SUBJECT MEDIA WRITING

MMC 201 No. OF SESIONS FACULTY No. of ASSIGNMENTS PER UNIT

UNITS

UNIT BREAK UP

COURSE OVER VIEW Introduction to media writing Structures of a News story News analysis and background designing

LEARNING OUTCOME

EVALUATION

OBJECTIVES OF MEDIA WRITING 1

This unit will introduce students the structure of writing a news story, as well as art of writing news 2 Mr Bharat Jarolia analysis and backgrounds This unit will give students opppurtunity to develop and write news stories in different mediums. It will help students to think as journalist and write stories for newspapers and TV. The students will learn art conversion from print to 2 Mr Bharat Jarolia electronic and vice-versa

ASSIGNMENT/UNI T TEST/PRACTICE 1 sessions

Difference between print and electronic news writing Designing TV news scripts out of print news scripts Using available visuals to convert print scripts to TV CONVERTING SCRIPTS scripts Improvising with visuals to convert print scripts to TV scripts 2

ASSIGNMENT/UNI T TEST/PRACTICE 1 sessions

PRESENTATION OF CONCEPT
3

Writing News Structure of beat stories Writing for internet portals

Students will learn how to write news on different beats and also inculcate art 3 Mr Bharat Jarolia of writing for internet.

ASSIGNMENT/UNI T TEST/PRACTICE 1 sessions

 Changing nature of news Uses and functions of language in writing Follow-up of News stories Unbiased approach towards news treatment
4 NEWS DEFIEND

News is the major ingredient of most mass media. Newspapers, radio, and news channels depend on news to a great extent.This module will teach students the ever changing nature of news, how to follow stories and have unbiased approach Mr Bharat Jarolia towards news treatment 3 This unit will teach students on how to write logical and historical chronological order giving date, month and year of each related 3 Mr Bharat Jarolia happening.

ASSIGNMENT/UNI T TEST/PRACTICE 1 sessions

HOW TO WRITE 5 BACKGROUNDER

Selection of background filler Backgrounder for print and electronic media Introduction of backgrounder

ASSIGNMENT/UNI T TEST/PRACTICE 1 sessions

FEATURE WRITING AND 6 PROGRAM SCRIPT

Introduction to magazine and Newspaper features Scripting for electronic program Writing for sections like metro, environment and Science and Technology Types of Features Finding Subjects for Features

One of the important writeups is the feature. In this unit focus will be on the various 4 Mr Bharat Jarolia aspects of feature writing.

ASSIGNMENT/UNI T TEST/PRACTICE 1 sessions

ARTICLES AND 7 EDITORIALS

Article- An Introduction Article Writing Types of Articles Editorial Writing

An articles analyzes and interprete. Articles provide arguments and counter-arguments. An article goes to the root cause of an event or happening and provides background information. Then it describes the present situation and finally peeps into the future also.This art of writing will be taught to 3 Mr Bharat Jarolia students Newspapers are information-oriented. But in addition to informing, they also entertain us, educate us, and they persuade us. Newspapers carry news. In addition newspapers also carry a wide variety of photographs. Photos provide the visual break in the clutter of words. In this lesson we shall focus on the various aspects of photo 3 Mr Bharat Jarolia editing.

ASSIGNMENT/UNI T TEST/PRACTICE 1 sessions

PHOTO EDITING

Photo Selection Photo Cropping Photo Enlarging Photo Reducing & Photo Sizing Photo Retouching Photo Reproduction Photo Insetting Photo Grouping and Clubbing Photo Caption Writing Types of Photo Captions Photo Features

1 Practical

INVESTIGATIVE MEDIA WRITING

Introduction to investigative media writing and pursuing investigative news Elements of sting operation Protection of self during investigation

This module will teach students how to conduct investigations and the 2 Mr Bharat Jarolia techniques to follow them

