The adoption by publishers of RTB as a strategy to manage sell-through is on the rise in the

US and around the world. The reasons for this growth among PubMatics publishers are evident.
PubMatic was the rst platform to offer RTB for publishers, which allows us to provide our customers with an
unparalleled depth of experience and knowledge.
Revenue optimization is about driving up price against a growing volume
of buyers. PubMatic has hundreds of Demand partners, and our engine
delivers premium results for premium publishers.
With PubMatics unied auction, publishers realize the highest value for
their inventory on an individual impression basis. Thanks to increased
transparency, publishers are able to identify precisely which advertisers
are bidding for their inventory. Armed with that knowledge, publishers
can evolve these active RTB advertisers into real prospects for direct
sales efforts.
Couple all of this with PubMatics suite of Brand Control products and services, which are designed to anticipate
the needs of our publishers for a seamless online user experience that enhances their brands and generates a
revenue stream from top-tier advertisers.
The result: A complete package of products and services that helps publishers monetize their inventory efciently
and satisfy the needs of their advertisers and their users effectively.
RTB Growing by
Leaps and Bounds
RTB/YIELD FOR PUBLISHERS
Copyright 2012 PubMatic Every ad. Every sales channel. Every screen. One platform.
By 2016:
RTB-based spending on display ad sales will grow 8-fold
From $1.1 billion in 2011 to $8.9 billion
Representing a 53% CAGR
Market share of RTB-based spending of all display ad spending will grow to 27%
RTB-based spending share of all indirect spending will grow to 78%
Representing near total penetration of this segment
Worldwide spending will grow $13.9 billion in 2016
Representing a 59.2% CAGR
Source: Real-Time Bidding in the US and the World, IDC, October 2012
Ad is served on
Publisher website
Unied Auction to Optimize Across Multiple
Demand Sources
Ad Networks (400+ partners) 1
$1.50
CPM
$0.90
CPM
$2.79
CPM
Network A Network B Network C
Agency Trading Desks 3
$3.75
CPM
$4.25
CPM
$4.75
CPM
Agency A Agency B Agency C
Demand Side Platforms 2
$2.25
CPM
$1.50
CPM
$2.25
CPM
DSP A DSP B DSP C
Private
Marketplace
Rules
2nd Price
Auction
$2.79
CPM
$4.75
CPM
$2.25
CPM
Ad Price
Prediction
Algorithm
Unied Auction
Winning Bid
$4.75
CPM
Condential and Proprietary 1
For more information, please email PublisherSales@PubMatic.com
www.PubMatic.com New York, Los Angeles, Silicon Valley, London, Munich, Paris, India, Sydney
Dedicated Service Account Team & Expertise
About PubMatic
PubMatic is a media technology company that enables premium publishers to realize the full potential of their
digital assets by providing the only independent platform with a unied control suite to allow publishers to
leverage their brand and extend their audience scale. With a dedicated engineering team solely focused on
developing innovative solutions for publishers, PubMatic demonstrates its commitment to creating products
that make it easy for publishers to sell across platforms to a variety of audiences.
PubDirect
PubDirect, a suite of management tools and services, powered by PubMatics platform, puts publishers back
where they want to be: In complete control of business performance and forecasting. PubDirect delivers a totally
transparent view of business across channels with control over both monetization strategy and execution.
Unifed Insights Unifed Optimization Engine Audience Direct Deal Management

All of this will be implemented using real-time, open APIs and supported by 24/7 follow-the-sun Consulting
Services. All the tools a publisher needs to manage ongoing business, forecast the future and maximize revenue.
Account
Director
Executive
Engineering &
Development
100
+
engineers
Ad Server
AdNet Integration
Machine Learning
Audience
Services
100
+
services
professionals
Campaign traffcking
& operations
Analytics,
Consulting &
Reporting
10
+
Analytics &
Reporting