DAFTAR PUSTAKA

Sumber Literatur :
Aaker, David A.2011. Brand Relevance. USA : Jossey-Bass
Alma, Buchari. 2009. Management Corporate & Strategi Pemasaran Jasa
Pendidikan. Bandung : Alfabeta
Berry, Leonard L. and A. Parasuraman, 1991. Marketing Services, New York: The
Free Press
Bungin, Burhan. 2009. Penelitian Kualitatif. Jakarta : Kencana
Copley, Paul. 2004. Marketing Communications Management: concepts and theories,
cases and practices. England : Elsevier Butterworth-Heinemann
David Wijaya. 2012. Pemasaran Jasa Pendidikan Mengapa Sekolah Memerlukan
Marketing . Jakarta : Salemba Empat
Davis. Mellisa. 2009. The Fundamental of Branding. Singapore : Production by AVA
Book Production Pte. Ltd.
De Chernatony, Leslie. 2006. From Brand Vision to Brand Evaluation. USA :
Butterworth-Heinemann
De Pelsmacker, Patrick, Maggie Geuens, dan Joeri Van den Bergh. 2005. Foundation
of Marketing Communication. England : Pearson Education
Duffy, Neil, dan Jo Hooper. 2003. Passion Branding : Harnessing the Power of
Emotion to Build Strong Brands. England : John Wiley & Sons Ltd
Heding, Tilde, dan Charlotte F. Knudtzen dan Mogens Bjerre. 2009. USA : Routledge
Kappferer, J.N. 2008. The New Strategic Brand Management : Creating and
Sustaining Brand Equity Long Term. London and Philadelphia : Kogan-Page
Kottler, Philip and Kevin Lane Keller. 2006. Marketing Management, twelfth
edition, New Jersey: Pearson Education, Inc.
_________, and Waldemar Pfoertsch. 2010. Ingredient Branding : Making the
Invisible Visible. Germany : Springer Heidelberg Dordrecht
Kriyantono, Rachmat. 2007. Teknik Praktis Riset Komunikasi. Jakarta : Kencana
Lovelock Christopher & Wright Lauren, 2004. Principles Service Marketing and
Management, Second Edition, Person Education, New Jersey.
Marshall, D. dan G. Rossman. 1999. Designing Qualitative Research. 33 Thousand
Oaks, CA: Sage Publication
Moleong, J. L. 2005. Metodelogi penelitian Kualitatif. Bandung : PT Remaja Rosda
Karya
Mudzakir, M. Djauzi. 2002. Studi Kasus Desain dan Metode. Jakarta: Raja Grafido
Persada.
Mulyana, Deddy. 2002. Metodologi Penelitian Kualitatif: Paradigma Baru Ilmu
Komunikasi dan Ilmu Sosial Lainnya. Bandung: Remaja Rosdakarya.
Nilson, Torsten. 2003. Customize The Brand : Make it More Desirable and
Profitable. England : John Wiley & Sons Ltd
Patton, Michael Quinn. 1991. Metode Evaluasi Kualitatif. Yogyakarta: Pustaka
Pelajar
Pawito. 2007. Penelitian Komunikasi Kualitatif. Yogyakarta : LKIS
Poerwandari, Kristi. 2001. Pendekatan Kualitatif untuk Penelitian Perilaku Manusia.
Jakarta: LPSP3. Fakultas Psikologi UI
Taylor, David. 2006. Brand Vision.England : John Wiley & Sons Ltd
Tjiptono,Fandy. 2004. Manajemen Pemasaran Jasa . Edisi II. Andi. Yogyakarta
Yin, R. K. 2003. Case Study Research Design and Methosds 2nd Edition. Sage
Publication, California
Zeithaml, Valarie A. and Mary Jo Bitner. 2000. Services Marketing Second Edition.
New York: McGraw Hill
_____________. 2005. Services marketing: integrating customer focus across the
firm. California : McGraw-Hill
Sumber Jurnal :
Abimbola, Temilade Mujidad Labake. 2003. Consumer Brand Equity : A Model for
Measurement, Analysis, and Evaluation Consumer Perceived Value.
Birmingham : Aston University Publisher
Kusuma, Hanny. 2002. Aliansi Pemasaran dalam Industri Jasa. Jurnal Sains
Pemasaran Indonesia Volume I, No. 2, halaman 137 151
Opoku, Robert Ankomah. 2006. Towards a Methodological Design for Evaluating
Online Brand Positioning. Lule : Industrial Marketing & e-Commerce
Research Group
Scarborough. 2007. Branding of Higher Education : The Awakening in The Hallowed
Hall of Academia

Sumber Internet :
www.controllingcommunication.de