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Suzanne Zyngier, Monash University, Australia Frada Burstein, Monash University, Australia Judy McKay, Swinburne University of Technology, Australia
INTRODUCTION
To date, research has examined different understandings of the concept of knowledge management (KM) and from this, a multiplicity of approaches to implement strategies have been derived. This case study contributes new research that examines the role of governance in the effective delivery of strategies to manage organizational knowledge. This case study looks at the implementation of a KM strategy and in particular examines the mechanisms that are employed to oversee and control the development and implementation of strategies to manage knowledge. KM processes comprise the methods employed in the acquisition, distribution, and utilization of knowledge in the organization. Organizational knowledge is present in explicit (codified) and tacit (abstract) forms and as such differing strategies are required in order to deploy it effectively. A strategy is a plan or tactic for the implementation of the management of organizational knowledge. KM governance does not design the strategy to manage organizational knowledge. Governance manages risk to ensure the delivery of antici- pated benefits in an ongoing process that must be quality assured, be fiscally viable, meet goals and strategic objectives, and must be responsive to changing requirements of organization and of staff (Farrar, 2001). A governance mechanism directs, monitors, and controls how this function is fulfilled and gauges success as reflected in the timeliness of service delivery and the satisfaction levels of the internal stakeholders and also, potentially, of external stakeholders. A governance body will therefore work with those who design and implement the strategy but does not function to operationalize that strategy. Recent international corporate scandals including Barings Bank in the UK, Enron in the United States, and HIH in Australia, to name only a few have highlighted the importance of governance in organizations. Corporate governance is predicated on the clear collective mental picture of the board of directors of the future of the company, and clear understanding of the mission of the company and a strategy or vision of means to achieve this. Specific legal or statutory duties are imposed on directors and other officers of companies (Francis, 1997). These include a duty to act honestly, to exercise care and diligence, and to not make improper use of information. The particular background, qualifications, and management responsibilities of the director are taken into account under law when evaluating the directors compliance with the duty of care and diligence. Usually, the constitution of the organization will state the duties of the directors. The directors are responsible to the shareholders for the profitability or otherwise of the company. Additionally the task of the board in Australia is to ensure corporate learning, renewal, evolution and succession (Francis, 1997, p. 78). In this case study, governance refers to governance that in it s narrower and most usual sense refers to corporations and to systems of accountability by those in control (Farrar, 2001, p. 3). Organizational governance therefore requires knowledge of trends in industry and of competitors, technology, the economy, and the social environment. Governance requires the examination of the company s structure, vitality, adaptability, intellectual assets, and potential. Governance explores scenarios and strengthens and evolves the organizational management and organizational succession. Governance is the implementation of authority through a framework that ensures delivery of anticipated or predicted benefits of a service or process, in an authorized and regulated manner.
The governance process provides a context for the analysis of the ongoing development of strategies to manage organizational knowledge and the evaluation of the effectiveness of those strategies. Analysis of these strategies includes the evaluation of the effectiveness of those strategies. KM governance is comprised of the processes and principles that act as a framework to exercise authority that ensures the effectiveness of strategies to manage organizational knowledge. In this case study, we will describe the nature of the organization including size, spatial distribution, and resources avail- able. We further discuss the organizational structure, nature of staffing, and the mode of operation, giving insight and perspective on how these attributes impact strategic planning and approach to KM. We describe the development of the current KM strategy including a review of prior strategies and the motivating factors in the evolution of the governance model of KM leadership. We specifically examine the understanding of and strategies for the capture and dissemination of explicit knowledge and those employed to harness and share tacit knowledge. Outcomes and current challenges that face the organization are discussed in order to gain a closer understanding of the governance of information and knowledge management and its operation at the Science and Technol- ogy Development Organization (STDO).
corporate structure is shown in Figure 1. There are three silos of research operations. These are shown in the corporate structure as the Science Laboratories and are known within the STDO as an RA. A chief officer or research leader is in charge of each operating division. Each silo has several operating divisions known as Research Area Capabilities (RACs). Each of these RACs conducts independent research activity. Each reports on its research and is financially responsible to the director of its RA. Each research activity is a separate entity contributing to the aims and objectives of the organization as a whole, but without duplication of activity between divisions. Within the head office the Policy division and the Corporate Management division provide policy advice and support and corporate management services to the whole organization. These include operations such as human resources and information technology (IT) planning which are centralized.
