The Coca-Cola Company

The Coca-Cola Co. announced it was changing its secret formula and introduced New Coke on this date in 1985. Public reaction was so devastating that within three months the com an! reverted to roducing its original version" renaming it Coke Classic. The Coca-Cola Com an! #N$%&'()* %ector' Consumer+Non-C!clical ,ndustr!' -everages #Nonalcoholic* .ebsite' htt '++www.coca-cola.com The Coca-Cola Com an! #Coca-Cola* manufactures" distributes and markets nonalcoholic beverage concentrates and s!ru s" including fountain s!ru s" in the world. The Com an! manufactures and sells non-alcoholic beverages" rimaril! carbonated soft drinks and a variet! of non-carbonated beverages. Coca-Cola also manufactures and distributes /uices and /uice drinks and certain water roducts" such as 0asani. The Com an! also has ownershi interests in numerous bottling and canning o erations. Coca-Cola has five strategic business units' North 1merica" 1frica" 1sia" 2atin 1merica" and &uro e" &urasia and the 3iddle &ast. 4inished beverage roducts bearing its trademarks are sold in more than 566 countries worldwide. -7,&4' 4or the fiscal !ear ended 81 0ecember 5665" The Coca-Cola Com an!9s revenues increased :; to <58.1-. Net income increased 1; to <=.8>-. 7evenues reflect increased gallon sales and favorable currenc! benefit and ositive ricing ? mi@. Net income was artiall! offset b! increased commodit! based in ut ? freight costs" lanned increase in marketing ? innovation" higher interest e@ ense and an increase in other loss. The Coca-Cola Company One Coca-Cola Plaza Atlanta, GA 30313 United States Phone: 1-=6=-:>:5151 Fa : 1-=6=-:>::>95 Contact: 1nn Ta!lor Contact Title: ,nvestor 7elations Contact Phone: 1-=6=-:>:5888 !e"site: htt '++www.coca-cola.com+ #e$s: htt '++www5.coca-cola.com+ resscenter+com an! Se%&ice: htt '++www5.coca-cola.com+brands 'mployees: 56666 O((ice%s: ,sdell" &. Neville" Chairman of the -oard" Chief &@ecutive )fficer 4a!ard" Aar! P" Chief 4inancial )fficer" &@ecutive Bice President Cordan %" Alenn" President of the &ast" %outh 1sia Pacific 7im Arou " Coca-Cola ,nternational unit 1llan" 1le@ander 7" &@ecutive Bice PresidentD President and Chief ) erating )fficer" &uro e" &urasia and 3iddle &ast Cummings" Cr." 1le@ander -" &@ecutive Bice PresidentD President and C))" 1frica

4inan" ,rial" &@ecutive Bice President and President of -ottling ,nvestments (ent" 3uhtar" &@ecutive Bice President (nauss" 0onald 7" &@ecutive Bice President and President and C))" Coca-Cola North 1merica 3innick" 3ar! &" &@ecutive Bice President and President and Chief ) erating )fficer" 1sia 7e!es" Cose )" &@ecutive Bice President and President and C))" 2atin 1merica The Com an! %na shot is rovided b! 3arket.atch" a subsidiar! of 0owCones. The information is believed accurate but are not warranted or guaranteed b! 3arket.atch" ,nc. Charts are rovided b! Tradeline. 1ll times are &astern E.%. The Coca-Cola Company Type Fo)nded *ocation +nd)st%y P%od)cts ,e&en)e 'mployees !e"site Public #N$%&' ()* 1895 b! 1sa Ariggs Candler 1tlanta" Aeorgia" E%1 -everage -everages <58.1 billion E%0 #5665* 56"666 #566=* htt '++www.cocacola.com

The Coca-Cola Company #N$%&' ()* is the largest manufacturer" distributor and marketer of nonalcoholic beverage concentrates and s!ru s in the world. Coca-Cola9s headFuarters are in 1tlanta" Aeorgia" in the Enited %tates of 1merica. ,t is best known for its flagshi roduct" Coca-Cola. Coca-Cola is one of the largest cor orations in the Enited %tates" and is a com onent of the 0ow Cones ,ndustrial 1verage. ,ts rimar! rival is Pe siCo" a com an! based in Purchase" New $ork. 1ccording to the 5665 1nnual 7e ort" the com an! sells beverage roducts in more than 566 countries. The re ort further states that of the more than 56 billion beverage servings of all t! es consumed worldwide ever! da!" beverages bearing the trademarks owned b! or licensed to Coca-Cola account for a ro@imatel! 1.8 billion. )f these" beverages bearing the trademark GCoca-ColaG or GCokeG accounted for a ro@imatel! 55; of the Com an!9s total gallon sales. 1lso according to the 5665 1nnual 7e ort" Coca-Cola had gallon sales distributed as follows' 5>; in the Enited %tates 5>; in 3e@ico" -raHil" Ca an and China =:; in s read throughout the world

-ottle%s
,n general" The Coca-Cola Com an! #TCCC* onl! roduces s!ru concentrate which is then sold to various bottlers throughout the world who hold a Coca-Cola franchise. CocaCola bottlers" who hold territoriall! e@clusive contracts with the com an!" roduce

finished roduct in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell" distribute and merchandise the resulting Coca-Cola roduct to retail store" vending machines" restaurants and food service distributors. )ne notable e@ce tion to this general relationshi between TCCC and bottlers is fountain s!ru s in the Enited %tates" where TCCC b! asses bottlers and is res onsible for the manufacture and sale of fountain s!ru s directl! to authoriHed fountain wholesalers and some fountain retailers. ,n 5665" Coca-Cola had eFuit! ositions in 51 unconsolidated bottling" canning and distribution o erations which roduced a ro@imatel! 58; of volume. %ignificant investees include' 8:; of Coca-Cola &nter rises which roduces #b! o ulation* for >8; of E%1" 98; of Canada and 166; of Areat -ritain #but not Northern ,reland*" continental 4rance and the Netherlands" 2u@embourg" -elgium and 3onaco. =6; of Coca-Cola 4&3%1" %.1. de C.B. which roduces #b! o ulation* for =8; of 3e@ico" 1:; of -raHil" 98; of Colombia" =>; of Auatemala" 166; of Costa 7ica" Nicaragua" Panama and BeneHuela" and 86; of 1rgentina. 5=; of Coca-Cola Iellenic -ottling Com an! %.1. which roduces #b! o ulation* for :>; of ,tal! and 166; of 1rmenia" 1ustria" -elarus" -osniaIerHegovina" -ulgaria" Croatia" the CHech 7e ublic" &stonia" Areece" Iungar!" 2ativa" 2ithuania" 3acedonia" 3oldova" Nigeria" Northern ,reland" Poland" 7e ublic of ,reland" 7omania" 7ussia" %erbia and 3ontenegro" %lovakia" %lovenia" %witHerland and Ekraine.

