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Press release April 2014 Product Launch Analytics Innovation of the Week: A new body wash enhanced with

the oodness of !reek yo urt


!reek yo urt is renowned for its thick" crea#y te$ture" hi h protein content and reduced sweetness relative to re ular yo urt% &ut who knew that !reek yo urt also has si nificant skin care benefits" and can help skin retain its natural #oisture' ,oisturi-in (hat is the #a)or benefit provided by new *ial !reek +o urt &ody Wash% .ew in the /0" this product is the *ata#onitor

1onsu#er Product Launch Analytics innovation of the week% Greek yogurt has been a sensation in the yogurt market. Consumers have flocked to Greek yogurt because of its thicker texture, higher protein content than regular yogurt, less sweet taste and more gourmet image. Now, Greek yogurt is coming to the body wash market with new ial Greek !ogurt "oisturi#ing $ody %ash. &ffered in a 'anilla (oney fragrance, this ultra)hydrating body wash leverages the fact that Greek yogurt contains two times the protein nourishment of ordinary yogurt. *his elevated protein content helps condition the skin and enables it to better retain natural moisture. *he protein comes from hydroly#ed yogurt protein, as noted on the ingredient label for this ial product. *om 'ierhile, +nnovation +nsights irector for atamonitor

Consumer says that Greek yogurt has revitali#ed the yogurt market in the ,- where it currently accounts for over one)third of total yogurt sales, up from almost nothing seven or eight years ago. (e goes on to add that this entry shows that Greek yogurt and its high protein content can be extended into personal care products like soaps and skin care products where the ability to moisturi#e the skin is key. *his could be the first of many Greek yogurt)influenced launches in personal care. 2.*0

.otes for editors .or more information about ial Greek !ogurt "oisturi#ing $ody %ash, contact/ "anufacturer/ ial Corporation

"anufacturer0s 1ddress/ 23442 N. -cottsdale 5oad, -cottsdale, 16 78988, ,-1 "anufacturer0s %ebsite/ www.dialsoap.com :ackage *ype and :rice/ 2; ounce plastic bottle < =.33 ,:roduct >aunch 1nalytics from atamonitor Consumer ?datamonitorconsumer.com@ is atamonitor Consumer is part of

the most comprehensive and detailed source of information for newly launched consumer packaged goods from around the world. +nforma plc. *om 'ierhile, +nnovation +nsights irector for atamonitor Consumer, is available for

comment. *o arrange an interview with *om 'ierhile, please contact Airstin -tocker in atamonitor Consumer0s press office at B== ?4@ 2=7C 798;;= or e)mail Airstin at kirstin.stockerDinforma.com. .or more information on :roduct >aunch 1nalytics, please contact Client -ervices at customerservicesDdatamonitor.com or B== 94 E882 3942. A&3/( *A(A,3.I(34 :art of +nforma plc., the atamonitor Group ?www.datamonitor.com@ is a world)leading

provider of premium global business information, delivering independent data, analysis and opinion across the 1utomotive, Consumer "arkets, Fnergy G ,tilities, .inancial -ervices, :harmaceutical G (ealthcare, and 5etail industries. Combining our industry knowledge and experience, we assist more than ;,444 of the world0s leading companies in making better strategic and operational decisions.