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Table of contents
Appendices:
Appendix 1: Web Content Plan ……………………………………… 18
Appendix 2: Joomla! Content Management System (CMS)………...25
Appendix 3: Recommendations from the Consultation……………….27
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Executive Summary
The objective of this report is to give an outline of the CaFAN Web Portal
Development Project from its inception to its completion based on the
requirements outlined by the CaFAN Secretariat.
The outcome of the Project is a Web Portal which is a fully functional, flexible and
scaleable working application
The major objectives of the CaFAN Web Portal are to provide Information and
agricultural resources for the Caribbean Farmers Network, (CaFAN).
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Project Deliverables
To achieve the Specific Project objectives in the short term the implementation
will consist of the following deliverables:
Methodology
The approach to this assignment will include the following key components:
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The development of an interactive website will provide an opportunity for CaFAN
to show tangible and immediate benefits in the short term. The website will allow
CaFAN to Increase participation and to provide information and agricultural
resources for the Caribbean Farmers Network.
Phase 1: INCEPTION
This involved the assembly of the team, holding inception meetings with the
Secretariat Staff and Chief Coordinator of CAFAN and preparation of the Project
Charter based on the TOR received. This phase commenced in November 2006
and ended on January 2007.
There were several inception meetings held with the secretariat staff and Chief
Coordinator to evaluate their needs with regards to the desired outcomes of the
Webportal. These consultations involved qualitative and quantitative
interviews/discussions with CaFAN and its stakeholders. The process was highly
collaborative.
The outcome of this consultation helped in the preparation of the work plan and
delivering the Project Charter document in the form of a Content Plan, a Project
Plan and Schedule. (See Annex 1 and 2 for detailed breakdown of the
Content Plan and Joomla! Content Management System.)
Below were some of the features highlighted in the Project and Content Plan.
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The website will benefit from the inclusion of the following dynamic functionality:
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• User rating of pages. This will help CAFAN to assess the effectiveness of
the information from the users’ perspective.
• Related Pages – This is the ability to generate a list of links to related
pages in the website at the bottom of any page. The links are generated
based on similar keywords associated between pages.
• Scheduled content publishing which would allow the content manager to
set dates for pages to automatically appear and disappear.
• Restricted Access Pages – All pages on the website can be set to public
or registered users’ access. This means that CaFAN will have the option
of restricting viewing of some pages to registered users of the site.
The Content and Web Plan obtained approval by the CaFAN Secretariat and
suggestions for the stakeholder consultation were discussed for the next phase.
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Phase 2: DEVELOPMENT OF CAFAN PORTAL
The content plan was circulated to the CaFAN membership for input. A Training
Workshop on Management for Farmer Associations was held in Barbados from
the 22nd January – 1st February 2007
During the workshop there was a presentation made by the Director & Program
Advisor, Mrs. Claudette De Freitas on Information & Communication
Management to raise the awareness of the Stakeholders on the different
elements of Communication and Information Management. She was able to give
an overview of Websites highlighting the advantages and disadvantages as well
as the sort of information that should be placed on the site according to the
organizations priority themes.
Professor Marshall discussed the role of ICT in reducing costs for communication
through the use of Voice over Internet Protocol from free softwares such as
Skype. He also covered the new initiatives in the reduction of the cost of
hardware, through Nicholas Negreponte’s One Laptop Per Child Project costing
only US $100. Professor Marshall then touched on how the web is an instrument
for collaboration due to the convergence of different technologies all on one open
platform. Critical to his presentation was the use of open source Software,
Software that is available for free and also built on an open code to allow others
to modify it. Open Source software makes access to technologies affordable,
especially in developing countries.
He covered the open source software’s available for Programming such as Linux
and PHP, Web tools, e.g., Firefox web browser which is safer than using Internet
explorer, he also mentioned that for Web development, Social Content
Management Systems such as Blogs and Wikis to facilitate collaborative and
community strategic information systems.
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He was able to impart the idea of having a web portal and how it would link to the
end user, which is central to the development of a strategic information system,
linking multiple stakeholders, having both an internal and external focus. (See
Diagram 1)
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Activity 2: Development of Web Portal Prototype
This involved interaction with the CaFAN Secretariat with regards to graphics,
colour schemes and pictures.
