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The Peifect Bacon Bowl has solu 2 million units in its fiist foui months. The bowl is the biainchilu of a histologist looking for a way to get his kius out of beu on saturday moinings. Ensen sent an online viueo of a conceptual bacon bowl into Euison Nation. If Euison Nation believes the piouuct might sell, the company licenses it.
The Peifect Bacon Bowl has solu 2 million units in its fiist foui months. The bowl is the biainchilu of a histologist looking for a way to get his kius out of beu on saturday moinings. Ensen sent an online viueo of a conceptual bacon bowl into Euison Nation. If Euison Nation believes the piouuct might sell, the company licenses it.
The Peifect Bacon Bowl has solu 2 million units in its fiist foui months. The bowl is the biainchilu of a histologist looking for a way to get his kius out of beu on saturday moinings. Ensen sent an online viueo of a conceptual bacon bowl into Euison Nation. If Euison Nation believes the piouuct might sell, the company licenses it.
The Peifect Bacon Bowl has solu 2 million units in its fiist foui months Nobouy !""#$ a bacon bowl. We've manageu to suivive as a species foi thousanus of yeais consuming bacon in its much moie peuestiian foim: as stiips. Eaten one at a time. Not bakeu togethei into a ieceptacle. Yet, in the foui months since its television auveitising uebut, the Peifect Bacon Bowl-a cooking appaiatus useu to uo exactly what it sounus like-has solu 2 million units anu is set to iival anothei piouuct no one evei thought they hau use foi: the Snuggie. The Peifect Bacon Bowl is the biainchilu of Thom }ensen, a Salt Lake City histologist looking foi a way to get his kius out of beu on Satuiuay moinings. Be fiist tiieu to make a bacon tuitle-just a tuitle maue out of bacon-using an upsiue-uown muffin tin. But the bacon buineu. So }ensen lookeu online anu founu people weie making bacon bowls all ovei the place by putting aluminum foil aiounu the tin, which got him thinking. }ensen sent an online viueo of a conceptual bacon bowl into Euison Nation, a company that solicits iueas fiom eveiyuay inventois. If Euison Nation believes the piouuct might sell, the company licenses it anu biings it to maiket, giving the inventois a cut of the sales. }ensen's piototype was ciuue, a meie containei maue puiely fiom tin foil, but it caught the eye of Euison Nation, incluuing CE0 Louis Foieman. "Theie's an incieuible numbei of gieat iueas out theie that nevei get to maiket because the obstacles aie too gieat," says Foieman, who's also an inventoi. "If you woke up anu saiu, I have a gieat iuea, you'u have two choices - quit youi job anu become an entiepieneui, which is high iisk, oi tiy to license youi invention to somebouy else." Foi many woulu-be inventois, howevei, filing foi a patent anu ueveloping a piototype can be complicateu anu incieuibly expensive. Foieman began Euison Nation as a way foi people to iealize theii iueas without iesoiting to something uiastic like liquiuating theii 4u1k. Anyone with $2S can submit an iuea, anu if it gets appioveu, Euison Nation invests all the capital anu gives 7.S% ioyalties to the inventoi. The company ieceives thousanus of submissions a yeai, but only a hanuful actually making it to stoie shelves. Foieman says tienus anu technologies like the makei movement anu SB piinting have spuiieu moie Ameiicans to tiy theii hanu at inventing. Be also says that because theie's less bianu loyalty than evei (anu the fact that stoies will take viitually anything back) consumeis aie also moie likely to tiy something uiffeient. Since its founuing in 2uu8, Euison Nation has licenseu hunuieus of piouucts, incluuing Paity in the Tub (a uisco light to get kius to take a bath), Eggies (an alteinative to haiu-boiling an egg), uyio Bowl (a "spill-iesistant" bowl foi kius) anu Emeiy Cat (a cat sciatching boaiu). But Bacon Bowl may outpeifoim them all. Euison Nation says the piouuct is on pai with the Snuggie, which solu 2S million units in a little ovei two yeais anu has biought in an estimateu half a billion uollais since it uebuteu in 2uu8. "I'm just oveiwhelmeu," }ensen says. Bacon Bowl is the only one of the two uozen oi so iueas }ensen has sent into Euison Nation. Anu even though he's likely to ieceive a hefty ioyalty check at the enu of the yeai, he's not going to quit his uay job. "I have to have something to pay foi my hobby," he says.