ASSIGNMENT/UNI T TEST/PRACTICE 1 sessions

Concept of ethical writing History of media ethics ETHICS OF MEDIA Protocols that binds WRITING journalists Punishments for breaking 10 the laws Health stories Science & Technology WRITING TV NEWS SCRIPT stories ON DIFFERENT SUBJECTS Environment stories Entertainment stories 11 Art stories Particular to General General to Particular

Students will acquire knowledge on ethical writing and various protocols that binds a 2 Mr Bharat Jarolia journalist

ASSIGNMENT/UNI T TEST/PRACTICE 1 sessions

This unit will teach the students the various ways of writing on different 5 Mr Bharat Jarolia beats Students will learn to write packages from general to 2 Mr Bharat Jarolia specific and vice versa

ASSIGNMENT/UNI T TEST/PRACTICE 5 sessions ASSIGNMENT/UNI T TEST/PRACTICE 2 sessions

BASIC DESIGN OF
12 PACKAGES

NEWSPAPER AND MAGAZINE PAGE MAKE 13 Up TRANSLATION AND TRANSCRIPTION

14

Concept of Newspaper Make up Principles of Newspaper Make up Visualizing the Total Page Concept Guidelines for Newspaper Make up Traditional Concepts of Newspaper Make up Contemporary Concepts of Newspaper Make up Front Page Make up Inside Page Make up Editorial Page Make up Make up of Sports Pages Make up of Life Style Pages Tabloid Newspaper Make up

Ms. Shikha 3 Gandhi

One of the most important changes in the newspapers and magazines is in the recent times has been in the designing and page makeup.Students will learn this art in this unit

Practical-Dummy 1 Newspaper

Important points for translating and transcribing for TV news

This unit will teach students the art of Translation from english to 1 Mr Bharat Jarolia hindi and vice versa Students will learnthe tool of typing in hindi and 2 Mr Bharat Jarolia english language 40

PRACTICE 2 sessions

TYPING
15

TYPING IN Hindi Typing in English

TOTAL LECTURES:

PRACTICE 3 sessions

Suggested Readings: 1. Basic Journalism R. Parthasarathi

2. The Journalists Handbook M.V. Kamath

3. Professional Journalism

M.V. Kamath

4. Craft of Writing H.K. Kaul 5. Jansanchar aur Patrakarita Arjun Tiwari

SUBJECT MEDIA PRODUCTION UNITS

MMC 202 No. OF SESIONS No. of EVALUATIO ASSIGNMENT N S PER UNIT

UNIT BREAK UP Introduction to various printing processes.

COURSE OVER VIEW Letter, press, offset, screen printing, typesetting ,hand composition, mechanical composition, Typesetting on computers. Desk top publishing.Features of DTP,Software for DTP.

FACULTY LEARNING OUTCOME

3 Ms.Sunan The students will da Dixit understand the basic concept of printing processes and principles,knowledge of printing presses, applications of each process. 3 Ms.Sunan This unit will help in da Dixit understanding advantages and study the basic concept of DTP and its importance.

1 ASSIGNMEN T/UNIT TEST/Visit to Printing Press

2 Desk top publishing.

Creating

1 ASSIGNMEN T/UNIT TEST/PRACTI CAL

3 Technology for radio

and TV broadcasting signal Processing ,New Broadcasting trends and modes.The advantages and disadvantages of analog and digital data.

AM & FM, Technology for TV broadcasting- up linking, down linking, terrestrial transmission, satellite transmission.

4 Ms.Sunan Understanding of various da Dixit frequencies, reception of radio signals in the form of AM, FM and multi band receivers.Different forms of receiving TV signslssatellite,terrestial and DTH.

2 ASSIGNMEN T/UNIT TEST/visit to uplinking centre in Noida

4 Microphones, recorders Introduction to various

and mixers.Editing of radio programmes

audio equipments like microphones,console, recorders and merits and demerits of each one of them.Editing process of radio programmes.Introductio n to softwares used for editing of radio programmes.

4 Ms.Sunan Audio mixing and da Dixit equalisation, audio consoles, types of microphones and their usage, audio recording and editing.

