capital
To encourage growth, success and prosperity
for Dunfermline through actively seeking inward
investment
To inspire all and develop Dunfermline as a cultural
destination
a place:
that has a vision for the future and plans to achieve it
where businesses, organisations and community groups work
together
where centres of excellence and achievements are recognised
where innovation and development is welcomed
where regeneration is visible and measurable
where clean, green and safe is a prerequisite and environmental
sustainability championed
where positive perception and image, reputation and civic pride exist
that is a vibrant, interesting and must invest in or go to destination
that offers art & culture, great shopping and terric night-life
that provides accessible and affordable outdoor and leisure activities
...a place that delivers a great experience for all
05
As part of an extensive consultation process Dunfermline Delivers
asked businesses to suggest the type of projects they felt would
most improve the business environment.
The results of the consultation process established the following
key themes as the priorities for the BID area:
INCREASED RETAIL MIX
You said you would like to see the current retail offering increased
and to provide a more diverse shopping experience for visitors.
PERCEPTION AND IMAGE
You told us you would like to create a more a positive image of
Dunfermline locally, nationally and internationally and to build
existing pride within the city.
ACCESSIBILITY
You identied the need to promote awareness of good transport
access, to improve signage in the BID area and to make the area
easier to navigate.
MARKETING AND PROMOTION
You would like to increase the existing level of marketing material
and promotional activity to boost visitor numbers in the BID area.
WORKING TOGETHER
You felt it was important to act as a collective voice to identify
issues and solutions for businesses and to represent them to all
key stakeholder organisations.
Activity overview
Since Dunfermline Delivers was launched in 2009 the company has
taken steps to improve the local business environment.
Activity has been structured around three strategic objectives; focussing on improving the perception and image of
Dunfermline, promoting business growth around the city centre and creating effective marketing and promotion of the
city as a whole.
Dunfermline Delivers has progressed on many of the key issues raised during the last consultation and ballot.
What you asked the BID to do in 2009
06
WORKING TOGETHER
Dunfermline Delivers has worked extensively to nurture and grow
partnerships with local businesses, stakeholders and community
groups and actively participates in and with a number of sector or
local authority groups including community, heritage, Fife Council
city centre steering and city centre strategic partnerships groups,
cruise project, safer towns and community safety groups and
Dunfermline First.
Much work has been undertaken and continues to be developed in
encouraging and facilitating businesses to get involved in projects
and promotional events, business marketing packs are provided for
key activities. A number of business forums were scheduled and an
open door approach exists.
Regular meetings and communications take place with
organisations such as the Scottish Parliamentary Cross Party
Group for city centre regeneration, Scottish Town Partnerships,
Carnegie Trust, Fife Chamber of Commerce and the Federation of
Small Businesses.
Regular communications with BID Members take place from the
AGM to newsletters, surveys, project information leaets, emails
and event marketing packs aimed at encouraging businesses to
get the most out of activity and enhance their business offering
during periods of increased footfall.
A proactive digital approach has been taken with a focused
website that lists all BID Members, providing details about and a
locator to the business, the website is supported by social media
and on-line advertising.
MARKETING AND PROMOTION
Festivals and events have been a key factor in the marketing and
promotional activity providing signifcant positive impact in 2012;
the combined gross economic impact of the Bruce Festival and
Dunfermline Live was estimated at nearly 700,000. Festivals
and events are supported by national leaeting, central belt
radio advertising, posters, bus advertising and digital promotion.
Festivals have been a great success with members with 97% of
respondents saying they would like to see events such as the
Fireworks, Winter Festival and Easter Events repeated in 2014.
Festival marketing also incorporates generic marketing information
about Dunfermline, its attractions and activities to encourage
visitors to spend more time in the city.
A range of strategic and seasonal shop local posters are provided
to retailers and these are supported by digital promotional activity
and press advertorials.
ACCESSIBILITY
Signicant progress has been made in the signage of and to
Dunfermline city centre with the installation of orientation boards
at key points throughout the city. A directional signage plan has
been approved and is in the process of implementation and
digital signage promoting businesses, attractions and activities
in Dunfermline installed in September 2013 and city centre Wi-Fi
installed in August 2013.
IMAGE & PERCEPTION
Several projects are in process to positively enhance the perception
of Dunfermline. Dunfermline Delivers has pioneered Dunfermline
as a safer, greener place to live. Working towards achieving
Purple Flag accreditation and Beautiful Scotland and Beautiful Fife
Awards improving community and civic pride as well as working
towards improving Dunfermlines perception and image as a great
place to be and visit. Dunfermlines Safer Towns project delivery is
considered one of the best in Scotland with crime rates continuing
to fall. Projects like Dunfermline in Bloom create a lovely street
scape and increase civic pride in our beautiful city. Going Green
is a project to encourage businesses in the BID area to recycle
and to assist them in meeting forthcoming legislation and plays
an important part in the overall positive perception and image of
Dunfermline.
RETAIL MIX
Dunfermline offers a good range of shopping from multiple outlet
stores such as Debenhams, Primark, Boots and Next and a
good range of quality independents shops including Maggies
Farm Boutique, Pink String and Sealing Wax, Lavande, Lula and
Dunfermline Trophy Centre.
However, we have seen signicant change in our high street and
in the economic climate over the last ve years and whilst an
attractive mix and variety of retail is required we now also need to
look to other uses for high street properties to include residential,
service businesses and cultural opportunities. Leisure outlets
including bars, cafes and restaurants are also an important part of
the mix.
WHAT WE DID WRONG?
Dunfermline Delivers has not got everything right and has like most
fedgling organisations made mistakes. Following the Fife Council
independent review of activities in 2011 we have addressed issues
raised. We are continually working towards improving what we do
and meeting the on-going needs of our members and ask that
businesses feedback to us on a regular basis what is working and
what is not so that we can better meet their needs.
What has been delivered:
07
FESTIVALS AND EVENTS
Dunfermline Delivers has continued to run a variety of popular,
regular events in and around Dunfermlines BID area. These include
The Bruce Festival, Dunfermline Live, Fireworks, Winter Festival,
and Easter Events aimed at bringing valuable and signifcant
footfall into Dunfermline city centre. The 2012 events proved very
successful with the combined gross economic impact of the Bruce
Festival and Dunfermline Live estimated at nearly 700,000.
As well as the economic benet of these events, the festivals we
organise have been a key factor in our marketing and promotional
activity which aims to enhance the perception and image of
Dunfermline as a festival destination both to residents as well as
people from elsewhere in Scotland and internationally. BID Member
research showed 97% of respondents saying they would like to see
events such as the Fireworks, Winter Festival and Easter Events
repeated.
Dunfermline Delivers has also been working alongside BID
Members to create more frequent events that can run throughout
the year and keep visitors coming back. We have held events such
as Live after Five aimed at promoting the 5pm 8pm activity
gap; and have plans to hold further events for example Fashion
Week highlighting our great boutiques; Celebrating Food aimed
at promoting what Dunfermline has to offer in terms of good food
and drink.
We plan to develop many more themed weeks, which will include
promoting Dunfermline as a wedding destination, in the future to
encourage trade, support retailers and give consumers what they
want.
PROJECTS
Several projects are in process to positively enhance the perception
of Dunfermline. Dunfermline Delivers has pioneered Dunfermline
as a safer, greener place to live. Working towards achieving
Purple Flag accreditation and Beautiful Scotland and Beautiful Fife
Awards improving community and civic pride as well as working
towards improving Dunfermlines perception and image as a
great place to be and visit. Dunfermlines Safer Towns project
delivery is considered one of the best in Scotland with crime rates
continuing to fall. Projects like Dunfermline in Bloom create a lovely
streetscape and increase civic pride in our beautiful city.
Dunfermline Delivers has worked with Fife Council on initiatives
to improve Dunfermlines Streetscape. 3D graphics have been
installed in empty shop windows and we have encouraged a
reduction of for sale boards to enhance the visual appearance of
the centre of the city. We are addressing dilapidated properties and
property maintenance as well as organising smaller initiatives such
as litter clean ups to improve the appearance of the BID area.
Dunfermline Delivers also secured funding for city centre Wi-Fi and
new digital signage for the BID area aimed at encouraging visitors
to get around the town and to promote visitor attractions and
local businesses. We have worked with Fife Council to develop
improved directional and orientation signage to assist visitors in
their navigation to and around Dunfermline.
Projects in 2013 have also included working with Fife Council to
re-illuminate our wonderful buildings and attractions including the
Abbey and Louise Carnegie Gates.
Dunfermline BIDs Activities
08
MARKETING
Our marketing message has been to promote Dunfermline as
the place to be. Aimed at attracting residents and visitors into
the city, we aim to highlight Dunfermlines position at the centre of
Scotlands story, in reference to Dunfermlines bright and promising
future as well as its unique and wonderful heritage as Scotlands
Ancient Capital. Activity incorporates the use of radio and bus
advertising, promotional leaets and posters, social and digital
media, public relations, advertorials promoting members, on-line
advertising and the connectingwithyou.com website. Marketing
packs for festivals and events are provided to encourage members
to get the most out of this type of activity.
Work is underway to cross-promote events and to include
additional information to encourage visitors to stay longer in
Dunfermline, when attending festivals and events, and to visit
our attractions, shops, cafes, bars and restaurants whilst here.
