AN EMERGING TREND IN CORPORATE SECTOR- A CASE STUDY OF TATA STEEL

Submitted by: SHWETHA KUMAR Class-BBA Semester-6 College Roll No-75 Subject-Event Management Exam Roll No-11BBA00927 Session-2011-2014

Jamshedpur womens college

Certificate

This is to certify that Miss Shwetha Kumar of BBA Semester 6 of JWC, Jamshedpur, has completed her project under supervision. She has taken proper care and shown utmost sincerity in completion of the project. I Certify that the project completed is as per the guidelines.

(Signature) Faculty of BBA

Acknowledgement

I humbly express my sincere thanks to my Teacher Mrs.Piyali Biswas for her valuable advice and comments at every stage of the project work. I am also grateful to her for her continuous and deliberate discussion on the topic and indeterminable burden taken by her in helping me during the project work. Last but not the least I am thankful to all who motivated me throughout this project work. I am pleased to say that the whole report is just the presentation of the facts that have been found during the project through different sources and its each sentence is an exact representation of the information obtained and the analysis thereof.

Name of the Student: Shwetha Kumar Exam Roll No:11BBA00927

CONTENTS
1. Introduction 2. Importance and application 3. About company 4. CSR policy 5. CSR events a) Lifeline express b) Aids awareness program c) Greenfection d) Social sustainability e) Healthcare events f) Environmental sustainability g) Pollution control h) Energy saving solution 6. Initiatives in Europe 7. A rural focus 8. A focus on literacy and education 9. Sports 10.Conclusion

INTRODUCTION

Event management is the conception, creation, development, scheduling, arrangement, logistical coordination, talent sourcing, production, promotion and execution of events such as product launches, press conferences, corporate meetings, educational conferences, road shows, grand opening events, concerts, award ceremonies, film premieres, launch parties, fashion shows, festivals, games and a variety of meetings. Such managed events are intended to accomplish the desire of a business to generate goodwill.

Event management is about turning your vision into reality. Once the event planning process is complete there is a solid foundation in place and the event delivery and management stages of the project can commence .

IMPORTANCE AND APPLICATION Event Management is the application of project management to the creation and
development of festivals, events and conferences. Event management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually launching the event. Post-event analysis and ensuring a return on investment have become significant drivers for the event industry. The recent growth of festivals and events as an industry around the world means that the management can no longer be ad hoc. Events and festivals, such as the Asian Games, have a large impact on their communities and, in some cases, the whole country. The industry now includes events of all sizes from the Olympics down to a breakfast meeting for ten business people. Many industries, charitable organizations, and interest groups will hold events of some size in order to market themselves, build business relationships, raise money or celebrate The goal of Event Management is to provide the capability to detect events, make sense of them and determine the appropriate control action. Event Management is therefore the basis for Operational Monitoring and Control. Event Management should be utilized to detect and communicate operational information as well as warnings and exceptions, so that input can be provided for reporting the service achievements and quality levels provided. It may be used for automating routine activities such as backups and batch processing, or dynamic roles

for balancing demand for services across multiple infrastructure items/sources to improve performance. There are many different types of events, for example:

* Informational events that signify regular operation (e.g. A scheduled backup occurredsuccessfully) * Exception events (e.g. A scheduled backup failed) * Warning events that signify unusual but not exceptional operation. These are an indication that the situation may require closer monitoring (e.g. No backup initiated within last 72 hours).

Event Management in compliance with CSR at Tata Steel

Background of the Company The Tata Steel Group has always believed that mutual benefit of countries, corporations and communities is the most effective route to growth. Tata Steel has not limited its operations and businesses within India but has built an imposing presence around the globe as well. With the acquisition of Corus in 2007 leading to commencement of Tata Steel's European operations, the Company today is the tenth largest steel producer in the world with employee strength of above 81,000 across five continents. The Company has always had significant impact on the economic development in India and now seeks to strengthen its position of pre-eminence in international domain by continuing to lead by example of responsibility and trust. Tata Steel's overseas ventures and investments in global companies have helped the Company create a manufacturing and marketing network in Europe, South East Asia and the Pacific-rim countries.