1 ASSIGNMEN T/UNIT TEST

5 Video production , Style Video camera formats,

of Shooting, temper of the content and selection of production gadgets.

parts, functions, sound and light equipments for video production, Various stages of video production- preproduction,production post production. Selection of right equipment required for the shoot.

4 Ms.Sunan Technical aspect of TV. da Dixit Learning of various equipments for Electronic news gathering.Students will learn the right way of shooting the content and choose the equipments according to the style of shoot.

2 ASSIGNMEN T/UNIT TEST/PRACTI CAL

6 Editing equipments.

Linear and Non Linear Editing

Types of editing, editing for video and audio programmes. Difference between linear and non linear editing systems.

3 Ms.Sunan Preapring log sheet With da Dixit Time Code. Editing, cutting, improvising the story through sound and video effects. Difference between linear editing system and non linear(computer based) system of editing.

2 ASSIGNMEN T/UNIT TEST

7 Broadcast equipments

and their co-ordination

satellite, optical fibres, computers, modemtheir application in media production.

3 Ms.Sunan This unit will give students da Dixit the required skills to communicate in the modern computer connected world, post the continuing electronic revoltion of the 21st century.

1 ASSIGNMEN T/UNIT TEST

Advertising campaigns, What is campaign? Planning and Production Benefits of campaign, How to plan advertising campaign,structure of ad campaign.Budgeting for ad campaign.

3 Ms.Sunan As part of the learning da Dixit process, students will get

2 ASSIGNMEN T/UNIT TEST

to plan an advertising campaign plan for consumer product and political campaigns.

Set Designing & Art Direction for TV Programs

Process of preparing Layout Basics of Design Line/structure Combination of colors - Texture and feel - Material - Depth Set Execution - Multiple or one time - Simple - Revolving - Hi Tech - Natural

3 Ms.Sunan Designing a set is an art da Dixit and craft. Sets are today an integral part of all TV shows. Designing, choosing background,texture,colour combination,lighting are the things students will learn in this unit.

1 ASSIGNMEN T/UNIT TEST

TOTAL LECTURES:30

Suggested Readings: Jansanchar aur Patrakarita Arjun Tiwari Jansanchar Avam Patrakarita Shrinath Sharma Handbook of Journalism Vir Bala Aggarwal

1
2

SUBJECT MEDIA RESEARCH UNITS UNIT BREAK UP

MMC 203 COURSE OVER No. OF VIEW SESIONS Need, role, 2 importance of media research, Concept of researchrole, function and importance.Scienti fic method concept, Characteristic and procedure. LEARNING FACULTY OUTCOME No. of ASSIGNMENTS PER UNIT EVALUATION

1 Introduction to Research Media research and Scientific method

Ms. Shikha Gandhi

Students will learn about different types of research, need of research and its impotance.Diffe rence between feedback and feed forward.Student s will learn scientific method as organised, objective,qualita tive or quantitative impirical analusis of one

1 Assignment/Unit Test

2 Methods and Practice of Media Research, New method of ResearchInternet

Social research and communication research, Methods of research (Census, survey, observations, clinical studies, case studies and interviews)Familia rization with Internet sites related to media audience research.

4 Ms. Shikha Gandhi

Students will gain an understanding of methods used across different segments in the media industry and acquire the analytical and interpretative skills needed to understand and apply research findings. Students will locate Internet sites that are relevant to the topic of research.
This unit will teach students on how to use internet as means of doing resaerch

4 Assignment/Unit Test/Practical

3 INTERNET AND MEDIA RESERACH

Internet as a medium for research Familiarization with Internet sites related to media audience research

1 Ms. Shikha Gandhi

1 Assignment/Unit Test/Practical

4 THEORY AND PRACTICE OF Introduction to RANDOM SAMPLING sampling Probability sampling Non Probability sampling

1 Ms. Shikha Gandhi

This unit will teach students the process of studing various sampling methods and put them into practice

1 Assignment/Unit Test/Practical

5 Preparation and administration, Use of research Suppliers and Field services.Interviewing, Interviewing Skills (I/V)

Research and design, questionnaires, handling data, collection of data from various sources, tabulation, and interpretation.Duti es,procedure adopted and qualifications of research Suppliers and Field services.Types of I/V Setting up the I/V Background & Research Questionnaire Equipment

4 Ms. Shikha Gandhi

They will learn about the research process, design surveys and questionnaires for specific purposes in social research, and be able to gather primary research data through surveys.Conduct ing interviews to gather research information.

