ATEET PUROHIT

CURRICULUM VITAE

SENIOR CONSUMER BANKING PROFESSIONAL

LinkedIn Ateet Purohit

Contact Number + (971) 50-3460717

Skype: Ateetp01

ATEET PUROHIT
Address: P O Box 6038, Dubai, United Arab Emirates Email: ateetpurohit01@gmail.com | Contact (Cell): + (971) 50 3460717

SENIOR EXECUTIVE PROFILE CONSUMER ASSET BUSINESS

Seeking to be an effective catalyst in business growth, building and fortifying brand equity, successfully driving profit generating strategies

Executive Synopsis
Highly astute, energetic and team spirited Professional with an experience of 10+ years, with exemplary record of achievement and demonstrated success in driving revenue growth while providing visionary leadership in highly competitive Banking & Financial Services sector. Proficient in implementing competitive marketing strategies and contributing towards enhancing market penetration, business volumes and growth. Expertise in managing sales & business development, launching and selling financial products, portfolio management, asset management and developing the banks overall business. An enthusiastic strategist with expertise in developing high quality plans that generate new business and produce results. Recognized for taking on initiatives, coordinating, planning & implementing sales promotion strategies and business improvements as a part of building a successful banking business Excellent commercial skills, creating business or market partnership with thorough knowledge selling techniques and sales management skills. Good with strategies and business numbers (Financial Management) with ability to liaise and relate to people across all hierarchical levels. Strong team leader builder and facilitator, fostering an atmosphere that motivates highly talented professionals to balance high-level skills with maximum productivity. Capability to handle pressure, healthy planning, organizational and team leadership, and established skills in gathering, collating, and utilizing data efficiently.

CORE COMPETENCIES

Market Insights / Dynamics

Marketing Strategy & Planning

Sales / Business Development

Relationship Management

Product Portfolio Development

People & Team Management

Functional Skills
Drive the performance of the unit towards achieving the targets set for the business in terms of sales volumes/ new customers/ portfolio growth. Manage a team of Relationship Managers and Sales Representatives responsible for acquiring/ deepening/ widening customers relationships. Constantly develop and manage existing and alternate acquisition channels for sourcing and referrals. Develop and implement marketing and sales promotions in conjunction with the marketing and central teams. Proficient in Product Management including gathering and prioritizing product and customer requirements, defining the product vision, and coordinating with cross-functional teams to launch new products and enhance revenue. Promote a positive public image that ensures wide recognition of the value and quality of product offerings by organizing seminars, sponsoring key event, etc. Responsible for enhancing & maintaining operational integrity across the full range of products and processes. Provide intelligence report to senior management on competitor products and services & customer needs. Propose a number of improvements in various areas of business to increase customer satisfaction including active participation with compliance teams to ensure adherence to regulations and suggestions to streamline them.

Conduct regular review of potential business and profitability of the affluent customer segment for the unit. Drive performance in order to increase the percentage of active customers from the total customer base. Design a distribution model for developing a strong business acquisition channel within the acceptable parameters as defined by global and local policy. Provide leadership, coach and support to the team members by setting objectives, manage performance, identify development needs, fulfil training requirements and motivating the team.

Current Profile Highlights SAMBA FINANCIAL GROUP Dubai, UAE

Head of Sales Credit Cards Nov 2008 onwards Key Accomplishments: Built a solid quality base of CIF since inception into the New Acquisition Business, making a U turn from a downturn and negative growth. Played an outstanding role in helping the business grow from scratch to an active 60000+ cards base through aggressive and strategic techniques during a period of economic crisis across gulf. Significantly contributed and manage and build a segment based strategy for achieving a 30% Super Premium contribution mix. Instrumental in meeting Sambas Credit Cards business objectives by spearheading a well-directed team of 100 sales professional. Majorly contributed in all spheres that helped increase the Net Receivables to the tune of 175 Million AED successfully. Consistently managed to grow acquisition numbers and thereby increasing activation rate to 95% leading to increased spending with the highest recorded spend of AED 51 Million Routinely achieved CPA (Cost per Account) and Acquisition based revenue targets. Created a profitable Credit cards business which is aligned with regulatory requirements.

