SUNDERLAND BUSINESS SCHOOL

Glasgow Edinburgh Berwick M8 A7 A69 Carlisle Durham Darlington Belfast Teesside A1 M6 Leeds M62 Liverpool Dublin Manchester York A1079 Sheffield Kingston upon Hull A1 Newcastle upon Tyne

SUNDERLAND
Middlesbrough A19

M6

Dover

our op y tatus l e v e s We d yability antly o s c l i emp d signif r chance n a e you job. as ga n i cre f gainin o

Birmingham M40 Oxford Cardiff M4 M4 Bristol A36

M1

A1 Stansted M11 LONDON M25 Gatwick M20

M5

Luton

Heathrow

Folkestone

Southampton

DISTANCES TO SUNDERLAND
FROM
Berwick Birmingham Darlington Edinburgh London Manchester Middlesbrough Newcastle York

RAIL
1 hr 20 mins 3 hrs 1 hr 10 mins 1 hr 30 mins 3 hr 30 mins 3 hrs 55 mins 20 mins 1 hr 30 mins

COACH
3 hrs 50 mins 4 hrs 1 hr 10 mins 3 hrs 20 mins 5 hrs 20 mins 4 hrs 50 mins 1 hr 15 mins 2 hrs

CAR
1 hr 50 mins 3 hrs 25 mins 40 mins 2 hrs 15 mins 4 hrs 50 mins 2 hrs 40 mins 45 mins 23 mins 1 hr 50 mins

AIR
1 hr 1 hr

Enterprise, Marketing and Recruitment Team Faculty of Business and Law Reg Vardy Centre Sir Tom Cowie Campus St. Peters Way Sunderland SR6 0DD T: +44 (0) 191 515 3341 T: +44 (0) 191 515 2311 E: business@sunderland.ac.uk www.sunderland.ac.uk

POSTGRADUATE STUDY

lifechanging

PR O FE SS IO N WELCOME TO THE BEST A L TIME OF YOUR LIFE

o vel De
YOUR CAREER IS SECURED HERE
Choosing what and where to study is probably one of the biggest decisions you will ever have to make. Therefore you need to choose a University that really cares about you and most importantly your career.

Being part of our Business School allows you to gain so much more than a qualification. We offer you a wide range of benefits which include opportunities to visit regional and international organisations in the North East, attend our guest speaker programme which provides you with the opportunity to ask senior management questions; and even a chance to start your own business.

e pm nt
We are a dedicated team with professional and academic experience. We have a long-standing reputation for teaching quality; which is monitored and reviewed by the Quality Assurance Agency for Higher Education and we have been awarded best student experience in the UK (THES). Dont take our word for it, come visit us. Contact our Recruitment Team on 0191 515 3341 and we will arrange for you and your guests to visit our fantastic Business School and learn more about what we can do for you.

Enterprise, Marketing and Recruitment Team T: +44 (0)191 515 3341 E: business@sunderland.ac.uk

WHY CHOOSE
SUNDERLAND FOR BUSINESS?
We want to ensure you make the most of your time at university whilst also having fun and gaining an all round productive and enjoyable experience; one that you will never forget.

You are given the chance to discuss business issues that each particular organisation may face. This will serve to further enrich your theoretical studies as well as allowing you to take away valuable knowledge about each company. The company visits are an opportunity for senior members of staff to share their own philosophies of management with people who intend to move into management positions in the future. We will take you to learn first-hand from leading companies such as Nike, Ikea and Nissan.

You are given the chance to discuss the business issues that the particular organisation will face. As a student, you will find the experience extremely rewarding, as you are able to guide your own questions. This will serve to further enrich your theoretical studies as well as allowing you to take valuable knowledge away about each company.

Business Bridge and Community Bridge

The University runs a scheme called Business Bridge, which provides you with the opportunity to undertake paid work placements either in your spare time or after graduation. There is also the chance to undertake voluntary work with Community Bridge, which again, gives you some extra experience to gain a competitive edge in the market place. There is a possibility to use short work placements for course work projects.

