A PROJECT REPORT ON Satisfaction Survey of Customers towards Hero Honda CBZ !

treme Bi"e# $N%ERTA&EN AT'

%HR$ A(ENC)* BAR%O+, Su-mitted -y' .,&AS PRAJAPAT, /012BA314 (uided -y' 2R5 2EH$+ THA&&AR

2BA PRO(RA22E /6001!60074

SHR,2A% RAJCHAN%RA ,NST,T$TE O8 2ANA(E2ENT AN% CO2P$TER APP+,CAT,ON

SHR,2A% RAJCHAN%RA ,NST,T$TE O8 2ANA(E2ENT AN% CO2P$TER APP+,CAT,ON

CO++E(E CERT,8,CATE
This is to certify that the summer project report entitled, 9Satisfaction Survey of Customers towards Hero Honda CBZ !treme Bi"e# has been carried out by Vikas Prajapati (07 MB !7" at #hru $ency, Bardoli as a partial fulfillment of the re%uirement for the de$ree of Master of Business dministration (M&B& &" durin$ academic year '00()0*&

:2r5 2e;u< T;a""ar= 8acu<ty (uide

:%r5 Ban"im Pate<= %irector

%EC+ARAT,ON

+ here by declare that the summer project report entitled, 9Satisfaction Survey of customers towards Hero Honda CBZ !treme Bi"e# is based on ori$inal piece of ,ork done by me dministration and ,hate-er information for the fulfillment of de$ree of Master of Business

has been taken from any sources had been duly ackno,led$e&

+ further declare that the personal data . information recei-ed from any respondent durin$ sur-ey has not been shared ,ith any one and is used for academic purpose only&

%ate' P<ace'

.i"as Pra>a?ati /012BA314

AC&NO@+E%(E2ENT

+t is a fact that none of the human bein$ in this ,orld is /000 perfect and in order to $ain some perfectness in itself an indi-idual surely needs a helpin$ hand& The same ,as ,ith me ,ith respect to the project that + ,as under$oin$ durin$ this session of ( ,eeks& s + too ,as illiterate ,ith this research topic that + selected for my research at the initial sta$es, + $ot ac%uainted ,ith it slo,ly and steadily throu$h efforts and surely from -arious intelli$ent and helpful personalities& + ,ould like to e1tend my heartily thanks to all of them throu$h this ackno,led$ement& + am heartily thankful to Mr& 2arshadbhai 3hah (4,ner of #hru $ency" for $rantin$

permission& + am especially thankful to our e1ternal 5uide Mr& 6hetanbhai #himmer (5eneral Mana$er of #hru $ency" and his collea$ue, for $i-in$ rele-ant and necessary $uidance& + am also thankful to all the officers of #hru $ency for $i-in$ me ,arm support . pro-idin$ me necessary information and helped me& + personally ,ould like to thanks my trainin$ coordinator Mr& Mehul Thakkar our 7aculty for assistin$ me throu$hout the project period, $uidin$ me and assistin$ at -arious sta$es and thus sharin$ his -aluable kno,led$e ,ith me to enhance my kno,led$e and helpin$ me in preparin$ a project& + ,ould also like to e1tend my thanks to all the respondents ,ho spared their -aluable time and helped me in fillin$ up the %uestionnaire by pro-idin$ the needed information& 8astly, + ,ould like to thanks all of those ,ho ha-e helped to furnish this project successfully&

.i"as Pra>a?ati /012BA314

E EC$T,.E S$22AR)
Pur?ose'
The purpose of study is, To kno, the satisfaction le-el of customers9 to,ards 2ero 2onda 6B: ;)treme bike<&

O->ectives'

Primary O->ective'
To kno, the satisfaction le-el of customers9 to,ards 2ero 2onda 6B: ;)treme bike&

Secondary O->ectives' To kno, the customers9 -ie, re$ardin$ the features=parameters considered
important by them and to ,hat e1tent they find these features=parameters in their 2ero 2onda 6B: ;)treme bike&

To kno, customers9 post purchase beha-ior after usin$ 2ero 2onda 6B: ;)
treme bike&

%esiAn B 2et;odo<oAy B A??roac;>

+n this project, #escripti-e research desi$n has been used& 3amplin$ desi$n is non)probability con-enience samplin$ because of time and money constraints& The sample si?e is /@0 respondents& 2ere, Auestionnaire method used for collect the primary data&

+imitations of t;e Study' The total number of respondents is /@0, ,hich is -ery small compared to the
population si?e& Therefore, the findin$s can not be $enerali?ed to the lar$er population&

3ometimes respondents may not $i-e the proper ans,er of the %uestions due to
misunderstandin$& That9s ,ay the result may be distorted&

The results of the research can not be $enerali?ed to the population because of
probability samplin$ ,as not used& The time a-ailable for data collection ,as only ! ,eeks ,hich is -ery less to do a comprehensi-e random sur-ey and also random sur-ey in-ol-e hi$h cost that reason non)probability con-enience samplin$ ,as used&