Annex A: Research Area Approval Format

Name:

ARNAB DUTTA

Phone Number:

0984218883

Email Address:

arnab_duttas@hotmail.com

SS 11-13 (IMI)

Course to which admitted

Month & year of admission

MAY,2010

Place of study (IIPM CENTER )

KOLKATA

Thesis Area Opted:

MARKETING

Specialization Area:

SALES MANAGEMENT

Summer training details:

Topic

PERCEPTION OF CONSUMER IN BROKING HOUSE

Company name:

EDELWEISS BROKING LIMITED

Area of specialization

MARKETING

Summary on internship
TO SEE WHAT ARE THE PERCEPTION OF CONSUMER IN
BROKING HOUSE AND WHAT KIND OF INVESTMENT THEY ARE LOOKING FOR AND
RETURN.
Your favorite subjects you have taken interest while pursuing in IIPM
ADVERTISING MANAGEMENT , SALES MANAGEMENT ,LOGISTICS AND SUPPLY CHAIN
MGMT,MARKETING RESEARCH ,

----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------Kinds/ Area of projects done in project trimester

Kinds

Scores

1. EQUIPPING SALES FORCEOBHRD

2. ONLINE BOOKSTORES &
EBOOKS-ADVERTISING
MGMT
3. MARKET MAPPING OF TATA
NANO-SALES MGMT
4. TRANSPORTATIONOPERATIONS RESEARCH

66
68

65
Your favorite
subjects you have taken interest while pursuing in IIPM
64
ADVERTISING
MANAGEMENT , SALES MANAGEMENT ,LOGISTICS AND SUPPLY
CHAIN MGMT,MARKETING RESEARCH .
Mention some notable internal assignments closely or distantly related to support your
research interest area
Live CDM Process Research ,
New product Development and launch.
Markets of Single Screen and Multiplexes
Marketing Research of Mica
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Annex A

Job
Mention how the chosen research area is related to your current career or helpful for your
career path.
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------Are you currently working? If yes, mention the following:
Name of company

INDIA INFOLINE LIMITED

Location

KOLKATA INDIA

Job Role

SALES AND RESEARCH

Or else, if you have joined your family business, mention the following:
Industry
Nature of business

Or else, if you are in an entrepreneurial drive, mention the following:

Industry

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Nature of business

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Market Research
Scores in market research related papers - Research methodology and Marketing Research
--------------------------------------------------------------------------------------------------------Have you used any statistical tools:
T TEST F TEST Z Test CHI SQUARE TEST ANOVA Pearsons Correlation &
Bivariate Regression Others T will be helpful for your career path.
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------Annex A

Do you have knowledge about complex analytical methods. Tick any

Multiple regressions
Discriminant analysis
MANOVA ANCOVA
Factor & Components Analysis
Time Series Analysis, Program Assessment, Forecasting
Logistic, Ordered, Multinomial, Negative Binomial & Poisson Regression
Have you used any statistical software for doing projects or gained knowledge on application
while pursuing in IIPM?
SPSS /STATISTICA/NCSS /UNISTAT/RATS /SHAZAM Econometrics/MATLAB SAS
/STATA
Books Referred in market research
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I ARNAB DUTTA
thesis guidelines
conditions.
Sign:
ARNAB DUTTA

the undersigned Agree that I have read the

and shall adhere to the guidelines terms &

Date:30/10/2013

Annex A