ANALYSIS AND INTERPRETATION OF

INDUSTRIES
 Provogue (India) Ltd.

HISTORY AND CORPORATE STRUCTURE

The Company was incorporated on November 11, 1997 as Acme Clothing Private Limited. The
Company was converted into a public limited company (i.e. Acme Clothing Limited) on March 11,
2005, in terms of a special resolution dated March 2, 2005 passed under Section 31 and Section 44 of
the Act in a Meeting of the Shareholders of the Company. The name of the Company was subsequently
changed to Provogue (India) Limited and a fresh certificate of incorporation dated March 14, 2005 was
issued by the Registrar of Companies, Maharashtra, Mumbai.

The Company launched the fashion brand ‘Provogue’ in March 1998 and within a short span of seven
(7) years, it has established a strong brand identity in the minds of the urban consumer. The Company’s
philosophy of ‘creating trends’ in fashion, an aggressive marketing strategy, coupled with high profile
promotional events and its distribution strategy of retailing through selective stores and malls has
resulted in Provogue being now positioned as a leading fashion brand in India.

The company has, over a period of time, entered into hospitality business by opening a lounge under the
brand name

Provogue Lounge.
These lounges work as a store in the daytime and are converted into a restaurant and refreshment room
in the evening with an extensive selection of food, beverages and entertainment at value prices.
Recently, the Company acquired from Acme Global the entire business of export of textile; textile
machinery and textile related chemicals and operates these businesses as its division under the name
Acme Global. Mr. Nikhil Chaturvedi promoted the Company along with his two brothers, Mr.Akhil
Chaturvedi and Mr.Salil Chaturvedi, and friends Mr.Deep Gupta, and Mr.Nigam Patel. Later, Mr.
Rakesh Rawat was also inducted into the company as
a promoter.

The evolution of the Company can be traced through the following phases:

Phase I: The launch

The beginning of 1998 saw Provogue being launched in a Multi Brand Outlet, i.e. The Bombay Stores,
Mumbai and progressing to 120 Multi Brand Outlets by the end of 1999. The first exclusive ‘Provogue’
store was opened in Lokhandwala Complex, Andheri, Mumbai in the year 2000. The Company was able
to achieve market penetration by hosting fashion shows across the country along with an aggressive
advertising and PR campaign, which enabled it in persuading a potential customer to its brand and its
outlets to buy the Company’s apparels.
THE FOUNDER
 CONCLUSION
• By the analysis of mentioned datum it can be concluded that vishal has shown a remarkable
growth in total income and total sale in 2006 & 2007. Vishal has attained the highest total
sales and total income in these two years.

• PAT & PBT growth of Koutons and Raymond has been consistent through the given years.
While that of vishal has been increasing from 2003 to 2007. In 2007, Koutons and vishal
have attained maximum PBT & PAT.

• By the comparative study of growth (%) in total assets and net worth, we can view that that
zodiac is the only player which has consistent growth over the given period while, Koutons
& vishal has got the maximum growth in total assets in 2007.

• By analysis the performance of each player during the given period, it can be easily seen that
Koutons & vishal are the biggest player in 2007.