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McCool
(978) 604-4496 ; mmccool@lasell.edu 1844 Commonwealth Avenue, Box 675, Newton, MA 02466
www.linkedin.com/pub/megan-a-mccool/70/457/b87
EDUCATION Lasell College
Candidate for Bachelor of Arts in Communication, Public Relations Minor: Event Management
Newton, MA
Expected Graduation: May 2014 GPA 3.0
London, UK
Fall 2012 Study Abroad
Bedford, MA
September 2010 May 2011 September 2011 Present January 2013 Present September 2013 Present
Dedham, MA
Event Marketing Intern January 2014 Present Coordinated with analytics, development, conference producer, and art teams to create a web page Write copy for email campaigns to prospect attendees and current attendees for over 10 global conferences Edit InDesign files for online PDF brochures, used by the sales team, conference producers, and prospects Compile Google Analytic statistics for over 10 conferences for the marketing team for future initiatives Maintain content management on over 10 conference websites including the speaker profile page and brochures uploaded to the web Work one-on-one with speakers for speaker profile page on event sites and brochure listings for online PDF Gather attendee testimonials to use for promotions via email, social, website, and direct mailing pieces Author emails and press releases to be used by both WIS and clients
Together We Rise
Social Media Intern January 2013 May 2013 Utilize social media resources such as Facebook and Twitter to promote awareness of the unmatched needs of foster youth in the US Successfully co-planned and co-hosted a fundraiser to generate funds and awareness Obtained monetary donations to be put towards foster youths' education, athletic and music interests, and supplies such as suitcases
Outback Steakhouse
Server/Hostess Attended to all guests needs and applied excellent customer service techniques Trained other staff members to highest efficiency Created strong customer relations Met all guests requests and expectations with a professional attitude
Burlington, MA
September 2010 August 2012
VOLUNTEER EXPERIENCE
Brookline, MA
Student Volunteer Actively participated in the marketing and recruitment for the annual Rally Against Cancer event Created and compiled informational packets for the promotion of the event
March 2014
SKILLS
Adobe InDesign, Event Management, Facebook, Instagram, Pinterest, Twitter, Marketing, Media Pitches, Microsoft Office, Press Releases/Pitches