Dunfermline Delivers is currently working on promotional videos and
blogs targeting the international visitor.

BUSINESS GRANTS AND INWARD INVESTMENT
Dunfermline Delivers, in conjunction with Fife Council, has been
committed to supporting new and existing businesses. Recent
activities have seen a number of grants being awarded from
assisting with premise improvement, developing new business
initiatives for existing business to start-up grants for new
businesses in Dunfermline.
In 2013 we have been working to promote commercial property
in the BID area to potential purchasers or tenants, actively seeking
inward investment to develop projects and working creatively to
develop other uses for buildings and shop units.
MEMBER SUPPORT
Dunfermline Delivers works closely with all BID Members to
support them wherever possible. We currently offer promotion of all
businesses through our website and social media outlets, logo and
advert design services, procurement deals, promotional videos,
shop local promotions as well as lobbying for non-domestic rates
reduction and re-evaluation.
We produce regular communications from the AGM to newsletters,
surveys, project information leaets, emails and event marketing
packs aimed at encouraging businesses to get the most out of
our activity and enhance their business offering during periods of
increased footfall.
We have an open door approach and actively encourage all
businesses to get involved in our activities and keep us up to date
with events and promotional offers that they run to see if there are
any ways we can help. Over the last year a number of business
forums were scheduled and we aim to continue this activity over
the coming months.
Training initiatives, including the power of the internet and listening
to your visitors were introduced in 2013 and we hope to build on
these workshops.
The street ambassador is a regular visitor to BID Members assisting
with queries, street-scape issues and general information. Support
staff are available to help members with marketing and promotional
queries as well as a variety of other topics and issues.
Dunfermline Delivers has actively lobbied on behalf of BID Members
for the non-domestic rates review to be brought forward, to attract
the new Fife College to locate in the city centre and have supported
individual BID Members.
BUILDING RELATIONSHIPS
Dunfermline Delivers has worked extensively to nurture and grow
partnerships with local businesses, stakeholders and community
groups and actively participates in and with a number of sector or
local authority groups including Community, Heritage, Fife Council
City Centre Steering and City centre Strategic Partnerships Groups,
Cruise Project, Safer Towns and Community Safety Groups and
Dunfermline First.
Regular meetings and communications take place with
organisations such as the Scottish Parliamentary Cross Party
Group for city centre regeneration, Scottish Town Partnerships,
Carnegie Trust, Fife Chamber of Commerce and the Federation of
Small Businesses.
09
Business Development Grants
Business Property Improvement Grants
Focused Business Marketing and Promotion Support
Place Marketing and Promotion
Business Collaboration and Networking
Lobbying for and on behalf of Businesses
City Centre Re-generation Projects
Image and Perception Projects
Business support
Why Dunfermline?
Dunfermline is a vibrant and growing city where businesses want to invest and
where people want to visit, it truly has something for everyone. With its unique
and cherished heritage coupled with its on-going investment its easy to see
why Dunfermline is at the centre of Scotlands story
Dunfermline Delivers, as the Business Improvement District company, works with partners including Fife Council to
help new and existing businesses develop and grow, the activities include:
10
Dunfermline Delivers has
a vision for Dunfermline
Image and Perception
A place where positive perception and image, reputation
and civic pride exist; clean, green and safe is a prerequisite
and environmental sustainability is championed. We aim to
deliver a clear, cohesive and positive image for Dunfermline
that entices visitors and residents alike to visit and dwell in
the city; to create a reputation for Dunfermline as the city at
the centre of Scotlands Story.
Marketing and Promotion
A place that has continuous and vibrant marketing activity
promoting key messages that support our tourism,
culture & arts, lifestyle, heritage, shopping, pubs, cafes,
restaurants and service businesses leading to increased
footfall and visitor spend in our city and a more engaged
residential and business community that spends more time
and resources in Dunfermline.
Commercial Development
A place where business growth, development and
investment is encouraged and attainable, physical
regeneration is visible and measurable, and improvement of
the street scape is on-going and maintained.
We aim to attract inward investment for capital projects
that complement Dunfermlines existing proposition, new
businesses that will enhance the existing retail and service
offering and to support existing businesses to develop,
encouraging growth and innovation.
27 Canmore Street
Dunfermline | KY12 7NU
01383 732226
info@connectingwithyou.co.uk
connectingwithyou.co.uk
Dunfermline: Ancient
capital, aspiring future
CONTENTS
The place to invest 01
The place for on-going investment 02
The place for business 03
The place to live 04
The place with connections 05
Our vision 06
DUNFERMLINE: ANCIENT CAPITAL, ASPIRING FUTURE
01
As Scotlands ancient capital, Dunfermline brings
together a unique history with a contemporary lifestyle
and a bright and promising future; it is easy to see why
Dunfermline is truly at the centre of Scotlands story.
Dunfermlines City Centre is formed around several
historical buildings including Dunfermline Abbey and
Palace, Abbot House Heritage Centre and the Andrew
Carnegie Birthplace Museum. At the west end of the
High Street is Pittencrieff Park where visitors and
residents can enjoy over 80 acres of spectacular green
space and well maintained gardens. The City Centre is
accessible, negotiable and compact.
During the day Dunfermline offers a good mix of retail
options from the modern Kingsgate Shopping Centre
to the independent shops located on the traditional
High Street.
Dunfermline boasts two theatres, the Alhambra and
Carnegie Hall, offering a great choice of entertainment
from pantomime to comedy, music and musicals to
ballet and drama.
Dunfermline is proud to be part of a Safer Town
initiative to maintain and continue its trend of below
average and declining crime rates. Its safe and
welcoming city centre attracts a wide range of
The place to invest
Dunfermline is an ambitious city located in the South West of the Kingdom
of Fife, with important and accessible transport links to Edinburgh and
beyond. Major employers who have chosen to invest in the area include
Amazon, BSkyB, Lloyds Banking Group, Nationwide and FMC Technologies.
demographics from both local and surrounding areas,
as well as national and international visitors.
There is a good choice of licensed premises including
traditional pubs, music venues and wine bars, as
well as a wide selection of restaurants. Nighttime
entertainment includes various cultural events and
nightclubs.
Dunfermline continues to work towards excellence
and much regeneration work has been undertaken.
Cobbled streets have been laid near Dunfermline
Abbey and Cross Wynd leading up the renovated bus
station at Queen Anne Street. Enhancements have
been made to those closes emanating from the High
Street with adequate, secure car parking available
close by.
Our city is becoming renowned as a festival
destination attracting tens of thousands of locals and
visitors into the City Centre to be part of events such
as Dunfermline Live, the Bruce Festival and the Winter
Festival.
We believe that Dunfermline is a great place to do
business, to live and to visit.
02
Completion of a 17.2 million investment in the
refurbishment of Carnegie Leisure Centre
A 10.7 million new museum and art gallery planned
for opening in 2015
A 1.7 million Conservation Area Regeneration
Scheme that has funded the transformation of public
spaces, key buildings and shop fronts in the town
City Centre regeneration capital funding package of
4.4m
The Dunfermline Eastern Expansion developing a
mix of industrial, commercial and residential areas
on the outskirts of the city over the next 15 years
including 3,800 houses by 2026
Championing Dunfermline city centre as preferred
location for new Fife College
The Dunfermline West Strategic Land Allocation
approximately 4000 new homes allocated over 20
years as well as areas for future employment growth
Funding granted to illuminate key buildings, attractions
and landmarks to enhance Dunfermlines position as a
cultural destination
The Heritage Lottery Fund awarding 708,000 to
Pittencrieff Park to improve and develop facilities
A public art project to locate 6 art sculptures in the city
centre
Future plans for a 11.5 million redesign of the High
Street
A 40,000 sq ft Tesco in the city centre due to open in
2014
The place for on-going investment
03
Fife, centrally located between Edinburgh and Dundee, is one of
Scotlands fastest growing areas. It is the third largest council area
in Scotland by number of residents, with a population in excess of
365,000.
Fife has an extensive suite of high-quality commercial properties
and a wealth of development land. Factor in a highly skilled,
qualifed and motivated workforce and Fifes on-going investment in
modern business infrastructure, it becomes apparent why some of
the biggest names in business have established a lasting presence
in the area.
Fife has also beneftted from recent investment with over 80
million being invested in Town Centres across the Kingdom as well
FIFE: A GREAT PLACE TO LIVE, WORK, VISIT AND INVEST
as 5million in youth employment. 24 million has been invested in
Fife Energy Park by Scottish Enterprise and Fife Council and since
2007 Fife has attracted 670 million in investment creating 3561
new jobs.
The area has already achieved exciting investment from global
brands, such as Diageo, Quaker Oats and Amazon with both
Diageo and Quaker Oats doubling their capacity in Fife over the
past decade.
Fifes vision for the future is bright and Dunfermline is at the forefront
of this growth and investment. Having created an environment to
support business innovation, growth and prosperity its easy to see
why Fife is the place to invest.
The place for
business
As the commercial centre in the
region, the city has seen economic
growth with many key employers
based in the city including Royal
Bank of Scotland, Shell UK, BSkyB,
Amazon and HBOS.
Dunfermlines continuing economic success and strong local
community is boosted by many young families moving to the
city, leading to an infux of young professionals within the area,
promoting an ideal environment for further city centre investment.
