Executive MBA from NIIT Batch 2

Certified by IGNOU

Ver 1.0

Contents
About Executive MBA

Broad Contours
Who Should Attend Unique Features of Program Program Modules Detailed Program Contents

Choose the correct Education & Qualification

Management Degree

MBA

Executive MBA

Is designed with a fresh graduate student in mind ( Age: 20-25 Yrs) Focuses on basic subject areas, as students are not exposed to a business organization Is therefore rooted in a theoretical approach Is commonly available at a number of institutes Takes typically 2 years full time, or three years part time

Designed for the unique needs of a professional ( Age 26-35 Yrs) Develops & builds on to the professionals exposure & understanding in an organization Covers advanced & practical modules of direct relevance to the mature audience. Is crisper & accelerated learning Therefore, is a premium degree at all institutes globally

The Executive MBA is of greater relevance to working professionals as compared to a standard MBA, which is for freshers Confidential. For internal use only.

Can you afford a Full Time Education?

Management Degree

MBA

Executive MBA Full Time Part Time

A Full time Course is better than a part-time course

But it means leaving the job to study full time Also far more expensive @ 15 lakh to 25 Lakhs at reputed institutes.

Part Time Course is a practical option for most of the working professionals

Confidential. For internal use only.

Enrolling Vs Passing Understand the Difference

Management Degree MBA Full Time Executive MBA

Part Time Taught

Taught Model is tougher to do, but Ensures discipline Learning is better as concepts are explained Pass percentage is much higher

Distance/Correspondence
Distance Model is easy to enroll into but Difficult to Pass Completion % is assessed at just 2% in many Distance programs Push of Teacher is required to finish. Distance misses this. Distance is much Cheaper but do you want to enroll into Exec MBA or Pass the Exec MBA? Focus on Study Material Delivery Needs Teaching to understand complex subjects Structure has to be planned by Student

Focus on Subject Delivery Well Structured Program

Confidential. For internal use only.

Be Taught by National Faculty or Local Faculty?

Management Degree
MBA Executive MBA Full Time Distance Part Time

Taught
Executive MBA NIIT
NIIT Exec MBA has: Top Faculty drawn from Top Institutes across the country, because: Academic Partnerships of NIIT Imperia Network of Studios Peer group is nation wide, allowing better quality of discussion

Local Institute
Local Institute has physical contact with & among students but: Is limited to Faculty from one Institute or at best one city. Limited Peer group of one city.

Confidential. For internal use only.

Broad Contours
Certificate: Executive Masters in Business Adminstration

Duration : 18 Months Eligibility : Graduation in any discipline with 50% marks* (Aggregate) and minimum 3 years of Experience Schedule : Sunday, 09:00am 03:00 pm*

Program Charges : Rs. 1,80,000/- Includes Program Fee, Technical Delivery Charges & Study Materials[Exclusive of 10.3% Service Tax]

Marketing Specialization courses would be conducted from Sundays, 9.00am to 1.00pm, while Finance Specialization courses would be conducted from Sundays, 1.00pm to 5.00pm

Who should attend?

Executive MBA students are high-caliber managers, executives and entrepreneurs, who all share the desire to:
fast-track their careers (or) change careers enhance their management skills develop personally and professionally.

Unique Features
Degree

AICTE Recognized Post Graduate Degree

Curriculum

Contemporary, High Quality Curriculum Includes subjects like Business Networking, Social Entrepreneurship & Digital Marketin
Taught by Indias Best Academic/Industry Experts Handpicked Faculty from Grade A Institutes Classes on Sundays in your city

Faculty

Convenience Timings

Career Development

Career Development Workshops every Semester

Industry Interactions

Live Interactive Sessions with CEOs/Industry Captains

Program Curriculum
Semester 1 G.1 Managerial Economics G.2 Managerial Accounting G.3 Quantitative Techniques G.4 OB & Mgmt Processes (MPOB) G.5 Marketing Management G.6 Business Communication G.7 Business Law Semester 2 Semester 3 G.8 Human Resource Management G.13 Strategic Management G.9 Financial Management G.10 Operations Management G.11 Research Methodology Specialization Course 1 Specialization Course 2 G.12 MIS for Managers G.15 Project G.14 Business Ethics ,Corporate Governance, CSR Specialization Course 3 Specialization Course 4 Specialization Course 5