Consequently we place considerable emphasis on creating value added activities which will develop your employability status and significantly increase your chances of gaining a job on completion of your studies. There is truly something for everyone here at Sunderland Business School. Company Visits to regional and international businesses provides you with an opportunity to learn about real life strategies and what really goes on behind the scenes. Our Guest Speaker Programme will help to enhance your specialist business knowledge. Start your very own business in The Hatchery. Where members have access to free business facilities and support from a business mentor. All our courses are taught at our purpose-built award winning Sir Tom Cowie Campus which is located along the River Wear and close to the city centre.

Real World Experience

What would you say to experiencing life inside an international business and gaining the views of a senior manager working for a multi-million pound organisation?

Our students nd the Company Visits Programme both enjoyable and benecial to their studies. The visits are a unique opportunity to relate everything learnt in the classroom to the current trading world.
Ummar Youssaf, (Company Visits Co-ordinator)

Company Visits
Sunderland Business School allows you to enhance your Masters Degree by gaining specialist knowledge passed on by a variety of different companies. Whatever your direction, the Company Visits Programme will help you to improve your business understanding of strategies and relevant issues by putting theory into practice. This unique programme provides you with the opportunity to relate everything learnt in the classroom to the current trading world. It allows you to close the gap between theoretical learning and current working practices.

Guest Speakers Programme

Having already experienced and benefited from the Company Visits Programme we have decided to compliment it with the Guest Speakers Programme designed to enhance your specialist business knowledge. This programme will help to improve your business understanding of up-to-date issues and strategies through listening to those already in management positions.

By asking senior managers for their views on the current marketplace, I was able to gain a greater understanding of business in the real world. Having this opportunity was both exciting and enjoyable.
Marjol Bozo, Business Student and Alumni Member

Browse the facultys website www.sunderland.ac.uk/BL

THE HATCHERY
Turning Business Ideas into Reality
Do you have what it takes to be an entrepreneur? Want to bring your business idea to life? Would you like to be your own boss? Looking for support, information or facilities?
No matter what type of business you want to start, or the stage of development youre at, the Hatchery is here to help. We have supported many students and graduates to set up creative, innovative and successful new companies. Based in Sunderland Business School, the Hatchery is where you will have the opportunity to develop your business ideas and knowledge in a risk free environment. All Hatchery members have access to FREE facilities and support from a business mentor. Sunderland Business School Graduate and winner of the national UK Shell-Livewire Grand Idea Award, Chris Bushell, has a lot to smile about. After setting up his business, Bikehireuk, in the Hatchery he has gone on to win a nationwide award ahead of thousand of others. He won the award for his innovative bike rental business which allows users to hire and return a bicycle via their mobile phone. Bikehireuk aims to hire out across Northumberland, coastal routes, cycle routes, National Cycle Networks and traffic-free towns in the North East.

Master of Business Administration (MBA)

It is designed to develop your strategic skills, management competencies, and problem-solving ability, you will also become familiar with international management practice, and learn how to enhance business performance by developing an effective culture. The global reach of the MBA means that you will be interacting with an international mix of students from all business areas. Students from various business backgrounds offer outstanding opportunities in terms of study and development. You can network and enhance your knowledge of the global business environment and benefit from the knowledge and experiences of your fellow students.

Areas Covered*
Financial Management Managing and Leading People Operations Management International Business Environment Marketing Management Corporate Strategy Modelling for Decision Making Applied Research Methods Managing Diversity Project Management Organisational Development and Change
*Correct at time of print *Representation of areas covered

Entry Requirements
Applications are welcomed from holders of an honours degree or the equivalent from a recognised institution. Applicants will be expected to demonstrate ability to operate at a managerial level along with experience, equivalent to graduate level or higher. A candidate with a postgraduate degree qualification in management studies i.e. Postgraduate Certificate or Diploma in Management Studies will also be considered for our MBA programme. Applicants who do not meet the above requirements may exceptionally be considered at the discretion of the Programme Leader. If you are an overseas applicant whose first language is not English you will be required to produce evidence of competence in English. This will normally be a score of 6 on the British Council International Language Testing Scheme (IELTS) test or a Teaching of English as a Foreign Language (TOEFL) score of 550/213 (paper/computer based). For those applicants who have taken the new Internet-based TOEFL test (IBT) a score of TOEFL IBT 90 will be required. Students may be tested to assess their language skills.