2 Assignment/Unit Test/Practical

6 Research Design,Levels of measurement

Content analysisqualitative and quantitative, feedback and feed forward.Levels of measurementnominal,ordinal,int erval and ratio.

3 Ms. Shikha Gandhi

Students will learn meaning , need for research design, different decisions of research, features of good research design,categories of research design.Scientist have identified different ways to measure things depending upon the rules, that are used to assign numbers to objects or events.

2 Assignment/Unit Test/Practical

7 Media Research and Reporting,Audience Research Methodology

Report writing, media research as a tool of reporting.Explain the process of audience research as it applies to various mass media,access the full range of available library and electronic resources, including the Internet,to understand and evaluate media research as reported by the popular press.

3 Ms. Shikha Gandhi

Students will learn how media research can be used for doing research while reporting.Audienc e research using established social scientific methods is an exciting and often rewarding endeavor. With the competitive nature of the mass media marketplace, informed decisions can only be made after careful analysis of data.

1 Assignment/Unit Test/Practical

8 Advertising research

Introduction to advertising reseach,pretesting ,concurrent testing and post testing

3 Ms. Shikha Gandhi

Students will learn about how is pretesting done. How is pretesting a kind of insurance against bad mistakes.Story board test, labortory tests,Attiude testing,post testingpurchase behaviour test Media research generates large amount of data.Meaningful information are to be drawn from this data.Statistical methods help us in this process.

3 Assignment/Unit Test/Practical

9 Statistical methods in media research-

mean, median, mode, standard deviation, chisquare test.

3 Ms. Shikha Gandhi

3 Assignment/Unit Test/Practical

APPLIED COMMUNICATION RESEARCH

10
AUDIENCE RESEARCH

Mood induction effects of news program Impact of social identity attachment of journalist on news selection and production Bias in reporting and response Advertising effects on childs cognitive formation Cartoon TV and character formation Exploratory audience research Impact studies Response studies

3 Ms. Shikha Gandhi

This unit will introduce students to how mass media afects masses and how to conduct applied communication research

Assignment/Unit Test/Practical

2 1 Ms. Shikha Gandhi Assignment/Unit Test/Practical

11 2 Ms. Shikha Gandhi Assignment/Unit Test/Practical

12 MEDIA RESPONSE

Citizen Nationalism Psychological effect of media context Virtual versus actual truth Media and self image Media and context perception TOTAL LECTURES

30

Suggested Readings:
Media Research Techniques Mass Media Research Professional Journalism Arthur Asa Berger Roger D Wimmer M V Kamath

SUBJECT MEDIA MANAGEMENT UNITS

UNIT BREAK UP

MMC 105 COURSE OVER VIEW

No. OF FACULTY SESIONS

LEARNING OUTCOME

1 Media scene in

India.Foreign media in India.

Pvt. & Govt. media, Traditional media and their use in mass communication, Foreign print media(newspapers and magazines) and broadcast media(TV and radio stations) in India.

No. of ASSIGNMENTS PER UNIT

2 Ms. Archana Media Management Kumari students are introduced to the basic principles of management, how diferent media systems operate under private, government sector. Influence of foreign media in India.

2 Newspaper ownership Individual

Ownership,Patnership,Corp oration,Group or chain ownership,Employee ownership,Vertical ownership and joint operation.

2 Ms. Archana Through this unit students will learn Kumari

about various forms of ownerships.Advantag es and disadvatages of each.

3 Departments of a
newspaper

Editorial Department,Advertising Department,Circulation Department and Production Department.