Emerging Area Course-1

Emerging Area Course 2

G.16 Comprehensive Viva

S.No

Short Profile of Faculty Teaching @ Semester 1 of Executive MBA Batch 01

Module Semester 1

1 Ritika Gugnani Managerial MA, MBA & UGC Qualified. Authored standard text book on Values & Ethics; Co- authored a Economics book on " Principles of Micro Economics " with Prof J.B Taylor 2 Vandana Adlakha Bussiness Experienced Trainer from Evolv one of Indias leading Business communication training Communication organizations in India. 3 Sharad Dua OB & Mgmt Senior Army officer. Expert Trainer/Practioner in NeuroLinguistic Programme/Time Line Therapy. Processes ( Training Consultant with corporate like Citibank, Bharat Petroleum and HCL MPOB) 4 Rajiv Bhatia Quantitative Founder Director -Asian Institute of Management Studies. Visiting Faculty at MDI, IMI & IMT. Techniques Has held Senior level corporate positions at DCM & Philips 5 Rajat Gera Marketing Has Guided 16 research projects for students at Nortigham University, UK. Regular Faculty at Management IMT Ghaziabad. Published several papers in academic refereed journals 6 Gireesh Tripathi Managerial B.Tech, M.Tech & Ph.D from IIT delhi. 14 yrs in Corporate & 6 yrs in Academics. Regular Faculty at Accounting IMT Ghaziabad. 7 Amitab Deo Kodwani Emotional Intelligence and Author & Editor of subject area books. Chairman - Research & doctorate program at IMT Managerial Ghaziabad. Regular Faculty at IMT Ghaziabad. Published about 16 papers in various National effectiveness and International journals of repute. 8 Pankaj Virmani Associate Member of Company Secretary of India. Expert in Business & Commercial Law. Senior Business Law Corporate Experience with NIIT Ltd in the Legal Team. Director & Faculty at Invincible Institute of Mathematics & Accounts
Confidential. For internal use only.

Available Courses in Specialization*

Marketing Specialisation
M.1 Product Management

Finance Specialisation

F.1 Investment Analysis & Portfolio Mgmt F.2 Financial Engineering & Risk M.2 Brand Management Management F.3 Derivatives (incl Commodities & M.3 Consumer Behaviour Financial) M.4 Sales & Distribution Management F.4 Project Mgmt & Control M.5 Marketing of Services F.5 Project Financing incl WCM & CAPM M.6 Integrated Marketing Communication F.6 Mgmt of Financial Services M,7 Digital Marketing F.7 M & A M.8 B to B Marketing F.8 International Financial Mgmt

Five Courses from each specialization that would be offered as part of the program would be decided by NIIT & IGNOU.

* All courses may not be offered

Courses in Emerging & Contemporary Areas

E.1 E.2 E.3 E.4
E.5 E.6 E.7 E.8 E.9

Sustainable Business Practices (Sustainability) Leadership, Influence & Power Corporate Image Building Emotional Intelligence and Managerial effectiveness Business Networking Entrepreneurship and New Ventures Social Entrepreneurship Global Corporation Use of IT for Business Applications CRM

Two Courses from Emerging & Contemporary Areas that would be offered as a part of Executive MBA would be decided by NIIT & IGNOU.

Academic Curriculum was designed by an Expert Committee of academicians and industry experts
Programme Design Committee 1. Prof. P.R.R Nair 2. Dr. V.V Reddy 3. Dr. B.R.R Narasimha Rao 4. Dr. Vijay Vrat Arya 5. Dr B .D. Singh 6. Dr. Nayantara Padhi 7. Mr. Rajiv Ratan Bhatia 8. Mr. Mohit Hira, President 9. Mr. Shraman Jha 10. Dr. Neeraj Sharma
Confidential. For internal use only.

DETAILED MODULE-WISE CONTENTS

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Managerial Economics
Micro Economics: 1.Introduction to Managerial Economics; The roles of the firm and the House hold 2. Decision Analysis & Demand 3. Demand Forecasting Making 4. Decision Making in the Firm 5. Production 6. Cost Concepts ; 7. Supply: Determination and Derivation 8. Market Structures 9 Monopoly equilibrium 10. Markets for Factor inputs Macro Economics: 11. Macro Economic Concepts 12. Analysis & Interpreting Macro Economic data for business decisions

Managerial Accounting
1. Accounting Mechanics, Process and System 2. Introducing Book Keeping and Record Maintenance 3. The concept of double entry and fundamental principles - Journal Ledger Trial Balance 4. Extended Trial Balance to Final Accounts 5.Comparative & Common-size Financial Statements (An Overview) 6. Interpreting Financial Statements (An Overview) 7. Intro to IFRS Accounting Standards 8. Cash Flow & Fund Flow 9. Activity Based Costing 10. Budgeting & Budgetary Control 11..Break Even ( Cost Volume-Profit) 12. Relevant Cost for decision making

