Page 1

EXECUTIVE SUMMERY
Here to prepare the report I have collected mainly primary data by conducting a survey by myself. To collect the data I had to prepare a questionnaire at first. The research has been done by conducting a survey among 150 respondents, and their responses has been recorded, coded, analy ed and interpreted to get the findings. The research has been designed as li!e a descriptive study of the population. There are questions "hich helped us to determine the loyalty level of the users of cola or un#cola type of soft drin!s. There are 100 copy of questionnaire for $onsumer respondents and 50 copy of questionnaire for %eller respondents. The respondents are from different profession including students, &ob holders, business person, home ma!ers, doctors, shop!eepers and other profession as "ell. The respondents "ere from different areas of 'ha!a city including %hantinagar, (ulshan, )adda, *ttara, 'hanmondi, +armgate, ,irpur, )asabo, ,oti&heel, -ahangirnagar *niversity, T%$ and some other place. I have selected my respondents on basis of random sampling. The ob&ective of this survey is to gather information, "hich can determine the ,ar!et %cenario of )everage mar!et. $ola /s *n#$ola, and the intention is to find out the level or the procedures "hich determines the preference levels among different types of soft drin! consumers. I tried to provide lots of information about different $ola and *n#cola soft drin!s, and then I have sho"n industry attractiveness, and tried to find out the consumer perception about soft drin!s. In the end of this report I have tried to provide some recommendation based on the findings.

Page 0

INTRODUCTION
The research has been designed as li!e a descriptive study of the population. There are 100 questions for consumer respondents to determine the demographic information of the sample. The level of their li!ing to"ards the promotion, brand a"areness has been determined by the set of questions.

OBJECTIVE
The objective of this report is to 1 1. The ob&ective of this survey is to gather information, "hich can determine the ,ar!et %cenario of )everage mar!et. $ola /s *n#$ola. 0. The intention is to find out the level or the procedures "hich determines the preference levels among different types of soft drin! consumers. 2. 'etermine the percentage of people "ho prefer $ola brands and people "ho prefer *n#cola brands. 3. Identify the mar!et share of different cola and un#cola brands. 5. 4nd identify the factors that influence customers to purchase $ola and *n# cola brands. The data obtained by the help of the questioner, are described at the follo"ing pages5

Page 2

RESEARCH DESIGN
The problem or ob&ective of the research has been identified clearly prior to conduct of the research. +or this reason, a descriptive research methodology has been follo"ed. The information has been collected through a survey.

QUESTIONERE DESIGN
This survey has been conducted by the help of a questionnaire. The questionnaire consists of 150 copies. There are 100 copy of questionnaire for $onsumer respondents and 50 copy of questionnaire for %eller respondents to determine the demographic information of the sample. 4s "ell other types li!e the brand preference level have been determined also in terms of the !no"ledge level of the consumers about the brand itself as "ell as the promotion. There are questions been as!ed to determine the consumers6 responses and attitude to"ards the pac!aging of soft drin!s. There suggestions have also try to be ta!en in case they "ant a modification "ith the %oft 'rin!s. In the last set of questions are created to determine the consumers6 perspectives to"ards the current promotional activities of the brands are the consumers have been influenced by any advertisement of %oft 'rin!s or not, are any salesperson or shop!eeper influence them to buy particular brand of %oft 'rin! or not, "hich things consumers considers "hen they buy %oft 'rin!s, for "hat occasion they buy %oft 'rin!s most and at lest consumers perspective about price of %oft 'rin!s "hether it is reasonable or not. The level of their li!ing to"ards the promotion, brand a"areness has been determined by the set of questions.

Page 3

SAMPLE COLLECTION
The sample has been selected from the 7customer6 of the %oft 'rin!s. This selection is intended to find out the actual level of product and image a"areness of soft drin!s among several types of consumer. The sample has been selected from the acquainted people of the surveyors. The reason "as the number of questions is large, "hich need a close supervision and direction of the surveyor "hile filling#up the questioner. This "ill be much possible if the respondents are already !no"n to the surveyors.