Chris Bushell, MBA Graduate and Alumni Member

www.thehatchery.sunderland.ac.uk

Career Opportunities
The MBA programme will prepare you for senior roles within a wide range of commercial and public sector organisations. Previous MBA students have gained positions such as, chief executive of a regional authority, business development manager for an automotive supplier, regional manager for a major building society and director of major public services. A number of our Alumni students have gone on to work in consultancy practice for example, PriceWaterhouseCoopers in Germany, and international roles in the electronics industry in the Netherlands.

The Hatchery eliminates the risk element (cost saving) of a business pre-start-up. It allows an entrepreneur to test viability before committing to a longterm project/business. This way, you can start trading early stages and gauge immediately what areas of your business have to change before you can seriously start moving to commercial premises. In addition, it is a good opportunity to network and I have beneted from fellow members knowledge and experience in different areas of business.

E: thehatchery@sunderland.ac.uk

MA Marketing
Increasingly, best practice in the most successful organisations has seen marketing progress from a tactical tool to being an organisational philosophy. This programme reflects that marketing is as business guru Peter Drucker once said the distinguishing, unique function of business offering strategic business capability. The majority of students who take our MA Marketing programme will study 100% marketing subjects reflecting that this is a course for people who are serious about studying marketing. Serious about expanding their knowledge and understanding of marketing. Serious about finding a good job in marketing. Serious about marketing full stop. Our MA Marketing is highly rewarding, interesting, intensive and enjoyable. One thing it is not, is easy but those things in life worth having never are. The MA Marketing at Sunderland Business School is worth having. The certificate stage of the programme will provide you with the essential concepts, theories and developments of marketing in the context. Student-driven in nature, the intensive modules allow for flexibility in the delivery of content - so encouraging debate and understanding in the various aspects of marketing management that are covered in the first term. The diploma stage will develop your knowledge, skills and professional competence in marketing by introducing you to key applications of the discipline. This is reflected in the marketing-centric options made available to students on the programme.

Career Opportunities
You will develop not only a deep understanding of what marketing is, but how it is used in a variety of contexts which will prepare you for a managerial role in a marketing environment.

Areas Covered*
Strategic Marketing Management International Marketing Marketing Intelligence E-marketing Global Integrated Marketing Communications Service Operations Management Innovation and Growth
*Correct at time of print *Representation of areas covered

Miriam Mennem, MA Marketing Graduate and Alumni Member

Entry Requirements
Applications are welcome from holders of an honours degree at 2:2 (or above) or the equivalent from a recognised institution. Applicants first degree should be in a business-related discipline where the course of study incorporated marketing as a distinct subject. Alternatively, applicants may possess relevant work experience or professional qualifications recognised as being the equivalent of an honours degree. Applicants who do not meet the above requirements may be exceptionally considered at the discretion of the Programme Leader.

If you are an overseas applicant whose first language is not English you will be required to produce evidence of competence in English. This will normally be a score of 6 on the British Council International Language Testing Scheme (IELTS) test or a Teaching of English as a Foreign Language (TOEFL) score of 550/213 (paper/computer based).

Browse the facultys website www.sunderland.ac.uk/BL

Throughout the programme you will be encouraged to develop your research skills and expand your understanding of marketing and its impact on both management decision-making and society as a whole. This is particularly true of the masters stage where you will undertake a dissertation based on an element of contemporary marketing.

I did MA Marketing to specialise more in one subject area in order to improve and enhance my knowledge. I previously studied the MA International Management which gave me a broad overview of management and made me realise I wanted to study more in depth and focus on marketing. Sunderland Business School is well equipped with a nice working environment and the experience will help me in the future.

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G RIN SPI IN
For those applicants who have taken the new Internet-based TOEFL test (IBT) a score of TOEFL IBT 90 will be required. Students may be tested to assess their language skills.

MA International Management

Career Opportunities
The programme will open up opportunities in international business and management, and may pave the way to senior organisational roles in the forefront of leading change. Other possible careers include consultancy and advisory roles for business.

Deborah Post, Master of International Management Graduate and Alumni Member

DYN AM IC

Enterprise, Marketing and Recruitment Team T: +44 (0)191 515 3341 E: business@sunderland.ac.uk

t en

The Masters in International Management provides many opportunities to develop cross-cultural skills as well as skills concerning leadership and management. The cultural mix in group work allows me to consider attitudes and perceptions from different cultures and nationalities. The course has paved my way for the future and has given me the knowledge and skills to enter the labourmarket upon graduation.