Quantitative Techniques
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. Intro to Quantitative Techniques Data classification, representation & interpretation Measures of Central Tendency Measures of Dispersion Index Numbers Probability Theory Probability Applications in Business Normal ( Continuous Distribution) Exponential Distribution Binomial Poisson Distribution ( Discrete) Correlation Regression

Management Processes & Organisational Behaviour (OB)

A. Management Processes
1. 2. 3. 4. 5. Concepts of Mgmt Functions of Mgmt Role & Importance of Manager in an Org Approaches of Mgmt ( select) Evolving from Manager to Leader Competency based mgmt Individual : Personality, Perception, Values, Attitude Group: Dynamics, Group & Team Motivation in Practice Leadership Organisation Communication Learning Org Managing Change

B.

Organisational Behaviour
1. 2. 3. 4. 5. 6. 7. 8.

Marketing Management
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. Introduction to Marketing & Marketing Process Marketing Environment Segmentation, Targeting, Positioning Consumer & Industrial Buying Behaviour Marketing Research & Demand Forecasting Competition Analysis Marketing Strategy Developing New Market Offerings, Product Life Cycle Product and Branding Strategy Developing Pricing Strategy Integrated Marketing Communication Marketing Channel Management

Business Communication
1. Introduction to business communication 2. Principles of nonverbal communication 3. Types of speeches-- speech of introduction, speech of thanks, occasional speech, theme speech 4. Interview Skills 5. Group communication by way of meetings, group discussions 6. Introduction to business writing 7. Online Communication 7. Business letters -- routine letters, bad news and persuading letters, sales letters, collection letters, job application letters 8. Internal communication through memos, minutes, notices, reports 9. Principles governing the use of audiovisual media 10. Principles of Effective Presentations 11. Business and social etiquette

Business Law
1. 2. 3. 4. 5. 6. 7. 8. 9. Contract Act Companies Act Sale of Goods Act Negotiable Instruments Act IPR Consumer Protection Act RTI FEMA Cyber Law

Financial Management
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. Functions of Finance Role of financial Manager Time value of money Cost of Capital Investment decisions including Capital budgeting Financing decisions including capital structure Dividend decisions Management of working capital Valuation of firms Role of Term Lending Institutions Regulatory framework Corporate Liquidation and winding up

Operations Management
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. Introduction to operations function Operations strategy for competitiveness Demand forecasting Facilities location and assembly line balancing Layout MRP1 Capacity planning MRP 2 Supply Chain Management Production Planning and Control Quality Management Just In Time

Research Methodology
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. Importance of research in decision making Research process Defining res problem, hypothesis formulation and testing Research designs Methods and tech. of data collection Design of questionnaire Sampling and sampling designs Attitude, measurement and scales Data processing Statistical analysis and data interpretation- non parametric tests Report writing ( referencing)

MIS for Managers

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. Information systems overview Networking technologies Management of information and control systems Building information systems System analysis and design Data base resource management Data warehousing and mining Information systems security Information systems in marketing management Information systems in financial management Information Systems in Operations Management Information Systems in HR

Strategic Management
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. Introduction to strategic management Process of strategy Strategic framework Environment Analysis- Competitive forces Internal analysis Growth strategies Different dimensions of strategy- structural and behavioural Control Cost Differentiation and focus Evaluation of strategy IT and Strategy

Business Ethics, Corporate Governance &CSR

1. 2. 3. 4. 5. 6. 7. 8. Fund. Of corporate governance Concept of corporate governance Framework of corporate governance Topics to be added from Business Ethics and Values- 4 - IGNOU Concept of CSR Framework of CSR Financial implications of CSR Social audit

Finance Specialisation

Investment Analysis & Portfolio Management

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. Nature and scope of investment decisions Components of investment risk type of securities and features Valuation of securitiesSecurity market in India Fundamental analysis Technical analysis Portfolio selection Construction of portfolio and asset allocation Portfolio analysis Portfolio revision Capital market theory

Derivatives (incl Commodities & Financial)

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. Introduction Forward and futures market Hedging strategies using futures Options, options markets& trading strategies Valuation of options-binomial trees and black and scholes models Real options Futures on options Swaps interest and currency rate swaps, Forward rate agreements Arbitrage Credit derivatives Accounting for derivatives and tax implications Financial vs commodity derivatives

