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QUESTION TO BE ANSWERED
Q.1. Who is the target audience for the Business Person
And there customer needs, expectation, demands from
The Business Person?
Q.2. What are the products /Service the business person
Sells? - Give at least 10 products.( Depends )
(Product) and why he/she in this product line ?
Q.3. At what Price is the Product /service sold at?
(Price) - Give at least 10 Price list. ( Depends )
Q.4. Where is the Business Person Located and why ?
(Place)…….Take some pictures.
Q.5. How many repeat customer does the Business
Person has? (Approx )
Q.6. What is the average profit margin the Business Person has ?
Do not consider any Fixed or Variable Cost.
Q.7. What is the earning of the business Person’s Per Day ?
Q.8. What is the monthly profit of the of the Business Person ?
Q.9. Explain the Product Supply Chain of the Business Person ?
Or How does the Business Person / Raw material gets the
QUESTION TO BE ANSWERED
Product into his/her Shop?
(Answer in flowchart Diagram only)
Q.10. Mention the daily working Schedule of the Business Person
?
(Using an time table format only) – (Morning – to - Closure)

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Q.11. Does Competition effect his / her Business?

If Yes, how do he/she work in such an competitive environment?
If Not, why does it not effect? 8
MOST IMPORTANT QUESTION
Q.12. What is the buying pattern of the customers ?
Q.13. Give some idea on the customer behavior ?
_ Q.14. Take an Picture - Of the Business Person
Standing at his Business Place
. Picture - Of the Business Persons Products
. Picture - Your Picture with Business Person

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FIRST BUSINESS PERSON

VEGETABLE SHOPKEEPER (BHAJIWALA)

Ans 1: The target audience for the vegetable shopkeeper is the people of Virar
(East) residing in the radius of about 2KM of his shop and the people travelling in
the local train as his shop is near the railway station on the east in the market.

Needs: The customer`s need are vegetables.

Expectations: The expectation of the customer is to get a good quality vegetable at

reasonable rate.

Demand: The demand of a customer is clean, fresh and cut vegetable with a
suitable packing.

Ans 2: The shopkeeper sells vegetables to his customer. the list of vegetable is

1. Cauliflower.

2. Brinjal.

3. Cabbage.

4. Bitter guard.

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5. Spinach.

6. Fenugreek

7. Cucumber.

8. Reddish.

9. Carrot.

10. Chilies.

11. Ginger.

12. Coriander.

13. Garlic.

14. Ladyfinger.

He is in this product line because of lack of education, lack of good financial

background and he was unskilled. that`s why he was not getting job.

Ans.3: He sold the product at

1. Cauliflower – Rs 40/kg

2. Brinjal – Rs 15/kg

3. Cabbage – Rs 20/kg

4. Bitter guard – Rs 30/kg

5. Spinach. – Rs 5/Judi

6. Fenugreek

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7. Cucumber – Rs 18/kg

8. Lemon – Rs 10/4 pieces

9. Carrot – Rs 30/kg

10. Chilies –Rs 20/kg

11. Ginger – Rs 35/kg

12. Coriander – Rs 25/kg

13. Garlic – Rs 80/kg

14. Ladyfinger – Rs 30/kg

Ans 4.The shopkeeper is located in the main market of the Virar(East) near the
railway station .He choose that spot because it is in the market and the people
coming from the local train in the evening choose to purchase vegetable from the
market as it is near the railway station.

Ans 5.The shopkeeper has approximately 70-75% repeated customer.

Ans 6.The average profit margin of the businessman is about 30 %.

Ans 7: The earning of the shopkeeper is in the range of Rs.300-350(Mon-Friday).

It is 450-600 on Saturday and Sunday.

Ans 8: The monthly profit of the shopkeeper is in the range of 10000-12,000.

Ans 9: TITLE-Flow diagram of movement of Raw Material (vegetables)

NASHIK PUNE THANE

RURAL

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DADAR
MARKET

VIRAR
STATION

VEGETAB
LE

SHOP

Ans 10: The working schedule of the vegetable shopkeeper is as follow :

SR.NO TIME OF WORK NATURE OF WORK

1. 3.45 a.m. Reach the Virar Railway station and catch the
local train to Dadar.

