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The Chronicles of Narnia Questionnaire

This questionnaire is being conducted as part of my MA Book Design final dissertation. The following questionnaire attempts to understand readers responses to the covers produced for the Chronicles of Narnia series of books, written by the author CS Lewis. Please answer the following questions. Your identity will remain anonymous.

1. Please look at the covers below. Which version of the book have you purchased? (tick all that apply)

of the book have you purchased? (tick all that apply) The Magician’s Nephew (children’s edition) The

The Magician’s Nephew (children’s edition)of the book have you purchased? (tick all that apply) The Lion, the Witch and the

that apply) The Magician’s Nephew (children’s edition) The Lion, the Witch and the Wardrobe (children’s edition)

The Lion, the Witch and the Wardrobe (children’s edition)that apply) The Magician’s Nephew (children’s edition) The Magician’s Nephew (adult edition) The Lion, the Witch

The Lion, the Witch and the Wardrobe (children’s edition) The Magician’s Nephew (adult edition) The Lion,

The Magician’s Nephew (adult edition)edition) The Lion, the Witch and the Wardrobe (children’s edition) The Lion, the Witch and the

(children’s edition) The Magician’s Nephew (adult edition) The Lion, the Witch and the Wardrobe (adult edition)

The Lion, the Witch and the Wardrobe (adult edition)(children’s edition) The Lion, the Witch and the Wardrobe (children’s edition) The Magician’s Nephew (adult edition)

The Horse and His Boy (children’s edition) The Horse and His Boy (adult edition) Prince
The Horse and His Boy (children’s edition) The Horse and His Boy (adult edition) Prince

The Horse and His Boy (children’s edition)

The Horse and His Boy (children’s edition) The Horse and His Boy (adult edition) Prince Caspian

The Horse and His Boy (adult edition)

(children’s edition) The Horse and His Boy (adult edition) Prince Caspian Prince Caspian (children’s edition)
(children’s edition) The Horse and His Boy (adult edition) Prince Caspian Prince Caspian (children’s edition)

Prince Caspian

Prince Caspian Prince Caspian

Prince Caspian

(children’s edition)

(adult edition)

Prince Caspian (children’s edition) (adult edition) The Voyage of the Dawn Treader (children’s edition) The
Prince Caspian (children’s edition) (adult edition) The Voyage of the Dawn Treader (children’s edition) The
Prince Caspian (children’s edition) (adult edition) The Voyage of the Dawn Treader (children’s edition) The

The Voyage of the Dawn Treader (children’s edition)

The Voyage of the Dawn Treader (adult edition)

The Silver Chair (children’s edition) The Last Battle (children’s edition) The Silver Chair (adult edition)

The Silver Chair (children’s edition)The Last Battle (children’s edition) The Silver Chair (adult edition) The Last Battle (adult edition)

The Silver Chair (children’s edition) The Last Battle (children’s edition) The Silver Chair (adult edition) The

The Last Battle (children’s edition)The Silver Chair (children’s edition) The Silver Chair (adult edition) The Last Battle (adult edition)

edition) The Last Battle (children’s edition) The Silver Chair (adult edition) The Last Battle (adult

The Silver Chair (adult edition)The Silver Chair (children’s edition) The Last Battle (children’s edition) The Last Battle (adult edition)

edition) The Last Battle (children’s edition) The Silver Chair (adult edition) The Last Battle (adult edition)

The Last Battle (adult edition)The Silver Chair (children’s edition) The Last Battle (children’s edition) The Silver Chair (adult edition)

Please tick the boxes to indicate for whom you purchased each version of the books

to indicate for whom you purchased each version of the books Yourself Your child gift for

to indicate for whom you purchased each version of the books Yourself Your child gift for

to indicate for whom you purchased each version of the books Yourself Your child gift for

Yourself

Your child

gift for an adultyou purchased each version of the books Yourself Your child gift for a child did not

version of the books Yourself Your child gift for an adult gift for a child did

gift for a child

did not purchasebooks Yourself Your child gift for an adult gift for a child other (please specify) Yourself

other (please specify)child gift for an adult gift for a child did not purchase Yourself Your child gift

gift for a child did not purchase other (please specify) Yourself Your child gift for an

gift for a child did not purchase other (please specify) Yourself Your child gift for an

gift for a child did not purchase other (please specify) Yourself Your child gift for an

