Press release April 2014 Product Launch Analytics Innovation of the Week: Oatmeal that can e cooked !

ith your "euri# coffee maker

"euri# rand sin#le$cup coffee makers are #reat for makin# a cup of coffee% ut

no! they can make a &uick cup of oatmeal at the touch of a utton' (ature )alley *istro +ups Oatmeal is a ne! instant oatmeal product that features a flavor capsule that !orks !ith your "euri# coffee maker' (e! in the ,-% this product is the .atamonitor +onsumer Product Launch Analytics innovation of the !eek' Enjoying a cup of oatmeal is a snap with Nature Valley Bistro Cups Oatmeal. This kit has three sets of ingredients for each oatmeal cup: a packet of oatmeal a packet of fruit and nut ingredients and a !"Cup fla#or capsule. Each !"Cup fla#or capsule contains fla#or $apple cinnamon for the %pple Cinnamon %lmond #ariety or &rown sugar for the Brown 'ugar (ecan #ariety) that mi*es with hot water in a !eurig !"Cup &rewer when the + ounce setting is selected. The result is a ,Bistro Cup- of oatmeal that is ./0 larger than a traditional instant oatmeal packet for sustained energy. The product is made with 1//0 natural whole grain oats plus real fruit and nuts. Each ser#ing has 23 grams of whole grains 4 grams of protein and 3 grams of fi&er. Tom Vierhile 5nno#ation 5nsights 6irector for 6atamonitor Consumer says that ,this is the first food application for the !eurig !"cup &rewer to actually hit the market and it will open up new uses for what has 7uickly &ecome an important household appliance.- 8e adds that ,to the e*tent that consumers &elie#e the !eurig tie"in adds #alue Bistro Cups could &e ground &reaking &ut some may see the preparation process as merely adding unnecessary steps to making what is already seen as a 7uick product.-

/(.(otes for editors 9or more information a&out Nature Valley Bistro Cups Oatmeal contact: :anufacturer: ;eneral :ills 'ales 5nc. :anufacturer<s %ddress: (O Bo* 42=> :inneapolis :N ==22/ ?'% :anufacturer<s @e&site: www.generalmills.com (ackage Type: >>.1 ounce &o* A contains eight ser#ings (roduct Baunch %nalytics from 6atamonitor Consumer $datamonitorconsumer.com) is the most comprehensi#e and detailed source of information for newly launched consumer packaged goods from around the world. 6atamonitor Consumer is part of 5nforma plc. Tom Vierhile 5nno#ation 5nsights 6irector for 6atamonitor Consumer is a#aila&le for comment. To arrange an inter#iew with Tom Vierhile please contact !irstin 'tocker in 6atamonitor Consumer<s press office at C22 $/) 12.D .>=++2 or e"mail !irstin at kirstin.stockerEinforma.com. 9or more information on (roduct Baunch %nalytics please contact Client 'er#ices at customerser#icesEdatamonitor.com or C22 >/ 3==1 4>/1. A*O,0 .A0A1O(I0O2 (art of 5nforma plc. the 6atamonitor ;roup $www.datamonitor.com) is a world"leading pro#ider of premium glo&al &usiness information deli#ering independent data analysis and opinion across the %utomoti#e Consumer :arkets Energy F ?tilities 9inancial 'er#ices (harmaceutical F 8ealthcare and Getail industries. Com&ining our industry knowledge and e*perience we assist more than + /// of the world<s leading companies in making &etter strategic and operational decisions.