There were some delays in this process due to external factors beyond the
control of the consultant and the CaFAN secretariat. These factors were due to
the delay in the completion of the CaFAN logo by the contracted design firm.
Another major factor was in the delay of the disbursement for the project.
On the receipt of the CaFAN logo,work commenced on the design of the web
portal prototypes. Two prototypes were developed and submitted to the CaFAN
Secretariat and Directorate for selection and approval.
The layout of the textual and graphical content was design to be attractive but
simple and the web pages aimed to strive for an uncluttered look. The design
was constructed so that primary users will be able to grab the key elements at a
few glances. The templates incorporate a flash animation which highlighted the
different member countries and farming activities, with graphics provided by
CaFAN.
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Prototype Layout Template 2:
The CaFAN Secretariat and Directorate selected the second Prototype Layout
Template with some input given on slight adjustments.
Along with the domain name, 1000 email accounts using the domain could be set
up to facilitate the exchange of date amongst CaFAN membership along with 5
Deluxe email accounts with 1GB each for Admin mail.
A two (2) year hosting plan with 100gb Space hosted on a Linux server (An Open
Source platform) was selected to facilitate the massive multiple content database
driven system with 25 MySQL databases housing the content for the front end of
the website.
The plan also includes unlimited Email Forwards, Hosting for Forums, Blogging,
Photo Galleries and Community hosting for Wikis, Online Stores.
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Activity 4: Development of Web Portal
This involves the actual programming on the back end of the website.
The site navigation was designed from the viewpoint of the visitors. It was
programmed to be clear and easy to follow, and make the most important
information a maximum of two clicks away.
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Activity 5: Implementation & Testing
On completion of the programming the following site was made visible on the
http://caribbeanfarmers.org which is the front end.
Consultations were held with the CaFAN Secretariat to ensure that the basic
functionality was in line with the requirements set out for the CaFAN portal.
Changes were made with programming functionalities on the backend to facilitate
content management.
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Implementation and Testing of the site was successful and was completed and
approved by the CaFAN Secretariat by June the 25th 2007.
This sets the tone for the second phase of the project which would involve the
delivery of training to the CaFAN Secretariat on the use of the Content
Management System (CMS) to facilitate upload of information at any time without
restriction.
It will also involve E-Marketing of the interactive CaFAN Portal. The maintenance
schedule also includes the registering of the site with the main search engines
and configuring the keywords for Search Engine Optimization and other online
marketing.
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Project Opportunities
As the project deliverables have been met, CaFAN is now provided with exciting
opportunities and meaningful challenges.
ii. Identifying CaFAN as a leader in the provision of assistance in the farming &
agriculture sector thus attracting the identified target audience;
iii. Raising CaFAN profile in the local, regional and international community in
dealing with the online delivery of farmer’s product and services;
Challenges AHEAD
While it is understood that there are many opportunities for CaFAN, it must be
taken into consideration that for sustainability, the project will have some
challenges. Some of the challenges identified include;
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ANNEX 1.
Content Plan for
CAFAN (Caribbean Farmers Network)
Purpose
Goals
2. To educate the general public, and end users about the farming in the
Caribbean and provide technical resources.
Success Measures
To determine whether the content is helping to achieve the website’s purpose,
we’ll gather and evaluate the following data:
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Audience
1. General public & Small Farm Families
2. Farmers Organizations
3. Donor Agencies
4. Other Stakeholders
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• Tertiary audience: Other Stakeholders
The site would be visually pleasing, user-friendly easily navigational, and peek
the user’s interest using, spotlighting, and a variety of information.
Content Management
Content would be provided by each member organization and submitted to the
secretariat for uploading to the website server. Content Management would be
done by the secretariat to streamline information on the site. Content
Management is an on-going process.
Content categories
Links
About Us - CAFAN
Secretariat
Email Log In for CAFAN
Members
Site Map
Search
Organization Online
Directory
Marketing Opportunities:
• Regional
• International
Financing for Agriculture
Training
Agriculture and Trade
Investment and
Agriculture
New Technologies &
Information of Agriculture
Agriculture Inputs and
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Technological Package
Market Preparation and
Post Harvest Handling
Career Opportunities
Other Resources
Contact Us
Taking Action (Advocacy)
Projects
News
Forum
Terms and Conditions of
Service
Privacy Policy
Tell a Friend
Book MarkUs
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Content inventory
Content Audienc Priority Update Description
e Frequency
Home All H As needed This would contain General
Information about the website
and a welcome introduction
Should have a line banner of
al the Caribbean flags, this
could be a demonstrated in a
flash header
- Would highlight articles and
messages from various
organizations and farmers
(updated as needed)
About Us all H As needed Information about the
Organization
Secretariat all H As needed
Log In – 2 H As needed Login access for members
Username/Password email addresses.