2. 4.45 a.m. Reach the Dadar.

3. 4.50-6.00 a.m. Purchase the vegetables.

4. 7.00 a.m. Reach the Virar Railway station.

5. 7.00-7.45 a.m. Arrange, sort out the vegetables in the shop.

6. 7.45 a.m. Open the shop.

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7. 12.00-4.00 p.m. Close the shop for lunch and for rest.

8. 4.00 p.m. Open the shop.

9 10.30 p.m. Close the shop.

Ans11: Yes, the competition affects his Business. It is in the market and there are
many vegetable shops in the market. To remain in the competition, he uses good
quality of vegetable and sells them at a reasonable price. He also sells a mix of
coriander, garlic, chilies and kadipatta in one pack(called as mixer) according to
demand of the customer.

Ans 12: The buying pattern of the Customer depends from individual to individual.
Some customers want vegetables of good quality. Some wants product at low price.
Some wants quality product at low price. Some customer purchase only after
bargaining. Some customer buys only after market survey.

Ans 13: Again the behavior of the Customer depends from individual to individual.
They form expectation about the product, quality of the product (vegetables) and
their price. Satisfied Customer will buy from the same shop again and again and tell
other also to go there. Dissatisfied customer will go to his competitor and will
suggest others to do the same.

SECOND BUSINESS PERSON

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PAN SHOP KEEPER (PANWALA)

Ans 1: The target audience for the Pan Shopkeeper is the people of Virar (East)
residing in the radius of about 1KM of his shop and the people coming in the nearby
hotels, and bar and Restaurants.

Needs: The customer`s need are Pan, Cigarettes, Gutkha and some FMCG goods.

Expectations: The expectation of the customer is to get a preferred brand of

cigarettes and quality of all the products.

Demand: The demand of a customer is availability of cigarettes in one or two

quantity.

Ans 2: The shopkeeper sells Cigarettes, Pan, Gutkha and some FMCG goods to his
customer. The list is

CIGARRATES

1. Classic Mild

2. Classic Regular

3. Classic Menthol

4. Marlboro Light

5. Gudang Garam

6. Wills.

7Bristol

8. Badi Gold Flake

9. Choti Gold Flake

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10. Four Square

PANS

11. Banarasi Pan

12. Calcutta Pan

13. Sadha Pan

GUTKHA AND PAN MASALA

14. Vimal

15. RMD

16. Chakde

17. Rajnigandha

18. Bambaiya

19. Manikchand

FMCG GOODS

20. Lays

21. Kurkure

22. Must

23. Buscuits

24. Mouth fresheners (chloromint, mintofresh,etc)

25. Chocolate

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He is in this product line because of lack of education, lack of good financial

background and he was unskilled. that`s why he was not getting job.

Ans 3: The shopkeeper sells a Cigarette, Pan, Gutkha and some FMCG goods to his
customer at a given rate.

CIGARRATES For 1 cigarettes For Packet of 10 cigarettes

1. Classic Mild 5.00 47.00

2. Classic Regular 5.00 47.00

3. Classic Menthol 5.00 47.00

4. Marlboro Light 6.00 55.00

5. Gudang Garam 6.00 55.00

6. Wills. 3.50 33.00

7. Bristol 2.50 23.00

8. Badi Gold Flake 5.00 44.00

9. Choti Gold Flake 3.50 29.00

10 .four Square 2.50 23.00

PANS

11. Banarasi Pan Rs 5.00

12. Calcutta Pan Rs 6.00

13. Sadha Pan Rs 3.00

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GUTKHA AND PAN MASALA

14. Vimal Rs 1.00

15. RMD Rs 1.00

16. Chakde Rs 1.00

17. Rajnigandha Rs 2.50

18. Bambaiya Rs 0.5

19. Manikchand Rs 2.00

FMCG GOODS

20. Lays Rs 5/10

21. Kurkure Rs 5/10

22. Must Rs 5/10

23. Buscuits Rs 4/6

24. Mouth fresheners Rs 0.5

(chloromint, mintofresh, etc)

25. Chocolate Rs 0.5/1

Ans 4.He is located in the Chandansar (East) because of the prime location as it is
located adjacent to the hotel and the Bar and Restaurant. People coming in the
hotel and the Bar and Restaurant require Pan, Cigarettes and Gutkha. He also get a
large residential area hence good no. of local people.

