Oow2013 Venkat HPCM

Hyperion Profitability & Cost Management
Integration of Standard & Detailed Profitability
T : +44 (0) 8446 697 995 or (888) 631 1410 (USA) E : enquiries@rittmanmead.com W: www.rittmanmead.com
Sunday, 22 September 13
Who Am I?
! Venkatakrishnan Janakiraman ! Over 10+ Years of Oracle BI & EPM experience ! India Managing Director, Rittman Mead Consulting ! Blog at http://www.rittmanmead.com/blog - Old & defunct blog http://oraclebizint.wordpress.com ! Oracle ACE ! EPM/BI Specialization ! Twitter - @krisvenkat
T : +44 (0) 8446 697 995 E : enquiries@rittmanmead.com W: www.rittmanmead.com
About Rittman Mead

Oracle BI, EPM and DW Gold partner World leading specialist partner for technical excellence, solutions delivery and innovation in Oracle BI Approximately 100 consultants worldwide All expert in Oracle BI and DW UK based Offices in US, Europe (Belgium), India & Australia Skills in broad range of supporting Oracle tools: ! OBIEE ! OBIA ! ODIEE ! Essbase, Oracle OLAP ! GoldenGate ! Exadata ! EPM - HFM - Planning - Essbase - HPCM
Agenda
Hyperion Profitability & Cost Management (HPCM) ! Overview ! Types of HPCM - Standard - Detailed How HPCM works - Example ! Model ! Dimensions ! Drivers ! Rules ! Allocations Standard & Detailed Profitability Differences ! Performance ! Usability Integration between Standard & Detailed Profitability Sample Customer Example Integration with ODI & BI EE
EPM Applications - HPCM
HPCM - Overview
HPCM Overview
Packaged Application that is fundamental part of Oracle-EPM stack Primarily an Allocation Engine ! End User Driven ! Has 2 types of applications - Standard Profitability - Detailed Profitability ! Requires additional tools to prepare data for allocation ! Though Business User driven - Requires training - Requires an understanding of HPCM terminology
HPCM Overview
Very different from Excel Excel Allocations ! Generally done at a total level HPCM Allocations ! Done at the most granular cell level ! Provides control ! Provides ability to change allocations at a cell level ! Flexible
HPCM Overview - Standard Profitability

HPCM Works on Multi-Dimensional Stages Allocation happens at each stage Upto 9 stages supported ! Each stage is like a mini cube Very important to understand how allocation happens & how drivers drive allocation Metadata Lineage Available within HPCM to provide breakup of Costs Tracing Allocations through the stages Key Feature ! Allocating Overhead costs
HPCM Allocation Example

Classic Chart of Accounts of a Consulting/Services Company Chart of Accounts ! Lacks grain at Project/Client Level ! Allocation of Costs back to project & Client - For calculating Project & Client Profitability
Allocation Example - SP - Input Data

Input data at Account Level Input data at Year, Period Level All Allocations based on 2 drivers ! Head Count ! Billable Days
Allocation Example - SP - Allocation by Client

Allocation at a Client level Client Expenses ! Allocated based on Head Count to specific clients Entertainment & Rent ! Allocated based on Billable Days to all clients
Head Count
Billable Days
Allocation Example - SP - Allocation by Project

Allocation at a Project level after Client Allocation Client Expenses ! Allocated based on Head Count to all Projects rolling to that client Entertainment & Rent ! Allocated based on Billable Days to all projects rolling to that client
Allocation Example - SP - Allocation by Project
Head Count
Billable Days
Head Count
Billable Days
HPCM - Allocation Example - Standard Profitability
Allocation Example
Stage 1 ! Get Input data at Account level Stage 2 ! Allocate Account level data at Client level ! Drivers: Head Count & Billable Days ! Rules/Destination: Accounts & Client Stage 3 ! Allocate Client level data to Projects ! Drivers: Head Count & Billable Days ! Rules/Destination: Accounts & Projects
Define Allocation Matrix

Allocation Matrix ! Defines how the costs get allocated line by line ! Defines how the costs get allocated stage by stage Basically has 2 parameters ! Driver Name ! Rule Name
Allocation Matrix in our Example