Yourself

Your child

gift for an adultdid not purchase other (please specify) Yourself Your child gift for a child did not purchase

other (please specify) Yourself Your child gift for an adult gift for a child did not

gift for a child

did not purchaseYourself Your child gift for an adult gift for a child other (please specify) Yourself Your

other (please specify)child gift for an adult gift for a child did not purchase Yourself Your child gift

gift for a child did not purchase other (please specify) Yourself Your child gift for an

gift for a child did not purchase other (please specify) Yourself Your child gift for an

gift for a child did not purchase other (please specify) Yourself Your child gift for an

Yourself

Your child

gift for an adultdid not purchase other (please specify) Yourself Your child gift for a child did not purchase

other (please specify) Yourself Your child gift for an adult gift for a child did not

gift for a child

did not purchaseYourself Your child gift for an adult gift for a child other (please specify) Yourself Your

other (please specify)child gift for an adult gift for a child did not purchase Yourself Your child gift

gift for a child did not purchase other (please specify) Yourself Your child gift for an

gift for a child did not purchase other (please specify) Yourself Your child gift for an

gift for a child did not purchase other (please specify) Yourself Your child gift for an

Yourself

Your child

gift for an adultchild did not purchase other (please specify) Yourself Your child gift for a child did not

other (please specify) Yourself Your child gift for an adult gift for a child did not

gift for a child

did not purchasedid not purchase other (please specify) Yourself Your child gift for an adult gift for a

other (please specify)a child did not purchase other (please specify) Yourself Your child gift for an adult gift

Yourself Your child gift for an adult gift for a child did not purchase other

Yourself Your child gift for an adult gift for a child did not purchase other

Yourself Your child gift for an adult gift for a child did not purchase other

Yourself

Your child

gift for an adultYourself Your child gift for a child did not purchase other (please specify) Yourself Your child

Yourself Your child gift for an adult gift for a child did not purchase other (please

gift for a child

did not purchaseYourself Your child gift for an adult gift for a child other (please specify) Yourself Your

other (please specify)child gift for an adult gift for a child did not purchase Yourself Your child gift

gift for a child did not purchase other (please specify) Yourself Your child gift for an

gift for a child did not purchase other (please specify) Yourself Your child gift for an

gift for a child did not purchase other (please specify) Yourself Your child gift for an

Yourself

Your child

gift for an adultdid not purchase other (please specify) Yourself Your child gift for a child did not purchase

other (please specify) Yourself Your child gift for an adult gift for a child did not

gift for a child

did not purchaseYourself Your child gift for an adult gift for a child other (please specify) Yourself Your

other (please specify)child gift for an adult gift for a child did not purchase Yourself Your child gift

gift for a child did not purchase other (please specify) Yourself Your child gift for an

gift for a child did not purchase other (please specify) Yourself Your child gift for an

gift for a child did not purchase other (please specify) Yourself Your child gift for an

Yourself

Your child

gift for an adultdid not purchase other (please specify) Yourself Your child gift for a child did not purchase

other (please specify) Yourself Your child gift for an adult gift for a child did not

gift for a child

did not purchaseYourself Your child gift for an adult gift for a child other (please specify) Yourself Your

other (please specify)child gift for an adult gift for a child did not purchase Yourself Your child gift

gift for a child did not purchase other (please specify) Yourself Your child gift for an

gift for a child did not purchase other (please specify) Yourself Your child gift for an

gift for a child did not purchase other (please specify) Yourself Your child gift for an

Yourself

Your child

gift for an adultchild did not purchase other (please specify) Yourself Your child gift for a child did not

other (please specify) Yourself Your child gift for an adult gift for a child did not

gift for a child

did not purchasedid not purchase other (please specify) Yourself Your child gift for an adult gift for a

other (please specify)a child did not purchase other (please specify) Yourself Your child gift for an adult gift

Yourself Your child gift for an adult gift for a child did not purchase other

Yourself Your child gift for an adult gift for a child did not purchase other

Yourself Your child gift for an adult gift for a child did not purchase other

Yourself

Your child

gift for an adultYourself Your child gift for a child did not purchase other (please specify) Yourself Your child

Yourself Your child gift for an adult gift for a child did not purchase other (please

gift for a child

did not purchaseYourself Your child gift for an adult gift for a child other (please specify) Yourself Your

other (please specify)child gift for an adult gift for a child did not purchase Yourself Your child gift

gift for a child did not purchase other (please specify) Yourself Your child gift for an

gift for a child did not purchase other (please specify) Yourself Your child gift for an

gift for a child did not purchase other (please specify) Yourself Your child gift for an

