F A D L I T A L K S

INNER RELATIONSHIP

Thursday, October 31, 2013

FACT
Recent research states that a child who has a mother who works, generally not healthier than children with housewives who do not work.

Children of working mothers have unhealthier lifestyles. http://www.ucl.ac.uk/

Thursday, October 31, 2013

lot of people spend some time with t h e i r f a m i l y. b u t i t d o e s n t guarantee that they will know each other better. distraction is between them, between us.
Thursday, October 31, 2013

PROBLEM
lots of working mom, just giving material needs of their children, instead of emotional needs

Thursday, October 31, 2013

Devoted affection to the child's parents not only reduces stress, but also helps develop social skills that would help him in adulthood
Dr Joanna Maselko.

Thursday, October 31, 2013

CHALLENGE
bring mothers to build inner relationship with their children

Thursday, October 31, 2013

OBJECTIVE
increase mother awareness for having intense inner relationship with their children

Thursday, October 31, 2013

TARGET
Working mother in the cities that less-care about her children in giving emotional needs. Shes about 25-32. She has an elementary grade child/children. A mother that pursues her dreams, and her so called high-social life. Use gadget in daily life, read newspaper, up to date.
Thursday, October 31, 2013

INSIGHT
every mom wants to be the best mom. but not every mom, know what and how to be the best.

Thursday, October 31, 2013

BIG IDEAS

mom is irreplaceable

Thursday, October 31, 2013

SO
mom needs to be there

Thursday, October 31, 2013

STRATEGY
e m o t i o n a l a p p ro a c h w i t h o u t compromising the logical things

Thursday, October 31, 2013

TONE & MANNER

emotional simple provoking
Thursday, October 31, 2013

Thursday, October 31, 2013

print radio

tvc

outdoor activation

Thursday, October 31, 2013

REFERENCE

Thursday, October 31, 2013

PRINT

alternate #1
Thursday, October 31, 2013

PRINT

alternate #2
Thursday, October 31, 2013

create short movies, involving an emotional event, which would happen if mom less-care about their child. and/or the result if mom success create the bond between them. reference : Yasmin Ahmads Greetings Richard Parkins Contra el Mar

TVC

Thursday, October 31, 2013

RADIO

create an ambient that reminds the working mother to her neglected child. example : creating ambient a child dialing a tone to call her mom. example : voice of a kid crying and keep calling his mom

Thursday, October 31, 2013

OUTDOOR

Thursday, October 31, 2013

creating a stunt that intercept communication between

ACTIVATION

the mom and the child. Giving the mom a letter, written like a letter from her child.

Thursday, October 31, 2013

social activation on the field. Seek the working moms then directly send them the message by inviting them to an event we hold. Mom should bring their kids and they will do some activity that could strengthen the bond between them.

ACTIVATION

Thursday, October 31, 2013

THATS IT FOR NOW

thank you!

Thursday, October 31, 2013