1 Ms. Archana This unit will teach Kumari students how different departments I a newspaper work together. Functions, responsibilities of each department. 2 Ms. Archana From where does Kumari print media earn its revenue, its expenses, organisational structure of print media.Problems faced by the print media.External problems and internal problems. 2 Ms. Archana Hierachy of Kumari broadcast media, Revenue and expenditure of TV and Radio.Problem of TRP. Competition from other TV channels.

4 Organisational

structure of a newspaper and magazines.Manage ment problem of print media.Leading newspapers and magazines of India.

Hierachy of a newspaper from Editors to trainees .Economics(revenue and expenditure) of a newspaper and magazine production.Management problems of print mediafight for circulation, competition,newsprint policy.Managing staff.

5 Organisational Structure of broadcast media. Management problems of Broadcast Media.Types of News & Current Affairs programs, and their management

Organisational structure of Radio and TV- AIR, DD & Pvt. TV channels.Internal and external problems of TV news channels.Management of different types of programs.

6 Cinema industry in Structure, organisation

India and economics of .Documentary and cinema in short film in India. India.Documentary genres,Indian documentary:early years,Independent documentary producers

1 Ms. Archana How do Bollywood Kumari operate. Its revenue and expenditures. Documentary and art film management.P:roble m of finances.

7 News agencies of
India Regional news agencies.

structure and functioning, important news agenciesPTI,UNI,UNIVARTA, BAHSHA

2 Ms. Archana How do news Kumari agencies gather news and further disseminates news to various news organisations. Students will learn history and functioning of important news agencies in India. 3 Ms. Archana Why hire an ad Kumari agency? Functions of an advertising agency.types of advertising agencies.

8 Ad agencies

Structure and functioning, structure and functioning of PR departments and consultancies, Ad agency commission system, PR consultancy fee.

9 Budgeting

Budgeting of Ad & PR campaign, selection and empanelling of ad agencies and PR consultancies

2 Ms. Archana How to make Kumari budgets of Ad and PR campaigns, How to make cost effective ads.

10 Important media

organisations of the world.International Print media

BBC, VOA, ABC, CNN, NBC, AP, AFP, Itar, Tass & Reuters,New York Times,London Times,Vogue,Cosmopolit an.

2 Ms. Archana Students will learn Kumari about various important and well known media organisations of the world. How they function, history and contribution to the news organisations of the world.

11

TV Newsroom Operations

Editorial Operations:Technical Support Operations Marketing and Distribution

1 Ms. Archana This unit will teach Kumari students how

different departments in a TV station work together. Functions, responsibilities of each department.Marketi ng and distribution of programmes.

12

TRADITIONAL MEDIA

Folk Theatre in India Folk Songs in India Narrative Forms in India Religious Discourses in India Puppetry in India

1 Ms. Archana This unit will Kumari introduce students

to long forgotten traditional media of india. Types of traditional media. Origin, and role it plays in spreading education and providing infotainment

TOTAL LECTURES:20

Suggested Readings:

1. The Indian Press - profession to India 2. Economics aspect of Indian Press 3. Indian Broadcasting 4. Strategic Newspaper Management

Amma Bhattarcharyajee

Ashok V. Desia H.R. Luthra

Lonard C. Fink

EVALUATION

ASSIGNMENT/U NIT TEST

ASSIGNMENT/U NIT TEST

ASSIGNMENT/U NIT TEST

ASSIGNMENT/U NIT TEST

ASSIGNMENT/U NIT TEST

ASSIGNMENT/U NIT TEST

ASSIGNMENT/U NIT TEST

ASSIGNMENT/U NIT TEST

ASSIGNMENT/U NIT TEST

ASSIGNMENT/U NIT TEST

ASSIGNMENT/U NIT TEST

ASSIGNMENT/U NIT TEST

SUBJECT MEDIA LAWS UNITS

UNIT BREAK UP

MMC 105 COURSE OVER VIEW

No. OF FACULTY SESIONS

LEARNING OUTCOME

No. of ASSIGNM ENTS PER UNIT

1 YELLOW JOURNALISM

Concept of yellow journalism History of yellow journalism Paparazzi journalism

1 Ms. Namrata Sahni

This unit will teach students the basic concept of yellow journalism, history, the fight of the yellow kid and its relevance in todays media