MANAGEMENT PHILOSOPHY
The prevailing management philosophy in the Department of Operations, and therefore in the STDO, is derived from its departmental environment and from the public service environment. Both the Australian Public Service and the Operations staff are strongly hierarchal with a clear command and control character. Additionally, since 2000 there have been a series of structures and processes within the organization that have guided management and corporate governance within the Australian Public Service. These include statutory accountability and accountability for public monies together with a new imperative of communication with stakeholders. Further, the governance structures in the Public Service give a balance of both power and authority to the organizations governing body, which includes the chairperson, nonexecutive governing body members, and executive management. External reporting requirements now include annual reporting, the use of relevant accounting standards, commitment to performance measures, and external audit.
Work Structure
The research conducted by the STDO is structured on a task or project basis. Thus each research undertaking is within the task structure. This task structure is how funding is achieved and is also how resources are allocated for staffing, travel, conference attendance, and other research-related activity. This applies to 75% of the STDO that is involved in research. The remaining 25% of STDO is essentially administration and support staff whose work conforms to the norms of the Commonwealth public service. A customer, usually a specific part of the Operations staff, commissions STDO tasks. Tasks are assigned a customer sponsor and a customer desk officer. STDO positions follow Australian Operations Force ranks. The customer sponsor is generally someone of high rank, for example, at the senior level. The customer sponsor is ultimately responsible for the task and is the person who gives permission for the task to move forward. The desk officer, who is someone generally at a lower level, is the person to whom the STDO people working on the task report to on a day-to-day basis.
CASE DESCRIPTION
The STDO Informants revealed a number of factors that led to the development of their strategy to manage organizational knowledge. These included the following: 1. The external impacts of KM activity in the Department of Operations. The Department of Operations had previously appointed a senior officer as a chief knowledge officer (CKO) who had commissioned the STDO to conduct a preliminary study into the state of KM in defense as a research task. Simultaneously, the STDO was part of a major Operations change management program which resulted in STDO officers designing a change program with a number of strategies. One of those seven strategies related to KM. 2. The serendipitous impact of KM research commissioned by the Department of Operations that had been carried out by the STDO was an influence on their own activity. The results of this research were influential in the STDO recognizing a need to articulate and implement its own KM strategy. STDO had therefore registered some skills in or at least conducted research into knowledge management and this was then picked up by STDO (Informant 6). Thus the STDO developed a knowledge base of its own in KM which was subsequently pursued by the STDO as an impetus toward what was seen as a worthwhile and productive activity in harnessing its knowledge resources. 3. The anticipated threat of knowledge loss due to the age profile of senior researchers within the organization. The third motivation for the implementation of a strategy to manage organizational knowledge was the average age of the researchers. In the STDO the average age of the workers most of them come here just after they finish their PhD and then stay for life. They just won t retire. Our average age in some divisions was above 60 for the top-two levels (Informant 2). Many staff have been employed for a very long time and much of their knowledge is locked in their memories, has changed as they progressed up the bureaucracy, and may be published in long-forgotten documents. And weve got piles of stuff and they say, You know, back in 64 you wrote a paper on thermonuclear dynamics and they go, Yeah, I know the one what happens when that person retires? So there were some real issues in access to information that were tied to succession planning (Informant 2). Thus the threat of high-level knowledge loss through employment attrition is very real for this organization. 4. The impact of government in challenging the management practices and organizational arrangements in the public service. Control mechanisms presently in place for a public sector with devolved authority and enhanced responsibility are now manifest in internal control, responsibility for risk management, internal audit and audit committees, responsibility for budgeting, for financial management, and for staffing (Barrett & Sotiropoulos, 2001). These factors appear to be borne out in the structures and control mechanisms at the STDO. The STDO is an R&D organization. It sees itself as a knowledge producer. This knowledge is produced in explicit forms as documented research in its raw form, research papers, and knowledge embedded in technology that is produced. The concept of knowledge that underpins its KM strategy incorporates both explicit and tacit knowledge.