The city is undergoing a major transformation with 150 million
of third-party investment planned over the next decade. This
investment is expected to act as a catalyst for up to 2 billion of
investment over the next 20 years.
Investment in Dunfermline includes improvements to directional
signage, street furniture and hard landscaping improving the public
realm. City centre Wi-Fi and digital signage to promote businesses
and visitor attractions has recently been installed.
04
Dunfermline boasts a high
concentration of families
and affuent individuals.
Wealthy Executives are
the third largest Acorn
group in the catchment
area, accounting for 11%
of the local population
compared with 8%
across the UK.
The catchments socio economic
profle is biased towards the ABC1
categories - over 60% have access
to one or more cars compared to the
Scotland average of 43%. **(Sources:
Fife Council Town Centre Footfall
Report Oct. 2006, CACI February
2007, NSLSP 2006, CES)
The place to live
Living in Dunfermline offers a great quality of
life. There is an abundance of facilities in the
City Centre and with good transport links,
both to the rest of Fife as well as Edinburgh,
Glasgow and the Central Belt of Scotland.
Fife College encourages an enterprising and pioneering attitude amongst
15,000 students who choose to study there. It offers a range of courses and
runs partnership degrees in Business Management, Multimedia Technology and
Network Computing with Edinburghs Napier University
Fife is a world-class visitor destination. It is home to some of the worlds nest golf
courses, including the Old Course in St Andrews. Fifes coastline offers some of
excellent walking and wildlife watching. With a fabulous natural larder and award-
winning restaurants and accommodation, including Michelin Star dining, its easy
to see how Fife delivers an exceptional visitor experience, whatever your pleasure.
An additional benet of Fife as a location is that both wages and rental levels are
lower than those in the centre of Edinburgh. Due to the high number of people
who commute from Fife into Edinburgh, companies located in Fife can offer an
economic wage structure in exchange for the benet of being located closer to
employees homes.
05
ROAD
The M90 links Dunfermline Edinburgh, Perth, Dundee, Inverness, the
Highlands and Islands and the central belt of Scotland.
RAIL
Dunfermline has two stations on the central Fife circle rail network, linking
into the wider rail network via Inverkeithing and Edinburghs Waverley
Station.
BY AIR
Dunfermline is twenty minutes away from Edinburghs International
Airport. Shuttle buses run every 30 minutes and link the airport to
Dunfermline via Inverkeithing Ferrytoll Park and Ride and railway station.
BUS
Our recently refurbished bus station is located on Queen Anne Street, a
couple of minutes from the High Street. The bus station acts as a travel
hub for local and national travellers. It takes just over an hour to get to
Dunfermline from Glasgows Buchanan Street station and around 30
minutes to travel to Stirling.
LOCAL DRIVE TIME INFORMATION
Drive Time
Distance
(miles)
Edinburgh Airport 23 mins 15
Kirkcaldy 28 mins 15
Glenrothes 30 mins 18
Livingston 34 mins 21
Falkirk 30 mins 18
Edinburgh 32 mins 18
Stirling 34 mins 23
Dunfermline city centre benefts from a number of car
parks located within easy walking distance of the city
centre.
The place with connections
Dunfermline is strategically located within the Central Belt within close
proximity to the Forth Bridges, resulting in excellent transport links, whether
travelling by car, train or bus.
06
a place that:
has a vision for the future and plans to achieve it
is a vibrant, interesting and must invest in or go to
destination
offers art & culture, is great for shopping, has terrifc
night-life
provides accessible and affordable outdoor and leisure
activities
businesses, organisations and community groups work
together
centres of excellence and achievements are recognised
regeneration is visible and measurable
positive perception and image, reputation
and civic pride exist
clean, green and safe is a prerequisite and environmental
sustainability championed
A PLACE THAT DELIVERS A GREAT EXPERIENCE
FOR ALL
MISSION
To deliver positive economic impact for
Dunfermline and effect economic returns for our
members and partners
To be the voice of the area and advocate for
all who invest, work, visit and live in Scotlands
ancient capital
To encourage growth, success and prosperity
for Dunfermline through actively seeking inward
investment
To inspire all and develop Dunfermline as a Cultural
Destination
VALUES
Openess, honesty and integrity
Focus, positive outcomes and measurement
Ancient capital, aspiring future
Our vision for the city of Dunfermline
A city that offers opportunities and encouragement, that has a can do attitude where
businesses are supported and valued, visitors are welcomed and cherished and
residents feel safe and respected, a city where our remarkable history and heritage is
acknowledged and treasured.
Dunfermline Delivers, as the Business Improvement District
company, works with partners including Fife Council to help new
and existing businesses develop and grow, the activities include:
Business Development Grant
Business Property Improvement Grants
Focused Business Marketing and Promotion Support
Place Marketing and Promotion
Business Collaboration and Networking
Lobbying for and on behalf of Businesses
City Centre Re-generation Projects
Image and Perception Projects
Fife Council provides a number of measures including:
Specialist advice from the Invest in Fife team
A dedicated major applications team to support and advise
in the planning applications procedure
Business support
Why Dunfermline?
Dunfermline is a vibrant and growing
city where businesses want to invest
and where people want to visit, it truly
has something for everyone. With its
unique and cherished heritage coupled
with its on-going investment its easy to
see why Dunfermline is at the centre of
Scotlands story
27 Canmore Street
01383 732226
at the centre of Scotlands story
Business
Plan 1 July 2014 - 18 June 2019
We would like to
count on
your support
In June 2009, businesses in
Dunfermline city centre voted
in favour of creating a Business
Improvement District (BID) and to
pay an annual contribution through
the BID Levy to help fund projects,
services and events that would
improve the local environment
for the benet of businesses,
employees and visitors alike.
Since then, the BID has successfully delivered a range of
initiatives that reect the needs of levy payers as outlined
in the original 2009-2014 business plan. This proposal
highlights some of our key achievements during our rst ve
year term and our plans, drawn up in consultation with city
centre businesses, for 2014-2019.
From 7th May to 18th June 2014 businesses will be invited
to decide whether they wish to continue making a positive
contribution to the commercial and social welfare of the city
centre through the work of Dunfermline Delivers BID.
Only by securing a majority yes vote in the renewal ballot
will we be able to build on our achievements to date and
work with key stakeholders and you, our BID Members to
make Dunfermline a better place to do business, visit, live
and work.
Please take time to read the contents of this business plan
and nd out how your organisation can benet in the future.
Dunfermline Delivers Business Plan 2014-2019 01
over 400
BID members
Dunfermline Delivers BID
represents over 400 BID
Members including well-known
brands, public sector and a
wide range of independent
organisations in retail, ofce,
leisure and hospitality.
We are an independent, not-for-prot
company limited by guarantee. All the projects
and services we deliver are additional to not
in place of those already provided by Fife
Council, Police Scotland and VisitScotland.
These services are safeguarded through
Baseline Agreements that set out an
agreed level of service to be provided in
the BID area. A summary of the baseline
services are available in more detail on our
website www.connectingwithyou.co.uk/
BIDbusinessproposal
What is a BID?
Business Improvement Districts like ours are
business-led organisations set up in dened
areas by like-minded business people who
seize the initiative to work together to positively
improve their local trading environment.
BIDs can only be created or renewed if they
are sanctioned through a formal ballot of
businesses operating in the BID area. A
majority of votes both by number and by
aggregate rateable value is required for a
successful YES vote.
All businesses contribute and share in
the benets
BIDs are funded by a compulsory annual
business levy based on the rateable value of all
eligible businesses in the BID area. This means
that, irrespective of how a business votes in
the ballot, it is legally obliged to contribute to
the BID levy if a majority vote in favour.
The levy income is ring-fenced for specically
improving the BID area, this means that all
contributing businesses share in the benets
derived. The better we work together and with
partner organisations the better the outcomes
and returns for businesses and Dunfermline.
Being Proactive
BIDs drive change and improvement and
because the level of anticipated income is
generally known in advance, it means that
BIDs are well-placed to put appropriate short,
medium and long-term projects in place.
Introduction IFC
About Dunfermline Delivers BID 01
Chairmans Foreword 02
Chief Executives Statement 03
Five Years of achievement 04
Business benets 06
Your Top Four Priorities 07
Aspiring Future 08
Vision 09
Strategic Themes:
Marketing & Promotion 10
Festivals & Events 12
Image & Perception 14
Business Growth & Support 16
Case Study 18
Managing Your BID 19
The BID Levy 20
BID Budget IBC
Meeting the Challenges Ahead BC
Key dates BC
Welcoming to
Businesses
Over the last ve years,
Dunfermline Delivers has
delivered on the key objectives
of the original business plan
to ensure that the city centre
is welcoming to businesses,
employees, residents, visitors
and shoppers alike.
By working with partners, local businesses,
Fife Council and Police Scotland, the BID
has worked successfully, in difcult economic
times, to promote the city centre offer.
Through the BID, partners and businesses
have invested nearly 2 million in a series of
initiatives and projects that have achieved
visible and measurable outcomes.
Abbey Park Place
Abbot Street
Bonnar Street
Bridge Street
These strong partnerships will be essential
as we continue to work to the goal of the
regeneration of our beautiful city and its
promotion as a destination for visitors and
businesses.