2 Introduction to Media Laws

Introduction to law. What are media laws? Defamation and slander

1 Ms. Namrata Sahni This unit will introduce the students to types of law-civil and criminal. Also to th econcept of defamation

3 MEDIA LAWS IN INDIA

Article 19-Freedom of speech Contempt of court,1976 Official secrets act, 1923 Press and books registration act, 1867 Copyright act,1957 Drug and magic Remedies act, 1954 Children Act,1960 The Young Persons Act,1956

3 Ms. Namrata Sahni There are many laws that regulate the performance of media in India.In the post-Independence time, the various Governments have enacted many more media related laws. 1 Ms. Namrata Sahni This unit will introduce sudents to pre independence laws, enacted by the british govt 3 Ms. Namrata Sahni This unit will provide a detailed account of the Press Council of India. With an introduction to the Press Council of India and also the structure and functions of the Press Council of India.

MEDIA LAWS IN INDIA PRE INDEPENDENCE First press regulations, 1799 Gagging Act, 1857 Vernacular press act, 1857 Indian press act, 1910 Entry of foreign press 4 5 PRESS COUNCIL Introduction to Press Council Press council of India I Press council of India II AINEC Code of Ethics Structure & functions of the PCI Act and committees relating to wages of working journalists

6 ELECTRONIC MEDIA LAWS AIR & DD code of broadcasting news and advertising Prasar Bharti act Cable TV Regulations act

2 Ms. Namrata Sahni There are many laws related to the electronic media in India. In this lesson we shall discuss about two of these laws: AIR and Doordarshan Code of Broadcasting News and Cable Television Regulation Act. 1 Ms. Namrata Sahni This module will expose the students to principles such as objectivity, impartiality, truthfulness and freedom of information are some very contentious issues before the mass media today. 3 Ms. Namrata Sahni This unit will teach students that how advertising can mislead people and there are certain laws that regulate them in India.

7 ETHICS OF JOURNALISM

Professional Ethics Ombudsman Lowering of ethical values in Journalism

8 ETHICS IN ADVERTISING

Ethics and controversies in advertising Code of ethics for advertising by advertising council of India DAVPs code of advertising Various laws of advertising in India

2 Ms. Namrata Sahni PR industry, particularly the apex bodies in the field of PR, have adopted selfregulatory practices. Major apex bodies IPRA and PRSI have formulated Codes of Ethics. These codes are adopted and practiced by the member organizations.

CODE OF ETHICS IN PUBLIC 9 RELATIONS

Codes of ethics by International Public Relations Association

2 Ms. Namrata Sahni

Professionalism in media Self regulation Censorship Reports of committees regarding media in India- Verghese committee, Chanda Committee, P C Joshi committee, Bacchawat committee, First press commission & second press commission. 10 COMMITTEES & COMMISSIONS REGARDING MEDIA
TOTAL LECTURES:30

Since Independence, efforts have been made to find out about the working conditions and ground realities with regard to the media in our country. The Government of India has, from time to time, constituted commissions and committees in this regard. These commissions and committees study the situation and give expert opinions and suggestions. 20

Suggested Readings: 1. The Indian Press - profession to India- Amma Bhattarcharyajee 2. Handbook of journalism- Vir Bala Aggarwal 3. Media Law and Ethics: Readings in Communication Regulations- Kiran Prasad 4. Media Law- Robert Mart