P%od)cts and "%ands

0iet Coke was introduced in 1985 to offer an alternative to dieters worried about the high number of calories resent in Classic Coke. The com an! roduces man! other soft drinks" including other varieties of Coca-Cola such as 0iet Coke #introduced in 1985*" which uses as artame" a s!nthetic hen!lalaninebased sweetener" to eliminate the sugar content of the drinkD Caffeine-free CokeD Cherr! Coke #1985*D 0iet Cherr! Coke #198:*D Coke with 2emon #5661*D 0iet Coke with 2emon #5661*D Banilla Coke #5665*D 0iet Banilla Coke #5665*D Coca-Cola C5 #566=*D Coke with 2ime #566=*D 0iet Coke with 2ime #566=*D 0iet Coke with % lenda #5665*" Coca-Cola Jero #5665*" Coca-Cola -lack Cherr! Banilla #566:*" 0iet Coca-Cola -lack Cherr! Banilla #566:*" and Coca-Cola -lack Tab was Coca-Cola9s first attem t to develo a diet soft drink" using saccharine as a sugar substitute. ,ntroduced in 19:8" the roduct is still sold toda!" however its sales have dwindled since the introduction of 0iet Coke. The Coca-Cola Com an! also roduces a number of other soft drinks including 4anta #introduced circa 19=5 or 19=8* and % rite. 4anta9s origins date back to .orld .ar ,, when 3a@ (eith" who managed Coca-Cola9s o erations in Aerman! during the war" ran out of the ingredients for Coke" which could be su lied onl! from the Enited %tates. (eith resorted to roducing a different soft drink" 4anta" which roved to be a hit" and

when Coke took over again after the war" it ado ted the 4anta brand as well. 0uring the 1996s the com an! res onded to the growing consumer interest in health! beverages b! introducing several new non-carbonated beverage brands. These included 3inute 3aid Cuices to Ao" Powerade s orts beverage" Cool from Nestea #in a /oint venture with Nestle*" 4ruito ia fruit drink and 0asani water" among others. ,n 566=" erha s in res onse to the burgeoning o ularit! of low-carboh!drate diets such as the 1tkins 0iet" Coca-Cola announced its intention to develo and sell a lowcarboh!drate alternative to Coke Classic" dubbed C5 Cola. C5 contains a mi@ of high fructose corn s!ru " as artame" sucralose" and 1cesulfame otassium. C5 is designed to more closel! emulate the taste of Coca-Cola Classic. &ven with less than half of the food energ! and carboh!drates of standard soft drinks" C5 is not a re lacement for Hero-calorie soft drinks such as 0iet Coke. C5 went on sale in the E.%. on Cune 11 566=" and in Canada in 1ugust 566=. C59s future is uncertain due to disa ointing sales. Coca-Cola is the best-selling soft drink in most countries. Nevertheless" there are some laces like Kuebec and Prince &dward ,sland" Canada" where Pe si is the market leader. ,n the 3iddle &ast" the onl! region in the world where Coca-Cola is not the number one soda drink" Coca-Cola nonetheless holds almost 55; marketshare #to Pe si9s >5;* and had double-digit growth in 5668. %imilarl!" in %cotland" where the locall! roduced ,rn-ru was once more o ular" 5665 figures show that both Coca-Cola and 0iet Coke now outsell ,rn--ru. %ome claim Coke is less o ular in ,ndia due to sus icions regarding the health standards of the drink. Iowever" marketshare data does not back this view. % ecificall!" in 5665" Coca-Cola ,ndia9s market share was :6.9;. The Coca-Cola Com an! owns numerous brands and trademarks. Probabl! the most well-known besides Coca-Cola" Coke" and their various s in-offs are % rite" 4anta" Tab" 3inute 3aid" 4ruito ia" Powerade" 0asani" -arF9s Lhtt '++www.answers.com+to ic+barFsM and 3ello $ello.

-%and Po%t(olio
The com an! is most commonl! associated with its e on!mous flagshi roduct CocaCola. Iowever" it also manufactures man! other widel! marketed and consumed roducts" and bottles and distributes other soft drink brands. 1lhambra - drinking water -acardi 3i@ers - a co-branded roduct with the -acardi rum manufacturer -arF9s - root beer Carvers Cristal - mineral water Crush - orange soft drink #e@cluding the E%1" Canada" 3e@ico" 1ustralia" and most of &uro e* 0asani - bottled water 0r Pe er - soft drink made b! 0r Pe er+%even E " ,nc. #e@cluding the E%1"

Canada" 3e@ico" 1ustralia" and arts of &uro e* 4anta - several fruit flavored soft drinks #different for each region* 4resca - gra efruit diet soft drink 4ruito ia - non-carbonated soft drinks 4ull Throttle - citrus-flavored energ! drink Ii-C - /uice brand (inle! - tonic (uat - guarana soft drink in -raHil 2ift - fruit /uice soft drink 3ello $ello - citrus soda 3inute 3aid - /uice brand and sub-brand of fruit-flavored soda which contains some fruit /uice Pibb Ntra - soft drink #is a Coca-Cola roduct in the E%* Pibb Ntra Jero - no-calorie soft drink )dwalla - fruit /uices Powerade - s orts drink similar to Aatorade 7ockstar - energ! drink #distribution onl!* Koo - non-carbonated drink % rite - lemon-lime flavored soft drink %urge - citrus soda #discontinued* Ta- - Coke9s original diet soda" sweetened with saccharin TurkuaH - drinking water in Turke! Bault - h!brid energ! citrus soda Bon 0utch - energ! drink #distribution onl!*