Project Management & Control

1. 2. 3. 4. 5. 6. 7. 8. Introduction to Project Mgmt Generation & Screening of Project Ideas Feasibility & Tech Analysis Market & Demand Analysis Economic & Financial analysis Project Networking - PERT CPM Review Techniques

Project Financing
1. 2. 3. 4. 5. 6. 7. Parameters for Project Finance Privately placed Debt Private Equity Public Private Partnership Model Working Capital Capital asset Pricing Model Exit Strategies

Management of Financial Services

1. 2. 3. Financial Systems NBFC & banking Systems Financial Markets
1. 2. 3. Primary Issue management Secondary

4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15.

Stock Exchange Functions & Org Management of Risk in Financial Services Regulatory Framework IRDA, SEBI Depositories Credit rating Corporate Advisory services Leasing & Hire-Purchase Housing Finance Insurance Services, MF Factoring & Forfeiting Money Market Instruments Securitisation of Debt Key concepts

Mergers & Acquisitions

1. Corporate Re-structuring 2. Reasons for Re- structuring 3. SWAP ratio & valuation 4. Mergers 5. Acquisitions 6. Buy- Outs 7. Leveraged Buy Outs 8. Take Over Code Substantial Take Over of Shares 9. Strategies for M & A - and avoiding hostile Take overs 9. Role of PE in M & A

International Financial Management

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. Origins & need of Intl Fin Cash flows for a trans national company Global Financial Markets Forex: Markets, Rates & Regulation Role of RBI Role of Hedgers/ Arbitrators/ Speculators Intl Monetary Systems IMF, WB, ADB Global capital Flows- e.g. GDRs Managing Risks: Exchange, Political & Country Balance of Payments Concepts of International Parity PPP, Interest Rate parity, Parity of Forward Rates, Future Spot rates, Fischer Effect 12. Double Taxation Concept & Treaties

Marketing Courses
Specialization

Product Management
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. Product management basic concepts Product management process Product planning system Product line decisions Product life cycle Product portfolio and pricing Branding decisions Branding equity Positioning and packaging decisions New product development Pre test marketing and test marketing Product Launch

Brand Management
1. 2. 3. 4. 5. 6. 7. 8. 9. Concept & Importance Branding Process Brand Positioning & Re-positioning Brand positioning Errors Brand Portfolio & Extensions Brand Valuation Brand Equity Brand Personality Branding Strategies

Consumer Behavior
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. Types of consumers Consumer behavior concepts scope and application Organizational buying behavior Cultural and sub cultural influences Group influence and group dynamics Family buying influences and life cycle Personal factors and life style marketing Consumer motivation Individual perceptions and attitude Consumer purchase decision- process, and post purchase behavior Modeling buyer behavior Diffusion of innovation and adoption

Sales & Distribution Management

A. Sales Management 1. Introduction to sales management 2. Personal selling and cordination between promotional mix elements 3. Selling process and Skills 4. Sales force management (recruitment, training, selection and compensation, routing and scheduling) 5. Planning and control of sales effort ( sales forecasting, sales quotas, sales budget) B Distribution management 1. Concept of supply management including logistics( cost, safety and time) 2. Distribution channels- types, selection and levels 3. Channel management- member selection, control and conflict management 4. Transportation 5. Warehousing 6. Inventory management

Marketing of Services
1. Conceptual framework, characteristics of services, distinction of goods and services marketing 2. Role of services in an economy-reasons for growth of services sector ,Service tax and exports 3. Service strategy 4. Services marketing mix- Overview 5. Service product design and development 6. Physical environment 7. Pricing 8. Distribution 9. Service trinity model (internal marketing, external marketing and interactive marketing) 10. service quality management GAPS model, SERV QUAL 11. Service failures and service recovery - complaint handling 12. Service Marketing applications- banking, insurance, telecom, healthcare and hospitality and tourism

Integrated Marketing Communication

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. Conceptual framework Shanon and Weaver model Promotional Mix elements and platforms Budgeting Advertising Sales promotion Publicity and public relations Internet marketing Direct marketing Events and Experiences Media planning and selection process Integrated marketing communication strategy-planning , execution and control

Digital Marketing
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. Shortcomings of Conventional Marketing Origins & sharp rise of Digital Marketing The benefits of Digital Marketing Segmenting Targeting Positioning in the Digital Space Understanding the Consumer Behaviour of a Digitally active person Emails as marketing tool Search Engine Optimization Pay per Click Advertising Social Media Marketing: Facebook, twitter, Orkut Viral Marketing Options in Mobile Marketing Computing Returns & efficiency Website Measurement and Analysis

