Professional Speaking Engagements

Key Speaker Presentation for Frye Regional Medical Center, “Bridging the Gap:
What Women Want…What Doctors Need… What Hospitals Provide
October 21, 2009 – Hickory, NC

Key Speaker Presentation for Active Communications International’s

Comprehensive Breast Centers of Excellence Conference, “Beyond the Breast
Center: Future Trends in Women’s Health”
October 2, 2009 -- Baltimore

Workshop for the 23rd Annual Westberg Parish Nurse Symposium, “Opening
Doors by Putting Spirit in Your Women’s Health Program”
September 26, 2009 – St Louis

Key Speaker Presentation for the 23rd Annual Westberg Parish Nurse
Symposium,“ Taking Care of the Caregiver: Don’t Tell Me I Look Great, Just Tell
Me I’m Great.”
September 26, 2009 – St Louis

Key Speaker Presentation for the Cardinal Health National Meeting 2009: “From
Worn Out to WOW:
Finding Fearlessness and Exuberance as Business Leaders in a Worn-Down
HealthCare Industry.”
August 20, 2009 – San Antonio

Keynote Presentation for Spirit of Women National Executive Meeting, “Marketing

Health to the Tie Dye Generation ™
July 10, 2009 – Washington, DC

Workshop Presentation for Spirit of Women National Executive Meeting, “Sex,

Chocolate & Your Pelvic Floor: The Future of Women’s Health Programming
July 11, 2009 – Washington, DC

Keynote Presentation for The Snowmass Institute for Excellence in Women’s

Health Annual Conference, “Women’s Health Business Practicum: Bridging the
Gap between Consumer Satisfaction and Hospital Profit”
May 4, 2009 – Fort Worth

Keynote Presentation for the National Association of Medical Advancement on

“Spreading the Spirit: Building Women’s Health Business through Quality
Standards, Service Line Expansion, and Sensational Community Events”
February 19, 2009 – Phoenix

Keynote Presentation for the Omaha World-Herald on “Marketing Health to ‘Real’

Women: The Emergence of Body Image Authenticity in the Media”
October 23, 2008 – Omaha
 Professional Speaking Engagements

Keynote Presentation for Active Communications International Women’s Health

Programs and Services Conference on “The Whole Enchilada of Women’s
Healthcare”
October 2, 2008 – Chicago

Workshop for the Society for Healthcare Strategy and Market Development 2008,
“Authenticity in Women’s Health Marketing”
September 18, 2008 – San Francisco

Keynote & Workshop Presentation for Cassling’s “Investing In You” conference

series: “From Worn Out to WOW: Marketing Healthcare to Women, Finding Power
in Health”
August 28, 2008 - Omaha

Keynote Presentation for the Paquin Conference on “Hospitals as Beloved

Community Assets: Planning for an Optimistic Future”
June 9, 2008 – Las Vegas

Keynote & Workshop Presentations for the Snowmass Institute for Excellence in
Women’s Health on Marketing and Community Partnership Strategies
Annual Conferences 2004, 2005, 2006, 2008

Paper Presentation: Nurse Leadership in Successful Women’s Health Planning

AWOHNN 2003 Annual Meeting
May, 2003 - Milwaukee

Consultant Presentation: Women’s Services Growth & Market Differentiation

Bons Secours System Marketing Meeting
March 2003 - Richmond

Paper Presentation: Building Success & Patient Loyalty in Women’s Health

Services” Invitation by VHA Southwest
February 2003 - Dallas

Medimetrix Senior Consultant for Robert Wood Johnson University Hospital

New Brunswick, NJ
December 2001, January 2002, January 2003
Board development, facilitation, and five-year strategic planning for Women’s Wellness
Connection, a community health center of the hospital.

Trainer for National Association for Women’s Health

Annual Conference, Ft. Lauderdale
October 2002
Facilitation of workshop on marketing good health and hospital services to women.

Medimetrix Senior Consultant for Medical College of Pennsylvania

Philadelphia, October 2001
High-level recommendations and feasibility study for community women’s health center.
 Professional Speaking Engagements

Trainer for the U.S. Department of the Army

Personal Leadership National Conference
Pittsburgh, July 2001
Workshop presentation on organizational marketing of leadership to individuals and the
importance of self-leadership planning.

Private Consultant to Unison Marketing

Denver, 1998
Advisor and liaison to hospital network development in a national women’s health
initiative (Spirit of Women) sponsored by PREVENTION Magazine and Johnson &
Johnson.

Private Consultant to OIC International

Philadelphia, July – August 1997
In cooperative agreement with IDR-SDS, developed a detailed five-year strategic
fundraising plan to leverage current donor base and expand revenue sources to include
corporate giving, private foundation, and individual contributors.

Trainer to Women’s Wellness Network of the American International Health

Alliance
Washington D.C. & Moscow, June 1997
Led workshops in marketing, communications, and non-profit fundraising for director and
managers of family planning clinics in the former Soviet Union.

Private Consultant to OIC International

Philadelphia, April – June 1997
Conducted extensive organizational image assessment and recommendations and
initiated funding environment evaluation in order to diversify donor base and lay
foundation for 5-year strategic plan for resource mobilization.

Private Consultant to Sustainable Development Services Project of USAID

Institute for Development Research
Airlie, Virginia, January 1997
Served as resource and consultant for an in-depth review of case study for Magee
Womancare International as a model in international program development and
sustainability.

Trainer for the University of Pittsburgh Graduate School of Public Health

Eastern Europe Health Management Program
Prague, Czech Republic, November 1996
Trained more than 50 health care executives in hospital marketing and development
strategies including internal and external public and government relations and an
overview of fundraising methodology.
 Professional Speaking Engagements

Trainer for the Academy for Educational Development/USAID

Health NGO Resource Development
Washington D.C., April 1996
Trained 20 health care executives in institutional income generation, marketing, financial
management, and public and government relations.

Trainer for Academy for Educational Development/USAID

Family Planning
Moscow, Novosibirsk, October 1995
Trained 30 health care executives in institutional organization, marketing, conflict
resolution, and income generation.

Trainer for 1995 Moscow Celebration of Women

“Discovering Total Resources,” September 1995
Conducted day-long workshop on generating resources for entrepreneurial projects,
small businesses, and non-profit organizations.

Trainer for American International Health Alliance

Health Care Institution Management
Russia, July 1995
Served as member of training team in Moscow that taught a one-week workshop on the
principles of organizational and financial management for health care institutions.

Trainer for USAID through Pittsburgh Council for International Visitors

June 1995
Conducted workshops on non-profit management and program sustainability including
resource development and fundraising.

Technical Advisor for USAID/US Department of State: VEST Initiative

August – November 1992
Served as technical advisor/logistics coordinator to the VEST Initiative formed in
response to the growing need of US government and private organizations’ need for
information on priority sectors for aid and for guidance and assistance in building
alliances with CIS partners. Involved from planning phase through the full itinerary with
responsibility for negotiations between collaborative American/Soviet agencies.

Private Consultant for Paramount Pictures

July 1990
Traveled throughout the Soviet Union with production crew as logistics manager, culture
specialist, and general translation support for documentary on Russian folk medicine.

Private Consultant for McDonald’s of Canada

Moscow, Russia
January – March 1990
Served as part-time management troubleshooter for Moscow factory site. Facilitated
communications between Russian labor and foreign management.