History and Company's definition of CSR events Tata Steel, for the last 100 years has been committed to the social upliftment and development of the state of Jharkhand. It has been working towards improving the quality of life of the communities it operates in. Social development and welfare of communities of Jharkhand has been internalized by the Company since its inception and has been followed since then, making Tata Steel a leader in the area of social commitment..The wealth generated by Jamsetji Tata and his sons in half a century of industrial pioneering formed but a minute fraction of the amount by which they enriched the nation. The whole of that wealth is held in trust for the people and used exclusively for their benefit. The cycle is thus complete: what came from the people has gone back to the people many times over. For Jamsetji Tata, the progress of enterprise, welfare of people and the health of the enterprise were inextricably linked. Wealth and the generation of wealth have never "been ends in themselves, but a means to an end, for the increased prosperity of India," The Times of India said in 1912 of the Tatas. Successive generations of Tata Group leaders have always held the belief that no success in material terms is worthwhile unless it serves the interest of the nation and is achieved by fair and honest means. Conscious that the task of social progress, especially in a country as diverse as India, cannot be undertaken by the Government alone, J R D Tata the Chairman of the Tata Group from 1938 to 1991, believed that, "to create good working conditions, to pay the best wages to its employees and provide decent housing to its employees are

not enough for the industry, the aim of an industry should be to discharge its overall social responsibilities to the community and the society at large, where industry is located." Guided by this mandate, Tata Steel has for decades used its skills and resources, to the extent it can reasonably afford, to give back to the community a fair share of the product of its efforts. It was the first to establish labour welfare practices, even before these were made statutory laws across the world. In 1912 it invited Sidney and Beatrice Webb, the Founders of the London School of Economics, to prepare a Memorandum of Health for the Steel City. The Company also instituted an eight-hour workday in 1912, free medical aid in 1915, a Welfare Department in 1917, leave with pay, Workers Provident Fund and Workmen's Compensation in 1920 and Maternity Benefit for ladies in 1928. With the understanding that the hunger for employment can never be satisfied despite its best efforts, the Company took an enlightened decision to address the needs of those who migrated to its vicinity in search for employment. It first stimulated entrepreneurship and economic development in the Steel City and then reached out to the rural poor, empowering them with the means to create better livelihoods within their own villages. At the same time, Tata Steel also fulfilled their basic need for health care, food security, education and income generation through the development of rural infrastructure, empowerment and community outreach programmes.

CSR Policy
Tata Steel's Corporate Social Responsibility Policy is rooted in the belief that the primary purpose of a business is to improve the quality of life of the people. It takes into account every single person in its sphere of development and ensures that its socio-economic initiatives touch the lives of all stakeholders in a positive way. Therefore, in and around the operational areas of Tata Steel, whether it is a functioning facility or a project in the implementation stage, the emphasis is on allround growth. This encompasses initiatives in income generation, education, healthcare, water, electricity and all other basic services. The Tata Steel CSR policy encompasses initiatives to conserve, sustain and renew the environment, to encourage sustainable socio-economic development of the community and to improve the quality of life of the people living in the areas in which it operates. In all their programs, the organizations seek to engage the ultimate beneficiaries of an initiative right from the conceptualization and planning stage to the implementation, with the company playing the role of a catalyst eliciting positive change. The attempt is to get the people to act out of their own convictions, and support them in their efforts to build a better future.

CSR events

'Lifeline Express in not one of the regular trains which are run for normal passengers. Jeevan Rekha Express is another name which is used by people for this train. This train is governed by the Impact India Foundation. This train is a running hospital in the simplest words. The Health Ministry of India and the Indian Railways joined their hands for introducing this train. However, the funds for introducing this train were given by Impact UK. 16 July, 1991 is the date when this train was flagged off for the first time. This train is serving a large number of poor regions of the country. Over so many years, this train has benefited around 4 Lakh people. In the last sixteen years, this train has completed around ninety three projects for the health welfare of those people who are

struggling for their good health in the remotest regions of India. At present, 2 trains are operated under the Lifeline Express. Other countries like China and Bangladesh have taken a lesson from this Train and introduced similar trains.

