Cloud Computing An enterprise perspective

Raghavan Subramanian
Infosys Technologies Limited
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Overview of cloud computing?
Cloud computing*
Computing in which dynamically scalable and often virtualized
resources are provided as a service over the Internet/Intranet.
Five characteristics of cloud computing
1. On-demand self-service
2. Ubiquitous network access
3. Location independent resource pooling
4. Rapid elasticity
5. Pay Per Use
Cloud delivery models**
1. IaaS
2. PaaS
3. SaaS
4. Praas
Cloud deployment models**
1. Public clouds
2. Private clouds
3. Community clouds
4. Hybrid clouds
* http://en.wikipedia.org/wiki/Cloud_computing
**http://www.mariaspinola.com/whitepapers/An_Essential_Guide_to_Possibilities_and_Risks_of_Cloud_Computing-
A_Pragmatic_Effective_and_Hype_Free_Approach_For_Strategic_Enterprise_Decision_Making.pdf
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Pros and Cons of cloud computing*
*http://www.mariaspinola.com/whitepapers/An_Essential_Guide_to_Possibilities_and_Risks_of_Cloud_Computing-
A_Pragmatic_Effective_and_Hype_Free_Approach_For_Strategic_Enterprise_Decision_Making.pdf
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Market potential Analyst speak
By 2011 the volume of cloud computing market opportunity would amount to
$160bn - $95bn in business applications and $65bn in online advertising
By 2012, 80% of Fortune 1000 enterprises will be paying for some cloud
computing services
By 2012, 30% of Fortune 1000 enterprises will be paying for some cloud
infrastructure services
Leading analysts predict cloud computing market size at $160 BN by
2011
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Does the future of computing have anything to do
with the past of power generation?
http://en.wikipedia.org/wiki/File:Pylon_ds.jpg
http://en.wikipedia.org/wiki/File:Burden_Wheel.png
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The cloud computing landscape
IaaS
SaaS
PaaS
Virt
PraaS
Public cloud
(SMBs, ISVs, Enterprises)
Private cloud
(Enterprises)
Proprietary and confidential
Xen Hyper-V
Force.com SuiteCloud
Not Applicable
VCE
IBM
Bluecloud
Elastra Platform
Computing
3Tera
Gigaspaces Apprenda
LongJump Bungee labs
170 Systems ACS ADP
Authorize.net Chi-X
Not Applicable
Salesforce.com NetSuite
ORACLE
OnDemand
Google APE
Windows
Azure
Amazon RackSpace GoGrid
Amazon VPC
VMWare
VMWare
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Market forces are pulling enterprises in various directions
Self-Service
Customer
Applications
Customer and
Sales
Management
Customer
Products
Transaction Processing
Enterprise Management and Support
HRM
Product
Management
Operations and Support
Accounts
BI & Analytics
Audits Regulations
Risk Mgmt
Procurement
Hardware (servers, network, storage)
Facilities-Location, Power, POP, Cooling
Public or Virtual Private
clouds
PaaS
SaaS
IaaS
Private cloud
PaaS
SaaS
IaaS
Dedicated hardware
Custom
apps
3
rd
party
COTS
PraaS
Tech providers
VMWare, IBM,
Cisco, EMC,
NetApp, Elastra
MSP clouds
Verizon, Telstra
AT&T, Savvis,
RackSpace,
Public cloud
providers
Amazon, Google,
Microsoft,
Force.com
SaaS p/f
providers
Apprenda,
LongJump,
RightScale
SaaS/PraaS
providers
Salesforce.com,
Google Apps,
Microsoft, IBM
Enterprise IT
Business Processes
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An architectural view of the cloud-computing stack
Multiple Deployment Models
Data Center Facilities
Physical Infrastructure
Virtualized Infrastructure
Runtime Platforms
Business Cloud Platforms
SaaS Platforms
PraaS Platforms
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Cloud Computing Impact on Enterprises
SaaS
ISV
SaaS
Enable
PaaS
IaaS
IT hosting
providers
Public cloud
Data center
P
O
C
L
a
y
e
r