Fail)%es
The com an! has had several failed branding attem ts" including' 0asani" in the Enited (ingdom New Coke )( %oda Nordic 3ist #carbonated" flavored water* The Je ro 3ovement cam aign in australia for Coca-Cola Jero

C%iticisms
1s the largest seller of soft drinks in the world" the Coca-Cola Com an! has been the sub/ect of various allegations" such as mono olistic ractices" and racist em lo!ment ractices" as well as critiFues of the com an!9s roducts and trade ractices. ,n ,ndia" the cor oration has rovoked a number of bo!cotts and rotests as a result of its erceived low standards of health and h!giene standards and adverse im act on the environment. ,n Colombia" the com an! is alleged to be res onsible for 1>9 ma/or human rights violations" including the murder or assassination of nine union members.

.onopolistic P%actices
,n 5666" a Enited %tates federal /udge dismissed an antitrust lawsuit filed b! Pe siCo ,nc. accusing Coca-Cola Co. of mono oliHing the market for fountain-dis ensed soft drinks in the Enited %tates ,n Cune 5665" Coca-Cola in &uro e formall! agreed to end deals with sho s and bars to stock its drinks e@clusivel! after a &uro ean Enion investigation found its business methods stifled com etition. ,n November 5665" Coca-Cola9s 3e@ican unit - Coca-Cola &@ ort Cor oration - and a number of its distributors and bottlers were fined <:8m for unfair commercial ractices. Coca-Cola is a ealing the case.

/isc%imination
,n November 5666" Coca-Cola agreed to a! <195.5 million to settle a class-action racediscrimination lawsuit and romised to change the wa! it manages" romotes and treats minorit! em lo!ees. ,n 5668" rotesters at Coca-Cola9s annual meeting claimed that blacks remained underre resented in to management at the com an!" aid less than white em lo!ees and fired more often. ,n 566=" 2uke Bisconti" a co-founder of 0iversit! ,nc." which rates com anies on their diversit! efforts" said' G-ecause of the settlement decree" Coca-Cola was forced to ut in management ractices that have ut the com an! in the to 16 for diversit!.G

Coca-Cola in U0
Food P%omotion and Childhood O"esity ,n 0ecember 5668" Coca-Cola agreed to remove its branding from vending machines in %cottish schools and re lace it with a gra hic of an urban scene. ,n 566=" the government launched a wide-ranging review into food romotion and childhood obesit!. )ne surve! found that Coca-Cola did not broadcast a high ro ortion of their adverts during children9s television.O>P Lhtt '++www.answers.com+to ic+the-cocacola-com an!M /asani de"acle ,n 566= Lhtt '++www.answers.com+to ic+566=M" Coca-Cola was embarrassingl! forced to remove millions of bottles of newl!-launched 0asani Lhtt '++www.answers.com+to ic+dasaniM from shelves in the E( after it was criticised for

sim l! filtering ta water #which in the E( is alread! erfectl! safe to drink* and it was found that bottles contained illegall! high levels of bromate Lhtt '++www.answers.com+to ic+bromateM.O8P Lhtt '++www.answers.com+to ic+the-cocacola-com an!M

Coca-Cola in +ndia
-! most accounts" Coca-Cola was ,ndia9s leading soft drink until 19>> Lhtt '++www.answers.com+to ic+19>>M when it left ,ndia after a new government ordered the com an! to turn over its secret formula for Coca-Cola and dilute its stake in its ,ndian unit as reFuired b! the 4oreign &@change 7egulation 1ct #4&71*.O9P Lhtt '++www.answers.com+to ic+the-coca-cola-com an!M ,n 1998 Lhtt '++www.answers.com+to ic+1998M" the com an! #along with Pe siCo Lhtt '++www.answers.com+to ic+ e sico-incM* returned in ursuance of ,ndia9s 2iberaliHation Lhtt '++www.answers.com+to ic+liberaliHation-1M olic!.O:P Lhtt '++www.mindfull!.org+.ater+5665+,ndia-Coca-Cola-Pe si1=mar65.htmM ,n 5665" Coca-Cola and Pe si together held 95; market share of soft-drink sales in ,ndia.O>P Lhtt '++www.indiaresource.org+news+5665+16:5.htmlM %ince its return" Coca-Cola has been accused of unethical ractices in ,ndiaD in res onse" several non-governmental organiHations have launched anti-Coca-Cola cam aigns in ,ndia. These controversies are a reminder of G,ndia9s sometimes acrimonious relationshi with huge multinational com anies.G ,ndeed" some argue that Coke and Pe si have Gbeen ma/or targets in art because the! are well-known foreign com anies that draw lent! of attention.G O8P Lhtt '++www.killercoke.org+kr1569.htmM Pesticide )se ,n 5668" the Centre for %cience and &nvironment Lhtt '++www.answers.com+to ic+centrefor-science-and-environmentM #C%&*" a non-governmental organisation Lhtt '++www.answers.com+to ic+non-governmental-organiHationM in New 0ehli Lhtt '++www.answers.com+to ic+new-delhiM" said aerated waters roduced b! soft drinks manufacturers in ,ndia" including multinational giants Pe sico and Coca-Cola" contained to@ins including lindane Lhtt '++www.answers.com+to ic+lindaneM" 00T Lhtt '++www.answers.com+to ic+ddtM" malathion Lhtt '++www.answers.com+to ic+malathionM and chlor !rifos Lhtt '++www.answers.com+to ic+chlor !rifos-5M - esticides Lhtt '++www.answers.com+to ic+ esticideM that can contribute to cancer and a breakdown of the immune s!stem. Tested roducts included Coke" Pe si" %even E Lhtt '++www.answers.com+to ic+>-u -1M" 3irinda Lhtt '++www.answers.com+to ic+mirindaM" 4anta Lhtt '++www.answers.com+to ic+fantaM" Thums E Lhtt '++www.answers.com+to ic+thums-u M" 2imca Lhtt '++www.answers.com+to ic+limcaM" % rite Lhtt '++www.answers.com+to ic+s riteM. C%& found that the ,ndian roduced Pe si9s soft drink roducts had 8: times the level of esticide residues ermitted under &uro ean Enion