The mission of this train is to reach the disabled people who do not have access to medical facilities in the rural areas of India. On the spot advanced medical diagnosis and surgical treatments are offered to the people who need them. Apart from this, the Lifeline Express also tries to encourage the local people to help the people in need. It tries to make the people aware. For this, it seeks the support of local authorities present in the villages of India. In a way, this train is also educating people to help themselves in the remotest parts of India. It is a truth that even today there are a lot of villages in India which do not have adequate medical facilities. Many villages do not have a single hospital. This train is doing a very great work for the poor people of the rural areas of India. A large number of medical services like Orthopedic/ surgical treatment for restoration of movement of parts in handicapped people, surgery for correcting the cleft palate etc.are offered by this train.

Extending better healthcare facilities to the people living in the rural and inaccessible remote areas, TATA Steel hosted the Lifeline Express, the world's first hospital on wheels for the sixth time in Odisha at the Jajpur Road railway station from December 14th 2010 to January 15th 2011. The Lifeline Express is a joint collaboration between the Impact India Foundation, the Rajiv Gandhi Foundation and the Indian Railways. People living in the farthest corner of Jajpur district, parts of Bhadrak and Kendrapara districts benefited from this initiative. Prior to this, TATA Steel has already hosted the train in five locations of Odisha Gopalpur, Bamanipal, Jajpur Road, Meramundali and Joda. The Lifeline Express is equipped with a modern operation theatre, which offers diagnostic, medical and surgical treatment for prevention and curative interventions for the handicapped. Through the initiative, polio and orthopedic defects of people would be treated through surgery and provision of calipers; eye testing and restoration of eyesight through cataract operations and providing intra ocular lenses would be done; restoration of hearing through surgery and supply of hearing aids, correction of clefts through surgery, counseling and referral services and arrangements for follow up of the patient's progress with local authorities would be made. TATA Steel is the only corporate house in the country to sponsor the Lifeline Express for the highest number of times across the States of Bihar, Jharkhand, Odisha, West Bengal, and Chhattisgarh. Till date, through this train, TATA Steel has reached out to more than 67,800 persons offering medical treatment. The company's entire range of healthcare services has been reaching out annually to 400,000 people in the interior villages of Odisha through five hospitals and mobile health clinics.

Aids Awareness Programs

On the occasion of World AIDS Day, TATA Steel Ltd flagged off an initiative of Awareness on Aids campaign. It is a two day campaign to cover a host of prominent colleges and locations all across Kolkata. This included St Xavier's College, Presidency College, Bethune College, Calcutta University, Jadavpur University, Kolkata Airport, City Centre, Forum to name a few. The awareness programs, involved children and community members to be the agents of mass awareness for preventing the spread of deadly HIV/AIDS virus. Various programs were undertaken across Tata Steel's operational areas of Kalinganagar (Orissa), Lohandiguda (Chhattisgarh), and West Bokaro(Jharkhand),Sukinda (Orissa). The activities include hosting rallies, nukkad nataks, quizzes, distributing pamphlets, condoms, blood donation camps, stage show , signature campaigns etc. In addition, acknowledging the importance of contributions made by trucker's community, the TATA Steel Rural Development Society in collaboration with Transport Corporation of India Foundation Jharkhand State Aids Control Society and National Aids Control Society organized a nationwide Trucker's Utsav. Project Kavach which is an endeavor to arrest the spread of AIDS amongst the truckers community was part of this Utsav at Jamshedpur's Transportnagar. It is an informal