IN ORMATION NEEDED
The information needed for this survey "as mostly ta!en from the primary sources, through analy ing the questioner. The other information about different types of %oft 'rin!s "as ta!en from the official "eb site of several soft drin! companies. The basic information needed to reach the conclusion and meet the ob&ective of this report "as the actual perceived value of the customers of soft drin!s. This perception "as to be finding out in respect of the customers6 vie" and a"areness of the soft drin! company, their buying pattern and usage rate of soft drin!s, and their attitude to"ards the competitors6 products. ,oreover, it had to be find out their attitude to"ards competitors6 product have any impact on their purchase of soft drin!s or not.

Page 5

LIMITATIONS O THE SURVEY REPORT

There have been several limitations I have faced "hile conducting the survey. 4t every stage in this study I have been tried to be done "ith reasonable level of competence in the field of mar!eting research. 'espite of these efforts some internal and e8ternal shortcomings have been observed "hile doing the questionnaire preparation, field "or!ing and editing#coding and analy ing the data obtained from the respondents. The ma&or limitations are as the follo"ings5 1. ,ost of seller paid less attention to ans"er the questionnaire. This "as the most important limitation in preparation of the report. 0. ,ost of the respondents are not used to a formal survey, so a big portion of response error has been occurred at the initial stage. 2. 9o pre#contact "ith the respondents have been ensured prior to the survey, "hich "as necessary.
3. To fill#up a questioner "ith a large number of questions, see!s a high degree of attention by the respondents. +or their time as "ell as their cooperation the respondents must be provided free sample of the products or gifts. )ut no such initiative "as ta!en ahead. :hich has demorali ed the respondents and disturbed their mental stability. it also affected their response.

5. 4 test survey must have been conducted prior to the actual survey. 9o test survey "as conducted.

Page ;

;. <elevant papers and documents "ere not available sufficiently because of confidentiality. In many case, up to date information is not available. The lac! of !no"ledge about the sources of secondary data is also a limitation of this study. =. Intervie" "as ta!en by questionnaires hand to hand the selected respondents from 'ha!a city only. it does not represent the rest of the country. >. %ome of the options present in the questioner are not adequately categori ed. In the question "here the information about the income of the respondents as their demographic information has to be given. there could be a customi e option for Income. This limitation results in a number of response errors. ?. To fill#up a questioner "ith a large number of questions, see!s a high degree of attention by the respondents. +or their time as "ell as their cooperation the respondents must be provided free sample of the products or gifts. )ut no such initiative "as ta!en ahead. :hich has demorali ed the respondents and disturbed their mental stability. it also affected their response. 10. In some cases lac! of coordination "ith the some of respondents has caused turbulence @ confusion "hile creating the report. It also has affected the research conduction. 11. Problem has been faced regarding time management. Time constraint is a ma&or limitation. To conduct a diversified and vast research, a longer period of time should be spent to get a representative outcome. 10. +or the above reason, the ran!ing and rating questions "ere to some e8tent complicated for me.

P!o"#ct C$te%o!&

B!$'" N$(e

Sto!e )ee*i'% U'it

Page =

RC Co+$

Co+$

$an 050ml, 500ml PAT 1.Biter @ 1.5Biter PAT 0. Biter PAT

RC O!$'%e ,obile )ottles 500 ml

O!$'%e

RC Le(o' $an 050ml @ 500ml PAT 1.Biter @ 1.5Biter PAT 0. Biter PAT

Le(o'

U*e!-.

Le(o',Li(e So"$

250ml (lass )ottles 1Btr, 1.5 Btr @ 0 Biter PAT 050ml $an

!#ti)$
050 ml PAT C,angoD 050 ml PAT C(rapeD 050 ml PAT CErangeD

J#ice

Coc$co+$

Page >

Co+$

$an 050ml, 500ml PAT 1.Biter @ 1.5Biter PAT 0. Biter PAT S*!ite $an 050ml, 500ml PAT 1.Biter PAT 0. Biter PAT

Le(o',+i(e /o"$

0UP $an 050ml, 500ml PAT 1.Biter PAT 0. Biter PAT

Le(o',+i(e /o"$

Pe*/i

Co+$

$an , (lass 050ml, 500ml PAT 1.Biter PAT 0. Biter PAT

Mi!i'"$

O!$'%e

$an 500ml PAT

Mojo

Page ?