Ans 5. The Repeat customer of the panwala in about 30%-35 %.

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Ans 6.The average profit margin of the Panwala is 20 %.

Ans 7. The Panwala earns Rs 300-400 from Monday to Saturday and 600-700 on
Sunday.

Ans 8. The Panwala earns Rs 10000-12000 in a month.

Ans 9. TITLE-The Flow Diagram of movement of Material or Goods.

PALGHAR VASAI BORIVAL

DISTRIBUT DISTRIBUT I
OR OR DISTRIBUT

VIRAR
SUBDISDRIBUTOR

PAN

SHOP

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Ans 10.The working schedule of the Pan shop keeper is

SR.NO TIME OF THE WORK NATURE OF THE WORK

1. 8.30 a.m. Open the shop

2. 1.00 a.m. Close the shop for lunch and for rest.

3. 4.00 a.m. Open the shop.

4. 11.30 a.m. Close the shop

5. Throughout the day The sales person comes and delivers the
required goods, cigarettes and the and the Pan.

Ans 11. Yes, the competition affects his business to some extent because there are
two more Pan shop near his Pan shop. To remain in the competition he give good
quality of Pan, ensures that all the stock is available all the time so that the
customer should not go to another shop , also talks sweetly to maintain good
customer relationship and customer should also feel some emotional attachment.

Ans 12. The buying pattern of the Customer depends from individual to individual.
Some likes Cigarettes, Some likes Pan, some likes Gutkha, some purchase Mava
some purchase mouthfreshner with cigarettes and some purchase FMCG goods.

Ans 13: Again the behavior of the Customer depends from individual to individual.
Some customer likes good and tasty Pan. Some customer comes to fulfill their
unavoidable desire of smoking, so they hope for their brand. Satisfied Customer will
buy from the same shop again and again and tell other also to go there. Dissatisfied
customer will go to his competitor and will suggest others to do the same.

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THIRD BUSINESS PERSON

PAPER BOY (PAPERWALA)

Ans 1: The target audience for the Paper Boy is the people of Chandansar, Virar
(East) residing in the radius of about 3KM of his House and the stall.

Needs: The customer`s need are Papers, Magazines and the Employment News
Paper.

Expectations: The expectation of the customer is to get a Paper daily.

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Demand: The demand of a customer is to get a complete paper and early in the
morning.

Ans 2: The Paper Boy sells a Papers, Magazines, and Employment newspapers to
his customer. The list of paper and magazines is

MARATHI NEWSPAPER

1. Lokmat.

2. Punyanagari.

3. Sakal.

4. Loksatta.

5. Maharashtra Times

6. Nava Kal

7. Samna.

8. Vartahar.

9. Prahar.

10. Shakti.

11. Mumbai Mitra.

12. Mumbai Chaufer.

13. Sandhyakai.

ENGLISH NEWSPAPER

14. Times of India

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15. Hindustan Times.

16. DNA.

17. Economics Times.

18. Indian Express.

HINDI NEWSPAPER

19. Navbharat Times

GUJURATI NEWSPAPER

20. Divya Bhaskar.

21. Gujarat samachar.

He is in this Product line because it’s a part time work. He has to work only in the
morning and rest of the time he can work in other job. His mother looks after the
paper stall from 8 a.m. to 2 p.m. Thus He can improve the income of his family.

Ans 3: The price and the number of the Paper and Magazines he sells daily is given
below. In bracket the number of copy sold is given.

