TABLE OF CONTENTS

1. Introduction
2.Company Profiles
a) VADILAL
b) MOTHER DAIRY
3.Objectives
4. Research Methodology
5. Data Analysis
6. Conclusions
7. Limitations
8. Bibliography
9. Questionnaire




























INTRODUCTION

HISTORY OF ICE CREAM

Ice Cream is the most famous delicacy all over the world. People of all
ages love ice cream and frequently enjoy it.

Here are some amazing facts about ice cream:

Nero (37-68 A.D.), The Roman Emperor, is said to have eaten a
sort of water-ice.
The Chinese claim that they have been making and consuming Ice
Cream since ages.
Supposedly, Marco Polo (1254 1324) carried the Chinese Ice
Cream recipes back with him to Venice.
These were then introduced to the French by Italian chefs retinue
of Catherine de Medici when she married Henri II of France.
Royal Ice Cellars were built in Mesopotamia in around 2000 B.C.
These were used to cool wines and foods
During the late 1600s, The French King Louis XIV was known to
have feasts with colored water-ice and liqueurs.
Nicholas Lemerys Recueil de curiositz rares et nouvelles de plus
admirables effets de la nature, published in 1674, contained the
first recipe for flavored ices.
The Quaker colonists who brought their ice cream recipes with
them introduced ice cream to the United States.

It is said that Ice Cream was regularly consumed by Ben Franklin,
George Washington, and Thomas Jefferson.
During the eighteenth century, the spread of ice pails and cookery
books with ice recipes, almost everywhere around the globe,
resulted in the delicacy becoming more common.
Robert Green, in 1874, is supposed to have invented the Ice Cream
Soda, which took ice cream consumption in America and other
parts of the world to great heights.
The twentieth century saw an explosion of sorts in the popularity of
ice cream owing to availability of cheap refrigeration.
Italian confectioners made Gelato, their own form of Ice Cream,
which became immensely famous due its texture and lightness.
During the St. Louis Worlds Fair in 1904, cones were used for the
first time to serve Ice Cream.
A chemical research team in Britain came up with the soft ice
cream, which had more air in it. It became immensely popular
because of its creamy yet light texture. Today, it is popularly
known as the Softy ice cream.
In the 1980s, the older, thicker ice creams made a comeback and
were referred to as Premium Ice Creams.
Basically the ice-cream business comes under FMCG sector. In
India, the condition of FMCG sector is very well and challenging.
India is an important market for FMCG players. The Indian FMCG
sector is the fourth largest sector in the economy with a total
market size of around US$ 18.1 bn.



Ice-Cream segment of FMCG:-

Ice-cream is one of the most important part of FMCG sector. It comes
under Food and Beverage segment. The total market value of Ice-cream
trade in India is more than Rs.20000 crore. It is increasing day per day.
During the year of 2002-02, there was very little demand of Ice-cream in
India but as the time passed away, the demand of Ice-cream is also
increasing in India. Now a day, there are six national level companies
engaged in dealing with Ice-cream including two MNCs. The demand of
Ice-cream is also increases in India.

As the demand of Ice-cream is increasing in India but the market of Ice-
cream is not as much as its share in US and some other foreign countries.
According to the survey of Motilal Oshwal, in the present time, the per
capita consumption of Ice-cream in India is US $0.2 which is US $49 in
USA and US $33 in Germany. We can see it in the following table:-



TABLE 1:- PER CAPITA CONSUMPTION OF ICE-CREAM (IN
US $):-




As given in the above table, the per capita consumption of Ice-cream in
India is only US $0.2 which is much smaller than the same in USA, but
the main thing is the increasing opportunities for Ice-cream trade.


0.2
1
3
5.9
33.9
49.4
INDIA INDONESIA CHINA BRAZIL GERMANY USA
CONSUMPTION OF ICE-CREAM
INDIA INDONESIA CHINA BRAZIL GERMANY USA

MAJOR FACTORS:-

1. The broad market of semi urban market.
2. Least no. of competition.
3. Increase in consumption level of people.
4. Favorable climate for ice-cream in India.
5. GDP growth and growth in per capita income.

We can get all the datas regarding the per capita incoma of India from
the following table:-



TABLE 2:- PER CAPITA INCOME OF INDIA SINCE 2000


As given in the table, the GDP of India is increasing in the last 5 years. It
has brought a remarkable change in the spending habits of consumers; it
has moved the consumers preferences from economic to premium
products. In those days, people unhasitantly wants to spend money on
good and quality products. It has been a gain for food and beverage
industry. As the result the ice cream industry is also improving and it
develops at an increasing rate.

