C H R I S T O P H E R E .

M A R T I N
15108 SUNNINGDALE ST ! AUSTIN, TX ! 78717
201.417.9413
CHRISTOPHERMARTINTV@GMAIL.COM

Director, Multichannel Marketing Myriad Genetics, Salt Lake City and Myriad RBM, Austin, TX
June 2013 Present
Part of the team responsible for design, management and content creation for both Myriad and Myriad RBM web assets.
Marketing team successfully integrated Hubspot into our marketing efforts, which includes deployment and ongoing participation in
effective lead generation, lead scoring, content creation, drip marketing and landing page design.
A specific focus on social-media engagement, rich media content, inbound marketing strategies, web based lead generation and email marketing.
Identify and manage appropriate content for Twitter, Facebook, YouTube and LinkedIn, while staying current about industry specific and
emerging digital tools, forums and online communities for promotion, communication and consumer relations.
Write, shoot, edit, direct, voice-over and produce all internal and external video communications including promotional videos, litigation
preparation, investor videos, trade show assets, competitive landscape instruction, sales educational videos, patient and provider testimonials,
webinars, instructional training modules, internal newsletters and related video all focused on core messaging.
Work closely with Marketing and Interactive teams to develop advertising content, visual concepts and messaging across all platforms.
Initially hired as Communications Director in March of 2010. Promoted to Director, Multichannel Marketing in June of 2013.
Responsible for prompt, effective and clear communication of information related to external media requests.
Strategize and instruct executives to facilitate appropriate massaging and response to media requests.
Develop, write and distribute all internal communications.

Founder and Executive Producer - Twelve Volt Media, LLC, (www.twelvevoltmedia.com)
June 2007 Present
Individually launched this boutique Strategic Communications, Marketing and Production consulting firm which provides professional
consultation services in the field of production, rich media content delivery and emerging technology including web design and implementation.
Managed a team of editors, camera crews and graphic artists utilizing twenty years of skill, experience, and extensive media industry resources
to produce professional media content for satisfied clients.
Wrote, produced, and directed widely distributed corporate and non-profit video and web-based projects, including productions for Biophysical
Corporation and The Batten Foundation. Additionally, executed a rollout and expansion of a new website for pharmaceutical consulting firm,
Apogenics, Inc. Provided voice-over services through www.chrismartinvoice.com .
Volunteer media coordinator for The Beyond Batten Disease Foundation. Involved in facilitating media requests, overseeing all production
and helping efforts to promote the foundation through social-media resources.

Producer - The Dr. Oz Show- ZoCo Productions, Inc., New York, NY
July 2009 March 2010 (9 months)
Part of the production team responsible for the successful, 100 million dollar launch of this Emmy Award winning syndicated daytime production
featuring health and wellness expert Dr. Mehmet Oz.
Responsible for segment production of this daily broadcast including writing, editing and formatting show content, originating and executing
show ideas, and supervising and overseeing field production packages.
Supervised production team through complex and thorough research primarily related to health and wellness. Regularly synthesized complex
medical and health information to make it accessible to a lay audience.
Worked closely with web designers and content producers to develop features and online assets for the Doctor Oz website.

Senior Associate Producer - The Oprah Winfrey Show
Harpo Inc., Chicago, IL
November 2005- June 2009 (3 years, 6 months)
Key player in the creation of quality programming for the highest rated daytime show in television history. Initiated and coordinated new and
developing projects which included field production, writing, editing and coordination of video and studio productions.
Applied advanced media production and research techniques to broadcast operations for the proficient and thorough presentation of constantly
evolving topics covering numerous subject areas including current events, family dynamics, health and wellness and environmental awareness.
Managed and directed the transition of show content for use on the Oprah.com website.

Producer - CBS News, New York, NY, 60 Minutes, 60 Minutes II, CBS Evening News, Documentary and Newsmagazine Features
April, 1992 - November 2005 (13 years)
Producer for The CBS Evening News including a month-long posting to New Orleans following Hurricane Katrina.
A seven-year producer assignment at 60 Minutes II. Involved in numerous domestic and foreign stories including breaking news, feature,
commentary, science, medical, profile, legal, wartime and investigative news pieces.
Noteworthy credits include: Tsunami, What Really Happened at Waco?, Killing to Die and Inside Al Qaeda with
correspondent Dan Rather, Decision to Die with correspondent Charlie Rose, Getting Away with Genocide? with
correspondent Bob Simon, Jimmy Buffett - Update with correspondent Steve Kroft, and The State v. James Hamm -
Update with correspondent Mike Wallace and Denzel Washington Update with correspondent Ed Bradley.
Producer with the CBS News Documentary Unit. Responsible for primetime documentary specials including The Class of 2000, In
Your Face America, Emmy Award winning news special Legacy of Shame, Peabody Award winning documentary D-Day.
Associate Producer for 60 Minutes in a specialized unit to handle short deadline and breaking news production needs. Worked with
legendary Executive Producer Don Hewitt and all 60 Minutes correspondents. Contributed to numerous pieces including Hezbollah and
Saudi Arabia with correspondent Bob Simon and Valu-Jet: Open and Shut Case?.

1987 1991 - Ithaca College, Ithaca, New York, B.S., Radio and Television Broadcasting
Member, Alpha Epsilon Rho, National Broadcasting Honor Society