Co+$

050 ml $an 050 ml PAT 500 ml PAT 1 Biter PAT 0 Biter PAT

Vi!%i' $an 050ml PAT 500ml PAT 1Biter PAT 1.5Biter PAT 1$(1$( co+$

Co+$

Co+$

PAT bottle

U!o Co+$ $an 500ml PAT. 1Biter PAT. 0Biter PAT.

Co+$

U!o Le(o' $an 500ml PAT. 1Biter PAT. 0Biter PAT.

Le(o'

D$t$ A'$+&/i/ $'" P!e/e't$tio'

Page 10

De(o%!$*2ic i'3o!($tio'4
The first = questions in the questioner are intended to locate the demographic information of the respondents. These questions include gender, age, marital status, education, profession, income level, and their preference among the $ola and *n# $ola.

-5 Ge'"e!
In this survey there are 100 samples and ;1F of "hich are male @ 2?F of "hich are female, it give us a indication that male are consumes relatively more soft drin!s than female. it perhaps for males more consumption po"er as they have relatively high income than female in )angladesh because of the social pattern and maybe for male have to a greater e8tent of outside contact than female.

65 A%e4
There are si8 age divisions "ere given at the age category of the respondents. +rom the 7,ale6 respondents ;.5;F respondents "ere from 5 to 15 years. 50.3;F male respondents "ere from the category 1;#05 years. 1?.;;F of the male respondents are 0;#25 years of age. 3.?0F male respondents are fall under the 2;# 35 years category. ?.>3F male fall under the 3;#55 years category and lastly ;.5;F of the female respondents are above 5; years of age. In the above category female are divided on the gender basis. En the survey from the female respondent 0.5;F respondents "ere from 5 to 15 years. 3;.15F female are from 1;#05 years of age, 1=.?5F female fall under the 0;#25 years of age, 1=.?5F female fall under the 2;#35 years of age, 15.2?F female are from 3;# 55 years of age, and lastly 00F female respondents are above 5; years of age category.

Page 11

75 M$!it$+ St$t#/
In this survey "e have 2>F of married and ;0F of unmarried sample out of 100 samples. as because in urban areas of )angladesh has high e8tent of unmarried people. +rom the 7male6 respondents 0;.02F respondents "ere married and =2.==F respondents "ere from the category of unmarried. En the other hand 5;.31F of the female respondents are from married category and 32.5?F female fall under the unmarried category.

85 E"#c$tio'

Here, "e can easily identify that *nder (raduates are more than 35F. In this survey 30.?>F of male and 5;.31F of female respondent "ere from the category *nder (raduate. (raduates contribution "as 2;.0;F of male respondent and 1=.?5F of female respondent. +rom the 7male6 respondents 11.3>F and female respondent 15.2>F respondents "ere from the category of H.%.$. Then from the category of %.%.$ ;.5;F male @ 5.13F female respondent "ere found. Post (raduate 1.;3F of male and 0.5;F of female respondent "ere found. 4t last 2.0>F male and 0.5;F female respondent are from non educated category. %o here in this survey contribution from *nder (raduates is much higher than others.

Page 10

95 P!o3e//io'

I'te!*!et$tio'4
In this chart, questioner it sho"s that out of 100F sample there is ;2.?2F are male %tudents and 51.0>F are female students, >.00F are Private %ervice Holder male respondent and =.;?F are Private %ervice Holder female respondent, 2.0>F male and 5.12F female respondent are from (ovt. %ervice Holder, 1?.;=F male and 00F female respondents are from )usiness sector, 00F male and 25.?0F female respondent are form Home ,a!er category. 4nd 3.?0F male F 00F female respondents are from the others category. %o %tudents have highest contribution that is almost 5?F. this is because %tudent in our society is a ma&or portion of total population and of course they are important consumer as "ell.

