[Company Name]

Target Audience Profiling Questionnaire

Version 0.0 [Date published]

Presented by: [Presenter's name]

Target Audience Profiling Questionnaire

Company goals
[In the followin table! list your "ompany's top fi#e oals in order of importan"e to your "ompany.]

Top five company goals 1. 2. 3. 4. 5.

Business purpose
[$ist your business purposes. %ou mi ht ha#e multiple purposes. !ample" &ur business purposes in"lude pro#idin edu"ational toys to "hildren under the a e of fi#e and pro#idin solutions for "hildren with spe"ial needs.]

Product appropriateness
[$ist 'uestions that help you determine your produ"t's or ser#i"e's appropriateness for your intended audien"e. !ample #uestions" (hat a e roup buys our produ"t) (hat is the in"ome le#el of our tar et "ustomers)]

Primary customers
[$ist 'uestions that help you determine who your primary "ustomers are. *hin+ about who is most li+ely to pur"hase your produ"t. !ample #uestions" (here do our "ustomers li#e) ,nder what "ir"umstan"es do our "ustomers pur"hase our produ"t)]

Purc$ase fre#uency
[$ist 'uestions that help you determine how fre'uently your "ustomers pur"hase your produ"t or ser#i"e. %ou "an also in"lude 'uestions that help you determine if "ustomers pur"hase your produ"t
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seasonally. !ample #uestions" 3ow often do "ustomers buy our produ"t) Do "ustomers buy our produ"t durin a parti"ular time of the year)]

Product perception
[$ist 'uestions that help you determine how you want "ustomers to per"ei#e your produ"t or ser#i"e. !ample #uestions" 3ow is our produ"t uni'ue) Is our produ"t en#ironmentally safe)]

Primary message
[$ist the primary messa e4s5 that you want your "ustomers to hear. Consider what politi"al! reli ious! moral! or ethi"al messa es you are sendin out by mar+etin your produ"t. !ample messages" &ur "ompany "ares about the en#ironment. &ur "ompany pro#ides senior "iti6ens with 'uality "are.]

%otivation
[$ist 'uestions that "an help you determine the moti#ation of "ustomers who pur"hase your produ"t or ser#i"e. 7or e8ample! your "ustomer mi ht need to ha#e a "lean +it"hen floor. !ample #uestions" Does our "ustomer need this item for wor+) Does our "ustomer want to in"rease his or her 'uality of life)]

&ifferentiation
[$ist 'uestions that help you determine how your produ"t or ser#i"e differs from that of your "ompetition in the mar+et. !ample #uestions" (hy is our produ"t a better "hoi"e for the "ustomer than our "ompetition's produ"t) (hat ma+es our produ"t a better #alue)]

Competitor advantage and disadvantage

[In the followin table! list the ad#anta es and disad#anta es that you feel your "ompetitor and your "ompetitor's produ"t or ser#i"e ha#e in "omparison with your "ompany and your produ"t or ser#i"e.] Competitor's advantages Competitor's disadvantages

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[Competitor has been in business for :0 years.]

[Competitor's produ"t "omes only in reen.]

Product pricing
[$ist 'uestions that "an help you pri"e your produ"t. !ample #uestions" (hat is the in"ome bra"+et of our "ustomer) (hat is the edu"ation le#el of our "ustomer)]

Product mar(eting
[$ist 'uestions that "an help you determine how your "ustomers find out about your produ"t or ser#i"e. !ample #uestions" Do our "ustomers ha#e a""ess to the Internet) Do our "ustomers read the newspaper re ularly)]

Product availa)ility
[$ist 'uestions that en"oura e you to thin+ about how and where your "ustomers obtain your produ"t or ser#i"e. !ample #uestions" Is our produ"t a#ailable at lo"al retail stores) Can our "ustomers order our produ"t o#er the phone or the Internet)]

*ample #uestionnaires
+es,no

[Do you ha#e a""ess to the Internet)] [Do you shop at the (in tip *oys retail store)]
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%es %es

No No

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[Is red your fa#orite "olor)]

%es

No

ssay

[Des"ribe your earliest "hildhood memory:]

[(hat do you li+e best about the ;aldwin <useum of ="ien"e) (hy)]

[(here do you plan to o on your ne8t family #a"ation)]

Quantitative

-ate #uestions on a scale of 1 to 5.

0 [I would buy this produ"t for my >?year?old.] [*his produ"t is en#ironmentally safe.] [*his produ"t is uni'ue.] [I need this produ"t to do my @ob.] [(in tip *oys is a"ti#e in this "ommunity.] [I buy this produ"t more than 9 times per year.] [(in tip *oys "ares about +ids.] [*his produ"t ma+es my life easier.] [*his produ"t is a reat #alue.] [I prefer this produ"t o#er a *ailspin *oys produ"t.] [I order this produ"t o#er the Internet.]
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=tron ly a ree :

=tron ly disa ree

Disa ree

Neutral

1 ree

[I read the Maple Times newspaper re ularly.]

Qualitative

[I would buy this produ"t for my:

>?year?old A?year?old 00?year?old 0/?year?old I would not buy this produ"t.]

[I ha#e an annual household in"ome of:

B C/0!000 C/0!000 D -0!000 C-0!000 D E0!000 F CE0!000]

[*his produ"t is en#ironmentally:

=afe ,nsafe Irresponsible I don't +now.]

[*his produ"t is:

Gust li+e another one I'#e seen ,ni'ue I'm not sure.]

[I would use this produ"t to:

Hntertain my +ids *ea"h my +ids how to read *ea"h my +ids teamwor+ *ea"h my +ids math s+ills]

[(in tip *oys is: 4mar+ all that apply5

1"ti#e in this "ommunity Con"erned with produ"t safety 1 'uality toy ma+er]

[I buy this produ"t:

0 time per year / times per year 9 or more times per year]

[*his produ"t:

<a+es my life easier Ii#es me presti e Conne"ts me to my family]

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[*his produ"t is:

1 reat #alue *oo e8pensi#e Pri"ed @ust ri ht]

[I would pur"hase this produ"t:

&#er the Internet &#er the telephone ;y mail order]

[I heard about this produ"t:

In the newspaper &n *V &n the radio In the %ellow Pa es]

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