Site Map all L As needed List of all site links by
categories
Search all H As needed Search engine for CAFAN
site/Google
Online Directory all H As needed Would contain contact
information on the various
organizations as well as links
to their web pages or a
webpage created for the
organization as well as local
experts.
Marketing Opportunities all H As needed Would have a sub drop down
list for Regional Marketing
Opportunities and
International marketing
Opportunities
Financing for Agriculture all H As needed Would provide financial
resources for agriculture as
well as links for farmers in
Financial Management
Training all H As needed Access to training information,
training opportunities for
farmers, farmers organizations
and members
Agriculture and Trade all H As needed Would provide information on
agriculture and the link to
regional trade and
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international trade, statistics
and links to trade organization
information.
Would also provide
information on market access
issues.
Investment and Agriculture all H As needed Would provide information on
encouraging local and
international investment in
agriculture and to also provide
information on investment
promotion activities and
resources that facilitate
investment in agriculture.
New Technologies and all H As needed Would provide information on
Agriculture new technologies in
agriculture as well as the use
of information, communication
and technology as a facilitator
for development.
Agriculture Inputs and all H As needed Would provide information on
Technological Package input usage and other tech
pack information for existing,
and potential farmers
Good Agriculture Practices all H As needed Would provide information on
GAP which would include,
market preparation, post
harvest handling practices
Career Opportunities all H As needed List of Jobs, with links and
Submission Page (Form),
which facilitates the upload of
Documents. (pdf, Doc)
Other Resources all H As needed This would contain a link to
suppliers and other
stakeholders
Contact Us all H As needed List contact info for feedback
and questions along with a
contact form
Would have a drop down list
to select options for contacts.
Taking Action
Projects
News All H Monthly Links to current news items &
articles for CAFAN and its
members and information
(both internal and external
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links)
- The site Newsletter would
also be available online. A
form would be available for
subscription.
News Archives all M Monthly or Searchable archives of news
as needed stories and tips & tidbits
over a (Document Uploads) or html
period of links
time
Forum all M As needed Support Group message
board
Using PHP Script/ would have
Different Topics to facilitate
networking.
User/Password Login For all M As needed User/Password login for
Forum support group message board.
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ANNEX 2.
Joomla! is one of the most powerful Open Source Content Management Systems
on the planet. Joomla! is used all over the world to power everything from simple,
personal homepages to complex corporate web applications. Here are just some
of the ways
people use our software:
_ Corporate websites or portals
_ Online commerce
_ Small business websites
_ Non-profit and organizational websites
_ Government applications
_ Corporate intranets and extranets
_ School and church websites
_ Personal or family homepages
_ Community-based portals
_ Magazines and newspapers
_ the possibilities are limitless…
Joomla! can be used to easily manage every aspect of your website, from adding
content and images to updating a product catalog or taking online reservations.
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Joomla! does a great job of managing the content needed to make your website
sing. But for many people, the true power of Joomla! lies in the application
framework that makes it possible for thousands of developers around the world
to create powerful addons and extensions. Here are just some examples of the
hundreds of available extensions:
_ Dynamic form builders
_ Business or organizational directories
_ Document management
_ Image and multimedia galleries
_ E-commerce and shopping cart engines
_ Forums and chat software
_ Calendars
_ Blogging software
_ Directory services
_ Email newsletters
_ Data collection and reporting tools
_ Banner advertising systems
_ Subscription services
_ and many, many more… (See screen shot below of Joomla! Extension
directory)
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ANNEX 3
Recommendations from Stakeholder Consultation at the Training Workshop on
Management for Farmer Associations held in Barbados from the 22nd January –
1st February 2007
Participants were broken up into groups and they were given group exercises.
One of the exercises given to the groups was to prepare a plan to advise the
Website team what features they would like to be included in the CaFAN
Website, and provide them with a list of some of the key buttons and links for the
home page.
The idea that participants gave for the website were as follows:
• Discussion boards
• Photo gallery
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