The mode of managing and leveraging knowledge in the STDO is within the scientific tradition of building on what is known in order to create and innovate. Scientific knowledge is grounded in building evidence based on prior knowledge. The tradition of publishing new knowledge in scientific journals and reports has created a ready supply of explicated knowledge that can be leveraged through the management of knowledge resources. This was acknowledged by staff who told us that unless weve got access to what s happened before, you cant have scientific excellence; unless people were reinforced you know innovation; taking on ideas; standing by; changing our transfer mode and teamwork (Informant 2). This demonstrates several attributes. These are as follows: Acknowledgment of the importance of excellence in research practice Understanding that knowledge and innovation are substantially built on what was known before Understanding that without proper record, an organization will risk recreating work already done Tacit knowledge is also implied through this statement about the importance of the STDOs attitude to cooperation and teamwork in knowledge creation and innovation. This underlies its approach to the transfer of tacit forms of knowledge based on experience and the capacity to extrapolate form prior knowledge to reach a new and different conclusion. Teams and cooperative work practices facilitate knowledge production from the interaction between individuals sharing what they know.
letters, and records of significant phone calls as well as notes on the R&D of the work task. There had been documented rules for these processes that were understood by all staff. The registry files were a first reference point when a researcher was engaged in a project. The registry files could provide context for the project, of previous projects and background on the relevant client. It would also provide a detailed record of all the transactions between the client and the STDO, and of the progress of the item of research.
Problems
Running the Registries was abandoned, as this was not seen as core function to the STDO. The distribution of PCs to all staff and the concomitant decentralization of word processing functions was one of the major factors leading to the loss of the Registries and of the key role that they played in the STDO. The PCs were distributed without document management protocols, but with a local hard drive that permitted the saving of documents that can and cannot be readily traced, tracked, or shared. Work done as research-in-progress documents that were formerly lodged with the Registries can now be put into the bottom drawer with only a final research report being given to the client. It is commonly suggested that the very nature of a research culture is one that promotes sharing through collaborative work or by publishing. However, one individual commented that both style s of working that were increasingly forcing organizations to be outcome focused, and being personally accountable were completely at odds with a system that says let s share information as a group (Informant 1). No other mechanisms were available to knowledge workers at the STDO to support the transfer of explicit knowledge for their work purposes.
Problems
These hubs were led and formed on an ad hoc basis. There were no coordinated mechanisms to support the hubs or their leaders either in a physical or virtual environment. No other mechanisms were available to knowledge workers at the STDO to support the transfer of tacit knowledge for their work tasks.
Figure 2. Position of KM (2000) at the STDO prior to the development of governance mechanisms
Customers, Consultants
when a strategy was implemented using an individual working and engaging with other individuals, that is, a one-to-one model, the strategy usually failed. When a strategy is implemented using an individual working with and engaging groups, that is, a one-tomany model, the strategy usually failed. However, they found that when the initiative was implemented within an organization by a group of people engaging other groups, that is, it is implemented as a many-to-many model, then the initiative usually succeeded. As a consequence the strategy crew became convinced that if we had a single champion, it would fail. We needed multiple [KM] stakeholders across the organization and we decided that it wasnt just the knowledge management that would fail any of these change strategies would fail if they only had one particular champion (Informant 2). Thus a strategy was developed with multiple champions who were responsible for presenting the strategies back to their peers.