5.4
3.9
4.5
6.9
7.9
9
9.7
8.9
8.4
7.1
YEAR
2000
YEAR
2001
YEAR
2002
YEAR
2003
YEAR
2004
YEAR
2005
YEAR
2006
YEAR
2007
YEAR
2008
YEAR
2009
GDP
GDP

THE THREE STAGES IN CONSUMPTION PROCESS OF ICE-
CREAM
Pre-purchase:- Brand image, Health issues, suitability
Brand image of the ice cream - The consumer considers the kind of image
the brand that he is going to purchase depicts. It has to suit certain status
symbol, quality and any other personal brand requirements that the
consumer may have. It is important that the brand maintains good will,
satisfactory to the consumer
Health Issue to ice creams relating-The modern consumer is highly
health conscious and is becoming aware of the rising health issues and its
impacts. It is important that the brand satisfies this need of the consumers
and ensures health related gains rather than loss. About which we will be
discussing further in this report.
Suitability The product should suit the taste, flavor and ingredients that
is in line with the consumer needs and wants.
Purchase:-Price, Environment, Service
Price of ice cream -Price should be affordable and the product should
provide moneys worth in terms of quality, quantity and consumer
satisfaction. as kids also form a main segment of our section a proper care
should be given as far as pricing is concerned.
Environment-The environment should be such that the consumer wants to
stay there and spent some quality and quantity time.
Service- The service should be fast so that the customer waiting time
should be less and leads to their satisfaction and results in formation of
good brand image.

Post-purchase:- Quality, Satisfaction, Store experience
Quality of ice cream the quality of the ice cream delivered certainly
plays a vital role in determining whether the customer will re purchase
the brand or not. The quality and taste of ice cream determines the
satisfaction level of the customer and hence plays a vital role in
determining his approach towards the product.
Satisfaction from ice cream- well satisfaction is a holistic picture the total
experience of the customer with the brand considering various factors as
mentioned above and then finally arriving at a conclusion saying whether
he is satisfied or not from the product.





































COMPANY PROFILE
VADILAL ICE CREAM

Company Profile: Vadilal Industries Limited
2009 Sales: 1,481,600,000
Major Industry: Food & Beverages
Sub Industry: Miscellaneous Food
Country: INDIA
Employees: 500

Quarterly Results (Rs. in Millions)

December2009
[3 Quarter]
September2009
[2 Quarter]
Sales Turnover 26.46 18.26

Other Income 0.19 0.24

Total Income 26.65 18.50

Total Expenditure 23.29 17.95

Operating Profit 3.36 0.55

Interest -0.01 -0.01

Gross Profit 3.37 0.56

Depreciation 0.53 0.50

Tax 0.00 0.00

ReportedPAT 2.84 -8.99

Equity Capital 6.93 6.93


Extra Ordinary Items 0.00 -9.05

Adjusted Profit After Extra Ordinary
Item
2.84 0.06

Book Value 0.00 0.00

EPS 4.10 -12.97

Dividend 0.00 0.00

Quarterly Results (in %)