infotainment event, which acts as catalyst for communicating behavior change messages to sizable groups in a fun, peer supportive context. In Jharia, TSRDS collaborated with Mother Teresa High School, Jorapokor to organize a rally of senior students .More than 1,000 people gathered for the cause at the TATA Steel Gopalpur unit at Orissa The program included Signature Campaign Stalls, Folk shows on HIV/AIDS and High School rally. TATA Steel is always recognized for contributing towards the global effort in fighting against HIV/AIDS and it is one of the first corporate houses to have separate HIV/AIDS workplace policy and has bagged many national & international awards in this field. The programs undertaken by TATA Steel on the World AIDS Day are addition to the various activities undertaken by TATA Steel. Since early 1990's TATA Steel has been instrumental in spreading awareness and address the concerns of HIV/AIDS, by reaching across to every corner of the country though various programs. On an ongoing basis TATA Steel has been running Targeted Intervention projects, establishing Community Care Centre for People Living with HIV/AIDS and promoting HIV testing through Integrated Counseling & Testing Centre were few of the ongoing initiatives of TATA Steel Rural Development Society.

Greenfection

Greenfection" is the resolve to "infect" the whole of India with the will to change towards a greener future. Tata Steel has tied up with the World Wildlife Federation, Star News, MTV, National Geographic and Radio Mirchi 98.3 FM to work on several programmes under this initiative. The Company is using social media and blog sites to attract participation from young people and films on the environment

will also be screened. The "Plant a Sapling" and "Click a Sapling" programmes have been launched. Today, the environment is on the brink of irreversible damage. Before the impact becomes critical, we have to act. A world without biodiversity has a very bleak future. Millions of people and millions of species all share the same planet, and only together can we enjoy a safer and more prosperous future. Taking a cue from this, Tata Steel has been investing in environmental sustainability and has played a vital role in boosting the biodiversity of the areas where it operates. Let us reconnect with nature and put in efforts to earn a reputation as a green pioneer and develop a new vision for biodiversity. Tata Steel aspires to be the global steel industry benchmark in Value Creation and Corporate Citizenship. Its commitment towards environmental issues associated with steel production processes is reflected in its Vision 2012 statement. One of the goals of the company is to reduce CO2 emissions to less than 1.7 tones per liquid tone of steel (t/tls) by 2012.

On this World Environment Day on June 5, Tata Steel has launched the GREENFECTION campaign. Tata Steel believes that actions by a group of people or organizations won't be enough. It needs to spread exponentially, like something infectious. GREENFECTION is the consciousness and resolve to impact the environment in a positive way. That is what the company wants to spread, from person to person, from cities to villages and vice versa, till the whole nation is infected with the will to make a change, to create a greener, happier future. Tata Steel has tied up with WWF (World Wildlife Federation) - to reach out to the school children through the nature clubs in schools across 10 cities in India and conduct a tree planting campaign.

Budget Prizes and Recognitions

Recognition from World Steel Association to Tata Steel for demonstrating excellence in safety and health programmes in 2009.

The Xiamen Safe Work Place Enterprise Award to NatSteel. National Safety Awards to the West Bokaro and Jharia divisions, and Sukinda Chromites mines.

The CSR Leadership Award 2009 to Tata Steel at the Orissa State Safety Awards.

The Excellence in Manufacture Awa

As its operations have expanded to new geographies, the Tata Steel Group has retained a collective focus on the various areas of corporate sustainability that impact the environment; people and their health; and society at large. The Tata Steel Groups focus in the area of corporate sustainability includes Social Sustainability; Environmental Sustainability; Social Welfare; Sport; and Inclusive Growth. This last ensures that the Groups successes are shared by all its constituents and stakeholders.

Social Sustainability

The Tata Steel Group across its various operations is committed to making a positive contribution to society in a number of ways. As a policy, all the Group companies promote and encourage economic, social and educational development within their communities while also giving active support to local initiatives.

Creating employment is a first step in creating social sustainability. By the end of March 2008, in Europe, the Tata Steel Group had directly employed 41,200 people and thousands more indirectly through contractors and suppliers. The Group also actively stimulates regional employment through UK Steel Enterprise, a wholly owned soldiery, which helps to support the economic regeneration of communities affected by changes in the steel industry. Since its establishment in 1975, UK Steel Enterprise has invested almost 68 m in new and expanding businesses and 29 m in managed workspaces, supporting over 4,440 small businesses and creating over 67,300 new jobs. Extending support to other communities as well, Corus Living Solutions, in conjunction with Aspire Defense, is constructing junior ranks single-living accommodation for Defense Estates at army camps in Salisbury and Alder shot in the UK. The technical and environmental performance of the modular housing has helped Aspire to achieve a BREEAM rating of excellent. The modules are designed to minimize process waste to 8% - of which 7% is recycled.

