Tactics for busy

Brand Managers

Branding Atlas
Secure knowledge
management for medical,
Drive Sales marketing and sales

The Branding Atlas is a suite of web-enabled services that integrates internal and external brand knowledge for
marketing, medical and sales teams. The Branding Atlas encompasses a series of maps including:

A brand positioning engine used Having a dynamic and searchable

by medical and marketing team, to
communicate key brand positioning
through selling messages aligned to the
clinical needs of customers and product
claims supported by relevant clinical
evidence.
database that captures and systematically
reports the latest published evidence
supporting your product is a powerful
tool and a must for a busy and
over-stretched medical department.

Widespread product penetration will Understanding the clinical issues that

not occur without successful support by
key influencers. The KOL Map provides
both a quantitative and qualitative
profile of individuals who are driving
current opinion in patient treatment and
management.
physicians face and presentation of a
credible solution, unlocks even resistant
market segments. The Selling Map
provides your sales team with simple but
persuasive storyboards that link clinical
needs to product solutions backed by the
latest supporting evidence.

Each map is available individually or as a modular

package. You can view our Branding Atlas at
www.caffeine.brandingatlas.com
or contact Allori for a demonstration
 Allori specialise in strategic consulting, medical
communications and digital media.
We deliver on a wide range of projects and our core
strengths include:
 Brand strategy, market  Medical education
research, segmentation and and online learning
campaign development programs
By thinking and  Key opinion leader  IT solutions for the

doing we lead profiling, engagement and

advocacy planning
pharmaceutical
industry

Visit our new website

to see successful past programs
CONTACT US
Trevor Sills
Director of Medical Education
P: 1300 688 048
M: 0425 883 420
E: trevor.sills@allori.com.au
Dr Adam Tucker
Medical Director
P: 03 8862 4712
M: 0408 037 787
E: adam.tucker@allori.com.au
Plan for Dialysis: four case-based interactive Making Choices in Anaesthesia: a peer-to-peer
workshops focusing on utilising peritoneal dialysis to educational program based on seven case studies Donna Bartlett
optimise the dialysis life-cycle. presented by a faculty of leading anaesthetists
Snr Medical Manager
P: 03 8862 4716
M: 0408 883 576
E: donna.bartlett@allori.com.au

Allori hashealthcare
Advancing offices ineducation
Melbourne
and Sydney, Australia.
Making Sense of Medical Evidence: Nationwide The Messaging Map: a novel online tool that aligns
program helping GPs in the critical analysis of clinical messaging with supporting evidence. HEAD OFFICE
trials and treatment guidelines
Level 1, 231 Burwood Road,
Hawthorn VIC 3122
Email enquiries@allori.com.au

Melbourne
OUR CLIENTS

Phone: +61 3 8862 4700

Fax: +61 3 8610 0345

Sydney
Phone: 1300 688 048
Fax: +61 2 8572 8232