% Change over
September, 2009
Sales Turnover 44.91

Other Income -20.83

Total Income 44.05

Total Expenditure 29.75

Operating Profit 510.91

Interest 0.00

Gross Profit 501.79

Depreciation 6.00

Tax 0.00

ReportedPAT -131.59

Equity Capital 0.00

Extra Ordinary Items -100.00

Adjusted Profit After Extra Ordinary Item 4633.33

Book Value 0.00

EPS -131.61

Dividend 0.00



Today, the name Vadilal conjures images of lip-smacking ice cream in a
whole gamut of flavours. Vadilal spells quality, availability, variety and
state-of-the-art machinery and equipment. It has, however, been a long
journey for the group, which traces its origins way back to 1907, when a
certain unassuming gentleman, by the name of Vadilal Gandhi, the great-
grand father of Virendra R Gandhi, Rajesh R Gandhi and Devanshu L
Gandhi, started a soda fountain. He passed on the business to his son,
Ranchod Lal, who ran a one-man show, and, with a hand cranked
machine, started a small retail outlet in 1926. Eventually, Ranchod Lal's
sons, Ramchandra and Lakshman, inherited the business and they were
instrumental in giving a new direction to the company. The duo imparted
a new vision to the venture and infused a spirit of calculated risk-taking
into the company. As a result, by the 1970s, the Vadilal Company had
already evolved into a modern corporate entity.
"In 1972-73, the company had 8-10 outlets in Ahmedabad. Gradually, we
moved from the city to other parts of Gujarat. By 1985, the company
moved towards neighbouring states like Rajasthan and Madhya Pradesh.
But the expansion was undertaken very methodically and we spent five to
six years in spreading our business and then consolidating it" says Shri
Ramchandrabhai Gandhi (Chairman).
Today, VADILAL is not just a brand it is the ice-cream associated with
the Indian summer; its the first choice in ice-cream for any child or adult
during the scorching Indian summers. VADILAL ice-creams are trusted
not only for their rich, creamy flavours, but also for their trusted quality
and nutritious food value.




PRODUCT PROFILE

TYPE FLAVOURS
CUP







Vanilla
Chocolate Chips
Kaju Draksh
Butter Scotch
Real Kesar Pista
Rajbhog
Two in One
Kool Gulab
CONE



Pineapple Delight Cone
Chocolate Drip Cone
Mango Treat Cone
Chasmeshahi Cone
NOVELTIES
Sajan Sajni R/cut
Matka Kulfi
Quik Sundae
P.k. Badam kulfi R/cut
Slice Cassatta
PARTY PACKS


Kesar runch
Shahi Bonanza
Rose Kaju



MOTHER DAIRY ICECREAM

Type : Cooperative
Industry : Dairy
Founded : 1974
Headquarters : Delhi, India
Key people :Sanjay Sinha, CEO, Mother Dairy India Ltd
:Mr. Sunil Bansal CEO Hortilculture SBU
Employees :2500
Website :www.motherdairy.com www.safalindia.com/
Mother Dairy Delhi was set up in 1974 under the Operation Flood
Programme. It is now a wholly owned company of the National Dairy
Development Board (NDDB).
Mother Dairy markets & sells dairy products under the Mother Dairy
brand (like Liquid Milk, Dahi, Ice creams, Cheese and Butter), Dhara
range of edible oils and the Safal range of fresh fruits & vegetables,
frozen vegetables and fruit juices at a national level through its sales and
distribution networks for marketing food items.
Mother Dairy sources significant part of its requirement of liquid milk
from dairy cooperatives. Similarly, Mother Dairy sources fruits and
vegetables from farmers / growers associations. Mother Dairy also
contributes to the cause of oilseeds grower cooperatives that manufacture/
pack the Dhara range of edible oils by undertaking to nationally market
all Dhara products. It is Mother Dairys constant endeavor to

(a) Ensure that milk producers and farmers regularly and continually
receive market prices by offering quality milk, milk products and other
food products to consumers at competitive prices and;
(b) Uphold institutional structures that empower milk producers and
farmers through processes that are equitable.
At Mother Dairy, processing of milk is controlled by process automation
whereby state-of-the-art microprocessor technology is adopted to
integrate and completely automate all functions of the milk processing
areas to ensure high product quality/ reliability and safety. Mother Dairy
is an IS/ ISO-9002, IS-15000 HACCP and IS-14001 EMS certified
organization. Moreover, its Quality Assurance Laboratory is certified by
National Accreditation Board for Testing and Calibration Laboratory
(NABL)-Department of Science and Technology, Government of India.
Mother Dairy markets approximately 2.8 million liters of milk daily in
the markets of Delhi, Mumbai, Saurashtra and Hyderabad. Mother Dairy
Milk has a market share of 66% in the branded sector in Delhi where it
sells 2.3 million liters of milk daily and undertakes its marketing
operations through around 14,000 retail outlets and 845 exclusive outlets
of Mother Dairy.
The companys derives significant competitive advantage from its unique
distribution network of bulk vending booths, retail outlets and mobile
units. Mother Dairy ice creams launched in the year 1995 have shown
continuous growth over the years and today boasts of approximately 62%
market share in Delhi and NCR. Mother Dairy also manufactures and
markets a wide range of dairy products that include Butter, Dahi, Ghee,