Healthcare events
In its Indian operations, Tata Steel continued to provide curative, primitive and preventive healthcare services to improve levels of health amongst the community. During the course of the year, approximately 1,45,600 persons from both urban slums and remote, rural areas were treated by the companys mobile medical units. Tata Steel also organized the 13th Lifeline in Joda to reach out to remote villages. This hospital on wheels provides curative interventions, including surgical operations. In the year gone by, more than 2477 patients were treated and 395 surgeries were conducted and 358 aids and appliances were distributed. Taking forward its initiatives for preventive healthcare, 11,320 women received antenatal check up and 9000 children received complete immunization during the year. Recognizing the need for having well stocked blood banks for emergencies, the Tata Steel Rural Development Society collected 1312 units and conducted 14 blood donation camps during the year. In recognition of this, The Voluntary Blood Donation Association awarded the Corporate Sustainability Services division for the highest collection in East Singhbhum, Jharkhand. Over 700 tuberculosis cases underwent treatment and nearly 434 cases were cured. 1900 cataract and 500 cleft lip/cleft palate operations were conducted. Over 161 drinking water structures and 6875 low cost toilets were constructed to improve rural sanitation. Indias most pressing issue being population, Tata Steel has been a pioneer in population management in India and through the consistent use of communication media, motivational programmes and advocacy by satisfied clients, 250 Non-Scalpel Vasectomies were conducted. Approximately 6,487 couples got protected through permanent and temporary family planning methods.

HIV/AIDS prevention a focus area

The treatment and prevention of HIV/AIDS continued to be an area of focus and priority. Tata Steel has received much global acclaim for its interventions in HIV/AIDS. During the year, the Kavach Project, which aims to arrest the spread of HIV/AIDS among long distance truck drivers, was awarded the Golden Standard Certificate for its Khushi clinic by the Transport Corporation of India Foundation. This year Tata Steel has also received TERI Corporate award for HIV/AIDS. Sneh Kendra, a counseling initiative, provides regular counseling, referrals and support services for people living with HIV/AIDS (PLWHA). Almost 30,000 persons were reached through the HIV/AIDS awareness programmes during the year and roughly 31,200 youths were reached through Adolescent Sexual and Reproductive Health projects.

Giving back to the community

NatSteel (NSA), in its Singapore operations has taken vigorous initiatives in the area of social and health care. The Singapore headquarters has always played an active role in giving back to the community. These include blood donation drives, ensuring the emotional well-being of senior citizens through various social initiatives etc. During the past year, NSA further reinforced its commitment to CSR by pledging USD 1 million over three years to community initiatives under the CSR plan dubbed Building Beyond Borders or B3. B3 encompasses community-giving, in particular to the disadvantaged elderly and the education of needy children and youth, and responsible environmental stewardship. It also extends to the community to which the company extends support via corporate sponsorships, plant visits and other activities. In kicking-off B3, the Company presented a cheque of USD 50,000 each to adopted charities viz the Society for the Physically Disabled (SPD) and St Josephs Home (SJH).

Environmental Sustainability

Recognizing the fact that the responsibility for managing environmental impact goes beyond the operations, the company believes that the characteristics of products, and the information that is provided to customers, can both have a profound effect on the environmental performance of products. As a large company therefore, it uses its global scale to influence suppliers who are expected to have a high level of commitment to the environment. In its Indian operation, Tata Steel has continued its efforts towards environment care. Committed to addressing climate change issues, Tata Steel in India has successfully brought down carbon dioxide emissions to 2.04 t/tcs in 2007-08 from a level of 2.13t/tcs in 2006-07. Its further efforts in this area, which include pursuing CDM (Clean Development Mechanism) projects are expected to further reduce CO2 emission by more than 2 million tonnes per annum.