Page 12

:5 Co'/#(e!/ Leve+ o3 I'co(e

I'te!*!et$tio'4
The above graph sho"s the level of income among the CconsumerD respondents. The category of income are 9o income, )ello" 5000, 5000#15000t!, 1;000#05000t!, 0;000#30000t!, and above t!30000. 4s in this survey most of participants are student. They have lo" or no any income their contribution is in this survey is 20F and belo" T!.5000 is 31F. In the graph blue color line is sho"ing income level of the ,ale respondents and the pin! color line is sho"ing the level of income for the +emale respondents. Here for the 7,ale6 respondents, 03.5?F respondents "ere from no income level. 0=.21F male respondents "ere from the bello" 5000t! income level category. 01.21F male respondents "ere from the category 5000#15000t! income level. 13.=5F male respondents "ere from the 1;000#05000t! income level category. >.00F male respondents "ere from the 0;000#30000t! income level. 4nd residual 2.0>F male respondents "ere from the category above t!30000 income level.

Page 13

+or 7+emale6 respondents, 32.5>F female respondents "ere from 9o income level category. 25.?0F female respondents "ere from the category )ello" 5000t! income level. 10.0;F female respondents "ere from 5000#15000t! income level category. 5.12F female respondents "ere from the category 1;000#05000t! income level. 5.12F female respondents "ere 0;000#30000t! income level category. 00F female respondents "ere from the category above t!30000 income level.

05 Co'/#(e! !e/*o'/e/ to;$!" *!e3e!!i'% So3t D!i')/5

I'te!*!et$tio'4
The graph sho"s the usage rate of the total respondents. The response rate has been sorted out on the basis of ,ale and +emale. The category in the usage rate had t"o options. These options consist of the person "ho li!e cola @ "ho li!e *n# cola.

Page 15

In the graph at the left hand side the information has been presented in case of the male respondents. 4t the right hand side, the same information "ith the same category has been provided, in case of female respondents. ,ost of participant C5=FD said that they li!e $ola type %oft 'rin!, and residual 32F of participant said that they li!e *n#cola type %oft 'rin!. ;5.5=F male and 32.5?F female respondents are li!e $ola type of soft drin!s. En the other hand 23.32F male and 5;.31F female respondents are li!e un#cola type of soft drin!s. %o "e found from the survey that most of male respondent li!e cola type soft drin!s and most of female respondents are li!e un#cola type of soft drin!s. This is because era of %oft 'rin! C9onalcoholic beverage, usually carbonatedD "hen start at that point of time $ola type %oft 'rin! solely sold in the mar!et as a result consumers are habituated "ith $ola type %oft 'rin! and traditionally consumers consume 9onalcoholic $arbonated )everage "ith $ola flavor. and usually "e e8perience this truth in current mar!et scenario. )ut it "ould be no longer a first option for the consumers to consume $ola flavored beverage in near future as because consumption patterns of consumers has begun to shift from $ola flavored %oft 'rin!s to *n1$ola flavored %oft 'rin!s due to *n1$ola flavored %oft 'rin!s comes "ith more distinctive flavor that gives different tests to the consumers @ and it giving something different value to the consumers.

Page 1;

<5 Co'/#(e!/= *e!ce*tio' $bo#t t2e $v$i+$bi+it& o3 So3t D!i')/5

I'te!*!et$tio'4
4round ?.>3F male and 05.;3F female respondents are said that they do not get %oft 'rin! available at nearby shop "hether it is $ola or *n#cola flavored. )ut about ?0.1;F male and =3.2;F female participants said that they have easy access of these beverages, as because no" transportation facility is available "ith relatively lo" cost Cas economics of scale ta!es placeD and because technology spread out for that reason refrigerator @ free er become available for every shop. it is important due to most of consumers purchase %oft 'rin! as for immediate consumption. 9o" beverage is available because even some small shops have refrigerator @ free er they sold beverages as "ell.

Page 1=

>5 T2e !$')i'% o3 So3t D!i')/ ?Co+$@ b!$'" t2$t co(e/ to co'/#(e!/= (i'"5
The brand first comes in mind.

#t he r ( $ t h) P r a n C o la ( " t h) Za Za C o la ( !t h)

V ir g in C o la ( 6 t h) U r o C o la ( 5t h) P ep s i C o la ( 4 t h) M o jo ( 3 r d ) R C C o la ( 2 nd ) C o c a C o la ( 1s t )

0%

20%

40%

60%

80%

100%

I'te!*!et$tio'4
4ccording to this survey cola flavored soft drin! come consumers mind in this chronological order $oca#$ola C1stD, <$ $ola C0ndD, ,o&o C2rdD, Pepsi $ola C3thD, *ro $ola C5thD, /irgin $ola C;thD, GamGam $ola C=thD, Pran $ola C>thD and Ether branded cola C?thD position.

