Calculation for competitor analysis

type of tyre do you purchase

Users Percentage
Radial 21 24%

Nylon 67 76%

PIE CHART FOR MAJOR TYRE TYPE

From the above table and graph, it was found that in trucks NYLON
have the maximum share of customers i.e. (76%) in the market. Remaining is
RADIAL next to it having share (24%).

MARKET SHARE OF LEADIND BRANDS

BRAND USERS Percentage
APOLLO 31 29%
MRF 28 27%
CEAT 03 3%
JK 19 18%
BIRLA 18 17%
IMPORTED 5 5%
OTHERS 1 1%

From the above table and graph it shows the primary objective of the research i.e.
the brand preference. From this table it was found that APOLLO is the most
preferred brand of share 29% and be the market leader. And MRF is the 2nd
preferred brand of share 27% next to APOLLO. And JK is acquiring the 3rd
position of share 18% in the market. And Birla is in 4th position of share 17% And
the remaining brands IMPORTED,CEAT,OTHERS have 5%,3%,1% respectively.

THE TIME SINCE THEY ARE USING (BRAND

LOYALTY)
 TIME NUMBER OF Percentage
CUSTOMERS

6MONTHS 04 5%

2YEARS 24 30%

>2YEARS 53 65%

From the above table and graph shows how long the customers stick to that
particular brand. it shows the customer loyalty in this tyre industry. From this table
it was found that 65% of customers stick their brand >2 years, 30% of customers is
2years, and less percent i.e. 5% of people is shows less brand loyalty.

MEDIA OF COMMUNICATION
 MEDIA NO.OF CUSTOMERS Percentage
INFLUENCED

WORD OF 61 75%
MOUTH

SALES 16 20%
PROMOTION

ADVERTISEME 04 5%
NT

From the above table and graph shows how the customers influenced by the
promotional aspects, here the customers are mainly (75%) influenced by word of
mouth and secondly the customers are influenced by sales promotional
techniques (20%) and at last only 5% of customers are influenced by
advertisement.

Quality of the brand

 Quality NUMBER OF Percentage
CUSTOMERS
Excellent 03 4%
Good 77 95%
Average 1 1%

It was found from the above table and graph that the customers are really satisfied
with the quality of the brand here 95% of the customers said that the quality is
excellent and 4% said that it is good and only 1% of the customers said that it is
average

SELECTION OF BRAND

CAUSE NO.OF CUSTOMERS Percentage

 COST 26 17%

BRAND IMAGE 5 3%

DURABILITY 46 30%

MILAGE 58 38%

RETRADING 9 6%

WARRANTY 2 1%

SERVICE 3 2%

DEALERS 3 2%

ALL OF THE 2 1%
ABOVE

From the above graph mileage and durability plays a major role in selecting
the brand and also the cost of brand plays a major role and the others like
retarding ,services and dealers ,warranty also plays minor role in selecting
the brand and there is 1% of the people select the brand who wants all the
options given .
PREFERRED PURCHASING CENTERS.
TOTAL Percentage
CREDIT 51 49%
GOOD WILL 40 39%
FRIEND 06 6%
LOW PRISE 03 3%
SERVICE 03 3%

From the above graph, it is clearly visible that most influencing

factor for buying decision is credit and good will hear the customers buying place
is influenced by the credit customers prefer the shop which gives credit and the
place which have good will and the influence of the friends ,price and service is
very low

PREVIOUS BRAND

BRAND NAME IN NUMBER Percentage

APOLLO 09 20%

MRF 17 39%
 CEAT 02 4%

JK 10 23%

BIRLA 04 9%

IMPORTED 02 5%

From the above graph we can note that the main competitors in the market
are jk ,mrf and Apollo compared to jk and mrf the retention customers are
high in Apollo and the other brands are having very low number of customers
the retention of customers are low in that brands.

CAUSE FOR CHANGE IN BRAND

CAUSE IN NUMBER Percentage

MILEAGE 8 20%
 COST 8 21%

DURABILTY 12 31%

OTHER 11 28%

From the above graph we can say that the customers will be changing their
brands mainly due to the durability cost and mileage and there are also
other reasons for changing of the brand service availability, warranty and
promotion techniques of the other brands.

FACTORS INFLUENCING CUSTOMER LOYALTY

RESPONDENTS Percentage
Quality 78 89%
Brand image 0 0%
Price 08 9%
Credit facility 01 1%
Relationship with dealer 01 1%
from the above graphs the main factors that influence the customer loyalty
is mainly quality about 89%of the customer ranks quality as no.1 in the
factors that influence and the brand image influence is 0% and secondly the
price is the other factor influences the customer loyalty
and the credit facility relationship with the dealer influences very low in the
case of customer loyalty.

THE TOP BRAND BASED ON RANKINGS