Responding to the challenge of Global Warming

In an era where the threat of global warming is becoming an imminent reality, the Tata Steel Group has taken several initiatives to counter this impact. The Group recognises the fact that the global steel industry, as a sector, contributes 4% of all global man-made CO2 emissions. Acknowledging this, all Tata Steel companies are committed to reducing greenhouse gas emissions and providing innovative products to help Tata Steel customers reduce theirs. In February 2007, in Europe, a high level task force, called the Corus Climate Task Force (CCTF) was established in order to define a climate change strategy. With a target of reducing CO2 emissions per tonne of liquid steel by at least 20% by 2020 as compared to 1990 levels, the CCTF has a continued plan of investing in longer term breakthrough technologies that will reduce the carbon footprint. In addition to several initiatives in wind, wave and product technology, the Group has committed an additional GBP 1.2 m annually to fund climate change research at the Corus RD&T.

Towards Pollution Control

Tata Steel has been an enthusiastic participant in the Steel Task Force initiatives of Asia Pacific Partnership on Clean Development and Climate under the aegis of Ministry of Steel, Government of India. Dust emission from stacks reduced by 11.5% in 2007-08 to 0.86 kg/tcs due to eliminating coal burning for power generation, improved recovery of by-product gases and stringent surveillance of pollution control equipment. During the past year, solid waste utilisation has been improved to 86%. The trials of LD slag as soil conditioner were found successful. Reclamation and tree plantation measures continued at Steel Works and other divisions of the steel company.

A forestation - an ongoing effort

A forestation is an important aspect of Tata Steels environment policy. In its efforts to prevent environmental degradation, Tata Steel has also encouraged the development of renewable and non-polluting sources of energy in the rural areas. A relatively new initiative, this will gradually reduce dependence on firewood and deforestation. 25,000 saplings were planted during the year. 21 solar street lights and 255 solar home lights were installed and 110 bio-gas plants were created.

Energy Saving Solutions

NatSteel, across its operations in Australia, China, Vietnam, Thailand and Singapore has also undertaken several initiatives toward environment care. Harvesting rainwater on a large scale, ensuring that 90% of the steel is recycled, instituting green buildings with energy saving solutions, various waste management programmes, purifying emissions through treatments these are among the various initiatives being taken on a continuous basis by the NatSteels various operations across the globe. INCLUSIVE GROWTH The idea of Inclusive Growth at Tata Steel has been initiated with the view that Tata Steels successes are shared by all its constituents and stakeholders.

Initiatives in Europe
In Europe, several very specific initiatives have ensured that extended communities are benefitted by the Groups businesses. For every two direct employees, the Company employs one indirect employee or contractor on the UK sites, equivalent to some 12,000 further people in full time employment as a result of its activities. The companys UK operations are concentrated in North and South Wales, as well as Teesside, Humberside and South Yorkshire. In Europe, the company employs over 900 people in Research and Development, of whom over 400 work in the two UK technical centres. Over 1500 per head per

annum is spent on training of employees. The Company currently sponsors approximately 100 postgraduate students and is listed in the Times Top 100 graduate employers. The Company has also stepped up its apprenticeship and graduate schemes. An internal survey of the UK businesses in January showed 538 apprentices undergoing training in the UK alone. One example being, Corus Engineering Steels in conjunction with Sheffield Hallam University, taking on 40 new apprentices in a three-year programme. The retention of skilled personnel is one of the companies priorities. To this end it has its own management training college, and also delivers many courses in-house to people on site. A continued focus on improving health and safety has ensured that in 2007-2008 employee lost time injury frequency was reduced by 28%.

A rural focus
In the Indian operations too, inclusive growth has meant several initiatives that help employees directly as well as communities who are impacted either directly or indirectly by Tata Steel. In areas where Tata Steel has a presence, it has benefitted marginalized farmers through land and water management and agriculture extension strategies. The Company shifted its focus from mono-cropping to second cropping in 1,763 acres, and wasteland development from horticulture production in 2,177 acres. Approximately 63 community based organizations, such as watershed committees were formed to build a sense of ownership among the village community. Skill development and resource building among farmers is an important part of companys strategy for rural income generation. 3000 farmers benefited from the distribution of farm implements and equipment and over 2000 farmers participated in agriculture training and demonstrations.