Our aim is to build on the progress to date as
well as directly respond to new challenges.
From 7th May to 18th June 2014 businesses
have the opportunity to vote on whether the
BID will continue for a further ve years.
Only with your support through a yes vote
can the plans set out in this document be
implemented. Please consider this business
plan carefully and vote YES to return your BID
for a further ve year term.
Bill Williamson
Chairman
Bruce Street
Canmore Street
Carnegie Drive
Chalmers Street
Chapel Street
Commercial School Lane
Commercial School Lane East
Cross Wynd
Douglas Street
East Port
Guildhall Mews
Guildhall Street
High Street
James Street
Kingsgate Centre
Kirkgate
Maygate
Music Hall Lane
New Row (Part)
Park Avenue
Pilmuir Street
Queen Anne Street
St Catherines Wynd
St Margaret Street (Part)
Viewfeld Terrace
Walmer Drive
Wilsons Close
I am delighted to introduce
our Business Plan for the term
2014-2019 which reects the
up to date priorities of city
centre businesses - you, our
members.
Chairmans Foreword
The Dunfermline Delivers BID area
Crown copyright and database rights 2014. Ordnance Survey 100023385 Aerial Photography copyright Getmapping.
Crown copyright and database rights 2014 Ordnance Survey 100023385
Dunfermline as a
Cultural
Destination
Dunfermline has the potential
to attract more investment,
employment and visitors.
Dunfermline, the ancient capital of Scotland
and centre of a growing geographical
presence, is often said not to have achieved
its potential. I believe that this is changing and
that Dunfermline can advance and is already
advancing.
In the past few years Dunfermline has become
recognised as an emerging cultural destination
with its growing night-time economy, music
scene, two theatres and variety of pubs, clubs,
cafs and venues. Providing the evidence to
support Dunfermline as a cultural destination is
the recently awarded Purple Flag, a prestigious
accreditation that recognises a safe and
vibrant night-time economy. Dunfermline was
the rst in Scotland, alongside Aberdeen, to
achieve this high standard.
The development of our festivals and events
programmes, street theatre, micro-breweries,
creative initiatives and the new museum
and art gallery, will help secure and cement
Dunfermlines position as the place to be.
Retail, commercial and offce activities also
contribute to Dunfermlines growth, offering
day-time activities and providing signicant
and diverse local employment opportunities.
In future years we anticipate seeing a return
to city living bringing life back into the city and
adding a new dimension to Dunfermlines
make-up.
Looking to the future, Dunfermline has
the potential to attract more investment,
employment and visitors. It is a key
component of our vision which supports
the strengthening of the existing business
community and promotion of its diversity.
Discussions are already taking place with
developers and investors.
We plan to play a signicant part in the general
development of tourism in Fife. This will include
the promotion of Fifes diverse offering of
heritage, coastal walks & pilgrimage trails, golf,
food & drink and to ensure that Dunfermline
has an aspiring future as part of these
plans. With this in mind it is proposed that
Dunfermline works towards City Status and
with partners in the international promotion of
our offering as a cultural destination.
Dunfermline is well placed to benet from
the proposed world heritage status for the
Forth Rail Bridge and the tourism that this can
generate.
I, and many others, believe that Dunfermlines
prospects are strong and that now, as we see
the rst signs of a turn in the economy, is the
right time to build on what has been achieved
and realise our full potential as a great place
to do business, live and visit. Our unique
characteristics provide us, the local business
community, with the opportunity to create and
manage an environment which is good for
business, our customers, visitors, staff and
local residents.
This business plan sets out the objectives
that have been developed in consultation with
you. I urge you to carefully consider them and
Vote YES. Only in this way, working together,
can we bring about change for the better in
Dunfermline and achieve the potential of all of
our component parts.
Maggie Mitchell
Chief Executive
Chief Executives Statement
Marketing & Promotion
Festivals & Events
Wi-Fi
17,210 users
75% businesses - positive effect
Digital Signage
74% businesses improved image
and perception
Win the Window
5,750 entries
10,690 air time value
125,000 radio listeners
65% businesses - campaign had
positive impact
Fireworks
20,000 visitors
95% businesses want event repeated
41,800 digital media
Winter Festival
50% positive business impact
93% businesses want event
repeated
81,156 social media
Easter
42,600 social media
97% businesses want event
repeated
22,939 social media
6,884 in kind prize value
Communications
24,908 website annual unique visits
100,245 page views
61% new visitors
2,917,300 social media reached over year
Public Relations Exposure
174,356 value
1353% return on investment
3,958,672 reach
Shop Local/Advertorials
65% businesses - campaign has positive impact
Bruce Festival
470,000 gross economic impact
391,100 social media
18,000 visitors
Dunfermline Live
648,700 social media with
81,156 on the rst day
80% businesses involved showed
increased trade over the weekend
Alive After Five
16 bands in 5 venues throughout
June/July 13
years of
Achievement
Business Growth & Support
Image & Perception
Highlights
Invest In
current Interest in key city centre site
Shop Front Graphics
82% businesses believe project
has had positive impact
Business Grants
113,994 BID member/
commercial investment
14 businesses have beneted from
47,193 grants
3 new businesses have started
because of the grant
Supporting Businesses
12,727 business utilities savings
free digital media training courses
Visitors
82% think Dunfermline is clean and
attractive
93% think Dunfermline is safe
95% think Dunfermline is easy to
get around
100% of visitors surveyed enjoyed
their visit
Safer Towns
Purple Flag Accreditation
perceptions of safety have improved
and crime is falling
Image & Perception
Waynding around the city centre
has improved
Attractive the city centre is cleaner
and perceptions improved
Going Green
80 businesses signed up
45,000 zero waste funding
Dunfermline in Bloom
Beautiful Scotland 2 Silver Medals
Beautiful Fife 1 Silver Medal
Safer Towns
Purple Flag Accreditation
rst in Scotland with Aberdeen
211,658 times Taxi Marshal system has
been used
City of Lights
77% businesses surveyed think project
has improved perception and image
communications reached over
4 million people
757,000 bid levy received
1,975,972 total income spent in
BID area
Festivals & Events
Positive economic return
Increased visitor numbers
Improved access to business
grants
BIDs projects business
savings achieved
Business
benets
The retail sector
A safer, cleaner and more pleasant
environment for customers
Increased footfall due to improved
perceptions of the area
Increased footfall arising from targeted
marketing and events
Free promotion of offers and events through
the website, digital signage and social media
Fewer stock losses and reduced costs due
to reductions in business crime
The ofce and professional services
sectors
An improved working environment to aid
recruitment and retention of employees and
minimise recruitment costs
Improved client perceptions arising from a
more positive experience of the area
Information and networking events to open
up new business opportunities
Leisure and tourism Sectors
Increased footfall due to improved
perceptions and targeted marketing activity
Targeted operations focused on night time
economy issues and anti-social behaviour
A safer, cleaner and more pleasant
environment for customers
Free promotion of offers and events through
social media, digital signage, website, maps
and guides
Increased footfall arising from targeted
marketing and events
All Sectors
A strong representative voice on issues that
matter to you
A fast and efcient one stop shop for
dealing with issues such as litter and grafti
Free business directory listing on BID
website & digital signage
Opportunities for wider business
engagement and networking
Business support through grants and training
Promotion of Dunfermline as the place to do
business, invest, visit and live
A Yes vote would mean:
BID levy received to be spent in
city centre
BID levy match funding raised
BID additional funding raised
BID pubwatch radios
BID taxi marshals
BID member specic promotion
BID business focused marketing
BID lobbying on businesses behalf
BID joint voice for businesses
BID member safer towns initiatives
BID festivals & events
BID quick response to fabric issues
BID networking opportunities
BID projects initiated
BID focused place marketing
BID member shop local campaigns
BID member individual business
listing
Your Top
Priorities
Responding to your feedback
Heritage, Cultural, Village and Shopping Quarters
Create a strategy to develop, brand and promote geographical
areas within Dunfermline to dene their individual characteristics
and attract footfall into the areas. Areas that will prove attractive to
entrepreneurs and innovators with new and creative business ideas
that can cover sectors from traditional industries such as linen and
weaving to artisan producers, arts and cultural, service business
and community hubs as well as traditional retail.
It is envisaged that these quarters will complement each other,
adding to the shopping and visitor experience and helping to
regenerate areas of the city where businesses have closed. Vacant
shop units can provide natural showcases for transient exhibitions
that support the theming of their Quarter.
City Centre Regeneration and a Business Development
Support Programme
Work with partners on initiatives to regenerate the city centre
and to help BID Member businesses. Regeneration is important
to businesses and the BID will continue to work with partners
on regeneration projects and to actively market Dunfermline to
shoppers and visitors, potential investors and businesses.

The business development support programme of grants for new
and existing businesses has worked positively for businesses and
your BID will continue to work with Fife Council through Business
Gateway to deliver this funding to its best advantage for BID
members and Dunfermline. You have asked for your BID to be a
strong voice to lobby on issues affecting BID Businesses to continue
and expand what we do in this area. Lobbying for city centre rates
reductions, free parking initiatives and on other key issues.
Image & Perception Festivals & Events
Active Streets
Develop and deliver a strategy to bring Dunfermlines streets to life.