Cheese, UHT Milk, Lassi & Flavored Milk and most of these products
are available across the country.
The company markets an array of fresh and frozen fruit and vegetable
products under the brand name SAFAL through a chain of 400+ own
Fruit and Vegetable shops and more than 20,000 retail outlets in various
parts of the country. Fresh produce from the producers is handled at the
Companys modern distribution facility in Delhi with an annual capacity
of 200,000 MT. An IQF facility with capacity of around 75 MT per day is
also operational in Delhi. A state-of-the-art fruit processing plant of fruit
handling capacity of 120 MT per day, a 100 percent EOU, setup in 1996
at Mumbai supplies quality products in the international market. With
increasing demand another state-of-the-art fruit processing plant has been
set up at Bangalore with fruit handling capacity of around 250 MT per
day.
Mother Dairy has also been marketing the Dhara range of edible oils for
the last few years. Today it is a leading brand of edible oils and is
available across the country in over 2,00,000 outlets. The brand is
currently available in the following variants: Refined Vegetable Oil,
Refined Soybean Oil, Refined Sunflower Oil, Refined Rice Bran Oil,
Kachi Ghani Mustard Oil and Filtered Groundnut Oil. Mother Dairy has
also launched extra virgin Olive Oil under the Daroliva brand.
Mother Dairy has over the last 3 decades, harnessed the power of farmer
cooperatives to deliver a range of delicious products and bring a smile on
your face. In times to come, Mother Dairy shall strive to remain one of
Indias finest food companies.

Mother Dairy's range of products include the brands Mother Dairy (milk,
milk products, curd, ice cream, butter, etc), Dhara (range of edible oils)
and Safal (range of fresh fruits and vegetables, frozen vegetables, fruit
juices).
Mother Dairy Fruit and Vegetable Pvt. Ltd. offers the following products:
Mother Dairy markets dairy products like Liquid Milk, Ice Creams,
Flavoured Milk, Dahi, Lassi, Mishti Doi, Ghee, White Butter, Table
Butter, Cheese, UHT Milk, Dhara range of edible oils and the Safal range
of fresh Fruits & Vegetables, Frozen Vegetables and Fruit Juices at a
national level, through its sales and distribution networks, for marketing
food items. Mother Dairy milk (Bulk Vended Milk) is fortified with
vitamin A @2000 IU per litre of milk as a part of social accountability.
This program was started with the Mother Dairy, Delhi, since February
1980and there after Mother Dairy is continuing this program on their own
as a social responsibility without having any financial assistance from the
Government as well as since it is felt that BVM is generally consumed by
the middle / lower middle / poor strata of the society. It is also found that
the dietary practices adopted by these classes are deficient in Vitamin A.
Mother Dairy sources significant part of its requirement of liquid milk
from dairy cooperatives. Mother Dairy sources fruits and vegetables from
farmers / growers associations. Mother Dairy also contributes to the cause
of oilseeds grower cooperatives that manufacture/ pack the Dhara range
of edible oils by undertaking to nationally market all Dhara products.
At Mother Dairy, processing of milk is controlled by process automation
whereby state-of-the-art microprocessor technology is adopted to
integrate and completely automate all functions of the milk processing
areas to ensure high product quality/ reliability and safety. Mother Dairy
is an IS/ ISO-9002, IS-15000 HACCP and IS-14001 EMS certified

organization. Moreover, its Quality Assurance Laboratory is certified by
National Accreditation Board for Testing and Calibration Laboratory
(NABL)-Department of Science and Technology, Government of India.
Mother Dairy markets approximately 2.8 million liters of milk daily in
the markets of Delhi, Mumbai, Saurashtra and Hyderabad. Mother Dairy
Milk has a market share of 66% in the branded sector in Delhi where it
sells 2.3 million liters of milk daily and undertakes its marketing
operations through around 14,000 retail outlets and 845 exclusive outlets
of Mother Dairy.
The companys derives significant competitive advantage from its unique
distribution network of bulk vending booths, retail outlets and mobile
units. Mother Dairy ice creams launched in the year 1995 have shown
continuous growth over the years and today boasts of approximately 62%
market share in Delhi and NCR. Mother Dairy also manufactures and
markets a wide range of dairy products that include Butter, Dahi, Ghee,
Cheese, UHT Milk, Lassi & Flavored Milk and most of these products
are available across the country.
The company markets an array of fresh and frozen fruit and vegetable
products under the brand name SAFAL through a chain of 400+ own
Fruit and Vegetable shops and more than 20,000 retail outlets in various
parts of the country. Fresh produce from the producers is handled at the
Companys modern distribution facility in Delhi with an annual capacity
of 200,000 MT. An IQF facility with capacity of around 75 MT per day is
also operational in Delhi. A state-of-the-art fruit processing plant of fruit
handling capacity of 120 MT per day, a 100 percent EOU, setup in 1996
at Mumbai supplies quality products in the international market. With
increasing demand another state-of-the-art fruit processing plant has been

set up at Bangalore with fruit handling capacity of around 250 MT per
day.