Lhtt '++www.answers.com+to ic+euro ean-unionM regulationsD Coca-Cola9s 86 times. C%& said it had tested the same roducts in the E% and found no such residues. Coca-Cola and Pe siCo angril! denied allegations that their roducts manufactured in ,ndia contained to@in levels far above the norms ermitted in the develo ed world. -ut an ,ndian arliamentar! committee in 566= backed u C%&9s findings and a governmenta ointed committee is now tr!ing to develo the world9s first esticide standards for soft drinks. Coke and Pe siCo o ose the move" arguing that lab tests aren9t reliable enough to detect minute traces of esticides in com le@ drinks like soda. Coke9s 0avid Co@" Coke9s Iong (ong-based communications director for 1sia" accuses %unita Narain Lhtt '++www.answers.com+to ic+sunita-narainM" C%&9s director" of Gbrand/acking"G using Coke9s brand name to draw attention to her cam aign against esticides. 3s. Narain sa!s C%&9s stud! of esticide residues in soft drinks was a natural follow-u to a revious stud! it did on bottled water.O9P Lhtt '++www.indiaresource.org+news+5665+16:5.htmlM Coca-Cola had registered a 15 ercent dro in sales after the esticide allegations were made in 5668. standards. O16P Lhtt '++www.killercoke.org+kr1569.htmM 1s of 5665 Lhtt '++www.answers.com+to ic+5665M" Coke and Pe si together hold 95; market share of soft-drink sales in ,ndia.O11P Lhtt '++www.indiaresource.org+news+5665+16:5.htmlM !ate% )se &nvironmental degradation in the form of de letion of the local ground water table Lhtt '++www.answers.com+to ic+water-tableM due to the utiliHation of natural water resources b! the com an! oses a serious threat to man! communities. ,n 3arch 566=" local officials in (erala Lhtt '++www.answers.com+to ic+keralaM shut down a <1: million Coke bottling lant blamed for a drastic decline in both Fuantit! and Fualit! of water available to local farmers and villagers.O15P Lhtt '++www.indiaresource.org+news+5665+16:5.htmlM ,n 1 ril 5665" (erala9s highest court re/ected water use claims" noting that wells there continued to dr! u last summer" months after the local Coke lant sto ed o erating. 4urther" a scientific stud! reFuested b! the court found that while the lant had Gaggravated the water scarcit! situation"G the Gmost significant factorG was a lack of rainfall. Critics res ond that Coke shouldn9t be locating bottling lants in droughtstricken areas. O18P Lhtt '++www.indiaresource.org+news+5665+16:5.htmlM The com an! has been tr!ing to regain the lant9s license" fighting a case that has gone all the wa! to ,ndia9s %u reme Court.O1=P Lhtt '++www.indiaresource.org+news+5665+16:5.htmlM 3eanwhile" near the hol! cit! of Baranasi in northeastern ,ndia" a local water official blames a Coke lant - which has been the scene of man! rotests b! NA)s and local residents - for olluting groundwater b! releasing wastewater into surrounding land. 1 Coke official confirms there had been a drainage roblem with treated wastewater several

!ears ago but sa!s the com an! built a long i eline to correct it.O15P Lhtt '++www.indiaresource.org+news+5665+16:5.htmlM The case has been a ealed and a decision is ending. Coca-Cola has setu a age to rebut these charges at this site Lhtt '++www.cokefacts.org+M. #%ee also O1:P Lhtt '++soundingcircle.com+newslog5. h +QQshowQarticle+Qa666195-666>58.htmM*.

Coca-Cola "ottle%s and t%ade )nions

Coca-Cola has been criticiHed for the behavior of its bottlers world-wide with res ect to trade unions" most notabl! in Colombia. ,n 5665 Lhtt '++www.answers.com+to ic+5665M" two Coca-Cola shareholders" the Christian -rothers Lhtt '++www.answers.com+to ic+institute-of-the-brothers-of-thechristian-schoolsM" resented a resolution at the shareholders9 meeting that called for Coca-Cola to ado t a code of conduct on bottling ractices and em lo!ee relations. Problems in Colombia were cited" but the resolution called for Gclear standards for its su liers" vendors and bottlers.G The resolution received su ort from Coca-Cola unions in Colombia" Auatemala" Jimbabwe" the Phili ines" and the Enited %tates.O1>P Lhtt '++www.uslea .org+Colombia+Coke+CokeN2=-65.htmlM Iowever" Coca Cola9s board of directors recommended re/ecting the ro osal" noting in the ro@!' G.e believe that the Com an!9s e@isting olicies address substantiall! all of the concerns raised in this ro osal" and that the ro osal is therefore unnecessar!... 4or e@am le" both our olic! and the Princi les s ecificall! rovide that we #i* will not condone the e@ loitation of children" h!sical unishment or involuntar! servitudeD and #ii* will a! wages that enable our em lo!ees to meet their basic needs.GO18P Lhtt '++www.sec.gov+1rchives+edgar+data+518==+66669561==65661998+g>=69>def1=a.t@ tM Eltimatel!" shareholders re/ected the resolution. Colom"ia Panamerican -everages #Panamco Lhtt '++www.answers.com+to ic+ anamcoM*" CocaCola9s main bottler in 2atin 1merica" has been criticiHed for its relationshi with unions Lhtt '++www.answers.com+to ic+trade-unionM. ,n Colombia Lhtt '++www.answers.com+to ic+colombiaM" it has been alleged that the bottling com an! hired aramilitar! Lhtt '++www.answers.com+to ic+ aramilitar!M mercenaries Lhtt '++www.answers.com+to ic+mercenar!M to assassinate union leaders. These charges have resulted in several court cases and bo!cott actions against The Coca-Cola Com an!. ,n Cul! 5661 Lhtt '++www.answers.com+to ic+5661M" the Enited %teelworkers of 1merica Lhtt '++www.answers.com+to ic+united-steelworkersM and the ,nternational 2abor 7ights 4und filed suit in E% court against Coca-Cola and some bottlers in Colombia on behalf of their workers O19P Lhtt '++www.mindfull!.org+,ndustr!+Coca-Cola-Iuman7ights56/ul61.htmM. 1ccording to the laintiffs" the com anies Ghired" contracted with or otherwise directed aramilitar! securit! forcesG. The com anies denied the charges. ,n 1 ril 5668 Lhtt '++www.answers.com+to ic+5668M 0istrict Cudge Cose & 3artineH in