Enterprise development has been encouraged to create sustainable development within the village. Approximately 1200 persons received training in allied activities, including animal husbandry and nearly 500 persons assisted in enterprise development such as pisciculture, small business, etc. An important strategy in rural enterprise development is the establishment of Self Help Groups (SHGs), the majority of which comprise of women from poor families. Regular training is imparted to develop the necessary skills for various enterprises including vermicompost, rice processing, nursery raising, jute products, stone carving and artificial jeweler. 500 SHG s have flourished and 216 SHGs were linked to micro-enterprise during the year. There was a total cash inflow of more than Rs. 1 crore and approximately 700 SHG members received skill development. Training is regularly conducted to develop relevant, marketable skills within the community. 900 persons benefited from vocational training in varied trades including motor driving, welding, computer hardware and software, tailoring, handicrafts, etc. In 2007, 44 Scheduled Caste/ Scheduled Tribe Community Health Provider trainees graduated; 10 were selected for Operation Theatre Assistant training and 16 secured employment. Through its Tribal Cultural Centre, Tata Steel promotes indigenous art and culture. The preservation and upliftment of the Birhor and Sabar tribes has been identified as a CSR strategy for the following financial year. The Companys Rehabilitation and Resettlement initiative has been designed to adopt all families affected by the Greenfield projects, under the Tata Parivar programme. The commitment is to create opportunities for sustainable livelihood, increase their income level, improve their quality of life and also preserve their culture. Nearly 100 youths from the Greenfield areas in Orissa and Chhattisgarh received vocational training bespoke programme Prerna. under the

A focus on literacy and education

The Companys efforts at improving the literacy rates in the operational areas have been promising. This year, the Company continued several initiatives to attain education for all with a specific focus on rural and urban slum children, the girl child and SC/ST youths. Affirmative Action was declared Company Policy in 2006 and this forms an important part of companys interventions in education. The Early Child Education Project operates 49 rural centres involving approximately 1200 children, to inculcate a school-going habit. In an effort to encourage school drop outs to continue their education, Tata Steel enrolled 200 rural children in camp schools during the year.

Mentoring talent

In keeping with Tata Steels people policies, NSA has kick started a mentoring programme that pairs promising young talent in the company with Senior Management. A new Retirement Award for those who have reached the official

retirement age of 62 has also been launched. This award is a tribute to those who have contributed years of dedicated service to NSA. Going forward, NSA is working towards the Work-Life Excellence Award which recognizes employers nation-wide who are committed to helping their employees harmonize work and personal commitments. The Company is also working towards the Singapore HEALTH (Helping Employees Achieve Life-Time Health) Award that is presented by the Health Promotion Board to give national recognition to organizations with commendable Workplace Health Promotion (WHP) programmes.

Well-being through sport

Believing strongly, as it does, that sport is an activity that enables a healthy mind and body, Tata Steel has always actively encouraged and supported sport in multiple

ways. From corporate sponsorship of promising sportspersons, to making available sporting facilities to people across socio economic stratus. Along the way, not only has the company helped create an atmosphere conducive to sporting activities, but it has built champions in different sports who have gone onto represent their countries. Corus is the premier sponsor of British Triathlon. The Triathlon is a young but rapidly growing sport. Corus sponsorship will go towards helping all aspects of the sport, with the aim of developing strong future athletes at all levels including children, disabled and elite. At a grassroots level, Corus supports a number of community-based initiatives, including a nationwide programme to develop the triathlon for school age children through Corus Kids of Steel. The sponsorship includes a new series of televised elite events created for the UK known as the Corus Elite Series. Corus sees the triathlon as an opportunity to demonstrate its commitment to the health, safety and well-being of its employees and their local communities by getting involved in sport and encouraging participation in triathlon. In India, Tata Steel pays special attention to the sporting activities for youth at the State and National level, with several youngsters winning India a Gold Medal in the Asian Archery Championship. India became Asian Champions after 17 years. TFA cadets won the All India Gaustopal Memorial Tournament after beating a premier league Mohammed Sporting Club. TFA also won the inaugural All India U-19 JRD Tata Youth Football Tournament. TFA cadets also won the Jharkhand CMs Trophy at ITKI. TFA had 100% placements of its cadets with the premier football clubs of India at all time high contract amounts. Additionally, TFA has nine training centres in different disciplines and has trained more than 500 community children through out the year. Tata Steel has already begun preparatory work for opening of Feeder Centres at outlocations and Greenfield projects. Plans are in place for opening Excellence Centres in selected sports at various schools which have the infrastructure.