TYPE FLAVOURS NAME
LIC LOLLEEZ







COOL BUDDIES
KULFI

CUPS



SUNDAE MAGIC


FRUIT CLASSICS


BRICKS




BUBBLE GUM
BANANA
SHARARAT
COLA
LEMON
ORANGE
CHULBULI
MANGO-RASPBERRY
CHOCO BITZ
KULFI KESAR
KULFI PISTA
VANILLA
STRABERRY
CHOCOLATE
CHOCO-CHIP
COFFEE EXCESS
JAMAICAN ALMOND FUDGE
SHAHI MEVA MALAI
STRABERRY CRUSH
MANGO MARVEL
LITCHI SURPRISE
CHOCO FUDGE
BADAM THANDAI
SHAHI NAZRANA
FRUIT-N-NUT
SIMPLY COFFEE






















OBJECTIVES
Basic:
*Comparative study towards Vadilal & Mother Dairy
Other:
a) To study about Vadilal & Mother Dairy & its Products.

b) To study about consumer preferences in BAREILLY about ice-
creams.
c) To study about consumer satisfaction towards VADILAL &
MOTHER DAIRY.































Research Methodology
Research is a systematic method to gain a new knowledge. The main aim
of the research is to find out the hidden truth and has not been discovered
yet. Research is thus, the originally contribution to the existing stock of
knowledge making for its advancement.

Research methodology refers to the method adopted to collect relevant
data and other information, which form the basis of the project report.

The data collected has to be quality oriented, to ensure correct reporting
and analysis. Every effort has been made to collect primary data and
secondary data from websites.












METHODS OF DATA COLLECTION

The task of data collection begins after a research problem has been
defined and research design is chalked out. While deciding about the
method of data collection to be used for the study; the researcher should
keep in mind two types of data that is Primary Data and Secondary Data.

PRIMARY DATA:
The primary data are those which are collected afresh and for the first
time, and thus happens to be original In character. The different methods
that are used for collecting primary data are as follows:
Interview Method
Observation Method
Questionnaire Method

SECONDARY DATA:
These are those data which have already been collected by someone else
and which have already passed through the statistical process. In this
project secondary data are collected from following sources:
Websites
Newspapers & Magazines
Reports and publications of various associations connected with
business and industry



RESEARCH METHODOLOGY USED:

Sample Size: 50

Data Used: Primary

Sampling Area: Bareilly

Questionnaire Filled By: Consumers Of Ice-Cream



















ANALYSIS & INTERPRETATION
1. Do you buy ice cream?
OPTIONS GIVEN TO
RESPONDENTS
NO. OF RESPONDENTS
CHOOSING THE OPTION
Yes 49
No 01





98%
2%
Yes
No

2.How frequently do you purchase ice-cream?
OPTIONS GIVEN TO
RESPONDENTS
NO. OF RESPONDENTS
CHOOSING THE OPTION
Everyday 08
3-4 times a week 23
Once a week 07
Once a month 03
Occassionally 09




16%
46%
14%
6%
18%
Frequency of purchasing ice-cream
Everyday
3-4 Times a week
Once a week
Once a month
Occassionally

3.What is your favourite brand in ice-cream?
OPTIONS GIVEN TO
RESPONDENTS
NO. OF RESPONDENTS
CHOOSING THE OPTION
Vadilal 30
Mother Dairy 15
Others 5




60%
30%
10%
Favourite Brand
Vadilal
Mother Dairy
Others

4.What makes you like that ice-cream?
OPTIONS GIVEN TO
RESPONDENTS
NO. OF RESPONDENTS
CHOOSING THE OPTION
Quality 26
Flavours 23
Company Image 1
Advertisement 0




52%
46%
2%
0%
Quality
Flavour
Company Image
Advertisement

5.How much importance does price play in your choice of brand of
ice-cream?
OPTIONS GIVEN TO
RESPONDENTS
NO. OF RESPONDENTS
CHOOSING THE OPTION
No Effect 27
Little 20
High 3