The understanding and control of explicit knowledge came from library, information management and document workers who had previously been working in this field. The contribution of information architecture through the Information Technology and Systems department was a headquarters-based concern. The importance of the active involvement of the Information Technology and Systems department was particularly pertinent in the context of need for STDO KM conformity to an enterprise-wide architecture within the STDO where it must comply with the architecture of its parent organization, the Department of Operations. Further, these elements required financial resources to develop an overall IMKM design and plan to create the delivery of an electronic library service, to improve the intranet, and to develop a knowledge improvement program. Governance was the mechanism that could implement authority over the IMKM plan and provide the framework to ensure delivery of expected benefits in an authorized and regulated manner.
Mechanisms were also needed to evaluate the effectiveness of the strategy. Informants indicated that the need for governance was recognized and triggered from two directions: 1. The issue came up of d o these people need money? Well suddenly that forces you to think about policy (Informant 1). This indicates an awareness and responsibility for the concern that if money is being spent by the organization, then governance of expenditure is required. As acknowledged earlier, the Australian Public Service was operating within a new context of governance and accountability that in particular focused on authorized, regulated, and effective use of public monies. 2. STDOs own research found that the issue of governance to ensure fiscal and managerial accountability emerged as the underlying factor inhibiting most of the cultural and infrastructure management of a KM strategy. In particular, divided management responsibility and an attitude of it s someone else s problem were a common theme (Informant 3). Of particular interest is the juxtaposition of accountability and divided management responsibility as shown in these two statements. It can be concluded that the structure of governance of the KM strategy evolved due to external forces and from the insight and leadership shown. The IMKM Governing Board was formed with key stakeholders who represented the interests of multiple areas of management and of the interests of the researchers in the organization. This composition of the board was felt to give real opportunity for issues to be resolved. I t meant that for the first time ever [they] werent coming together to argue about who should get what money. They werent coming together to see who should get the lead of what program. They were coming together to work at strategic objectives. One of which was knowledge management. So it was treated as being part of a whole rather than being a sideline. Because they were all working on a range of items we were very careful not to fragment the technology planning from the people initiatives, from the various areas. And although they were people with interest they werent necessarily the people who had ownership of that process. And that sort of reinforced the many people interested but a particular person was the owner of changing the process (Informant 1).
Figure 3. KM structure (2003) at the STDO since the development of governance mechanisms
Customers, Consultants
Regulatory Environment
Organizational Governance
KM Governance
KM Strategy
KM Implementation
Figure 3 illustrates the dual relationship between the organizational governance structure and the IMKM Board governance function. The organizational governance process established policy that put the control and development of knowledge as a priority the outcomes of this policy are reported back by the IMKM Board governance process. The IMKM Board establishes the policies for and controls over KM strategy development. Strategy is developed and implementation managed. The outcomes of strategy implementation are reviewed and evaluated and then reported back to the IMKM Board for further action.