3iami e@cluded The Coca-Cola Com an! and its Colombian unit because its bottling agreement did not give it Ge@ licit controlG over labor issues in Colombia. Panamco Lhtt '++www.answers.com+to ic+ anamcoM and Colombian bottler -ebidas ! 1limentos now face a trial.O56P Lhtt '++news.bbc.co.uk+1+hi+business+59691=1.stmM ,n %ummer 5668 Lhtt '++www.answers.com+to ic+5668M" the %,N12T71,N12 Lhtt '++www.answers.com+to ic+sinaltrainalM trade union" which re resents the ma/orit! of workers at Coca-Cola bottling lants in Colombia" called for an international bo!cott of Coca-Cola roducts. ,n )ctober of that !ear" the %tudents9 Enion Lhtt '++www.answers.com+to ic+students-unionM in Eniversit! College" 0ublin Lhtt '++www.answers.com+to ic+universit!-college-dublin-national-universit!-of-irelanddublinM" the largest universit! in ,reland Lhtt '++www.answers.com+to ic+irelandM" controversiall! decided to ban the sale of Coca-Cola roducts #in the %tudent Enion sho sD Coca-Cola is still available from vending machines and other non-%E controlled outlets on cam us* as a result. 1 later attem t to reverse the ban at EC0 failed" and the bo!cott has s read to other colleges in ,reland" most notabl! Trinit! College" 0ublin Lhtt '++www.answers.com+to ic+trinit!-college-dublinM and the National College of 1rt and 0esign Lhtt '++www.answers.com+to ic+national-college-of-art-and-designM" as well as a number of bars and restaurants. 3otions in su ort of the bo!cott have been assed b! the Enion of %tudents in ,reland Lhtt '++www.answers.com+to ic+union-of-students-inirelandM" which re resents the 556"666 students on the island of ,reland" as well as the Teachers9 Enion of ,reland and the ,rish National Teachers )rganiHation and a number of other trade unions and olitical organiHations. The bo!cott is o osed b! some branches in the %,PTE Lhtt '++www.answers.com+to ic+si tuM trade union #who re resent the ma/orit! of Coca-Cola workers in ,reland* and b! the Coca-Cola Com an! themselves. ,n Canuar! 566= Lhtt '++www.answers.com+to ic+/anuar!-566=M" the New $ork Cit! Lhtt '++www.answers.com+to ic+new-!ork-cit!-of-southern-new-!orkM 4act-4inding 0elegation on Coca-Cola in Colombia O51P Lhtt '++www.killercoke.org+re ort.htmM O55P Lhtt '++www.n!newsnetwork.com+1rticle. h R articleSCit!TCouncilT0elegationTtoTColombiaT7e orts.@mlM confirmed the workers9 allegations. The! found' To date, there have been a total of 179 major human rights violations of Coca-Cola's workers, including nine murders. amil! members of union activists have been abducted and tortured. "nion members have been fired for attending union meetings. The com#an! has #ressured workers to resign their union membershi# and contractual rights, and fired workers who refused to do so. $ost troubling to the delegation were the #ersistent allegations that #aramilitar! violence against workers was done with the knowledge of and likel! under the direction of com#an! managers. The #h!sical access that #aramilitaries have had to Coca-Cola bottling #lants is im#ossible without com#an! knowledge and%or tacit a##roval.... The bottler and The Coca-Cola Com an! den! these allegations. % ecificall!" The CocaCola Com an! stated in its 566= ro@! O58P Lhtt '++www.sec.gov+1rchives+edgar+data+518==+66616=>=:965665:86+a5151556Hdef1= a.htmM

Two different inde#endent in&uiries in Colombia-a judicial in&uir! b! a Colombian Court, and an in&uir! b! the Colombian 'ttorne! (eneral's office-e)amined the s#ecific issue of whether managers at a bottling #lant were com#licit in the murder of a trade unionist. The! found no evidence to su##ort the allegation. urther, based on internal investigations conducted b! our Com#an! and b! our bottling #artners, we are confident that allegations the bottlers engaged #aramilitaries to intimidate trade unionists are false. The allegations made against us in Colombia are not merel! false* the! are re#ugnant to all of us at The Coca-Cola Com#an!. +e agree with the #ro#onents that our Com#an! must clearl! demonstrate that we and our bottling #artners su##ort human and labor rights and o##ose all forms of violence. ,ur desire is for Coca-Cola to be seen as #art of the solution to some of the business issues in Colombia toda!. +e are convinced our current a##roach will allow for that outcome. Critics argue that" whatever their source" these assassinations seem to have been hel ful to Coca-Cola in eliminating troublemakers from their bottling lants. The bo!cott e@am le started in ,reland has continued to s read across the world" with the National Enion of %tudents Lhtt '++www.answers.com+to ic+national-union-of-studentsM in -ritain voting to su ort the bo!cott in 1 ril 5665. EN,%)N Lhtt '++www.answers.com+to ic+unison-gameM" the largest trade union in the E(" also voted to su ort the bo!cott at its 566= National 0elegate Conference. &C)%$ Lhtt '++www.answers.com+to ic+ecos!M" the &uro ean $oung %ocialists" a federation of !outh wings of all the mainstream socialist and social democratic arties in the &E" voted to su ort the bo!cott in 3arch 5665 following a motion from the ,rish 2abour $outh delegation. Cam uses and labor and trade unions in the Enited %tates" ,tal! Lhtt '++www.answers.com+to ic+ital!M" 4rance Lhtt '++www.answers.com+to ic+franceM and Canada" amongst others" are also cam aigning for the bo!cott to s read. G)atemala ,n the 19>6s Lhtt '++www.answers.com+to ic+sevent!M" a Coca-Cola franchised bottling lant in Auatemala Lhtt '++www.answers.com+to ic+guatemalaM suffered a s ate of m!sterious murders of union-affiliated em lo!ees leading to the non-renewal the bottling lant9s license in 1981. GCoca-Cola found a new owner" and following re air work and construction on the lant" work resumed at the Auatemala bottling lant on 3arch 1" 1985.GO5=P Lhtt '++leda.law.harvard.edu+leda+data+898+1l)thman.htmlM The Com an!9s decisions were made after ressure from several grou s" including a shareholders resolution filed in 19>9.O55P Lhtt '++leda.law.harvard.edu+leda+data+898+1l)thman.htmlM The Com an! argued that Git had no right to interfere in labor dis utes between inde endent arties and asserting that such an intrusion would be im ro er.GO5:P Lhtt '++leda.law.harvard.edu+leda+data+898+1l)thman.htmlM