A strategy that encourages musicians and performers into the city
centre adding visual and audio interest. Bringing the stage area at
the Louise Carnegie Gates into action as an on-going performance
area. Facilitating exhibitions and displays on street and in empty
units - these can range from galleries for local and Scottish artists,
pop-up delis promoting local food & drink to larger themed
exhibitions.
Cultivate dynamic cultural and active trails through Dunfermlines
historical town centre and designated quarters depicting our diverse
history, points of interest and our place as the ancient capital of
Scotland, together with the development of City of Lights, Floral
and Christmas trails to high-light seasonal activities. Complement
these activities with more active cycling and walking trails and
working with partners, linking into pilgrim routes. Enhancing benets
to businesses through the development of theme linked trails, for
example, a wedding trail that would take in retail and venues.
Responding to what you told us
In developing our proposal for 2014
2019 we consulted with BID Members via
written questionnaire, meetings, one-to-one
discussions and telephone interviews to gain
your feedback and to understand what your
priorities are for the next ve years.
Development of Dunfermline as a Cultural Destination
BID Members are supportive of the development of Dunfermline as
a cultural destination we will progress initiatives that support this
aim. Dunfermline Delivers believe that there are key opportunities
that we need to embrace and exploit over the next ve years,
amongst others Homecoming 2014 celebrations, potential World
Heritage Site status for the Forth Rail Bridge and the three bridges
and the new Museum and Art Gallery in 2016. We need to work
together with partners to raise awareness of our offering and place
Dunfermline on national and international stages. We need to
continue work to make Dunfermline a more accessible, attractive
and safer place to visit and to businesses.
Ancient Capital
Aspiring Future
A
8
2
3
B
9
1
5
6
A
8
2
3
Creative promotion of Dunfermline
Heritage, Traditional, Village and
Cultural Quarters
Village
Heritage
Cultural
Traditional
We have an ambitious vision for the
shape, style and image of the city
centre to attract developments,
businesses and attractions that benet
the local economy and community.
The New Fife College campus would bring
circa 3,000 students and staff into the town
centre on a daily basis. The site location in
the Glen Bridge car park was specically
chosen in an effort to regenerate the bottom
end of the town.
The Mind the Gap scheme aims to
increase domestic dwellings in the town
centre. The example shown closes the
gap to the entrance of the Bridge Street
car park.
The Boutique Hotel is located on the two car
parks in St Margarets Street. This site has been
chosen to complete the heritage quarter and to
help bring visitors to the town.
Dunfermline has 33 identifed potential development sites. The New Fife College
(Carnegie College) campus, boutique hotel and Mind the Gap schemes as shown in these
artist impressions are examples of what is trying to be achieved.
a place that delivers a great
experience for all
Vision
Our vision for Dunfermline is for it
to be a city:
that offers opportunities and inspiration
that has a go for it attitude where
businesses are supported and valued
where visitors are welcomed and cherished
where residents feel safe and respected
where our remarkable history and heritage is
acknowledged and treasured
Mission
Deliver positive economic
impact and effect economic
returns for our members and
partners
Be the voice of the area and
advocate for all who invest,
work, visit and live in Scotlands
Ancient Capital
Encourage growth, success
and prosperity for Dunfermline
through actively seeking inward
investment
Inspire all and develop
Dunfermline as a cultural
destination
Values
Openness, honesty and integrity
Focus, positive outcomes and
measurement
Innovation and imagination
a city that:
has a vision for the future and plans to
achieve it
is a vibrant, interesting and a must invest in
or go to destination
offers art & culture, great shopping and
terric night-life
provides accessible and affordable outdoor
and leisure activities
a city where:
businesses, organisations and community
groups work together
centres of excellence and achievements are
recognised
innovation and development is welcomed
regeneration is visible and measurable
clean, green and safe is a prerequisite and
environmental sustainability championed
positive perception and image, reputation
and civic pride exist
Strategic Theme
Marketing &
Promotion
Develop a place marketing strategy for
Dunfermline. Create a strategy to develop,
brand and promote geographical areas
(quarters) within Dunfermline to dene their
individual characteristics and attract footfall.
Areas that will prove attractive to entrepreneurs
and innovators with new and creative business
ideas that can cover sectors from traditional
industries such as linen and weaving to artisan
producers, arts and cultural, service business
and community hubs as well as traditional
retail.
It is envisaged that these quarters will
complement each other adding to the
shopping and visitor experience and
regenerate areas of the city where businesses
have closed.
Vacant shop units can provide natural
showcases for transient exhibitions that
support the theming of their Quarter.
Expanding our regional marketing activities
to include national & international stages,
promoting and encompassing Ancient
Capital, Aspiring Future, Robert the Bruce,
Andrew Carnegie and so much more that we
have to offer, capitalising on our twinned city
and American links.
Increasing after ve activities and late night
shopping initiatives to bring a real city feel to
Dunfermline, that brings visitors and residents
into the centre, increases the time they spend
here and encourages repeat visits.
Working towards future aspirations and
opportunities such as the potential for attaining
City status and Dunfermline becoming a city of
culture. Ensure that marketing and promotional
activities engage and benet BID Members.
Place
Promoting
Action Key performance indicator
Deliver a place marketing plan to
develop Dunfermline as a tourist/cultural
destination that attracts both visitors and
residents
Completion/implementation of place marketing
plan with attributed successful funding
application(s)
Create and implement branding for
designated quarters - Heritage, Cultural,
Traditional and Village
Creation, branding, establishment and promotion
of Quarters
Utilisation of vacant properties
Development of Dunfermline Live theme
as an overall approach to promote
festival & events activities reecting
quarter characteristics
Creation of Branding and Positioning of Festivals
and Events under Dunfermline Live umbrella
Work with partners to expand local,
national and international marketing in
the genericpromotion of Fife and in the
specicmarketing and promotion of
Dunfermline as part of that activity
Evidence of international marketing activity and
twinned city promotion
Developing Alive After Five activities to
bridge the gap between the day and
night-time economies
Increased visitor dwell time
Improved perception and image based on 2013
visitor survey
Engage with businesses to ensure full
benet from promotional activity
Marketing Packs for Festivals and Events are
made available to businesses
There is a strong support from the BIDs
team, particularly online, where they help
to bring customers to each of the business
locations throughout the year.
As head of a professional services
organisation with existing utilities supplier
contracts in place, we havent yet used the
consumer facility services offered by BID,
I see its value in supporting the economic
vibrancy of the town.
David Austin,
Reubens and the Bruery
Ian Condie,
Condies
Dunfermline is positioned as a great destination and experience
for both business and visitors
Our aim is to ensure that locals and visitors are
made aware of what Dunfermline has to offer;
through tailored local, national and international
advertising.
Ensuring our offering is known for all sectors,
on all streets, to the benet of BID Members.
That advertising is cohesive, continuous and
woven in to activities delivered under other
themes alongside generic promotion.
Consistent messages that promote
Dunfermline as the place to be for locals,
visitors and businesses alike.
Attract shoppers and visitors that frequent
nearby cities and towns and prevent leakage
of customers to Edinburgh and other
neighbouring towns.
Dunfermline Delivers will devise a number of
initiatives including shop local and seasonal
posters and campaigns, supported by
advertorials and consumer offers promoted via
social media.
BID will continue to devise innovative
promotions like Win the Window and make
use of emerging technology to better and
regularly communicate with locals and visitors
to create loyalty to Dunfermline.
Develop loyalty promotions that attract people
to and retain their custom in Dunfermline.
Perpetuate
Patronage
Development and implementation of
regionaladvertising campaign(s)
Businesses onboard with campaigns:
70% satisfaction rate
Development and implementationof
digital and social media national
andinternationalmarketing campaign(s)
Digital and social media interaction numbers
increased by 15%
Raise awareness of Dunfermline as a
must go to destination for residents,
visitors and business
Creation and delivery of PR plan
Increased audience reach and value of coverage
based on 2013 data
Specic activity to retain existing
customer base and encourage locals into
Dunfermline
Creation of campaign targeting Eastern and
Western expansion
Shop local campaigns to include posters,
advertorial, editorial, social media and city
centre dressing
At least 3 themed campaigns, e.g. Shop Local
this Christmas
Develop promotional opportunities for
businesses through digital media and
technology, loyalty marketing, partner
activities, on-going advertising initiatives,
festivals and events
Creation of pick n mix business support/
promotional booklet for BID Businesses
Footfall levels maintained or increased based
on 2013 data
BID has given me invaluable practical support and I have made savings
from the Dunfermline Delivers procurement packages -
I will be supporting BID.
Susan Cowan,
The Sweet Shop
Increase footfall and dwell-time in city
centre via a programme of live festivals
and events
Increase in dwell-time from benchmark research
Development of themed festivals to
support Dunfermline as a cultural
destination
Working with partners to create 1 additional
annual event
Development of mini-events to highlight
BID Member businesses and attractions
Business satisfaction rate of 70% or above with
at least a 5% improvement over next two years
Festival &
Events
Development of an active streets strategy to
bring Dunfermlines streets to life. A strategy
that encourages musicians and performers
into the city centre adding visual and audio
interest.
Bring the stage area at the Louise Carnegie
Gates into action as an on-going performance
area.