Cross Functional Milestones:

Spearheaded the product for business discussion and successfully launched two Credit Policy manuals which helped the portfolio to be declared Mature and Stable in 2013. Represented Consumer Asset Business Sales to implement and update Policy guidelines as per the new Regulatory guides in 2012. Fostered business growth through key acquisition and customer value launching two Premium and One Mass Premium product lines. Important member of the three business ARR's (Audit and Risk Review) core team since business launch

AMERICAN EXPRESS Dubai, UAE

Territory Sales Head- AUH July 2007 Oct 2008 Key Accomplishments: Tasked with swelling new acquisition base and made remarkable growth in the territory by increasing the acquisition base Pivotal in bringing out new products for the market of which holds maximum accountability for successful launch of the AMEX BLACK card in AUH. Exemplary role in increasing revolve acquisition and CIF from only 5000 to an exceptional 12000 within 1 year using a traditional charge card portfolio Steered the C2C Acquisition model (Consumer to corporate) using profitable corporate card portfolio and successfully achieved a penetration of 85%. Successfully impelled the penetration in existing and acquired new Accounts for Corporate Card program- a stronghold of Amex

Coerced new product developments including the launch of the first ever Pre Approved card offer for HNI Individuals offering them the all exclusive AMEX BLACK.

Cross Functional Milestones: Designed and launched departmental operating instruction manual to develop an end to end card processing program. Enabled alternate channels like surrogate, corporate to consumer and brand partners based acquisition programs for increasing Revolve Portfolio Unanimously chosen to present a business case to estimate, analyse and propose a unlocking plan for other emirates like Sharjah, Al Ain etc. based on prior proven success in key markets like DXB and AUH. Empaneled payment partners like UAE exchange, ADNOC etc. entering negotiation and finalizing deals. Travelled internationally to Jordan and India for providing insights to teams on the latest of banking. Backed the product team in preparing a country specific Media Plan for a successful product positioning and strong brand exposure Managed co brands in UAE - DDF/ BMW. Apr 2003 Jun 2007

STANDARD CHARTERED BANK Dubai, UAE Sr. Business Development Manager Credit Cards

Key Accomplishments: Received wide recognition for achieving the highest Annual Cards Target of SCB back in 2006 which was nearly 40000 cards. Pivotal contribution in launching the Premium payroll amongst New Corporates. Successfully managed, lead and delivered Acquisition targets from Payroll Solutions to corporates to Premium Individual product lines.

Cross Functional Milestones: Planned and prepared a DOI and carried out the migration of credit operations (back office) to Chennai, India successfully. Selected by the bank to be stationed in Chennai for approximately 2 weeks every month for 10 months Actively contributed in assisting product team to present a business case to risk team for launching multiple cross sell programs for existing WM and Corporate banking customers. Also the first Pre embossed cards programs for a pre-qualified base Enlisted by the CEO as the select few for providing exemplary services consistently to corporate banking customers.

Professional & Academic Credentials

MBA from SP Jain Institute Of Management | Dubai, UAE | Pursuing PGDM from National Institute Of Event Management | Mumbai, India | 2001 BBA from University Of Wollongong | Dubai, UAE | 2000

IT Skills
Excellent in Windows, MS Office and basic computer programs and terminologies

Trainings Attended
Sales Management in Retail Lending Understanding Consumer Credit- Level 1 Train the Trainer Anti-Money Laundering- Level 1 -3 Understanding Score Cards

Date of Birth: 1st September, 1979; Languages Known: English and Hindi; Nationality: Indian; Visa Status: Employer sponsored; Driving License: Valid UAE; References: Would be pleased to provide if required