!o%ld !a% ++ and #azism

Coca-Cola had a controversial relationshi with NaHism Lhtt '++www.answers.com+to ic+naHismM before and during .orld .ar ,,

Lhtt '++www.answers.com+to ic+world-war-iiM. The com an! continued to o erate in Aerman! during a eriod when the NaHis9 racticed eugenics Lhtt '++www.answers.com+to ic+eugenicsM and anti-%emitism Lhtt '++www.answers.com+to ic+anti-semitismM. 1n investigation commissioned b! Coca-Cola found that the to e@ecutive during the war" 3a@ (eith" had never been a NaHi" even though he9d been re eatedl! ressured to become one and indeed had endured hardshi s because of his refusal.O5>P Lhtt '++www.sno es.com+cokelore+fanta.as M

+mplications o( doin1 ")siness in +s%ael2Palestine

1 common belief is that Coca-Cola su orts ,srael Lhtt '++www.answers.com+to ic+israelM" or Palestine Lhtt '++www.answers.com+to ic+ alestinian-territoriesM" de ending on the roclivities of the urban m!thologist Lhtt '++www.answers.com+to ic+urban-legendM. 4or e@am le" a controvers! arose in &g! t Lhtt '++www.answers.com+to ic+eg! tM when a consumer mistook an &thio ian Lhtt '++www.answers.com+to ic+ethio iaM inscri tion on a CocaCola bottle Lhtt '++www.answers.com+to ic+bottleM for Iebrew Lhtt '++www.answers.com+to ic+hebrew-languageM" s arking anger amongst 1rab Lhtt '++www.answers.com+to ic+arabM consumers of the drink. Coke9s &g! tian manager reassured the ress that the com an! would never o en a bottling lant in ,srael" thereb! immediatel! escalating a local controvers! almost to the status of an international incident. ,n truth" Coca-Cola had attem ted to o en a lant in ,srael in 19=9 Lhtt '++www.answers.com+to ic+19=9M" but the ,sraeli government refused the ermit" and the com an! did not ush the issue further. 1 bo!cott began in the Enited %tates" leading to Coke9s announcement that the! would o en a lant in Tel 1viv Lhtt '++www.answers.com+to ic+tel-avivM" which the! did in 1 ril 19:: Lhtt '++www.answers.com+to ic+19::M. This caused fur! amongst 1rab consumers of Coca-Cola" who in turn-led b! the 1rab 2eague Lhtt '++www.answers.com+to ic+arableagueM #with the e@ce tion of &g! t" whose bo!cott onl! lasted till 19>9 Lhtt '++www.answers.com+to ic+19>9M*-bo!cotted Coke until 1991 Lhtt '++www.answers.com+to ic+1991M. Pe si also suffered from bo!cotts in 1merica after intentionall! avoiding ,srael. This controvers! eventuall! subsided when Pe si entered the ,sraeli market in 1995 Lhtt '++www.answers.com+to ic+1995M. O58P Lhtt '++www.sno es.com+cokelore+israel.as M ,n the wake of the %e tember 11" 5661 attacks" rumors abounded that Coke su orted ,srael with donations. 1lthough the! turned out to be false" numerous calls were made for a bo!cott against Coca-Cola in the 3iddle &ast Lhtt '++www.answers.com+to ic+middleeastM. Iowever" as a substantial amount of Coca-Cola is roduced in a lant in 7amallah Lhtt '++www.answers.com+to ic+ramallahM" some believe that such bo!cotts would likel! hinder rather than hel the Palestinian cause. O59P Lhtt '++www.sno es.com+inbo@er+outrage+nocoke.htmM 1long with 3c0onald9s Lhtt '++www.answers.com+to ic+mcdonald-sM" Coca-Cola has become an international s!mbol of 1merican culture" and es eciall! of 1merican

consumerism Lhtt '++www.answers.com+to ic+consumerismM. .hile the com an! still en/o!s wides read o ularit!" some backlash has occurred" mostl! in the form of bo!cotts Lhtt '++www.answers.com+to ic+bo!cottM in the 3iddle &ast. ,n 4all 5665" a 4rench Tunisian Lhtt '++www.answers.com+to ic+tunisiaM" TawfiF 3athlouthi" launched a new brand of cola Lhtt '++www.answers.com+to ic+cola-1M drink" dubbed 3ecca-Cola Lhtt '++www.answers.com+to ic+mecca-colaM" to rotest 1merican foreign olic! Lhtt '++www.answers.com+to ic+foreign-relations-of-the-united-statesM in the 3iddle &ast. $et b! 566=" 3ecca-Cola fiHHled' in 4rance" its biggest market" sales dro ed about 16;O86P Lhtt '++www.time.com+time+globalbusiness+article+6"91>1"1659888"66.htmlM. The com an! donates 16; of its rofits to Palestinian Lhtt '++www.answers.com+to ic+ alestinian- eo leM charities.

