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Taxes in your country

Showing information for the following country: India

Taxes or Value Added Tax (VAT) might be applicable to your business, depending on its location. Read on to see what applies in your country. If you'd like to see information for another country, click the drop-down menu above.

Taxes in India
For invoices dated on or after July 1, 2012, service tax rate for advertising services supplied by Google India Private Limited is 0%. Education Cess, Secondary and Higher Education Cess -- which are calculated as a percentage of service tax -- will also not be charged starting on this date. Previously, the rate was 12.36%. But this changed because of updates to Indian tax regulations. For more information, you can refer to the tax exemption details (negative list) found in the Finance Act, 2012 (Clause 143). The 17 services that comprise the negative list can be found at Section 66D, with sale of advertising space or time slots listed under (G). Keep in mind that Google cant advise you on tax matters. Please contact your tax adviser for any questions about this change.

About Tax Deducted at the Source (TDS)

In May 2010, the Central Board of Direct Taxes announced that TDS certificates are required every quarter, rather than issuing certificates annually. (More information can be found on the Income Tax Department of India website.) This change is effective starting the 2010-11 fiscal year. Certificates for quarters ending in June, September and March need to be issued by July 30th, October 30th, January 30th and May 15th, respectively. No TDS certificates for the previous financial year will be accepted if sent after April 30th of the following financial year. For example, all certificates for fiscal year 2010-11 should be sent no later than April 30, 2011.

Sending Tax Deducted at the Source (TDS) certificate

There are two ways to send us the TDS certificate: 1. You can send an electronically signed TDS certificate to us by email. Once the credit amount has been approved, it'll be added to your account.
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2. You can send a signed hard copy of your TDS certificate, along with a cover letter that has your 10-digit customer ID, to the following address: Attn : Google Finance Dept., B.M.S.I. Pvt. Ltd. (Arvato India), 15th Floor, Building No. 8, Tower C, Infinity Towers, DLF Cyber City, DLF Ph - 2, Gurgaon - 122002, Haryana. India. Once you've sent the documents, contact us by email with the following details to get the credit: a. A digital copy of the TDS certificate (either electronically signed or a PDF scan of signed TDS certificate) b. Courier delivery receipt details Google's Permanent Account Number (PAN) is AACCG0527D and the registered address on the TDS Certificate should be: Google India Pvt. Ltd. No.3, RMZ Infinity, Tower E, Old Madras Road, 4th & 5th Floor, Bangalore - 560 016

How much TDS

The current rate of TDS for advertising-related payments to Google India Private Limited is 2% (including surcharge and education cess). However, the rate of TDS is subject to change according to government regulations. Note that Google AdWords can't advise you on tax matters. If you have more questions regarding TDS or other tax matters, please check with a tax consultant.

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