Allocation Matrix ! Defines how the costs get allocated line by line ! Defines how the costs get allocated stage by stage Basically has 2 parameters ! Driver Name ! Rule Name Define for all possible combinations
Allocation Matrix in our Example
Standard Profitability - EPMA Dimensions
Standard Profitability - EPMA Dimensions
Standard Profitability - Application Model Stages
Standard Profitability - Stage 1
Standard Profitability - Drivers
Standard Profitability - Drivers
Standard Profitability - Driver Assignment by Stage
Standard Profitability - Rules
Standard Profitability - Stage 1-2 Rules
Standard Profitability - Stage 2-3 Rules
Standard Profitability - Stage 1 - Rule Assignment
Standard Profitability - Rule Assignment & Driver Assignment

Manual Assignments ! Gives control to the business users ! But can be painstaking in a big model Automated Assignments ! Loaded through the HPCM Model API ! Load Allocation Matrix into Staging Tables and import into HPCM ! Staging Tables can be loaded through ODI ! Import into HPCM can be automated through Web Service Calls
Standard Profitability - Staging Tables

7 Staging Tables ! HPM_STG_ASGN_RULE_SEL - Assigns existing assignment rules into specific intersections ! HPM_STG_ASSIGNMENT - Loads/Creates assignment rules ! HPM_STG_DRIVER - Loads/Creates drivers ! HPM_STG_DRIVER_EXCEP - By default, HPCM SP assigns drivers to measures - Exceptions can be assigned to every stage source intersection ! HPM_STG_DRIVER_SEL - Assigns drivers to existing measures ! HPM_STG_POV & HPM_STG_STAGE - Creates POV & Stages respectively
Standard Profitability - Example Model Load

HSP_STG_DRIVER_SEL
Standard Profitability - Example Model Load

HPM_STG_ASGN_RULE_SEL
Standard Profitability - Create Calculation & Reporting Database

Calculation Database - BSO Reporting Database - ASO Each Stage Dimension ! Stored in Essbase with the Prefix
Standard Profitability - Enter/Load Data

Manual Data Entry or Load through ODI ! ODI - Data Entry to specific cell intersections
Standard Profitability - Enter Driver Data
Standard Profitability - Run Calculations

Allocations are run through Manage Calculations Screen Genealogy allocations to be enabled for drill through reporting ! Allocation Genealogy to be exposed
Validate Allocation Run

Stage Balancing ! Very good tool to validate whether all data has been allocated ! Provides Stage wise breakup of allocation numbers
Reporting Queries
New Feature Links to Smartview and provides easy access to multi-stage data Different Types of Reports ! Driver Reports ! Contribution Reports - Provides both Direct Allocation - Genealogy Allocation provided path is given
Reporting Queries
Reporting Queries - Direct Allocation
Reporting Queries - Direct Allocation
Standard Profitability - Key Points

Supports upto 8 stages of allocation Supports Contribution lineage upto 8 stages ! More the lineage, slower the allocation Supports upto 3 dimensions per allocation (in addition to the 4 POV dimensions) Uses ! Essbase BSO for calculation ! Essbase ASO for Reporting Break down allocations into multiple stages for better performance
Detailed Profitability - Overview

Was introduced in 11.1.2.2 ! Very powerful for large allocations ! Very different from Standard Profitability ! Can inter-operate with Standard Profitability (integration from 11.1.2.3)
Standard Protability Uses Essbase BSO & ASO as the Allocation Engine Supports only upto 3 business dimensions per allocation Supports upto 8 stages of allocation Typically used for Financial allocation (smaller models but with varied allocation logics) Drivers are assigned to Measure dimension - Individual cell level driver assignments (exceptions) not recommended Cell level target assignments without Assignment rules possible Trace Allocation possible within HPCM Detailed Protability Uses relational database as Allocation Engine Supports upto 5 dimensions per allocation Supports only 1 stage of allocation Typically used along with Standard Protability where more than 3 dimensions per allocation is required Cell level drivers are recommended and possible Only targets with Assignment rules possible No Trace Allocation possible - but can be enabled from BI EE
Detailed Profitability - Example Model
Database Schema
Essbase Connection for SP integration
Detailed Profitability - Stages & Dimensions

Total of 2 stages ! Source Stage ! Destination Stage Both Stages point to Database tables Dimension Structure - Still maintained in EPMA ! Can be shared with both Standard & Detailed Profitability
Detailed Profitability - EPMA Dimensions
Detailed Profitability - Drivers

Similar to Standard Profitability ! In SP - Actual & Standard Drivers ! In Detailed - Ratio & Rate-Based Drivers
Detailed Profitability - Assignment Rules

Targets defined only through Assignment Rules Direct Target cell assignments not possible like Standard Profitability
Detailed Profitability - Staging Tables