0
f

a
d
o
p
t
i
o
n
Industries impacted by cloud Industries not impacted by cloud
ISV
PaaS
Enable
Telecom
Caas
IT hosting
providers
Private cloud
Consolidate Abstract
automate utilitize
Test
clouds
Non-
prod
clouds
Business
clouds
Portfolio
analysis
App on
clouds
Business
clouds
IT
hosting
providers
Hybrid
cloud
IT hosting
providers
PaaS
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Infosys Research in Cloud Computing
Infrastructure Optimization
Enterprise Private Cloud Solution
On-Demand Test Cloud Solution
Cloud Management and Automated SLA Management Solutions
Scalable cloud platforms
Low cost storage solutions
Low cost processing solutions
Business cloud platform solutions
Cloud Application Development Accelerators
Application assessment and migration
Multi-Tenant SaaS Application framework
Cloud based social commerce platform based on KV Stores and H-Store
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Early adoption of cloud computing (1/2)
Animoto, which creates videos for consumers and corporations, uses Amazon EC2 and S3 to
manage gigantic spikes in usage (e.g. going from 70 servers to 8,500 servers in 5 days).
Harvard Medical School
Harvards Laboratory for Personalized Medicine (LPM) uses customized Oracle AMIs on Amazon
EC2 to run genetic testing models and simulations.
Washington Post
The Washington Post uses Amazon EC2 to turn Hillary Clintons White House schedule17,481
non-searchable PDF pagesinto a searchable database within 24 hours.
The New York Times
New York Times used Amazon EC2 to convert full page images of its newspapers from 1851 to
1922 into PDF using Amazon EC2
Virgin Atlantics Vtravelled.com
To celebrate the 25th anniversary of Virgin Atlantic Airways, the company announced their new
travel website, Vtravelled.com. Just like their planes, their new site is in the clouds, hosted entirely
on the Amazon Web Services.
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Early adoption of cloud computing (2/2)
NASDAQ Market Replay provides a NASDAQ-validated replay and analysis of the activity in the
stock market. The application is built using the Adobe Flex and AIR platform, and utilizes the
Amazon Simple Storage Service (S3) for persisting historical market data
BNP Paribas is using an on-demand computing service from IBM to run its risk application.
NedBank Using CloudBurst the banks IT department can now provision the environment overnight,
the results are available in the morning, the IT staff checks a couple of things, ensure that its all OK
and get back onto the project work
First Bank in Louisville wanted to deliver lender and cash-management support products based on
the software as a service model; they quickly leapt on the nascent cloud concept
SunTrust late last year rolled out a new relationship-management application to more than 2,000
employees in 77 days. Once up on the cloud, SunTrust had a better view of client data, giving it a
better handle on which accounts were profitable and which weren't.
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Trends from the early adoption of cloud computing
Private clouds find favor among data-center folks, PaaS with the developer
community and SaaS/PraaS with the business community
SMEs are the early adopters IaaS
IaaS provides an easy and low-cost way to test a start-ups ideas
ISVs are looking for mature PaaS options, but are finding it way short of the
tools/utilities that they are used to from the on-premise world.
Enterprises are testing cloudy-waters by deploying B2C standalone
applications
SaaS is the most easily adopted category
Salesforce.com, Office
Virtualized Desktop Infrastructure
Security conscious early adopters are setting-up private clouds
Consolidation Abstraction Automation Utility Market
Strong resistance to re-engineering applications for clouds
Applications that choke at database level?
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Challenges faced
Capacity planning and SLA management
Vendor viability (CogHead scenario?)
Lots of unknowns
Data location - Does it comply with your regulatory requirements
Data loss - What is the back-up/restoration procedure followed
Data Security - The procedures followed to protect the data
Data clean-up after discontinuation of service
Lack of widely adopted Standards
IaaS - Virtual machine templates (OVF)
IaaS - Uploading, downloading, inspecting, configuring, and performing
actions like spinning new instances (OCCI)
IaaS/PaaS - Machine Data and code portability
PaaS Choose a framework offered by multiple providers and avoid
provider specific extensions
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Will IT delivery go the power delivery way?
http://en.wikipedia.org/wiki/File:Pylon_ds.jpg
http://en.wikipedia.org/wiki/File:Burden_Wheel.png
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The result of centralized low cost power generation
and distribution
http://en.wikipedia.org/wiki/File:Pylon_ds.jpg
http://www.johndclare.net/images/Ford%20Assembly%20line.JPG
http://www.johndclare.net/images/Ford%20Assembly%20line.JPG
http://www.bradleyshomeguide.co.uk/Devon/images/Electrical_Rental/j-searle/Electrical_kitchen_appliances_Devon_pic.jpg
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Cloud computing must move away from merely
being a low-cost IT delivery model
An organization might provide a core set of assets/features, that can be used by other
organizations to write and run applications (Value-added-services, VAS)
Facebook revolutionized this concept in social networking
Telecom industry has adopted this widely
Can industry functions be generically characterized?
Mobile SP or handset mfgr
Communication as a service
(Location)
Friend locator VAS2 VAS3
Comm OS
Comm apps
http://www.techcrunch.com/2008/07/10/app-store-launches-upgrade-itunes-now/
Questions?