The Company is also exploring the possibility of supporting Hockey, the traditional and tribal sport of Jharkhand and the National sport of India. Training of Bhutan Archery Team is a part of the CSR activity of Taj Tashi, Bhutan.

Trekking Adventure at Tumung

Tata Steel Adventure Department also organizes Trekking event from time to time under CSR programme in the nearby village called Tumung at jamshedpur. Under this programme my college also give us wonderful opportunity of trekking at Tumung. We all girls have had a great adventurous experience. I would first of all like to thank our commerce department staff ,& our respected teachers who have given we students of BBA Semester 6 a wonderful opportunity of trekking as mountaineering which is known as an adventurous sport. The time we reached our college was around 8.00am Our college had arranged a bus in which we students accommodated and took our seats. The distance of hill area Tumung from our Jamshedpur Womens College was around two hours. We sang songs and looked at the village scenes while travelling till we reached Tumung there were a group of trainers and instructors who welcomed us and shared some wonderful experience of the trainers or people who have been a part of this rock climbing. Firstly some cooks were brought and we all classmates enjoyed nice breakfast which was served by the people there. After having the breakfast we were all arranged in a group. And each

group had a team leader. I was also the team leader of my group. Firstly as group wise we climbed the rocks I enjoyed this experience thoroughly because this was my second time. The last time I did trekking was in Std.8 where I had taken an autograph of Miss Bachendri Pal. So this time when I did I recollected my childhood memories. And this time I was with my college friends who had accompanied me in this adventure. We even climbed down the mountains. We all classmates sat in a group for having lunch. We all did get together and had a gossip for long. Then there was a small game arranged by using threads. And even we had to arrange nos. as such as one to thirty. After that we all sat back in the bus and reached our homes safely.

A Century of Sharing
Tata Steel, Asias first integrated Steel Plant, turned 100 years old on 26th August, 2007. As part of the Centenary Celebrations, Tata Steel launched a Rs. 100 crore mega initiative, through which it will implement programmes targeted towards social and environmental sustainability. One focus is land and water management in the backward tribal blocks of the states of Jharkhand, Chhattisgarh and Orissa. Through this, the Company aims to positively impact the livelihood of 40,000 poor tribal households and create models of excellence that can be replicated by the Government and corporate entities. Another major initiative is in the field of education where Tata Steel will open schools for the children of tribal communities to train them to become self-reliant. In addition, two major projects for the city of Jamshedpur are in the pipeline, which include the development and maintenance of one of the citys key areas into a promenade and park; and a Centenary City Centre, in Jamshedpur, with malls and entertainment facilities.

CONCLUSION

Event Management is an essentiality in the present scenario, be it social function be it business function or political or academic. Therefore, it gives the ability to establish vision and direction in order to influence/direct/align others towards a common purpose and empower and inspire people to achieve results or success. Although purpose and procedures play a part, it is all about commanding aspect and inspiring trust, getting things done, having a vision and articulating and uniting teams, providing creative freedom in individuals, being decisive, shielding teams outside interference, having passionate beliefs but willing to change them if they are not working, facilitating rather than controlling, an excellent communicator and ultimately allowing people to develop and helping them discover their own strength. The glue that makes all the other parts work together.

Bibliography

1. en.wikipedia.org/wiki/eventmanagement. 2. Technischcreative.com/eventmgnt 3. www.tatasteel.com/invester/annualreport200708 4. Csrworld.net/tata-steel-corporatecitizenship.asp