7 Staging Tables ! HPM_STGD_ASGN_RULE_SEL - Assigns existing assignment rules into specific intersections ! HPM_STGD_DRIVER - Loads/Creates drivers ! HPM_STGD_DRIVER_EXCEP - By default, HPCM SP assigns drivers to measures - Exceptions can be assigned to every stage source intersection ! HPM_STGD_DRIVER_SEL - Assigns drivers to existing measures ! HPM_STG_POV - Creates POV respectively
Detailed Profitability - Integration with Standard Profitability
Standard & Detailed Profitability - Integration

Standard Protability
Stage 1
Detailed Protability Stage 2
Source Stage Stage 3 BSO ASO
Destination Stage Stage 4
Stage 5
Detailed Profitability - Sample Customer Performance

Recent rollout at one of our Customers ! One of the largest BPO operating in 15 countries Detailed Profitability used for end to end Profitability Reporting ! 25 different Allocation Drivers ! 80 different Assignment drivers ! Model alone consisted for 1000000 transaction lines (unique combination of 5 dimensions that require allocation) ! 20000 transaction lines allocated monthly - Each transaction line allocated to 1000 lines based on various drivers - 3.5 hours for overall allocation - End to End BI EE reporting available within 4 hour window - Entire Allocation process driven through ODI ! Was done previously using Excel - 3 days to prepare everything end to end that too with no Contribution visibility
Detailed Profitability - Sample Customer Allocation Matrix

Sample Allocation Matrix Every line could have a different rule & driver month over month Complete visibility to contribution data ! Source of Costs - From where the costs came in ! Visibility into Allocation - What is the rule & the driver for every line ! Driver Values ! Drill through the Source from post allocated data through BI EE
Detailed Profitability - ODI Integration

All data loads/preparation done by ODI All loads to API tables for importing Model/Drivers ! Done through ODI Web Service Calls ! To trigger calculations ! Conditional checks to make sure no errors Other Option ! Call ODI Scripts before & after HPCM calculation
Detailed Profitability - BI EE Reporting
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Hyperion Profitability & Cost Management

Integration of Standard & Detailed Profitability

T : +44 (0) 8446 697 995 E : enquiries@rittmanmead.com W: www.rittmanmead.com

About Rittman Mead

EPM Applications - HPCM

HPCM Overview - Standard Profitability

HPCM Allocation Example

Allocation Example - SP - Input Data

Allocation Example - SP - Allocation by Client

Allocation Example - SP - Allocation by Project

Allocation Example - SP - Allocation by Project

HPCM - Allocation Example - Standard Profitability

Define Allocation Matrix

Allocation Matrix in our Example

Allocation Matrix in our Example

Standard Profitability - EPMA Dimensions

Standard Profitability - EPMA Dimensions

Standard Profitability - Application Model Stages

Standard Profitability - Stage 1

Standard Profitability - Stage 2

Standard Profitability - Stage 3

Standard Profitability - Drivers

Standard Profitability - Drivers

Standard Profitability - Driver Assignment by Stage

Standard Profitability - Rules

Standard Profitability - Stage 1-2 Rules

Standard Profitability - Stage 2-3 Rules

Standard Profitability - Stage 1 - Rule Assignment

Standard Profitability - Stage 1 - Rule Assignment

Standard Profitability - Stage 1 - Rule Assignment

Standard Profitability - Stage 2 - Rule Assignment

Standard Profitability - Rule Assignment & Driver Assignment

Standard Profitability - Staging Tables

Standard Profitability - Example Model Load

Standard Profitability - Example Model Load

Standard Profitability - Create Calculation & Reporting Database

Standard Profitability - Enter/Load Data

Standard Profitability - Enter Driver Data

Standard Profitability - Run Calculations

Validate Allocation Run

Reporting Queries - Direct Allocation

Reporting Queries - Direct Allocation

Standard Profitability - Key Points

Detailed Profitability - Overview

Detailed Profitability - Example Model

Essbase Connection for SP integration

Detailed Profitability - Stages & Dimensions

Detailed Profitability - EPMA Dimensions

Detailed Profitability - Drivers

Detailed Profitability - Assignment Rules

Detailed Profitability - Staging Tables

Detailed Profitability - Integration with Standard Profitability

Standard & Detailed Profitability - Integration

Detailed Protability Stage 2

Source Stage Stage 3 BSO ASO

Destination Stage Stage 4

Detailed Profitability - Sample Customer Performance

Detailed Profitability - Sample Customer Allocation Matrix

Detailed Profitability - ODI Integration

Detailed Profitability - BI EE Reporting

Hyperion Profitability & Cost Management

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