The modern global economy requires a new breed of managers and leaders equipped with flexible, transferable business skills and a global vision. The Masters of Arts in International Management (MAIM) programme provides you the opportunity to study business and management activity with an international focus; one of the most highly rated programmes that attracts students from around the World every year. It is designed for students who wish to participate effectively in the increasingly competitive international marketplace. It is recognised that businesses today face considerable challenges such as the accelerating pace of economic change, global competition and deregulation, volatile markets and complex knowledge bases. This means that more businesses have to reach world-class standards to compete. The MAIM must be seen in this context, offering an opportunity to study the conceptual and practical demands of international business and management, combined with the organisation of practical skills that managers need to successfully operate in an internationally focused organisation. The MAIM programme aims to produce managers and leaders who can do business across time-zones, cultures and languages. This programme is perfect for those who wish to participate in the ever increasing competitive international marketplace. Throughout the course you will develop knowledge and understanding of business in a global context, including the way that business is undertaken in different countries. You will also enhance skills and abilities in international business, cross-cultural management and communication.

Areas Covered*
International Business Environment Managing for Results Cross-cultural Management International Trade Global Integrated Marketing Communications International HRM Global Corporate Strategy / Enterprise and Entrepreneurship Innovation and Growth International Marketing Managing Diversity Project Management Service Operations Management
*Correct at time of print *Representation of areas covered

Entry Requirements
Applications are welcome from holders of an honours degree at 2.2 or above or equivalent in a business discipline from a recognised institution. Alternatively, applicants may possess relevant experience or professional qualifications recognised as being the equivalent of an honours degree. Applicants who do not meet the above requirements may exceptionally be considered at the discretion of the Programme Leader. If you are an overseas applicant whose first language is not English you will be required to produce evidence of competence in English. This will normally be a score of 6 on the British Council International Language Testing Scheme (IELTS) test or a Teaching of English as a Foreign Language (TOEFL) score of 550/213 (paper/computer based). For those applicants who have taken the new Internet-based TOEFL test (IBT) a score of TOEFL IBT 90 will be required. Students may be tested to assess their language skills.

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MSc / PgD Human Resource Management

(Available full-time and part-time)
Many organisations claim "our people are our most important asset". What difference will you make? The Human Resource Management function is increasingly significant to business strategy and success. Activities such as recruitment, selection, managing labour relations, training and career development are important to the effectiveness of organisations wherever they are located. This programme caters for graduates wanting to develop a career in Human Resource Management, an area in which there are many career opportunities. By the end of the programme you will have a high standard of knowledge and understanding of the current practical, intellectual and policy challenges facing practitioners in the field of Human Resource Management. The programme runs full-time for one year duration and is also available part-time for three years.

The MSc route is appropriate for those students who wish to study up to Masters level and complete a higher postgraduate qualification. You will conduct in depth research for a HR issue or problem in your own and/or other organisations. All students are required to register for the first year of the MSc (Certificate Level) and then at the end of the first year of studies they have to choose the PgD or the MSc route.

Alternatively you may possess relevant experience of professional qualifications recognised as being the equivalent of an honours degree. Applicants who do not meet the above requirements may exceptionally be considered at the discretion of the Programme Leader. If you are an overseas applicant whose first language is not English you will be required to produce evidence of competence in English. This will normally be a score of 6 on the British Council International Language Testing Scheme (IELTS) test or a Teaching of English as a Foreign Language (TOEFL) score of 550/213 (paper/computer based). For those applicants who have taken the new Internet-based TOEFL test (IBT) a score of TOEFL IBT 90 will be required. Students may be tested to assess their language skills.

Areas Covered*
Postgraduate Certificate (PgC) 60 credits (Meeting CIPD Leadership and Development standards) Managing in a Strategic Business Context Managing Information for Competitive Advantage Managing and Leading People Managing for Results Postgraduate Diploma (PgD) 60 credits Learning and Development People Resourcing Strategic Management of HRM Employee Relations Managing Diversity Employment Law International HRM Organisational Development and Change International HRM Stage 3 Masters (MSc) 60 credits Applied Research Methods for Business and Management HRM Dissertation
*Correct at time of print *Representation of areas covered

My time at the University has been exciting whilst enhancing numerous skills. The overall experience has enhanced my learning, engaging with people from a mix of cultures that I will remain in contact with when I leave.
Shellena Hussain, MSc Human Resource Management Graduate and Alumni Member

Chartered Institute of Personnel and Development

The programme is fully accredited by the Chartered Institute of Personnel and Development (CIPD) and upon the successful completion of either the MSc or the PgD route graduates automatically gain CIPD Graduate Membership.