EVALUATION

ASSIGNMENT/U NIT TEST

ASSIGNMENT/U NIT TEST

ASSIGNMENT/U NIT TEST

ASSIGNMENT/U NIT TEST

ASSIGNMENT/U NIT TEST

ASSIGNMENT/U NIT TEST

ASSIGNMENT/U NIT TEST

ASSIGNMENT/U NIT TEST

ASSIGNMENT/U NIT TEST

ASSIGNMENT/U NIT TEST

SUBJECT ADVERTISING AND CORPORATE COMMUNICATIONS UNITS AS PER GJU

MMC 105 No. of EVALUATION COURSE OVER No. OF LEARNING ASSIGNMENTS VIEW SESIONS FACULTY OUTCOME PER UNIT Advertising Definition, Students are Scope and exposed to the basic Concept of advertising, principles and History and concepts of Development of advertising that advertising, apply to creative Types of and media advertising, processes of the ASSIGNMENT/U examples of advertisements. advertising 1 1 NIT TEST

UNIT BREAK UP

1 Introduction to Advertising

2 Creativity in advertising

Appeals, visualisation, copyrighting and layout, various media of advertising.

this unit requires students to develop their general writing skills and to lrean specific creative inputs required for this field.

ASSIGNMENT/U 2 NIT TEST

Introduction to advertising 3 campaign,

Concept of advertising campign, Importance of media planning in an advertising campaign, need of advertising in the campaign format.

Students will get to enhance their learning of strategic advertising campaigns through making different campaigns. Students will go through marketing briefs, which the students have to translate into an entire advertising proposal.
Through this unit students will learn how ad agencies work. As these are the agencies that have the talent and equipments to create and place advertisements.
Media planning is the strategic formulation of activities designed to carry out goals or objectives of the advertising programmes.invoving research. Including steps of media planning and media buying.

ASSIGNMENT/U 2 NIT TEST

Ad agency: Structure and 4 functions.

Why hire an ad agency? Functions of an advertising agency.types of advertising agencies.

ASSIGNMENT/U 1 NIT TEST

5 Media buying and planning

Reach of media, readership and viewership, cost of media, target group defination, media segmentation, media negotiations and contracts

ASSIGNMENT/U 1 NIT TEST

Clicking still pictures for print ads,placement of 6 Still Photography for Advertising picture.in the ad.

Elements of Print, Radio, Television and Internet 6 Advertising

7 practical
: CORPORATE COMMUN ICATIONS AND PUBLIC RELATIONS

Introduction to the media of advertising. Types of mediaNewspapers, TV, Radio, Outdoor media, transit media,direct mail. Practicals in the production of Radio Advertisement ,Television Advertisement and print ads.

students will placement of an ad in the print media.How to use the picture to attract readers. Mass media for general public are channels of information, education and entertainment. For an advertising person these media are vehicles that carry messages to a large number of prospective buyers.

2 Practical

ASSIGNMENT/U 3 NIT TEST

practicals will help students in making ads for various mass medias.

3 Practical

Concept of communications 8

intoduction to corporate communications , how is corporate corporate communications different from PR.

This unit provides students with a broad introduction to the corporate communication and its role in marketing.

ASSIGNMENT/U 1 NIT TEST

9 Introduction to Public Relations

public relations: Definitions, role and functions, types of public and their importance.

This unit provides students with a broad introduction to the principles of internal and external public relations. Understanding the need for PR. PR deals with more than one group at a time. Most importantly, they play different roles and differ in the type of relationships they share with organisation.

ASSIGNMENT/U 1 NIT TEST

10 Public in Public Relations

Principles and function of public relations in Govt. and Pvt. Sectors

ASSIGNMENT/U 1 NIT TEST

11 Business Communications

Meetings, Presentations, Negotiations, Letters, Memos, Reports and Minutes.

students will develop an advertising to how business communication takes place in internal and external set up.

ASSIGNMENT/U 2 NIT TEST

Areas of publicity, vehicles of publicityconcept of Propaganda,Public Image building, Publicity, opinion and its 12 Propaganda, Public opinion effects.

Students will learn how is ublicity different from PR. Concept of Propaganda. How can it become negitive.Public opnion and its importance.