MARATHI NEWSPAPER

1. Lokmat (50). - Rs 2.00 Sun-3.00

2. Punyanagari (30). – Rs2.00

3. Sakal (25). - Rs2.5 Sun -3.00

4. Loksatta (10). - Rs 2.5 Sun -5.00

5. Maharashtra Times (15) –Rs 2.5 Sun -3.00

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6. Nava Kal (20). – Rs2.00

7. Samna (10). – Rs 2.5 Sun 3.00

8. Vartahar (10). –Rs 2.00

9. Prahar (5). – Rs2.00

10. Shakti (5). – Rs 2.00

11. Mumbai Mitra (5). Rs 2.00

12. Mumbai Chaufer (20). –Rs 2.00

13. Sandhyakai (30). –Rs 1.00

ENGLISH NEWSPAPER

14. Times of India (30). –Rs 4.50

15. Hindustan Times (3). –Rs 3.00 Sun – Rs 4.00

16. DNA (3). – Rs 2.50

17. Economics Times (2). – Rs 2.5 Sun Rs 9.00

18. Indian Express (2). – Rs 3.00 Sun Rs 5.00

HINDI NEWSPAPER

19. Navbharat Times (15). –Rs 3.50

GUJURATI NEWSPAPER

20. Divya Bhaskar (5). –Rs 3.5

21. Gujarat samachar (15). – Rs 3.00

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WEEKLY PAPER

22. Police Times (10). –Rs 6.00

23. Employment News (10). –Rs 8.00

MAGAZINES

24. Grahashobhika – Rs 25

25. Me - Rs 20

26. India Today (weekly). – Rs 25

27. Outlook (weekly) – Rs 25

Ans 4: The Paper Boy`s stall is located in the Chandansar (East) near the Gadkari
Society and he circulates papers in the area which comes in the radius of about
3 KM of his house. He considers and restricted the area because he circulates the
paper with the cycle and it is not possible to cover a large area with the cycle.

Ans 5: The paper boy has approximately 90% repeat customer

Ans 6: The average profit margin of the paper Boy is about 22 %.

Ans 7: The Paper Boy earns about Rs 180-190 from Monday to Saturday and about
280-300 on Sunday.

Ans 8. The Monthly profit of the Paper Boy is approximately Rs 6000.

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Ans 9: TITLE-Flow diagram of the movement of newspaper.

LOKMAT TIMES OF SAMANA

PRESS INDIA PRESS
PRESS

VASAI ROAD
DISTRIBUTOR

STALL CIRCULATI
ON

Ans 10: The working schedule of the Paperboy is as follow :

SR.NO TIME OF THE WORK NATURE OF THE WORK

1. 4.30 a.m. Reaches Virar Railway Station to catch the local

train to Vasai Road

2. 4.45 a.m. Reaches Vasai road Railway station and goes to the
distributor in the Paper market which is near the
railway station.

3. 4.45-6.00 a.m. Purchase the paper and mixes the supplement of

the paper.

4. 6.10 a.m. Return to Virar railway station.

5. 6.15-7.00 a.m. Circulates the paper in the home.

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6. 7.00 a.m. Open the Paper Stall.

7. 7.00-2.00 p.m. Sells the paper, and magazines.

8. 2.00 p.m. Close the Paper Stall.

Ans 11: Yes, the competition affects his business because there is other paper
Boys also. To remain in a competition he has to give better service i.e. to give
paper early in the morning, to give a complete paper including all supplements, to
make a good customer relation by talking sweetly.

Ans 12: The buying pattern of the customer depends from customer to customer.
Some customer wants Marathi newspaper, some wants English, some wants Hindi
and some wants Guajarati newspaper. The educated people takes English
newspaper along with business magazines and women takes magazines like
Gruhashobhika, Saheli and Gruhashoba.

Ans 13: The behavior of the customer depends from customer to customer. Some
customers have a habit of waking early in the morning and read paper so they
demand paper early in the morning. Some people go to the office so they also need
a paper early in the morning. Some Shop owner and business does not mind paper
getting late. Satisfied Customer will buy from the same Paper Boy and tell other
also to get paper from him. Dissatisfied customer will go to his competitor and will
suggest others to do the same.

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