Yourself

Your child

gift for an adultdid not purchase other (please specify) Yourself Your child gift for a child did not purchase

other (please specify) Yourself Your child gift for an adult gift for a child did not

gift for a child

did not purchaseYourself Your child gift for an adult gift for a child other (please specify) Yourself Your

other (please specify)child gift for an adult gift for a child did not purchase Yourself Your child gift

gift for a child did not purchase other (please specify) Yourself Your child gift for an

gift for a child did not purchase other (please specify) Yourself Your child gift for an

gift for a child did not purchase other (please specify) Yourself Your child gift for an

Yourself

Your child

gift for an adultdid not purchase other (please specify) Yourself Your child gift for a child did not purchase

other (please specify) Yourself Your child gift for an adult gift for a child did not

gift for a child

did not purchaseYourself Your child gift for an adult gift for a child other (please specify) Yourself Your

other (please specify)child gift for an adult gift for a child did not purchase Yourself Your child gift

gift for a child did not purchase other (please specify) Yourself Your child gift for an

gift for a child did not purchase other (please specify) Yourself Your child gift for an

gift for a child did not purchase other (please specify) Yourself Your child gift for an

Yourself

Your child

gift for an adultchild did not purchase other (please specify) Yourself Your child gift for a child did not

other (please specify) Yourself Your child gift for an adult gift for a child did not

gift for a child

did not purchasedid not purchase other (please specify) Yourself Your child gift for an adult gift for a

other (please specify)a child did not purchase other (please specify) Yourself Your child gift for an adult gift

Yourself Your child gift for an adult gift for a child did not purchase other

Yourself Your child gift for an adult gift for a child did not purchase other

Yourself Your child gift for an adult gift for a child did not purchase other

Yourself

Your child

gift for an adultYourself Your child gift for a child did not purchase other (please specify) Yourself Your child

Yourself Your child gift for an adult gift for a child did not purchase other (please

gift for a child

did not purchaseYourself Your child gift for an adult gift for a child other (please specify) Yourself Your

other (please specify)child gift for an adult gift for a child did not purchase Yourself Your child gift

gift for a child did not purchase other (please specify) Yourself Your child gift for an

gift for a child did not purchase other (please specify) Yourself Your child gift for an

gift for a child did not purchase other (please specify) Yourself Your child gift for an

Yourself

Your child

gift for an adultdid not purchase other (please specify) Yourself Your child gift for a child did not purchase

other (please specify) Yourself Your child gift for an adult gift for a child did not

gift for a child

did not purchaseYourself Your child gift for an adult gift for a child other (please specify) 2. If

other (please specify)child gift for an adult gift for a child did not purchase 2. If you purchased

2. If you purchased the books with covers aimed at adults, what was the reason for this?

embarrassed to be seen with the child versionwith covers aimed at adults, what was the reason for this? preferred the adult version gift

preferred the adult versionfor this? embarrassed to be seen with the child version gift for an adult, so seemed

gift for an adult, so seemed appropriatebe seen with the child version preferred the adult version Other (please explain) 3. If you

Other (please explain)the adult version gift for an adult, so seemed appropriate 3. If you purchased the books

3. If you purchased the books with covers aimed at children, what was the reason for this?

did not know there was an adult versionwith covers aimed at children, what was the reason for this? preferred the child version gift

preferred the child versionthe reason for this? did not know there was an adult version gift for a child,

gift for a child, so seemed appropriatewhat was the reason for this? did not know there was an adult version preferred the

Other (please explain)for this? did not know there was an adult version preferred the child version gift for

4.

If the books had only been produced with the covers aimed at children, would you still have purchased the book(s)?

Yesat children, would you still have purchased the book(s)? No Don't know If yes, why? 5.

Noat children, would you still have purchased the book(s)? Yes Don't know If yes, why? 5.

Don't knowchildren, would you still have purchased the book(s)? Yes No If yes, why? 5. What do

If yes, why?

5. What do you like most about the covers aimed at children? (Please give specific reasons to support your opinion)

6. What do you like least about the covers aimed at children? (Please give specific reasons to support your opinion)

7. What do you like most about the covers aimed at adults? (Please give specific reasons to support your opinion)

8.

What do you like least about the covers aimed at adults? (Please give specific reasons to support your opinion)

If you have any other comments regarding the covers, please use this space.

Thank you for taking part.