Relevent Coursework

Principles of Public Relations Public Relations Research

Provided a comprehensive understanding of public Provided an understanding of the importance of relations role in organizations and society, how public research in public relations campaign development, relations has been developed as a discipline and the monitoring programs and evaluationof campaign contemporary roles of public relations in organizations effectiveness and society Produced a high-quality research report complete Basic public relations principles and theories in addition with both quantitative and qualitative secondary and to applied perspectives were examined primary research

Public Relations Strategies

Provided a comprehensive understanding of the core elements of strategic public relations through case studies and the application of theory Conducted research, analyzed and presented on the public relations strategies used in current and past public relations situations companies have faced

Advertising: Principles and Practice

Identified advertising practices as compared to other forms of marketing and business communication Provided an understanding of how advertising must work with other forms of communictaion specialites (public relations and brand communication) Examined the principles of advertising campaigns

News Reporting
Offered effective news gathering and writing skills Discussed the importance of news policies that affect reporters Gained knowledge on how to write with the Associated Press style and correct grammar usage through weekly outside and in-class stories

Writing for Mass Communication

Promoted fundamental instruction and practice in writing for a variety of communication mediums Garnered the ability to write both hard and soft news for online and print media

Public Relations Visual Communication

Learned the application of visual communication principles ethically in the practice of public relations Gained knowledge of story telling through graphic design to be presented in print and web forms

Public Relations Writing

Gained knowledge of the writing process and became proficient in writing effective, strategy-based copy for a wide range of tactics Wrote and produced a variety of public relations tactics (e.g., news releases, fact sheets, pitch letters, PSAs, news letters, brochures, letters, speeches, social media, etc.)

Public Relations Campaigns

Used previous training in public relations principles, research, strategy, writing and visual communication to develop a comprehensive public relations campaign for an organizational client

Law of Mass Communication

Learned First Amendment jurisprudence, as well as common law and statutory law as they affect journalists, the mass media and, more broadly, everyone in the United States.