Entry Requirements
Applications are welcomed from holders of a business related degree at 2:2 or above; or equivalent from a recognised institution. Applications are also welcomed from those who possess a degree from another subject or are able to demonstrate relevant work experience in the field of Human Resources.

MSc or PgD?
The PgD route is appropriate for those students who wish to gain a professional qualification through a fast track programme of studies.

Browse the facultys website www.sunderland.ac.uk/BL

I chose Sunderland to continue my postgraduate education as I knew the school offered quality teaching and an excellent learning environment, which recognises employers requirements. The MSc has given me the opportunity to gain an academic degree as well as a commercially recognised CIPD qualication.

Master of Business Studies

Baz Khinda, Master of Business Studies and Alumni Member

QU ALIT Y

Enterprise, Marketing and Recruitment Team T: +44 (0)191 515 3341 E: business@sunderland.ac.uk

The MBS offers a postgraduate programme for two distinct groups of students. The first group is students whose first degree is not in business. For these students the MBS will help them develop a detailed knowledge of the concepts and theories of business and their application in a contemporary management environment with a view to accelerate employment opportunities. The second is those students who have a degree in a business-related subject. For them the MBS programme offers a greater insight into the world of business and management. All students will benefit from a programme that furthers their educational experience and competencies so developing them for a career in business and management. You will learn how to operate effectively in a managerial position and become competent in all areas of business from managing people to strategic direction. The course will explore all the functions that contribute to business decisionmaking and bring you up-to-date with contemporary business developments and practices. The course also combines practical management ideas with exposure to current organisational practice through our Company Visits and Guest Speaker Programmes.

Others will pursue careers based on the subject of their first degree spurred on by their new found business knowledge, for example, pharmacy and art graduates find the MBS course particularly useful.

Areas Covered*
Operations Management International Business Environment Organisational Behaviour Accounting and Financial Management Marketing Management Global Corporate Strategy People Management and Development Information Management Applied Research Methods for Business and Management
*Correct at time of print

My Masters helps to set me apart from the huge number of people with rst degrees. I wanted to move into management, and in a competitive job market I needed something to make me stand out. In my current role, as a Project Management Consultant, Im involved in business strategy, marketing and currently Im en route to becoming a fully edged Project Manager with the help of my MBS qualication.

Entry Requirements
Applications are welcomed from holders of an honours degree in any discipline. Alternatively applicants may possess a professional qualification (or combination of qualifications) recognised as being the equivalent of an honours degree. Applicants who do not meet the above requirements may exceptionally be considered at the discretion of the Programme Leader. If you are an overseas applicant whose first language is not English you will be required to produce evidence of competence in English. This will normally be a score of 6 on the British Council International Language Testing Scheme (IELTS) test or a Teaching of English as a Foreign Language (TOEFL) score of 550/213 (paper/computer based). For those applicants who have taken the new Internet-based TOEFL test (IBT) a score of TOEFL IBT 90 will be required. Students may be tested to assess their language skills.

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Career Opportunities
Graduates have gone on to work in a range of organisational roles including finance, marketing and sales, public administration and small business start-ups.

MSc Applied Management (Part-Time)

This is a part-time MSc for managers in work wishing to enhance skills at postgraduate level. It offers the opportunity to combine advanced academic study with a management career. Unlike many programmes, it uses your own workplace for learning and assessment, allowing you to complete your studies, part-time in just 24 months. For this reason, you must be employed in a relevant managerial or supervisory role and be able to demonstrate the support of your organisation in your application. You will complete two major work-based projects, together with an individual piece of in-depth organisational research completed over a period of nine months. To demonstrate how your learning has been used to benefit your organisation, you will also maintain a portfolio of evidence.

Career Opportunities
Your new qualification will enhance your potential for promotion. Your portfolio of evidence will allow you to demonstrate improved performance and leadership, opening up opportunities to advance your career in a wide range of sectors.