research, their task, or their job. The activities that are seen as achieving these goals are to improve information governance, to develop an overall architecture and an IMKM Plan, to create the digital delivery of library services, to improve the intranet, and to develop a knowledge improvement program. The goal of the Client Program was to ensure that the STDO has the right information for and from its clients to support research programs, further providing a coordinated approach to support the organizations activities. The activities that are seen to achieve these goals are the improvement of the programmatic aspects of the Management Information System (including both hardware and software issues) and to develop STDO research programs to support the organization s activities and research programs. The goal of the External Relations aspect of the plan was to leverage the STDO information capability to undertake interactions between STDO and external, nonclient agencies. The activities planned to achieve this are through improving current Internet publishing, to further investigate external KM relationships with similar research and development agencies, and to extended the international defense research document repository (scheduled for 2005-2006). The goal of the Strategic Positioning is to improve the information management capability required to adapt STDO for the future. This is seen as being achievable through the implementation of an automated Balanced Scorecard (scheduled for over the next four years). The goal of the People facet of the plan was to ensure that STDO managers have the information tools to effectively manage people, to support strategic people initiatives, and to support workforce planning and full-time employee management. The goal of Resource Management is to continuously improve STDO resource management information systems by improving the financial aspects of management information systems and to maximize the take up of defense resource information systems tools. The goal of Information Systems Infrastructure planning was to improve the quality of STDO networks and information systems. There are a number of activities that are planned to achieve this. These are the use of a better-coordinated approach to information systems planning, the implementation of a Document and Records Management (next phase in the next two years), and through continued input into the Operations Applications Register. The Operations Applications Register is a register of hardware and software owned and operated in the Department of Operations and its wholly owned operations. The components of the IMKM Plan were divided up into tasks with individuals charged with the achievement of the goals of each task according to the tacit or explicit nature of the knowledge resources being harnessed. As described earlier, this task format is standard work practice for the STDO in its R&D work for the Operations staff.
the STDO. This has included exhaustive examination of KM case studies of similar institutions as well as more generalist implementations. Current activity includes the pilot and broad distribution of a survey to all staff into the knowledge-sharing practices of both individual researchers and support staff. This forms an audit of tacit knowledge transfer and adds to the organizational knowledge map. The aspects of tacit knowledge-sharing practices that are being examined through over 300 variables comprehensively include the cultural issues affecting KM. They also canvass frequency and mode of communication (e-mail, phone, interactive chat sessions, or in person) and whether this is with internal and/or external contacts. This task relates to the use of communication through professional reading activities that are expected at the STDO as part of maintaining currency of knowledge. They seek to establish the quantity of the information that is found on the Web, in academic literature, and that is verbally or even physically passed on to others as relevant and useful. They seek to establish use patterns of the STDOs library resources and services and the STDO intranet. This will produce a pattern of individual information needs and preferences reflecting both reliance on tacit and, in part, on explicit resources. Another facet of tacit knowledge sharing that is being examined is that of the role of informal communities within the STDO. This is described as the relationships with a group of people whom individuals can turn to when they have questions or problems within technical, professional, or research work in the STDO. Initial research by the STDO found that the y [researchers] sourced most of their information through networking and their colleagues (Informant 6). As well as providing technical/professional or research help, internal KM research seeks to audit whether the informal networks include those who help each other work in the organization, by describing their own experiences of activities in the organization, giving advice and suggestions for how to gain promotion and perhaps how do work within STDO s administrative structures. An important activity that has a long history in the STDO, and is now incorporated into the IMKM plan, are the practice hubs that are actually examples of communities of practice. These were created between 1996 and 2001 for the exchange of information and views in the various disciplines. The other priority was to make possible the gathering of research work across STDO divisions, to support scientific excellence, and to develop the interaction between researchers at STDO and their equivalents at other R&D institutions and universities. Membership of the hubs is voluntary and is built on the technology interests of research staff within the following fields: Radio Frequency, Opto-electronics, Human Factors, and Simulation Activity. Each hub has defined a number of subordinate foci. The four STDO research hubs are overseen but not claimed by the IMKM Governing Board as their own. This is a conscious decision because at a whole lot of levels we were doing knowledge management, but just not calling it that. That was also an expectation issue there was no point in going and grabbing something. I mean if I put out a knowledge management plan that included the hubs . . . if [we were] wandering around checking up on what the hub s doing as secretary of the Information Governance Board, people would say, Wh y were you doing that? Thats my core business (Informant 1). The third facet of the management of tacit knowledge is through the knowledge improvement plan. Some projects that are currently being investigated for this strategy include a Science Excellence Forum, a STDO Yellow Pages, and an alumni involvement
program for retired researchers (Hackett, 2000). One of the motivations for the alumni proposal is succession planning for the management and utilization of corporate and individual memory. The STDO currently has a mentoring program that works toward this purpose; however, the demographics of the workforce, as described earlier, show this as an imperative. Storytelling (Snowden, 2002) has been identified as another means of sharing tacit knowledge; however, this element of the strategy is yet to be implemented. Another strategy is Pathways, a five-year program to support the integration of new employees into the organization. It focuses on organizational memory (Spender, 1996; Walsh & Ungson, 1991) and encompasses an understanding of the organization as a whole, an understanding of the Australian Public Service, and in particular, of the Department of Operations. Additionally, professional development through continuing education, mentoring, skills enhancement, and career planning are important. The program also supports both individual and team development and management. This program has the additional purpose of fostering organizational culture. The STDO has initiated a separate program called Smartways with the intention of soliciting responses for knowledge transfer and other systems improvements in the organization. This was also a mode of increasing levels of trust specifically seen by the strategists as a people and cultural issue in the capture and sharing of knowledge.
