By: Thuan, Norris, Clarissa,

Janet, Jose
Drug
Addiction
Every DRUG
can get you
addicted. No
matter the
amount and
form of it.
What matters
is the
POISON
behind it .
Slogan Explanation
This slogan explains that drugs are a very powerful
substance. Once the drug enters the body , the person will
get hooked into the drug and will lose control of
themselves. Thats why drugs are bad ! Be smart , and
dont start!

PURPOSE
The purpose of this campaign is to announce & inform the
public that drugs is not a solution to their problems .In fact
drugs is an open door that leads in more problems in their
lives.The public will be know about the type of ways avoid
drugs.We also want to inform the public about the causes and
effects of abusing these dangerous substances .
Were trying to get the attention of children , teenagers
and men & women that regularly abuse a substance.It has been
stated that females and males between the ages of 12 to 17
and 18 to 25 have shown the largest increase of drug abuse
over the past two decades (NIDA)..

We chose this audience because we want to warn the public
that drugs do not respect age and can end peoples life at
any moment and at any age.
Target Audience
Goals Of Campaign
We want to motivate the public to stay away from drugs for
following reasons:
To keep themselves healthy
To reduce number people using drugs
To prevent people from losing their job , homes and
family due to drugs.
To inform them that drugs is not a solution to problems ,
and they are other ways to deal with problems.
With our campaign people of all ages will be educated
about the dangers of drugs.The public will be more
motivated to maintain a healthy life and practice healthy
activities that will maintain them away from drugs.
Description of drug addiction
Addiction to any drug may include these
general characteristics. People who are
addicted to or who abuse drugs often won't
seek medical treatment on their own.
People that are addicted to drugs usually
suffer from :
A heightened sense of visual, auditory and
taste perception
Poor memory
Increased blood pressure and heart rate
Paranoid thinking
Changing sleep patterns




Campaign Method
For our campaign method we will host workshops in our
community that will provide the public with information about
drugs .We will also have a session for parents that will advise
them about the different types of ways to talk to their children
about drugs .
In our workshops we plan to collect funds through selling
goods and setting activities for children and adults that will
educate them about healthy activities that they can practice
everyday.The majority of the activities will involve the whole
family to work together.
The money collected from the events will be donated to
local .
rehab centers !
An advertising page will be created on Facebook and
Twitter in order to draw the public to support our
campaign.Our page will contain pictures of our
workshops.
A daily newspaper will be publish.The newspaper will
contain stories about people that were helped and are
being helped by our campaign.

Budgeting
Salary for members :
Leader of organization 75 X 10 = $750
Financial manager 56 X 10 = $560
workers(5 months) = $460
Renting location of workshops: $ 123,051
Advertising:
(newspaper, volunteer services )=$ 124,349
Materials for test(paper , computers , ink) : $ 830

Reflection
What lesson did you learn from the project?
People that are addicted to drugs or alcohol can harm themselves
physically and mentally.Drug addiction causes a higher chance of
getting cancer, cirrhosis, heart, kidney and circulatory problems.
How did you solves any issues or conflicts?

In our group we didnt really have any conflict , every single
member in group did their part that they were assign. The only
conflict was that members cant meet together to finish the project ,
as a result were using Skype and email in order to communicate
with each other to complete this project.
What was the most difficult part of this project?

The most difficult part of doing this project was trying to research
100% accurate information, because most website are like business
you have to pay an amount of budget of get information.
Drug Addiction Research. (n.d.). Retrieved December 12, 13, from
http://www.psychiatry.cam.ac.uk/research/groups/bmu/drug-addiction-research//
Drug addiction: Treatments and drugs - MayoClinic.com. (n.d.). Retrieved December 12, 13, from
http://www.mayoclinic.com/health/drug-addiction/DS00183/DSECTION=treatments-and-drugs
Mayo Clinic. (n.d.). Retrieved from http://www.mayoclinic.com
Statistics of Prescription Drug Abuse, Overdosing, Emergency Room Visits: Foundation for a Drug Free World.
(n.d.). Retrieved December 14, 13, from http://www.drugfreeworld.org/drugfacts/prescription/abuse-international-
statistics.html
Temple Center for Substance Abuse Research (CSAR). (n.d.). Retrieved December 14, 13, from
http://www.temple.edu/medicine/departments_centers/research/substance_abuse.htm
Trends & Statistics | National Institute on Drug Abuse (NIDA). (n.d.). Retrieved from
http://www.drugabuse.gov/related-topics/trends-statistics