Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
saqmianobis angariSi
ACTIVITY REPORT
C o n s u l t i n g G r o u p
G E P R A
13 38 10 37 4 36 3 6
damfuZneblebisagan
FROM THE FOUNDERS
gundi
TEAM
momsaxureba
SERVICES
klientebi
CLIENTS
proeqtebi
PROJECTS
treningebi da sxva
TRAININGS, ETC.
finansuri warmateba
FINANCIAL GROWTH
gancxadebebis dafa
ANNOUNCEMENT BOARD
sofo SublaZe, damfuZnebeli
Back in 2002, when two of us were thinking of forming the company, we could hardly imagine that
in two years the Georgian market and Their Majesties Customers would open their doors for us so
widely. But we ventured, and today we are proud of GEPRA being one of the leader companies in
Georgia in the field of Public Relations. We are proud of our clients and enjoy the circle of true
friends, whose advice and support are incredibly important and valuable for us.
GEPRA’s activities are guided by the internal, as well as national Code of Business Ethics; we
believe that by fostering the values of the Code we will undoubtedly attain success. Flexible
management structure allows us taking effective and efficient decisions, while the team of highly
motivated and committed professionals becomes the main guarantor of the company’s sustainable
Soso Galumashvili development.
Founder and Director Most likely now, as you are reading through this introduction, it is already 2005 outside; however,
within this publication you will find the report on activities that took place in 2002 – 2004. In order
to learn about the latest news and developments, you are welcome to visit the website of GEPRA.
3
gundi
giga xarebava
sazogadoebasTan
urTierTobis menejeri,
fsiqologi GIGA KHAREBAVA
PR Manager,
Psychologist
KAKHA MAGRADZE
PR Manager,
Specialist of International
kaxa maRraZe Relations
sazogadoebasTan
urTierTobis menejeri,
saerTaSoriso urTierTobebis
specialisti
sofo TxeliZe
mediasTan
urTierTobis
koordinatori, SOPHO TKHELIDZE
sociologi Media Relations
Coordinator,
Sociologist
MAIA TAKASHVILI
Media Relations
Coordinator,
maia takaSvili Economist, Journalist
mediasTan
urTierTobis koordinatori,
ekonomisti, Jurnalisti
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TEAM
Tamar jamarjaSvili
RonisZiebebis
koordinatori,
TAMAR JAMARJASHVILI fsiqologi
Event Coordinator,
Psychologist
IRAKLI LEKVINADZE
Project Coordinator,
Economist
irakli leqvinaZe
proeqtebis
koordinatori,
ekonomisti
ramaz janiaSvili
finansuri menejeri,
ekonomisti
RAMAZ JANIASHVILI
Financial Manager,
Economist
NAZIKO STURUA
Housekeeper
naziko sturua
zrunavs jepras ofisis
sisufTaveze
sakonsultacio jgufi
SERVICES
Development of communication strategy Q
Constructing positive image of a client Q
Q Developing concept and project of the
PR Trainings Q
campaign
Planning and implementation of Q
Q Developing concrete action plan
communication campaign
Q Defining potential partners and providing
Event management Q
consultations in negotiation process
Consulting in media policy and implementation Q
Q Providing logistics for concrete activities
Media monitoring Q
organizing presentations, press-confer-
Crisis-PR and crisis management Q
ences, meetings.
Internal PR Q
Branding Q
Political Consulting Q
Planning campaign p r o e q t i ~ q a r T u l i s a x l i -q
qarTuli dizaini`
Media Relations
konsultaciebi
Event Management
mediasTan urTierToba
Coalition Building
RonisZiebis menejmenti
Media Monitoring
koaliciis Seqmna
media monitoringi
sofo
Soho
8
kaxa
Kakha
giga
Giga
9
CLIENTS Cven vamayobT
Cveni klientebiT
Company ARCI
Tibisi banki
TBC Bank samoqalaqo interesebis
dacvis programa (aSS
ganviTarebis saagentos
finansuri mxardaWeriT)
USAID funded
Citizens Advocate Program
sazogadoebrivi organizaciebis
R wlis piar persona qarTuli saxli polonuri gamocdileba
eTikis kodeqsis xelmowera PR PERSON OF THE YEAR GEORGIAN HOUSE POLISH EXPERIENCE
O
CIVIL SOCIETY ORGANIZATIONS' CODE OF
ETHICS SIGNING CEREMONY
J
E
C
socialuri pasuxismgebloba: biznesisa da "orTaWalis turfa" qarTuli saxli - muco xilianis kedlis moxatva
arasamTavrobo seqtoris TanamSromloba THE BEAUTY OF ORTACHALA GEOREGIAN HOUSE - MUTSO PAINTING THE KHILIANI WALL
SOCIAL RESPONSIBILITY: NGO-BUSINESS
COOPERATION
T
S
wlis yvelaze popularuli biznes struq- saarCevno proeqtebi qarTuli saxli-qarTuli biznes eTikis kodeqsis
turebi da saqmiani adamianebi ELECTION PROJECTS dizaini miReba
THE MOST POPULAR BUSINESS COMPANIES GEORGIAN HOUSE- ADOPTION OF BUSINESS CODE
AND BUSINESSMEN OF THE YEAR GEORGIAN DESIGN OF CONDUCT
xilianis kedlis moxatva
ase unda giyvardes Seni quCa, ubani, qalaqi. "arsi" qmnis axal
ubans, axal Tbiliss axleburad moazrovne TbiliselebisaTvis
14
ern Tbilisians.
PAINTING THE KHILIANI WALL
„mTavari gazeTi “
outstanding sightseeing
place in Tbilisi.
„rezonansi “
„dilis gazeTi “
5 4
6 3
7 2
8
1
1
9
1
9
2
8
7 3
6 5 4
ELECTION PROJECTS 16
qalaq quTaisis meris arCvenebi - 2002
konsultaciebi
17 dRiani kampania saarCevno teqnologiebSi
dasawyisi: cnobadoba = 1%
Sedegi: meri arCeulia xmebis 58%-iT!
xaSuri
saparlamento (maJoritaruli) arCevnebi
ozurgeTis raionSi - 2003
dasawyisi: ndoba = 5,2 %
Sualeduri maCvenebeli: momxreebi = 32 % yvareli
Sedegi: gamarjveba xmebis 68, 2%-iT
KHASHURI
PARLIAMENT ELECTIONS (MAJORITARIAN)
IN OZURGETI DISTRICT - 2003
In the beginning: Trust = 5,2 %
Intermediate figure: Supporters = 32 %
Result: Victory by 68,2% of votes! KVARELI
PR PERSON OF THE YEAR
wlis piar-persona
G E P R A
mixeil saakaSvili
2003 wels `jepras~
mier dasaxelda
wlis piar-personad
MIKHEIL SAAKASHVILI
WAS NAMED BY GERPA
AS THE PR PERSON OF
THE YEAR 2003
18
20 guf
03
j
wl “j
id epr
pi
an
ar
sa
20
pe lis il
ko
03
rs
a”
ns
sa
on
ul s w
aw omi ciu eg
qa
qa el
is
es
am
rT na aod
t
rt
eb aci ri
n
ac is
re ebi ide veb .
no
ex
io
vo
mi
l
n
l
o s
u
ci
pr
ud
as
s
aS da
ez arj ura
.
Se
i
m
ga msa
d
m
nt
i
ma
Rose Revolution is over,
a
PR Revolution is still going on!