Facilitate exhibitions and displays on street and
in empty units. These can range from galleries
for local and Scottish artists, pop-up delis
promoting local food & drink to larger themed
exhibitions.
Dunfermline Delivers festivals and events
attract a mix of local, national and international
visitors. Whichever the audience, it is all about
bringing people into the city and enhancing
their Dunfermline visitor experience. You told
us that you wanted more events that we can
build on year on year.
BID aims to build on existing festivals and to
establish more events in the heart of the town
centre to complement the city and its offering;
especially ones that will cover costs and help
us develop strategic partnerships to support
the city centre.
We will use our events to promote different
parts of the city centre, proposed quarters
and day/night economies.
Entertainment
Events
Develop and implement a Dunfermline
Live strategy
At least 3 events held annually under the
Dunfermline Live theme
Develop and implement a Dunfermline
Live active street strategy
At least 3 activities under the Dunfermline Live
theme
Encourage and facilitate use of vacant
units for exhibitions and displays
Minimum of 2 exhibition displays annually
Strategic Theme
There is a real sense of community spirit in
Dunfermline and I think alongside the work
of Dunfermline Delivers, the town is aspiring
day on day to be a great place to live and
do business.
Emma Pauley,
Miss Pauleys
Dunfermline is positioned as great venue where there is
always something happening
Research indicates that towns with higher
footfall levels generate a higher spend and
have a better quality of retail offer.
We aim to deliver this by ensuring that
Dunfermline is promoted as a cultural
destination with a good variety of activities
that are enticing to prospective visitors.
We will constantly monitor our impact and
the health of the town to ensure that the
city centre meets the requirements and
expectations of visitors delivering a welcoming
and entertaining package.
Enticing visitors and residents into the
city centre as a place where something is
always happening and then encouraging
them to dwell with our offering, working with
businesses through workshops and forums
to continually improve that offering.
Cultivate dynamic cultural and active trails
through Dunfermlines historical town centre,
and designated quarters depicting our diverse
history, points of interest and our place as the
ancient capital of Scotland.
Development of City of Lights, Floral and
Christmas trails to high-light seasonal activities.
Complement these activities with more active
cycling and walking trails and working with
partners, linking into pilgrim routes.
Enhancing benets to businesses through
the development of theme linked trails, for
example, a wedding trail that would take in
retail and venues.
Our plans are to expand themed festivals to
include food and drink, fashion, music, and
owers.
We aim to develop a Taste Trail that
incorporates our edgling brewing industry
and will look at developing a Lantern Parade
to complement our winter illuminations.
Enticing
Enchanting
City centre health check and monitoring Carry out bench marking health check
Ensure festivals and events have varied
themes and appeal to diverse, local and
non-local audiences acting as footfall
drivers
Carry out consumer research to gauge appeal of
event type(s)
Spot check research and assessment
to ensure Dunfermline and its offering is
meeting visitor expectations
Visitor satisfaction rates of 70% or higher
Create, working with partners and local
groups Dunfermline heritage trails
Creation of minimum of 2 trails incorporating city
centre
Create, working with partners and local
groups Dunfermline cultural trails
Create Illumination and Floral trails
Create and promote themed trails in the
city centre that benet DIB Members
Create Food & Drink and Shopping trails
Having an independent organisation
focused on the promotion of Dunfermline is
good for all businesses that is why I am
supporting BIDs.
Devon McHugh,
Abbot House
Image &
Perception
Progress initiatives that support the
development of Dunfermline as a cultural
destination.
Dunfermline Delivers believe that there are
key opportunities that we need to embrace
and exploit over the next ve years, amongst
others Homecoming 2014 celebrations,
potential World Heritage Site status for the
Forth Rail Bridge and the three bridges in
2016.
We need to work together with partners to
raise awareness of our offering and place
Dunfermline on national and international
stages via digital media and experiential
marketing channels such as a taste of
Dunfermline promotional activity at Edinburgh
airport.
We know rst impressions matter and the
welcome is all important. This includes
everything from oral displays, Christmas
decorations, to shop fronts, window displays
and the greeting on arrival.
When customers arrive, we want to ensure
they have the best experience ever.
Projects like Dunfermline in Bloom, Safer
Towns including Purple Flag and the Christmas
Lights all add together to make Dunfermline
an inviting and welcoming place to visit. Going
Green and getting waste bins off our streets
complement activity.
International
Inviting
Work with businesses to ensure a warm
welcome for visitors to include Purple
Flag for the night-time economy
Provide Welcome Visitor training and
Dunfermline information packs to businesses
Continue to develop and expand projects
such as City of Lights, Dunfermline in
Bloom, Going Green that make the city
centre more attractive for businesses,
locals and visitors
Maintain Purple Flag accreditation
Improve Beautiful Scotland and Beautiful Fife
Award levels
Improve City Centre recycling levels by 10% over
5 years based on 2013 data
Expand activity to work more closely with
businesses and the community
Facilitate day/night-time economy working group
Develop Youth Guide project
Strategic Theme
We look forward to working with BIDs
to create a Dunfermline Youth Guide
and to developing Dunfermline visitor
support initiatives, building on work already
completed
Angela Harris,
Create@Cloud/synchronicity volunteers and
Rachel Eastop, Headroom
Improve perceptions to create must
visit destination to piggy back on nearby
tourism
Benchmark current visitor perception and aim
to improve by 5% over 3 years based on 2013
visitor survey
Ensure that Dunfermline is linked to
World Heritage Site tourist information
as the Ancient Capital of Scotland and a
cultural destination
Dunfermline information available to visitors via
website and social media, SEO achieved on key
search words Working with VisitScotland and
Fife Council ensure that visitor information guides
are available
Promote our offering on the international
stage to those that are planning to visit
Scotland and to visitors that are
already here
Increase international website trafc by 20%
Increase Social Media reach by 20%, based on
2013 data
Dunfermline has so much to offer locals and
visitors - a good selection of independent
shops and high street anchor stores. Amazing
history and heritage. Great cafs, restaurants
and venues including two theatres.
We need to ensure that visitors, current and
prospective, are aware of the offering.
Make information about Dunfermline available
and easy to access.
That businesses are aware of offering and
training opportunities.
It is vital that Dunfermline Delivers makes it
as easy as possible for people to access the
city centre and ensure that they are informed
about and aware of the business and leisure
offering.
Working with Fife Council, clearer street signs
and improved visitor information facilities are
already in place. This now needs to be linked
with improved signage to the city centre and
easier parking or parking payment.
Allowing visitors to discover Dunfermline, stay
longer, spend more money and wish to revisit
our historical city. Promoting the perception
and image of a great place to visit, that is easy
to navigate with a user friendly parking policy.
Interesting
Immediate
Work with businesses to ensure an
informed welcome for locals and visitors
Provision of Welcome Visitors training
courses x2
Develop the tourism information,
navigation and guides section of the
website
Development of at least 2 Visitor Guides to
Dunfermline
Ensure that businesses have access to
and display visitor guides and information
Provision of Guides and information to
businesses
Monthly checks to ensure display
Liaise with Fife Council to improve city
centre accessibility and signage to city
centre and city centre attractions
Lobby Fife Council to re examine proposals for
public transport in city centre
Lobby Fife Council to work with BIDs on City
Centre Signage proposals
Lobby Fife Council to implement
initiatives such as free parking pilot
schemes
Lobby Fife Council to look at free parking pilot
schemes
Work with Fife Council to implement
user friendly parking payment that allows
visitors to increase dwell time
Lobby Fife Council to introduce card or mobile
payment or pay on exit parking
Dunfermline is positioned as a welcoming, vibrant and attractive
place to do business or to visit
Despite initial reservation about paying the BID levy, I have been more than happy
with the service received from Dunfermline Delivers. All staff were very welcoming
when I rst set-up business and assisted me with business rates queries. The BID
always keeps me informed of upcoming event and business opportunities, if it was
not for help and assistance received from Dunfermline Delivers my business may not
have prospered. Keith Patton, Alis Cave
I attended one of the listen to your visitor
workshops run by BIDs and found it very
helpful.
Linn Williamson,
Grill 48
We believe that Dunfermline has a great base
from which we can grow. It has established
businesses, both independent and well-known
anchor stores as well as a variety of
commercial premises, a skilled workforce.
Easy train, bus and motorway access
connecting central Scotland and making
it a fantastic location.
We need to ensure that potential investors
and new businesses are aware of this.
As well as providing support to existing
businesses, we will actively promote the town
to the right kind of new businesses, whether
they be start-ups or high street names and
investors.
Businesses want to be well informed
and involved in proposals, events, and
opportunities affecting their businesses and
trading environment.
Dunfermline Delivers BID will facilitate a
vibrant local business network and promote
meaningful engagement with the wider
community to include regular business to
business marketing & networking opportunities
and business information meetings.
You have asked for your BID to be a strong
voice to lobby on issues affecting BID
Businesses and to continue and expand what
we do in this area. Lobbying for city centre
rates reductions, free parking initiatives and on
other key issues. The BID will act as a powerful
lobbying body to ensure that the views of
all are represented at the highest level in all
relevant public and private agencies.