Page 1>

-.5 Co'/#(e!/= *!e3e!e'ce/ i' c2oo/i'% t2e b!$'" ?U',co+$@ "#!i'% *#!c2$/i'%5
Consumers preferences (Un-co a!
#t he r ( $ t h) U r o %e o n ( 6 t h) ( r )t ic a ( 3 r d ) U p e r 1' ( !t h) M ir ind a ( 4 t h) & p r it e ( 2 nd ) !U P ( 1s t ) R C #r ang e ( " t h) R C %e o n ( 5t h)

0%

20%

40%

60%

80%

100%

I'te!*!et$tio'4
4ccording to this survey un#cola flavored soft drin! come consumers mind in this chronological order =*P C1stD, %prite C0ndD, +rutica C2rdD, ,irinda C3thD, <$ Bemon C5thD, *ro Bemon C;thD, *per10 C=thD, <$ Erange C>thD and Ether C?thD.

--5 Re$/o'/ be2i'" co'/#(e!/= *!e3e!e'ce/ o3 *#!c2$/i'% $ b!$'"5

,a8imum respondents said that they purchase $oca#$ola as cola type beverage for its taste or quality as they believe. %ome participants said they purchase most <$ cola because of its availability and some respondents said they do not li!e $oca$ola or Pepsi cola, because those are foreign brand. They love their country very much. This is "hy they purchase most 'esi cola means <$ cola.

Page 1?

-65 Co'/#(e! !e/*o'/e/ to;$!" t2e /iAe o3 bott+e/ o3 So3t D!i')/5

&i'e of &oft (rin)s do consumers i)e most*
2 %iter (6th! 1.# %iter (#th! 1 %iter ("rd! #00m (1st! 2#0m (2nd! Can (4th!

0%

10%

20%

"0%

40%

#0%

60%

$0%

80%

I'te!*!et$tio'4
The above graph represents respondents6 attitude to"ards the pac!aging of soft drin!s. The categories are sho"n at the left hand side of the graph. There have been several pac!aging design of the soft drin!s. the pac!age might be colorful or it may be different shaped instead of being in a plastic pac!. That might reduce the hassle of using the product to a great e8tent. In case of using facilities according to this survey the 500ml si e of soft drin! consumers li!e most as "ell as they purchase most. $onsumers "ould li!e most to purchase as this chronological order 500ml in first position, after that 050ml, 1 Biter bottles6 position is third, $an in forth position, then 1.5 Biter and at last 0 Biter si e of bottle purchase.

Page 00

-75 Co'/#(e!/= *!e3e!e'ce/ 3o! co(*+e(e't$!& b!$'"5

De/i!e" B!$'"
$ocacola =up +rutica <$ cola

I' c$/e o3 /2o!t$%e

,o&o cola, <$ cola, %prite, $ocacola. ,irinda. ,o&o cola, =up, %prite.

I'te!*!et$tio'4
4ccording to this survey the soft drin! consumers "ould li!e most to purchase in case of shortages of their desired brand is $oca#$ola. <espondents "ho li!e $oca$ola as a desired brand, in case of shortage $oca$ola they li!e to purchase ,o&o cola, <c cola or any other cola "hich one is available. In case of shortage =*P, the respondent "ho loves =*P they li!e to purchase %prite most. :ho li!e +rutica as a desired brand, in case of shortage +rutica they "ant to buy ,irinda or any other mango &uice "hich one is available.

Page 01

-85 Re/*o'"e't/= co'/#(*tio' *e! ;ee)5

Here is to measure the currently purchase rate of the soft drin!s by consumers in general. +rom ero to above five liter per "ee!, ; consecutive options "ere given to the respondents, among "hich the respondents had to choose any one option. The data derived from this question is segregated among the data obtained from the categories, 7,ale6 and 7+emale6. The results "ere found as the follo"ing5

I'te!*!et$tio'4
In the graph at the left hand side the information has been presented in case of the male respondents. 4t the right hand side, the same information "ith the same category has been provided, in case of female respondents.

