LALU ADI PERMADI

I. PERSONAL IDENTITY
1.1 Nationality Indonesian
1.2 Faculty Position Lecturer Assistant (Asisten Ahli)
1.3 NIP 19750608 200604 1 001
1.4 Place, DateOf Birth Mataram, 8 June1975
1.5 Home Address Jl. Lembang A5 Taman Indah Pagesangan Timur MataramWest
Nusa Tenggara Indonesia 83127
1.6 Fixed Telephone and MobileTelephone +62370629527 / +6287865692839
1.7 Office Address Jl. Majapahit No 62 MataramWest Nusa Tenggara Indonesia
83125
1.8 Office Telephone/Fax +62370631935 +62370639710
1.9 Email Address adipermadi@unram.ac.id ; permadi2008@gmail.com
II. EDUCATION
2.1 Programme Bachelor/S1 Master/S2
2.2 Institution UPN Yogyakarta, Indonesia Gadjah Mada University, Yogyakarta, Indonesia
2.3 Major Study Economics Management
2.4 Minor/Specialisation Banking Management Marketing Management
2.5 Star Year 1994 2001
2.6 Year of Graduation 1999 2003
2.7 Thesis Title Factors that influence Public Saving Tahapan BCA Customer Satisfaction Study
2.8 Supervisor Dra. Hj. Rahayuningsih Dra. Sari Winahjoe, MBA
III. RESEARCH EXPERIENCES
No Periods Title
Defrayal
Funding Amount (Rp)
1 2006-2007 Fishermen Income Rate Study at Keruak
Village, East Lombok
Young LectureResearch
Grant of Ministry of National
Education
10,000,000
2 January-
March 2007
Survey of Rural Banking Non Performing
Loan (NPL) in West Nusa Tenggara
Bank Indonesia 35,000,000
3 April 2007 Factors that influence Micro, Small and
MediumEnterprises decision in credit
taking at Rural Banking in West Nusa
Tenggara
Self Funding
4 April-May
2007
Rural Banking Marketing Effectiveness
in West Nusa Tenggara
MataramUniversity (Dana
Rutin) Year 2007
2,000,000
5 June-
November
2007
Identification National and Region
Regulation in order to support Micro, Small
and MediumEnterprises Development in
West Nusa Tenggara
Bank Indonesia 148,000,000
6 December
2007
Factors that influence Sasak Ethnic
Consumer in Traditional Product Buying
Decision in Central Lombok
Self Funding

No Periods Title
Defrayal
Funding Amount (Rp)
7 December
2007-
February
2008
Business Planning for Regional Manager of
West Lombok, Central Lombok and East
Lombok
Development Planning
Agencies of Regency of West
Lombok, Regency of Central
Lombok and Regency of East
Lombok
35,000,000
8 March 2008 Factors that influence Consumer behaviour
in Fast Food Buying Decision Making at
Foreign Franchising Restaurant in Mataram
MataramUniversity
(SPP/DPP Year 2008)

9 April -June
2008
Empirical Study of Small Merchant
Entrepreneur in Mataramin order to support
Entrepreneur Capacity Building
MataramUniversity (Dana
DIPA) Year 2008
5,000,000
10 July
December
2008
Strategic Analysis of Formation Issue of
North Lombok Regency
BAKESBANGLINMAS
West Nusa Tenggara Province