We, with you our BID Members want to
inuence the agenda and help you be a part
of shaping Dunfermlines future. With the
onset of more out of town developments and
proposed development in the city centre,
its more important than ever to ensure local
businesses are included in the conversation
about our future and to channel the collective
voice of town businesses through a single
representative.
Growth & Investment
Groups & Lobbying
Market Dunfermline to High Street
names as the place to locate
Contact potential new High Street businesses at
least 4 times a year
Encourage start-up businesses in
Dunfermline
Increase numbers of start-up/new businesses by
5% over a 5 year period
Promote Dunfermline to investors as the
place to do business
Evidenced contact with potential investors/
developers direct or with partners
Communicate with and involve BID
Members about and in all aspects of the
BIDs work
Hold at least 4 BID Member meetings per year
Produce Annual Review of Activities
Engagement with wider community Work and liaise with community groups on at
least 2 projects a year
Lobbying on issues that affect BID
Members and Area
Consult with BID Members 4 times a year to
ensure areas of concern and issues raised are
recognised and addressed
Business
Growth & Support
Strategic Theme
As a business owner I know that I always
have the support system of the BID at all
times should it be required.
Steven Woods,
owner of the SUBWAY franchise
The business development support
programme of grants for new and existing
businesses has worked positively for
businesses.
Your BID will continue to work with Fife
Council, through Business Gateway, to deliver
this funding to its best advantage for BID
members.
Dunfermline Delivers will also seek additional
revenue from external sources such as
European funding to support investment,
business start-up and growth.
We want to offer businesses all the help they
can get as we address the challenges facing
us as we move forward. Our aim is to continue
to develop cost savings and collaboration
opportunities, offer training and business
mentoring opportunities.
Where there is demand, we will work with
partners to offer retail training on topics such
as window displays and driving footfall. We
will look to offer new ways to achieve added
value and reduce business costs, to support
businesses to adapt to new retailing platforms
and technologies.
Dunfermline Delivers will develop Dunfermline
Business Awards to encourage best practice
and business development.
Dunfermline Delivers, working with Fife
Council, has improved town centre street and
business signage and developed a free city
centre Wi-Fi system.
As the retail environment continues to be
challenged, our aim is to strengthen our
support for businesses in the areas of PR,
Social Media and Promotions. The BID
website connectingwithyou.co.uk promotes
Dunfermline as a visitor destination and
contains a BID Member business directory as
well as city centre maps.
As we develop the business support content
of this site we plan to develop a Business
Toolkit containing practical, quick reference
tips to help your business grow. From how to
write a press release, ways to save money to
developing your online business and social
media promotion.
Feedback has told us that businesses would
like to have printed visitor and mini-guides as
well as making them available as downloads
from the new website and viewable on our
mobile site.
We believe that embracing technology for
promotional and everyday activity is the way
forward and that in doing so we can generate
footfall and improve the visitor experience.
Grants & Support
Generating & Promotion
Work to provide business support
through partnership with Business
Gateway and Fife Council
Circulate up-to-date grant and business support
information to businesses at least 4 times a year
Work with businesses to provide training
initiatives and assist with partners to
achieve best practice
Hold at least 4 training courses per year
Development and implementation of annual
Dunfermline city centre Business Awards
Work with partner organisation to reduce
business costs and negotiation on
discounted business services for BIDs
members with third-party organisations
Business savings generated through
procurement packages of at least 10% of annual
BID levy for participating businesses.
Embrace technology to promote and
benet BID Members
Provide Advertising package to BID Members
Provide printed and digital visitor guides
to BID Members
Produce at least 2 Visitor Guides per year
Develop and improve the business
support section of website
Increase engagement with BID Members/
interaction via digital media by 20% over 5 years
Dunfermline is positioned as a successful, inspirational,
supported and attractive place to do business
I was also heartened by the can do
attitude of the BIDs company who helped
persuade me that Dunfermline was where
I needed to set up my second store.
Laurissa Drysdale,
Maggies Farm
Case Study
Maggies Farm
During 2013 Dunfermline Delivers,
in partnership with Fife Council,
provided access to grants worth
over 41,000 to support business
growth in Dunfermline.
One of the successful applicants, a fashion
retailer called Maggies Farm based in the New
Row, accessed the fund to raise the ceiling
height to allow space for a hair salon, nail bar
and MAC make up counter.
Owner of Maggies Farm, Laurissa Drysdale,
27 started her rst shop in Dundee with
only 2,000 at the age of 23 after working
as a stylist at Top Shop in Edinburgh and
graduating with a First in Business Fashion at
Heriot Watt University.
How does this compare with other trading
locations?
It compares really well. Ive had another shop
in Dundee for over three years and the only
contact I have with people there is being
asked to pay bills. As soon as I started in
Dunfermline Maggie Mitchell got in touch
to see how Dunfermline Delivers could help
and Ive had regular contact since the shop
opened in December 2012.
What has also been brilliant is the response
from customers. The shop has been really
busy since it opened at the end of 2012 and
at the moment customers are even reserving
stock that hasnt arrived in the shop yet. We
didnt need to do a Boxing Day sale and
usually January is quiet but this year it has
been busy throughout the month. Its the end
of January and weve only just reduced the
stock to create space for new lines arriving.
Stacy Whittaker, our make-up artist who has
been published in Vogue and often works
on photo-shoots is booked three weeks in
advance. Both our hairdressers are busy
Denise Sharp, who worked at London
Fashion Week while she was a stylist at Rush
in London, and Megan Davies who trained at
Laurissa was recently involved in the Test Town
project, a concept devised and supported by
the Carnegie UK Trust to encourage young
Scottish entrepreneurs to help reinvigorate
the high streets with new approaches to retail.
Laurissa was on the judging panel for 2013
scheme, which found fellow Dunfermline
business woman Emma Pauley the overall
winner. Miss Pauleys shop and craft centre
opened in Chalmers Street at the end of 2013.
Here we fnd out what BIDs has delivered for
Maggies Farm.
What attracted you to Dunfermline?
Dunfermline is a thriving town with young and
relatively afuent residential base perfect
for my high fashion business. I was also
heartened by the can do attitude of the
BIDs company who helped persuade me that
Dunfermline was where I needed to set up
my second store. Ive had a smaller shop in
Charlie Miller in Edinburgh, are booked weeks
in advance.
Do you feel positive about the future in
Dunfermline?
Yes I do. We have been very heartened by
our successful trading which has continued
beyond the initial honeymoon phase. The
destination must also be attractive and
Dunfermline does punch above its weight
in terms of events and festivals that drives
footfall.
The striking thing about Dunfermline has been
the local response in social media. In just
over a year Ive built up nearly 8,000 followers
for the Dunfermline shop but its taken over
three years to attract the same following in
Dundee. In fact, followers of the Dundee shop
have seen the Dunfermline photographs on
Instagram, Facebook and twitter and asked
me to set up the hairdressing and beauty
parlour in Dundee so now Im looking for
bigger premises in Dundee.
Such an enthusiastic response to our social
media makes me feel very positive about our
e-commerce website that should be up and
running in the spring.
Dundee for over three years and I looked at
Kirkcaldy and Glenrothes but there seemed to
be more investment in Dunfermline. The town
also has the major high street chains such as
Primark and Starbucks that attract shoppers
and show condence in the local market.
What support have you had from
Dunfermline Delivers?
Dunfermline Delivers has offered me nancial
support through the business grants but also
the marketing and PR expertise has been
invaluable Ive built up a huge following
in social media for Maggies Farm and
Dunfermline Delivers always retweets our
communications.
What is your best advice to give new
businesses?
Seek and take advantage of start-up grants
and advice. It has certainly worked for me.
Also, do your research in terms of location and
target customer. If you get these right then the
rest will come get it wrong and you are never
going to succeed.
Can you share any plans for the future?
Staying current is essential to my business
so being ahead of the curve in terms of
fashion and how people engage with retail is
important. Social media will continue to play
a big part in my customer communication.
I would also like to develop more events
in-store. Retail is leisure so we need to
think outside the box to keep consumers
stimulated.
Seek and
take advantage
of start-up grants, business support and advice
Dunfermline is certainly a
town with a vision and this is
being driven by groups such
as Dunfermline Delivers.
Laurissa Drysdale
Maggies Farm
Alteration Statement
The BID Board of Directors in the best interests
of the businesses and without recourse to
an alteration ballot will have the authority to
adapt or alter the projects and services from
year to year to reect changes in economic
circumstances or any new opportunities that
may arise.
The Board of Directors reserves the right
to consider creating a charitable arm of the
company to enable it to secure additional
funding that can only be sourced with
charitable status.
As part of partnering with other local groups
and organisations the Board of Directors
will progress the proposed merger with
Dunfermline First, this will be dependent on
the details of arrangements, demonstrable
benets for city centre businesses, the general
merits of both organisations coming together
and approval of the bid levy payers should a
renewal ballot be successful.
Assessing and Minimising Risk
The Board will take all steps necessary
to minimise any risk associated with the
BID (nancially or otherwise) by only using
reputable contractors to deliver BID projects.
The Board will also adopt best practice in
governance and operational procedures whilst
being open and transparent in its operations.
Communication and Contact with Levy
Payers
The Company will liaise with all levy payers
and stakeholders by all means at its disposal
including regular emails, newsletters, media
coverage and web site. This will ensure that all
levy payers are kept informed of all progress
the BID is making on their behalf.