ASSIGNMENT/U 1 NIT TEST

13 Tools of public relations.

concept, Scope, importance of tools in PR

conduct briefing meetingsformal/informal,inp erson, by telephone, finalize brief,take notes.

this unit will explain the various means, media and practices PR persons use to communicate with public.
How to conduct meetings, meeting with the clients, finalising the meetings. students will learn to write press release, know verious types of news release, learn how to make support material for the media.

ASSIGNMENT/U 1 NIT TEST

14 Liaise with client

ASSIGNMENT/ 1 UNIT TEST

15 Media Relations TOTAL LECTURES:30

importance of media relations, difference between press conference and news conference.

ASSIGNMENT/ 1 UNIT TEST

31

Suggested Readings:
1.Advertising Jefkins & Yadin 2.Advertising Art & Sciences Stephan King

UNITS

SUBJECT REPORTING 2 UNIT BREAK UP

MMC 105 COURSE OVER VIEW

No. OF FACULTY SESIONS

LEARNING OUTCOME

No. of ASSIGNMENTS PER UNIT

EVALUATION

1 REPORTING FOR Understanding the INTERNATIONAL international mediaMEDIA both print and electronic as it exists in India. Difference with Indian mediaWriting for international newspapers, magazines, websites, TV and radio networks 2 REPORTING FOR Identification of DOCU-DRAMA subject. Hiring of equipments. Identification of the crew, Research, making a proposal for Elements of reporting for docudrama 3 REPORTING FOR Multi camera match SPORTS coverage, Identification of sources, Writing for sports visuals

2 Ms. Nishu Chaudhry

This unit will teach students on how international news is covered and also writib=ng for various international medias.

2 Assignment/Unit Test/Practical

3 Ms. Nishu Chaudhry

This unit will teach students on how docu drama are shot and their difference with non fiction reporting

2 Assignment/Unit Test/Practical

1 Ms. Nishu Chaudhry

Students will learn how to cover sports and sports related events

2 Assignment/Unit Test/Practical

4 POLITICAL REPORTING

Focus on party or personality Reporting daily party matters Election coverage Reporting of chambers of commerce Reporting of FMCC articles and commodities Mandi chase & Stock Market Proposal of special shows Scripting of program Advertisement spacing

1 Ms. Nishu Chaudhry

Students will learn how to cover politics and politics related events Students will learn how to cover business and business related events

2 Assignment/Unit Test/Practical

5 BUSINESS REPORTING

1 Ms. Nishu Chaudhry

2 Assignment/Unit Test/Practical

6 PROGRAM REPORTING

1 Ms. Nishu Chaudhry

This unit will teach students on how to cover programming reporting and scripting for programmes Students will learn on how to chase a particular story, and als0 taking care of post production

2 Assignment/Unit Test/Practical

7 CHASING YOUR STORY Editing of the story you have reported Arranging music, commentary, voice over Supers, aston, title, translation, captions, graphics and designs

1 Ms. Nishu Chaudhry

2 Assignment/Unit Test/Practical

8 STING OPERATION

Types of sting camera Connecting with sources Art of finding scoops Oath of confidentiality

1 Ms. Nishu Chaudhry

Concept of sting operations. How are they conducted? Art of finding your source to how to save yourself

2 Assignment/Unit Test/Practical

9 BEAT REPORTING

1 Ms. Nishu Chaudhry Planning of shoot Contacting PRs Team spirit Reporting under stress

Students will learn beat reporting, and how to report under stress and work in teams.

2 Assignment/Unit Test/Practical

10 POST REPORTING WORK

2 Ms. Nishu Chaudhry Logging Viewing Re-shooting

students will learn the art of post production and also do practical assignments

2 Assignment/Unit Test/Practical

Suggested Readings:

TOTAL LECTURES:14

International News Reporting: Frontlines and Deadlines by John Owen (Editor) and Heather Purdey (Editor) 1 The Essentials of Sports Reporting and Writing by Scott Reinardy; Wayne 2 Wanta Political reporting" means "royal court gossip" by Glenn 3 Greenwald