MA Coaching for Organisational Excellence (Part-Time)

If you would like to mobilise the commitment, creativity and talent of others, this programme is for you. The demand for coaching is growing, and with it the need for regulation and credibility which this programme sets out to achieve. It is the task of leaders to stimulate new ideas and options for the future and then to mobilise the commitment and talent of every member of the organisation to achieve the vision of the future. The programme will provide leaders with the tools to do so consistently. Coaching can work at many levels of an organisation and can be utilised for many different outcomes. Youll explore the concepts and learning behind coaching and organisational excellence. Practical project assignments will allow you to work on real-life issues and contribute to your employer.

Areas Covered*
Theory for Organisational Excellence Coaching within Education Coaching Competence Organisational Excellence for Coaching Applied Research Methods for Business and Management Applied Consultancy Research Methods
*Correct at time of print *Representation of areas covered

Areas Covered*
Organisational Performance Organisational Excellence Leading and Managing Change Applied Research Methods for Business and Management Applied Consultancy Research Project
*Correct at time of print *Representation of areas covered

Entry Requirements
We welcome applications from experienced managers who have the opportunity to influence change in their organisations. Depending on age and experience, students would normally have a degree or equivalent professional qualification. Applicants who do not meet the above requirements may be exceptionally considered at the discretion of the Programme Leader.

Entry Requirements
Applicants must be employed in a relevant managerial or supervisory role and be able to demonstrate the support of their organisation in their application. Depending on age and experience, applicants would normally have a degree or equivalent professional qualification. Applicants who do not meet the above requirements may be exceptionally considered at the discretion of the programme leader.

Career Opportunities
By the end of the programme individuals will have a high level of self-awareness and a deep understanding of key approaches to organisational development of change. Graduates will be able to use advanced coaching skills and vary techniques between individual and group coaching to support organisational and management development. The programme gives you a recognised qualification that enhances your promotion opportunities whether you are a business leader, adviser, HR Professional or a Professional Organisational Executive Coach.

The exibility and informal style of the course really helped me to maximise my learning helping me to make the most of the opportunity and increasing my chances of success with my business.
Mike Cockburn, MA Coaching for Excellence, and Alumni Member

Browse the facultys website www.sunderland.ac.uk/BL

Having just established my coaching and leadership consultancy, I had the exibility to invest some time in my own development which I felt would be helpful to the growth of the business. I chose Sunderland as it is one of the leaders in the provision of coaching courses.

LIFE BEGINS
AT SUNDERLAND

Sunderland is moving forward fast. Hi-tech businesses have taken over from the traditional industries and officially, the city is now one of the seven most IT-intelligent communities in the world. Being at University is all about experiencing life to the full and knowing how to enjoy yourself!

St Peters is a modern up-to-date campus which is perfect for uni life.

Howard Stafstrom, BA (Hons) Business and Management and Alumni Member

With a host of restaurants, cafes and bars as well as several new clubs offering student discounts and a multi-screen cinema, there is no shortage of places to have a great time. The University also has its own club which is a regular venue for bands and DJs such as Radio Ones Trevor Nelson, Judge Jules, Mark Owen, Urban Cookie Collective, Futureheads and the Arctic Monkeys. The city has a varied and exciting music scene catering for all tastes. So much so, it was voted best underground music scene in the UK by the NME magazine. Its also one of those places where your money goes further because food, drink and rent is roughly 30% cheaper than in London and the South East (source: Hotcourses.com comparison).

If youre into sport, then between the city and the University youll find all the facilities you need. We are significantly enhancing our sports development provision by developing a new sports and social centre. The Universitys sports centre offers an all-purpose sports hall for badminton, five-a-side, basketball, netball, aerobics and yoga. Theres also a two-storey fitness cardio suite. The North East regions only Olympic sized 50 metre pool is located near by making Sunderland a must for swimmers. The local area also offers outdoor sporting activities. At the marina you can try your hand at sailing or kayaking and as Sunderland has long stretches of beautiful sandy beaches, surfing, windsurfing and rowing are also an option. The City of Sunderland offers a fabulous range of entertainment, sports, arts and shopping with many top name high street stores and smaller boutiques. North Easterners really know how to enjoy themselves!

Enterprise, Marketing and Recruitment Team T: +44 (0)191 515 3341 E: business@sunderland.ac.uk