been an obstacle. This was particularly pertinent in the context of conformity to an enterprise-wide architecture, where the STDO must comply with the architecture of the Department of Operations of which it is a part. Building document and record management system would be an automated means of explicit KM at significant points in the business process. Of these initiatives to manage explicit knowledge, the last development was the STDO news online being posted on the intranet. It was the most direct way of apprising the organization as a whole of the research being conducted in all RAs and RACs. The outcome has been to keep individuals informed of all research activity. This permits cross-fertilization and leveraging of knowledge through the development of crossdisciplinary research.
OUTCOMES TO DATE
Respondents reported 15 benefits of implementing the governance of the KM strategy. They can be divided into risk management benefits, strategic benefits, and financial benefits.
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INFERENCES DRAWN
The governance of the KM strategy at the STDO is designed and structured to meet the needs for the creation, dissemination, and utilization of knowledge to fulfill organizational objectives. This is being achieved through the harnessing of explicit knowledge and information resources and the leveraging of tacit knowledge resources. In this case study organization, the role of governance to coordinate and manage risks through the IMKM Board is met by a number of responsible individuals who represent different sectors of the organization both in skills and in their interest and motivation for achieving an effective outcome. The IMKM Board governs the strategy, which is a formal structure that both informs and is informed by the KM strategy. Governance manages risks of the KM strategy to ensure the delivery of anticipated benefits of quality assurance of the strategy, fiscal viability, developing and meeting strategic KM goals and objectives, and to be proactive and reactive to changing requirements of the STDO management and staff. Through its regular meetings and distribution of responsibilities to board members, governance directs, monitors, and controls how the KM strategy is implemented and gauges success as reflected in the timeliness of service delivery and the satisfaction of stakeholders. This is an exemplar of the need for an organization-wide perspective for the implementation of a strategy to manage organizational knowledge, and the capacity for governance to sustain and advance the effective implementation of a strategy to manage organizational knowledge.
EPILOGUE
This case study has demonstrated the role of governance in the effective delivery of a KM strategy. Governance processes operate to implement authority through a framework to ensure the delivery of anticipated benefits in an authorized and regulated manner. This supports enhanced decision making through effective control of organizational knowledge. The governance framework centralizes the processes to measure progress, review implementation, and manage the risks of KM. Governance processes confront the cultural issues, the structural obstacles, and other relevant issues as they arise during the implementation and ongoing operation of that strategy. The management of these risks assists in the resolution of such issues and, in turn, strengthens the strategies to manage knowledge that an organization employs.
CASE QUESTIONS
1. What is the mission of STDO? How is it related with knowledge management? Does it imply the idea of knowledge valuation within the organization? 2. Which were the factors that led to the development of the knowledge management (KM) programs within the organization? 3. What are the governance mechanisms invoked to guide the implementation and ongoing management of KM strategies? 4. Does the structure of an organization impact the development, implementation, and governance of a KM strategy? 5. What are the lessons learned from this case study? Name at least 4 lessons learned.