11 2009 Business Activities Survey Bank Indonesia
12 June2009 Survey of Indonesian Manufactures Product
Pricing Behaviour in West Nusa Tenggara
Bank Indonesia
13 January
November
2009
Development of Rural Banking Marketing
Audit Model
Competitive Research Grant
of Ministry of National
Education (Hibah Bersaing
DIKTI)
45,000,000
14 November -
December
2009
Customer Satisfaction influence to
Customer Action after Buying in BPR NTB
East Lombok
Self Funding
IV. RESEARCH IN PROGRESS
Permadi, Lalu Adi, Djoko Suprayetno and Ida Ayu Suprapti, Consumer Survey.
Permadi, Lalu Adi, G. A. Sri Oktariyani, and Lale Srilastatun, TheDevelopment of Master Programme
Service Base on Consumer Evaluation Criterions in MM UNRAM.
Suprapti, Ida Ayu, and Lalu Adi Permadi, Potency Study of Syari'ah Bank Installation in North Lombok.
V. PUBLIC SERVICES
2006 Counselling and Development for Kerupuk Chips Entrepreneur at Glogor Village Kediri West Lombok
2007 Management and Marketing Counselling for Breeder (member of Nusa Bersinar Breeder Cooperation)
in Mataram
VI. JOURNAL PUBLICATIONS
Permadi, Lalu Adi, 2006, Tahapan BCA Customer Satisfaction Study, JRM (Jurnal Riset Manajemen),
6/2/Sept 2006
Permadi, Lalu Adi, 2008, Factors that influence Micro, Small and MediumEnterprises decision in credit
taking at Rural Banking in West Nusa Tenggara, ORYZA, Vol. VII/June 2008
Permadi, Lalu Adi, 2008, Rural Banking Marketing Effectiveness in West Nusa Tenggara, ORYZA, Vol.
VII/No. 3 September 2008
Permadi, Lalu Adi, 2008, Factors that influence Sasak Ethnic Consumer in Traditional Product Buying
Decision in Central Lombok, JRM (Jurnal Riset Manajemen), 6/2/Sept 2008
Permadi, Lalu Adi, and Luluk Fadliyanti, 2008, Empirical Study of Small Merchant Entrepreneur in
Mataramin order to support Entrepreneur Capacity Building, ORYZA, Vol. VII/November
2008
Permadi, Lalu Adi, 2008, Factors that influence Consumer behaviour in Fast Food Buying Decision Making
at Foreign Franchising Restaurant in Mataram, Distribusi, XXVIII Edition, Year XVII
December 2008 Vol. 2
Permadi, Lalu Adi, 2010, Customer Satisfaction influence to Customer Action after Buying in BPR NTB
East Lombok, JRM (Jurnal Riset Manajemen), 10/1/March 2010
Dewi Rusmala and Lalu Adi Permadi, 2010, Analysis of Relational Marketing Dimension Influence to
Customer Loyalty at Grand Legi Hotel Mataram, JRM (Jurnal Riset Manajemen), 10/1/March
2010
VII. RESEARCH INTERESTS
Marketing, Consumer Behaviour, and Entrepreneurship
VIII. TEACHING INTERESTS
Marketing Management, Consumer Behaviour, Service Marketing, Marketing Research, Entrepreneurship,
Business Ethics
IX. TEACHING EXPERIENCES
Marketing Management, ServiceMarketing, Entrepreneurship, Management, Business Ethics
X. OTHER PROFESSIONAL EXPERIENCE
a. Date January 2010 until now
Employer Master of Management Programme, MataramUniversity
Position held Organising Director of JRM (Management Research Journal)
Description of duties Managing JRM (Management Research Journal).
b. Date January 2010 June 2010
Employer Master of Management Programme MataramUniversity
Position held Coordinator Secretary for Accreditation Accomplishment Team
Description of duties Assisting TheCoordinator Team
c. Date Dec. 2007 June 2008
Employer Accountancy Vocational Diploma ProgrammeEconomics Faculty Mataram
University
Position held Coordinator for Accountancy Vocational Diploma ProgrammeAccreditation
Accomplishment Team
Description of duties Coordinating The team
d. Date April 2006 until now
Employer Management Department Economics Faculty MataramUniversity
Position held LectureAssistant
Description of duties Assisting the senior Lectureto Lecturing student in Management science
e. Date Dec. 2005 Dec. 2006
Employer MataramStateIslamInstitute
Position held Lecture
Description of duties Lecturing student in Management science
f. Date August 2004 May 2006
Employer AMM MataramEconomics School
Position held Lecture
Description of duties Lecturing student in Management science


XI. REFERENCES
Sari Winahjoe John Supriyanto
Senior Lectureof Marketing Senior Lectureof Marketing and Human Resources
Economics and Business Faculty Gadjah Mada University Economics and Business Faculty Gadjah Mada University


Thatok Asmony Sulhaini
Professor of Human Resources Management Senior Lectureof Marketing
Master of Management Programme MataramUniversity Master of Management Programme MataramUniversity
+62370624534 ; +62818360668 +6285239874814
thatok_a@unram.ac.id niniys@yahoo.co.uk


SIGNATURE :
Lalu Adi Permadi, SE., MM
SIGNING DATE : 20 August 2010
Day/Month/Year