Business to Business Marketing

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. Key characteristics of a B to B marketplace Distinguishing features from Consumer Marketing Assessing & establishing demand Role of Gatekeeper/ Influencer/ Decision Maker Advertising & promotion in a B to B market Trade Channels for B to B Marketing Gaining entry strategies available Negotiation in the marketing process Closure of the sales process in a B to B environment Establishing the Terms of Trade Establishing long term relationships select aspects & issues Managing customers for Profits

First Batch of Executive MBA had a diverse profile

Professionals with 3 to 30 years of experience Professionals from various sectors IT, Automobile, BFSI, etc.. Sample Designations of Participants
Vice President Just Dial Team Leader - TCS DGM Aditya Birla Group Wing Commander Airforce Project Manager IBM

20+ yrs 7% 10 - 20 yrs 15%

5 - 10 yrs 23%

3 - 5 yrs 55%

What EMBA Batch 1 Participants have to say about the program

Manoj Markose, Manager TATA Communications (NIIT Imperia Pune) "Before joining Executive MBA from NIIT, I was worried that my limited exposure will affect my career path and limit my knowledge. So my biggest benefit from the program has been the exposure to a pan India network of professionals from different industries and background. Manish Mohan Nair, Manager Operations, Pagepoint Services (NIIT Imperia Pune) For quite some time, I have been looking for an accelerated & recognized MBA degree from a suitable university and with good faculty. So when I became aware about Executive MBA from NIIT, it met all the criteria I had for my MBA program. Post admissions, I found the faculty to be good and the program in a proper structured manner. Murali Swaminathan, Senior Faculty NIIT (NIIT Imperia Chennai) When I was evaluating this program, I was concerned about the recognition this program would have. But lessons in a technology oriented environment and the quality has convinced that this program would be soon recognized as one of the best Executive MBA programs in India. Other benefits of the program have been AICTE & UGC Recognition for the degree and access to professors with outstanding educational credentials.

Confidential. For internal use only.

What EMBA Batch 1 Participants have to say about the program

Preethi Devarajan, Network Specialist CSS (NIIT Imperia Chennai) Before joining the program, I was concerned about the syllabus/subjects that would be covered as a part of the program. After joining the program, I have found the syllabus to be exhaustive & contemporary and meeting the current market demands. I believe the program to be worth every penny I invested. Rajesh Janardhan, Risk Analyst Citibank (NIIT Imperia Chennai) My concern about the program was whether I able to adapt to new learning platform (Synchronous Learning Technology). After joining the program, I have been surprised by the interactivity of the program in this new-age learning experience Pankaj Pant, Key Account Manager ICICI Bank (NIIT Imperia Delhi) I was worried whether I would be able to manage studying for MBA program along with busy work schedule. But weekend classes coupled with reading materials has helped me to manage both of them successfully so far. After joining the program, I have already started implementing my knowledge/learning in my work and am finding it very useful.

Confidential. For internal use only.

How to Apply
Application period
Application for the Batch will commence on September and will close on November 2, 2010

Application forms
Application forms can be downloaded from www.niitimperia.com or at local NIIT Imperia Centres

Class would commence on or after Dec 26, 2010

Important Dates Last Date of Application : November 2, 2010 All India Aptitude Test : October 24 and November 14 Last Date of Registration : November 29, 2010

Documents Required for Application

3 Passport size photo affixed [Latest photo with light backdrop] Proof of Date of Birth [DOB Certificate / 10th Std Mark sheet] Proof of Graduation Completion [Provisional / Degree Certificate] Proof of Graduation % [Graduation Marks sheets for all years] Proof of Experience [Experience Certificates as supporting documents for all the jobs mentioned in the form] Proof of Current Employment [Letter from the HR with current date / Latest Pay slip] Proof of Reservation Category [Caste Certificate For any candidates from reserved category with graduation percentage between 45% - 50%]

All the documents have to be attested by Gazetted Officer

SYNCHRONOUS LEARNING - NIIT

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SYNCHRONOUS LEARNING
REPLICATION OF LIVE CLASSROOM
Full features of face-to-face teaching Raised-hand-seeking-teacher'sattention

Tabulation of responses Quizzes randomly created by the teacher

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For any Queries Or Doubts,

Call Us At 18002660304 (Or) Write to imperia@niit.com

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