Harry Potter Questionnaire

This questionnaire is being conducted as part of my MA Book Design final dissertation. The following
questionnaire attempts to understand readers responses to the covers produced for the Harry Potter
books, written by the author JK Rowling. Please answer the following questions. Your identity will
remain anonymous.
_____________________________________________________________________________________
1. What is your age? (check one box)
under 15
15-18
19-24
25-34
35-44
45-55
over 55

2. What is your Gender?
Male Female

3. Please look at the covers below. Which version of the book have you purchased? (tick all that
apply)

Philosophers Stone Philosophers Stone
(childrens edition) (adult edition)



Chamber of Secrets Chamber of Secrets
(childrens edition) (adult edition)


Prisoner of Azkaban Prisoner of Azkaban
(childrens edition) (adult edition)


Goblet of Fire Goblet of Fire
(childrens edition) (adult edition)



Order of the Phoenix Order of the Phoenix
(childrens edition) (adult edition)


Half-Blood Prince Half-Blood Prince
(childrens edition) (adult edition)


Deathly Hallows Deathly Hallows
(childrens edition) (adult edition)



Please tick the boxes to indicate for whom you purchased each version of the books

Yourself Yourself
Your child Your child
gift for an adult gift for an adult
gift for a child gift for a child
did not purchase did not purchase
other (please specify) ____________ other (please specify) _____________


Yourself Yourself
Your child Your child
gift for an adult gift for an adult
gift for a child gift for a child
did not purchase did not purchase
other (please specify) ____________ other (please specify) _____________




Yourself Yourself
Your child Your child
gift for an adult gift for an adult
gift for a child gift for a child
did not purchase did not purchase
other (please specify) ____________ other (please specify) _____________


Yourself Yourself
Your child Your child
gift for an adult gift for an adult
gift for a child gift for a child
did not purchase did not purchase
other (please specify) ____________ other (please specify) _____________




Yourself Yourself
Your child Your child
gift for an adult gift for an adult
gift for a child gift for a child
did not purchase did not purchase
other (please specify) ____________ other (please specify) _____________


Yourself Yourself
Your child Your child
gift for an adult gift for an adult
gift for a child gift for a child
did not purchase did not purchase
other (please specify) ____________ other (please specify) _____________




Yourself Yourself
Your child Your child
gift for an adult gift for an adult
gift for a child gift for a child
did not purchase did not purchase
other (please specify) ____________ other (please specify) _____________

4. If you purchased the books with covers aimed at adults, what was the reason for this?
embarrassed to be seen with the child version
preferred the adult version
gift for an adult, so seemed appropriate
Other (please explain)


5. If you purchased the books with covers aimed at children, what was the reason for this?
did not know there was an adult version
preferred the child version
gift for a child, so seemed appropriate
Other (please explain)


6. If the books had only been produced with the covers aimed at children, would you still have
purchased the book(s)?
Yes
No
Don't know
If yes, why?


7. What do you like most about the covers aimed at children? (Please give specific reasons to
support your opinion)




8. What do you like least about the covers aimed at children? (Please give specific reasons to
support your opinion)




9. What do you like most about the covers aimed at adults? (Please give specific reasons to
support your opinion)







10. What do you like least about the covers aimed at adults? (Please give specific reasons to support
your opinion)





If you have any other comments regarding the covers, please use this space.


Thank you for taking part.