54%
40%
6%
Price Affecting Purchasing
No Effect
Little
high

6.According to you which of these following brand having better
delivery system?
OPTIONS GIVEN TO
RESPONDENTS
NO. OF RESPONDENTS
CHOOSING THE OPTION
Vadilal 28
Mother Dairy 15
Others 7





56% 30%
14%
Better Delivery Sytem
Vadilal
Mother Dairy
Others

7.How do you prefer to have your ice-cream in?
OPTIONS GIVEN TO
RESPONDENTS
NO. OF RESPONDENTS
CHOOSING THE OPTION
Stick 10
Cup 16
Cone 22
Others 2




20%
32%
44%
4%
Sales
Stick
Cup
Cone
Others

8.To what extent do the advertisements & offers influence your
purchase?
OPTIONS GIVEN TO
RESPONDENTS
NO. OF RESPONDENTS
CHOOSING THE OPTION
Very Much 21
Little Bit 24
No Effect 5




42%
48%
10%
Percentage of offer Influencing Purchase
Very Much
Little Bit
No Effect

9.Where do you usually buy your ice-cream?
OPTIONS GIVEN TO
RESPONDENTS
NO. OF RESPONDENTS
CHOOSING THE OPTION
Super Market 2
Ice-Cream Parlour 20
Ice-Cream cart/Vehicle 19
Others 9



4%
40%
38%
18%
Super Market
Ice-Cream Parlour
Ice-Cream cart/Vehicle
Others

10.Most of time you aware about new brand/flavour of ice-cream
through?
OPTIONS GIVEN TO
RESPONDENTS
NO. OF RESPONDENTS
CHOOSING THE OPTION
Words of Mouth 16
Televisions 28
Radio 1
News Papers 5











32%
56%
2%
10%
Percentage of awareness about new
brand/flavour
Words of Mouth
Televisions
Radio
News Papers



















CONCLUSIONS
98% of respondents purchase ice-creams.
18% of respondents purchase ice-cream everyday,46% of
respondents were purchase 3-4 days a week, 14% of respondents
purchase ice-cream once a week, 6% of respondents purchase ice-
cream once a month and 18% of respondents purchase ice-cream
occasionally.
60% of respondents choose VADILAL as their favorite brand, 30%
of respondents choose MOTHER DAIRY as their favorite brand
and rest of them (10%) choose other brands.
52% of respondents choose their ice-cream according to quality,
46% of them choose their ice-cream according to flavor, 2% of
them choose their ice-cream according to company image.
In that survey I found that price does not effect their purchasing of
ice-cream.
VADILAL is having better delivery system in comparison to
MOTHER DAIRY.
MOTHER DAIRY is giving high margin to the retailers in
comparison to VADILAL.
According to survey in BAREILLY region, the offers and schemes
effect the purchasing very much.
In BAREILLY region the awareness of new brand/flavor come
through TELEVISIONS and WORDS OF MOUTH.




















LIMITATIONS



The study is confined to area only.
There is possibility of sampling errors in the study.
The responses of the consumers may not genuine.
The Questions included in the questionnaire may not be
comprehensive.







































BIBLIOGRAPHY
WEBSITES:

www.google.com

www.scribd.com


www.wikipedia.com

www.motherdairy.com


www.vadilal.com

www.economictimes.com



























QUESTI ONNAI RE
Name:
Occupation:
Contact No. :
1. Do you buy ice-cream?
a) Yes:
b) No :
2. . How frequently do you purchase ice cream?
a) Everyday: b) 3-4 times a week:
c) Once a week: d) Once a month:
e)Occassionally:

3. What is your favorite brand in ice cream?
a)Vadilal: b)Mother Dairy:
c)Others:

4. What makes you like that ice cream?
a)Quality: b)Flavours:
c)Company Image: d)Advertisement:

5. How much importance does price play in your choice of brand of ice
cream?
a)No Effect: b)Little
c)High:
6.According To you which of these following brands having better
delivery system?
a)Vadilal: b)Mother Dairy:
c)Others:
7. How do you prefer to have your ice-cream in?

a)Stick: b)Cup:
c)Cone: d)Others:
8. To what extent do the advertisements and offers influence your
purchase?
a)Very Much: b)Little Bit:
c)No Effect:

9.Where Do you usually buy your ice-cream?
a)Super Markets: b)I ce-Cream Parlour:
c)I ce-Cream Cart/Vehicle: d)Others:
10.Most of time you aware about new brand/flavour of ice-cream
through:
a)Words Of Mouth: b)Televisions:
c)Radio: d)News Paper: