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Marketing Plan

Jack Wilson
Los Angeles Gold


Why Los Angeles
Gold?
California was part of the Gold Rush from
1848-1855.
News of gold being found, brought over
300,000 people to California.
http://en.wikipedia.org/wiki/California_Gold_
Rush
Location:
527 Grand Ave Diamond Bar, Ca






This location is prime for a football stadium because of the area and
accessibility since its right next to the Pomona Freeway.
Why Los Angeles?
Los Angeles would be a great location for a
NFL team because they have repeatedly asked
for an NFL team.
Population:
Metropolitian: 16.4 million
City: 3.6 million
http://www.dailynews.com/sports/20131009/
los-angeles-asks-nfl-for-a-team-again
Outside
(Insert picture here)
Design(inside)
(Insert picture here)
Target Market
According to Sports Business Daily, NFL fans are:
60.2 % male
Evenly distributed by age
77.6% white, 16% African American, and 14% hispanic
58.8% below 75k household income
Checking sports scores 25% of their time on the internet



http://www.sportsbusinessdaily.com/Daily/Issues/2010/06/Issue-185/The-
Back-Of-The-Book/Fan-Demographics-Among-Major-North-American-Sports-
Leagues.aspx
Target Market(continued)
This is a good target market because its very
diversified. Income level is above average as the
national average is $55,000.



http://en.wikipedia.org/wiki/Household_inco
me_in_the_United_States#Household_incom
e
Promotion
Facebook Page Link(insert link here)
Twitter Link(insert link here)
Sponsorship Giveaways

Advertising
1. Billboard: 2 months approximately $3,000
http://www.gaebler.com/Billboard-Advertising-
Costs.htm

2.King size bus: range of $150-950 per month
http://www.bluelinemedia.com/bus-advertising/bus-
exterior#rates

3.Promotional schedules: no cost since companies will
pay to have their ad in the schedule
Pricing
Upper Deck(excluding 50 yd. line) : $75 per ticket

Upper 50 yd. line: $90 per ticket

Media seats(between upper and lower deck): $125 per ticket

Lower Deck(excludes 50 yd line): $140 per ticket

Lower 50 yd line: $175 per ticket


Pricing continued
I chose these prices after looking on different
team websites such as
http://www.chicagobears.com/index.html
50 yd. line tickets on both levels are more
expensive because of the better view that the
fans will receive throughout the game.
Tickets
(Insert picture here)
Website
(insert website)
Competition
San Francisco 49ers:
-Devoted fanbase
-Great location on the water
Differences:
- Fan base tends to be middle aged people
-Outdated stadium
-Havent WON a championship
-Live in the past
http://en.wikipedia.org/wiki/Los_Angeles_Lakers
Los Angeles Lakers:
-Devoted fanbase
-Superstars such as Kobe Bryant
Differences:
-NBA team
-Fanbase is manly celebrities
-Ticket prices are outrageous
-Share facilities with another team
http://en.wikipedia.org/wiki/San_Francisco_49ers