P%aises
Coca Cola9s ositive business contributions include' Promoting 0iversit!' Coca-Cola ranked 5:th on 4ortune magaHine9s list of the G56 -est Com anies for 3inoritiesG in 566=. Coca-Cola -ottling com an! was named one of GThe To 166 &m lo!ers for the Class of 566=G b! -lack Collegian magaHine. Coca-Cola was named one of the G56 -est Com anies for 2atinas to .ork for in the E.%.G b! 2atina %t!le in 566=. Coca-Cola is among 85 com anies that have filed Gfriend of the courtG briefs in su ort of the Eniversit! of 3ichigan9s 1ffirmative action olicies. Coca-Cola offers domestic artner health benefits to em lo!ees9 domestic artners of the same se@. Coca-Cola9s non-discrimination olic! includes se@ual orientation. ,n %e tember 5665 Coca-Cola announced it would s end u to <5 million er !ear to fund I,B+1,0% treatment for 1fricans who work within the com an!9s bottling s!stem. The com an! had reviousl! offered treatment to its 1"566 cor orate workers in 1frica. The com an!9s bottling s!stem is made u of =6 inde endent com anies and em lo!s 58"666 eo le in 1frica. Coca Cola 1frica lans to su ort I,B+1,0% rograms as art of a <56 million budget to be granted to 1frican organiHations b! the end of the decade. The Coca-Cola Com an! and its bottling artners shi ed more than 86 million donated 8-oH. servings to Iurricane (atrina &vacuees. Coca-Cola donated <16 million to tsunami relief efforts in 1sia. &m lo!ees of Coca-Cola in the region are also delivering bottled water" food and other su lies.

I,B + 1,0% in 1frica

Charitable Aiving

1fter the %e tember 11 terrorist attacks on the .orld Trade Center and the Pentagon" Coca-Cola its affiliates committed to a <15 million financial contribution to disaster relief efforts.

%ources' - 7es onsible %ho er O81P Lhtt '++www.res onsiblesho er.org+basic.cfmR cusi S19151:M - (atrina Press 7elease O85P Lhtt '++www5.cocacola.com+ resscenter+nrQ56656915QamericasQkatrinaQdonations.htmlM - CC1 4oundation Press 7elease O88P Lhtt '++www5.cocacola.com+ resscenter+nrQ566=6869QafricaQfoundationQna Q artnershi .htmlM

3isto%y
Lhtt '++www.answers.com+to ic+coca-colahF-/ gM

Lhtt '++www.answers.com+to ic+cocacolahF-/ gM Lhtt '++www.answers.com+to ic+coca-colahF-/ gM Lhtt '++www.answers.com+to ic+coca-colahF-/ gMThe Coca-Cola Com an!9s headFuarters building Lhtt '++www.answers.com+to ic+coca-cola-headFuartersM in 1tlanta" A1. Lhtt '++www.answers.com+to ic+atlanta-georgiaM

!o%ld !a% ++
.hen the Enited %tates entered .orld .ar ,," The Coca-Cola Com an! began roviding free drinks for soldiers of the Enited %tates 1rm!. The Enited %tates 1rm! ermitted Coca-Cola em lo!ees to enter the front lines as GTechnical )fficersG where the! o erated Coke9s s!stem of roviding refreshments for soldiers" who welcomed the beverage as a reminder of home. Coca-Cola set u bottling lants in several locations overseas to assure

the drink9s availabilit! to soldiers" setting the stage for the com an!9s ost-war overseas e@ ansion. The o ularit! of the drink e@ loded as 1merican soldiers returned home from the war with a taste for the drink. The beverage had become s!non!mous with the 1merican wa! of life. -efore the Enited %tates entered .orld .ar ,," the difficult! of shi ing Coca-Cola concentrate to Aerman! and it9s occu ied states led to the creation of a new drink b! a Coca-Cola em lo!ee" 4anta. ,n the 1986s Lhtt '++www.answers.com+to ic+thirt!M" 7obert .. .oodruff Lhtt '++www.answers.com+to ic+robert-w-woodruffM became resident of the Coca-Cola Com an!" residing over the drink and its destin! till his death in 1985 Lhtt '++www.answers.com+to ic+1985M. 1lthough he eventuall! ste ed down from his ost due to stress" he retained control over the com an! des ite holding ositions with an ostensibl! low rofile. Iis fanatical devotion to Coke was widel! re orted" and even in his old age" whenever he sto ed b! a Coke vendor" he would count how man! bottles in the trash belonged to Coca-Cola. This almost devout dedication to the roduct s illed over to other e@ecutives in the com an!. ,n recent !ears" 7ick -ronson Lhtt '++www.answers.com+to ic+rick-bronsonM" a truck driver for Coca-Cola" was fired for drinking a Pe si Lhtt '++www.answers.com+to ic+ e siM #some allege it was actuall! over his involvement with unions Lhtt '++www.answers.com+to ic+trade-unionM*. Ie was reinstated after a high- rofile rotest.

Santa Cla)s
%anta Claus Lhtt '++www.answers.com+to ic+santa-clausM in his current guise # articularl! his red and white attire* is commonl! thought to have been created b! the Coca-Cola Com an! in the 1986s" but this is false. The modern image of %anta Claus came from a cartoon b! Thomas Nast in 18:8. The image is from GIar er9s .eekl!G and de icts %anta roviding gifts to Enion soldiers. The success of the %anta Claus ads was so great" however" that %anta Claus and Coca-Cola are closel! associated to this da!" and the GCoca-Cola %anta ClausG a ears on com an! roducts during Christmas time Lhtt '++www.answers.com+to ic+christmasM.