A
E PR
p G tion
r ou na
i n gG o mi EA
R
u lt a n Y
ns ed he ry
Co l i sh o ft o na
ab on t i a
est ers volu o rgi
P r e e
e PR the of
G
a rd.
t h r t w
of fte ide
n
is
a
3 .A e s th
00 Pr of
c e2 t he n er
sin ts, win
en e
19
v h
e st
wa
wlis yvelaze popularuli biznes-struqturebi da saqmiani adamianebi
THE MOST POPULAR BUSINESS COMPANIES AND BUSINESSMEN OF THE YEAR
21
business sector.
qarTuli saxli
GOERGIAN HOUSE
ozurgeTi
KUTAISI
quTaisi
BATUMI
„Ultra“: Project „Georgian House“ is a kind of bridge betveen the past and
the future.
baTumi
qarTuli saxli - qarTuli dizaini
GEORGIAN HOUSE - GEORGIAN DESIGN
24
“xvalindeli dRe”: rogorc suxiSvilebma Seagroves yvela kuTxeSi cekvis ileTebi,
aseve agroveben qarTul yofiT arqiteqturaSi arsebul ornamentebs proeqtis avtorebi.
“dilis gazeTi”: “qarTuli dizainis” konkursi ar iqneba erTjeradi aqcia da amieridan igi
yovelwliurad Catardeba, rac qarTuli tradiciuli dizainis Semdgomi ganviTarebisaTvis
mniSvnelovani stimulia.
“Khvalindeli Dge”: Authors of the project are gathering ornaments and elements of Georgian
architecture like the Sukhishvilis (Georgian National Ballet) collected elements of dances from all
regions of Georgia
“Resonansi”: Authors of the idea of “Georgian House” project start the comprehensive dialogue
of cultures.
“Dilis Gazeti”: The competition “Georgian Design” will not be a one-time action. From today, it
will be conducted annually. It will become an important stimulus for further development of
Georgian traditional design.
III prizi
25 I prizi
II prizi
qarTuli saxli - muco
GEORGIAN HOUSE - MUTSO
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„ x v a l i n d e l i d R e ” : es pirveli SemTxvevaa, rodesac kerZo biznesi istoriuli
Zegli-kompleqsis sarestavracio-sareabilitacio samuSaoebis Catarebas
uWers mxars.
„Kvalindeli Dge”: This is the first case, when private business supports
restoration-renovation of historical monuments.
„Georgia Today“: Initiative of ARCI and TBC Bank is unique, since it aims at the
restoration and rehabilitation of the whole architectural complex.
“24 saaTi”: momavalSi am ubnis “24 Hours”: In the Future, other dis- orTaWalis turfa
Targze moiWreba Tbilisis sxva tricts of Tbilisi will be cut out at the
ubnebic. pattern of “Beauty of Ortachala”
Tamar miqaZe, dimitri yifianis STamomavali: “dRes Zalian lamazi dRea. minda
mogilocoT yvelas, visac gaazrebuli aqvs, Tu ras niSnavs aseTi dReebi
qveynisaTvis. me dimitri yifianis meSvide Taoba var da amave dros, pirveli
Taobis warmomadgeneli, visac amis xmamaRla Tqma SeuZlia”.
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realizes what does it mean for the country. I am seventh generation
after Dimitry Kiphiani and at the same time, a representative of the
first generation who can declare this loudly”.
ramazi
Ramaz
sofo
Sopho
30
maia
Maia
irakli
Irakli
Tamro
Tamro
31
sazogadoebrivi organizaciebis eTikis kodeqsis xelmowera
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entire society.
33
socialuri pasuxismgebloba: biznesisa da arasamTavrobo seqtoris TanamSromloba
S O C I A L R E S P O N S I B I L I T Y: N G O - B U S I N E S S C O O P E R AT I O N
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EFFECTIVE COMMUNICATION = EFFECTIVE
LOCAL GOVERNMENT
Tbilisi - Auswich - Krakow - Warsaw
TRAININGS, ET
CCT.
proeqtis farglebSi
Q treningi qalTa arasamTavrobo organizaciebis koaliciisaTvis Temaze
FINANCIAL GROWTH
gagrZeleba iqneba
TO BE CONTINUED
2004
2003
2002
sakonsultacio jgufi `jepra~
Tbilisi, baqraZis quCa 15,
I sadarbazo, I sarTuli
el-fosta: info@gepra.ge
tel./faqsi: (995 32) 931851 ANNOUNCEMENT BOARD
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