Promoting the BID
All BID projects and services will be branded
to clearly inform levy payers and all interested
parties of the activities and progress of
Dunfermline Delivers.
Additional funding
We aim to attract and grow levels of additional
contributions to help maximise value for money
and secure a strong return on investment for
levy payers.
Business Engagement
We will continue to provide businesses with
a one-stop-shop to resolve day-to-day
operational issues and plan to enhance this
service with much closer working partnerships
with Business Gateway and other business
support organisations.
Training Courses and Business Support
We will work in partnership with Business
Gateway, Skills Development Scotland and
other training organisations to facilitate the
best training initiatives and business support
for our members.
Business representation
We will act as the voice of the city centre
business community on major developments
and proposed policy changes and keep
businesses up to date with planned
developments and their impacts.
Board Directors
The board of directors will be nominated and
elected by levy payers. The BID board will be
responsible for the strategic management of
the BID and be responsible for all decisions
relating to the BID. The Board structure will be
representative of the types of businesses and
stakeholders in the BID area and consist of
14 Directors elected by BID levy payers and
2 Fife Councillor representatives. Each eligible
business will have the opportunity to nominate
a representative for election to the Board. It
will be possible for a levy payer to nominate
themselves for election. Should there be more
nominations than places an election will be
held for each sector representation.
Measuring Success
The BID will undergo an Assessment and
Accreditation Interim Review - an independent
evaluation of its activities both at the halfway
point and toward the end of its second term to
ensure it is delivering the projects and services
as detailed in this plan.
Throughout the lifetime of the BID, all work on
projects identied in this Business Plan will be
monitored to ensure that they achieve a high
level of impact and that they are progressing
to the satisfaction of the businesses in the
BID and meeting stated key performance
indicators.
We will carry out regular monitoring of footfall
and pedestrian ow as well as gauging public
and business perceptions of the city centre to
ensure our resources are focused effectively
and projects and services are in line with
business needs.
Managing
your BID
The BID Levy
A BID levy is an equal and fair
way of funding additional
projects (additional to the
Councils statutory and
concessionary services).
Over the past 5 years businesses have
contributed a 1% levy based on the rateable
value of their property. It has been agreed by
the BID Management Board that the levy will
be calculated at 1% of the rateable value of the
property as at the ballot date and throughout
the 5 year term.
When the Assessors revalue the rateable
values in 2017 (or at any other time during the
BID term), the levy will remain at the rate on
the day of the ballot until the BID term ends in
2019.
All eligible non-domestic properties with a
rateable valuation within the BID area will be
liable for the levy for the duration of the BID
including the local authority, other statutory
agencies or non-statutory bodies and
agencies.
The levy payments are not linked to what
businesses actually pay in rates but are based
on the rateable value of the property.
The levy payment may be subject to an annual
increase of 1% on the approval of the Board of
Directors e.g. RV of 25 000 will have a levy of
250 in year 1, Year 2 252.50, Year 3 255,
year 4 257.55, year 5 260.12.
Any non-payment of the BID investment levy
will be strongly pursued and statutory powers
will be enforced to ensure fairness to those
businesses that have paid the levy.
The levy must be paid in one instalment.
Payment must be made within 14 days from
the date the levy invoice is issued.
Properties with a rateable value of under
10,000 will be liable for a payment of 100.
Non-retail charities, churches and other non-
prot organisations will not be liable to pay
levy, nor will they be entitled to vote. The list
of BID levy payers and their contribution will
be updated by the BID management team
throughout the duration of the BID.
If the property is empty on the date of issue
of the levy or at any time during the BID term,
the property owner will be liable for the full levy
amount until the property is occupied.
If the occupier (the eligible person, liable to pay
the non-domestic rates) vacates a property,
rebates for the outstanding unoccupied period
will be given at the discretion of the BID Board.
If there is a change or multiple changes in
occupier then rebates will be given at the
discretion of the BID Board of Directors.
Until a new occupier is found for a property the
property owner will be liable for the amount
of levy.
Any additional rateable property formed/
created, subdivided or merged during the
lifetime of the BID will be liable to pay the levy
e.g. new building developments, alterations
to use such as church property becoming
commercial.
The Ballot
All eligible voters (i.e. those persons liable to
pay non domestic rates) will have one vote or
where a person is liable for non-domestic rates
for more than one business, that individual
shall be eligible to cast more than one vote
however they will be required to pay the levy
for each of the properties they occupy.
Where a business property is vacant the voting
papers will be sent to the property owner.
Collection of the levy
Fife Council will continue to collect the levy
on behalf of businesses within the BID area.
This ensures complete transparency, security
of money collected, and auditable collection
procedures. These monies are then drawn
down as agreed in the Operating Agreement
to deliver the project and services over the ve
year period.
The BID Revenue Account and levy cannot be
accessed by Fife Council nor can it be used by
Fife Council as an additional source of income.
An equal
and fair way
of funding projects

BID Budget
There are over 400 levy payers
located within the Dunfermline
BID area. The BID levy income
is calculated to be approximately
170,000. Existing collection
rates for the BID levy are
approximately 97%. A
contingency has been set aside
to allow for any bad debt.
Fife Councils intention is to support
Dunfermline Delivers BID Company over the
next 5 years. Notwithstanding this, the Council
will be required over this period to periodically
review this position as part of the Councils
annual budget setting process.
Dunfermline Delivers will pursue other potential
sources of income from the local authority,
commercial sponsorship, VisitScotland,
EventScotland, Zero Waste Scotland and
others. It is also expected that there will be
income generated from BID activity, such as
events and this will be reinvested into BID
projects.
aims to build on
successes
2014/15 2015/16 2016/17 2017/18 2018/19 Total
BID Levy 170 172 174 175 177 868
Fife Council 97 97 97 97 97 485
Total Income 267 269 271 272 274 1,353
Income
(000)
Expenditure
(000)
2014/15 2015/16 2016/17 2017/18 2018/19 Total
Marketing &
Promotion
64 65 65 65 65 324
Festivals & Events 79 79 79 79 79 395
Perception &
Image
40 40 40 40 40 200
Business Growth
& Support
45 45 45 45 45 225
BID Management
& Administration
26 26 26 26 26 130
Contingency /
BID Renewal
10 10 10 10 14 54
Bad Debt 5 5 5 5 5 25
Total Expenditure 269 270 270 270 274 1,353
Marketing &
Promotion
24%
Bad Dept
2%
Contingency /
BID Renewal
4%
Business Growth
& Support
16%
Perception &
Image
15%
Festival &
Events
29%
2014/15 2015/16 2016/17 2017/18 2018/19 Total
Targeted
Additional Income
60 75 75 85 90 385
Subject to additional successful grant applications, sponsorship and commercial income.
Additional Projects and Initiatives
(000)
BID Management
& Administration
10%
at the centre of Scotlands story
27 Canmore Street
Dunfermline
KY6 3DT
01383 732226
Follow us on www.connectingwithyou.co.uk / www.brucefestival.co.uk / www.dunfermlinelive.co.uk
key
dates
Meeting the
challenge
Ballot papers issued 7th May 2014
Final return date for ballot papers 18th June 2014
Ballot papers counted and ballot result announced 19th June 2014
Second term begins if YES vote 1st July 2014
As a business-led initiative working in partnership with key
partners, Dunfermline Delivers BID is uniquely positioned to
be able to deliver all of the initiatives outlined in this proposal.
Weve come a long way since 2009 but there is still more to
do and even greater challenges to face.
Only by supporting the BID and voting Yes at renewal, can
you ensure that Dunfermline City Centre transforms in the
way your business would like in future.
Your City Centre
Your Business
Your Decision
Your Vote
Vote Yes
The Board
Interim Chair
Bill Williamson, Grill 48
Finance Director
Cliff Fleming, Condies
Directors
David Austin, Reubens
Stuart Coates, Premier Health
Karen Drummond, FAPA
Bill Fletcher, Linklever
Neil Mackie, Kingsgate
Hazel Mapleson, Boots
Calum Miller, P J Molloys
Alan Mutter, Independent
Cllr Helen Law, Fife Council
Cllr Jim Leishman, Fife Council
Cllr Bob Young, Fife Council
Observers
John Lawson, Police Scotland
Manuela Calchini, VisitScotland
Brian Robb, Oliver & Robb
David Grove, Fife Council
Joe McGuinness, Fife Council
Management Team
Chief Executive
Maggie Mitchell
Email: maggie@connectingwithyou.co.uk
BID Member Support Manager
Susan De Swarte
Email: susan@connectingwithyou.co.uk
Street Ambassador
Alun Black
Email: alun@connectingwithyou.co.uk
Fife Council
Contacts
Enterprise, Planning & Protective Services 03451 551122
Licensing 03451 551177
liquor.admin@fe.gov.uk (for alcohol license)
misc.licensing@fe.gov.uk (for events/markets general)
Transportation 03451 555 555 ex 493692
Waste Collection 03451 550022
commercial.supervisor@fe.gov.uk
Environmental Health (Food) 01592 583228
Environment Protection (Pollution) 0800 807060
Business Rates 01592 583644
rates.team@fe.gov.uk
Business Support (Business Gateway) 0845 6096611
Fife Council
27 Canmore Street
01383 732226

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