Co%po%ate Go&e%nance
C)%%ent -oa%d o( /i%ecto%s
&. Neville ,sdell #C&) since Cune 566=* Ierbert 1. 1llen Lhtt '++www.answers.com+to ic+herbert-a-allenM 7onald .. 1llen Lhtt '++www.answers.com+to ic+ronald-w-allenM Cathleen -lack Lhtt '++www.answers.com+to ic+cathleen-blackM .arren -uffett Lhtt '++www.answers.com+to ic+warren-buffettM

-arr! 0iller Lhtt '++www.answers.com+to ic+barr!-diller-media-mogul-businessersonalit!M 0onald (eough Lhtt '++www.answers.com+to ic+donald-keoughM 3aria &lena 2agomasino Lhtt '++www.answers.com+to ic+maria-elenalagomasinoM 0onald 3cIenr! Lhtt '++www.answers.com+to ic+donald-mchenr!M %am Nunn Lhtt '++www.answers.com+to ic+sam-nunnM Pedro 7einhard Lhtt '++www.answers.com+to ic+ edro-reinhardM Cames 7obinson Lhtt '++www.answers.com+to ic+/ames-d-robinson-iiiM Peter Eeberroth Lhtt '++www.answers.com+to ic+ eter-ueberrothM Cames -. .illiams Lhtt '++www.answers.com+to ic+/ames-b-williamsM

3isto%ical *ist o( Chie( ' ec)ti&e O((ice%s

%amuel C. 0obbs Lhtt '++www.answers.com+to ic+samuel-c-dobbsM 0ouglas 0aft Lhtt '++www.answers.com+to ic+douglas-daftM 0oug ,vestor 7oberto AoiHueta Lhtt '++www.answers.com+to ic+roberto-goiHuetaM

Stoc4
The Coca-Cola Com an! is listed on the New $ork %tock &@change Lhtt '++www.answers.com+to ic+new-!ork-stock-e@change-economicsM and is art of the 0ow Cones ,ndustrial 1verage Lhtt '++www.answers.com+to ic+dow-/ones-industrialaverageM and the %?P 566.

See also
2ist of assets owned b! The Coca-Cola Com an! Lhtt '++www.answers.com+to ic+list-of-assets-owned-b!-the-coca-cola-com an!M

-i"lio1%aphy
Pendergrast" 3ark' or (od, Countr!, and Coca-Cola- The .efinitive /istor! of the (reat 'merican 0oft .rink and the Com#an! That $akes 1t. New $ork' -asic -ooks" 5666 #second editionD ,%-N 6=:565=:8=*. J!man" %ergio' The 2nd of $arketing as +e 3now 1t. New $ork' Iar er-usiness #1st edition #Cune 1" 1999* ,%-N 688>8698:6*.

,e(e%ences
5http:22$$$6ans$e%s6com2topic2the-coca-cola-company7 The Coca Cola Com an! Lhtt '++www.n!se.com+about+listed+lcddata.htmlRtickerS()M. N$%& Arou . E72 accessed on 566:-65-11. 5http:22$$$6ans$e%s6com2topic2the-coca-cola-company7 Coca Cola Com an! 4orm 16-( 5665 Lhtt '++www.sec.gov+1rchives+edgar+data+518==+66616=>=:96:665588+a51:>85 :H16-k.htmM. %&C. E72 accessed on 566:-65-11. 5http:22$$$6ans$e%s6com2topic2the-coca-cola-company7 GCoke and Pe si battle it out Lhtt '++www.ameinfo.com+8>=95.htmlMG" '$2 1nfo" 1 ril 8" 566=. E72 accessed on 566:-65-11. 5http:22$$$6ans$e%s6com2topic2the-coca-cola-company7 Terr! 3urden. GCoke adds life to health drinks sector Lhtt '++scotlandonsunda!.scotsman.com+business.cfmRidS1158>5665MG" 0cotland ,n 0unda!" 0cotsman" Canuar! 86" 5665. E72 accessed on 566:-65-11. 5http:22$$$6ans$e%s6com2topic2the-coca-cola-company7 4iHHical 4acts' Coke claims :6; mkt share in ,ndia Lhtt '++economictimes.indiatimes.com+articleshow+1191>6:.cmsM. The &conomic Times. E72 accessed on 566:-65-11. 5http:22$$$6ans$e%s6com2topic2the-coca-cola-company7 GChildren to fiHH! drinks league Lhtt '++news.bbc.co.uk+1+hi+scotland+8>>=681.stmMG" 44C" Cune 8" 566=. 5http:22$$$6ans$e%s6com2topic2the-coca-cola-company7 GTB food adverts target children Lhtt '++news.bbc.co.uk+1+hi+uk+8:65568.stmMG" 44C" 1 ril >" 566=. 5http:22$$$6ans$e%s6com2topic2the-coca-cola-company7 GCoke recalls controversial water Lhtt '++news.bbc.co.uk+1+hi+business+85566:8.stmMG" 44C" 3arch 19" 566=. 5http:22$$$6ans$e%s6com2topic2the-coca-cola-company7 Cennifer (a!e. Coca Cola ,n ,ndia Lhtt '++mba.tuck.dartmouth.edu+ df+566=-1-6685. dfM. #P04* Tuck %chool of -usiness at 0artmouth. E72 accessed on 566:-65-11.

' te%nal lin4s

Com an! website Lhtt '++www.cocacola.com+M Coke Cans - 7onen 2iwski9s Coca-Cola Com an! cans collection Lhtt '++www.cokecans.com+M Coke4acts.org Lhtt '++www.cokefacts.org+M - Page b! Coca-Cola on its work in Colombia Coca-Cola Aoes to .ar Lhtt '++@roads.virginia.edu+UC21%%+coke+coke.htmlM -

Iistorical age about Coca-Cola Coca-Cola olitical contributions Lhtt '++www.bu!blue.org+node+:5>+view+summar!M from -u!-lue.org Lhtt '++www.answers.com+to ic+bu!blue-orgM

C%itical Pe%specti&es
Lhtt '++www.cokewatch.org+M - Page b! a Coca-Cola watchdog grou Lhtt '++www.killercoke.org+M - Page criticiHing Coca-Cola9s work in Colombia Lhtt '++www.indiaresource.org+M - Page criticiHing Coca-Cola9s alleged crimes in ,ndiaHh-!ue'RRRRRR Lhtt '++Hh-!ue.wiki edia.org+wiki+VWXVWYVWXZ[RVR\VW]M

This entr! is from .iki edia" the leading user-contributed enc!clo edia. ,t ma! not have been reviewed b! rofessional editors #see full disclaimer Lhtt '++en.wiki edia.org+wiki+.iki edia'AeneralQdisclaimerM* 0onate to .ikimedia Lhtt '++www.answers.com+main+7ecord5R aSN7?urlShtt '++wikimediafoundation.org+wiki+4undraisingM Lhtt '++www.answers.com+to ic+the-coca-cola-com an!M

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