Page 00

4mong the male respondents, none of the respondents have denoted 3 to 5 liter per "ee!, 23.32F of the respondents have stand for 0 to 1 liter per "ee!, 2;.0;F of the respondents have measured 1 to 0 liter per "ee!, 00.?5F of the male respondents have measured 0 to 2 liter per "ee!, 2.0>F male respondent "ere from the category 2 to 3 liter soft drin!s per "ee! and at last 2.0>F male respondent inform that they purchase above 5 liter soft drin!s per "ee!. 4ccording to this survey none of the female respondents have given above 5 liter soft drin!s per "ee!. 31.02F has denoted 0 to 1 titer, 22.22F of the female respondents have calculated "ho purchase 1 to 0 liter soft drin!s per "ee!, 1=.?5F of the total female respondents "ere from the category 0 to 2 liter soft drin!s per "ee!, 0.5;F female respondent informed that they purchase 2 to 3 liter soft drin!s per "ee! and rest of 5.12F female respondents put in the picture purchase 3 to 5 liter soft drin!s per "ee!. %o it is clear that in case of "ee!ly purchase rate most of the male respondents "ere from the category 1 to 0 liter per "ee! and most of female respondents "ere from 0 to 1 liter soft drin!s per "ee!.

Page 02

-95 Re/*o'"e't/= *!e3e!e'ce to;$!" *$c)$%i'%5

I'te!*!et$tio'4
4mong the total 100 respondents, =5F people prefer Pet bottle most, 1?F people prefer $an, 1?F people prefer (lass, and rest of 3F people prefer other type of pac!aging. 4s per this survey the pac!aging of soft drin! consumers "ould li!e to buy per "ee! li!e this in favor $an 10.>0F female and 00.?5F male respondents give their decision, in favor PAT bottle ;3.10F female and ;5.5=F male respondents give their verdict, in favor (lass 10.>0F female and 11.3>F male respondents give their verdict, in favor Ethers 10.0;F female and 00F male participants give their verdict. %o "e found that ma8imum male and female respondents give their verdict in favor of PAT bottle.

Page 03

-:5 Re/*o'"e't/= *!e3e!e'ce to;$!" $"ve!ti/i'%5

BI'3+#e'ce !$te b& A"ve!ti/e(e't4 M$+e So3t D!i') $ola , 30 ppl *n#$ola , 01 ppl Li)e Mo/t A'/;e! Hes 9o Hes 9o I'3+#e'ce" b& 1; 03 ? ppl 10 ppl A"ve!ti/e(e't ppl ppl Pe!ce't$%e 30F ;0F 30.>;F 5=.13F e($+e *n#$ola , 00 ppl Hes ; ppl 0=.0= F 9o 1; ppl =0.=2F

$ola , 1= ppl Hes 5 ppl 0?.31 F

9o 10 ppl =0.5? F

I'te!*!et$tio'4
The above table is indicating ho" much customers6 perceived effectiveness of the promotions of soft drin!s. 25F of the consumers are have been influenced by any advertisement of %oft 'rin!s and residual ;5F of consumers have not been influenced by any advertisement of %oft 'rin!s. +rom male respondent 30F respondents "ho li!e cola and 30.>;F respondent "ho li!e *n#$ola soft drin!s "ere influenced by the advertisement. They influenced by the follo"ing advertisement. +rutica C'isclose corruptionD, India ad for $oca#cola, <$#cola C)haisab hobore !han# Aid specialD Pran#cola CPatriotism# 'esi colaD <c#lemon etc. )ut ;0F male respondents "ho li!e $ola and 5=.13F respondent "ho li!e *n#$ola soft drin!s have not been influenced by any advertisement of %oft 'rin!s. +rom female respondent 0?.31F respondents "ho li!e cola and 0=.0=F respondent "ho li!e *n#$ola soft drin!s "ere influenced by the advertisement. They influenced by the follo"ing advertisement. Indian ads for Pepsi by %hahru! !han, Indian ads for $oco#cola by 4mir !han CThanda matlab coca#colaD, =*P, +rutica, etc. )ut =0.5?F respondents "ho li!e $ola and =0.=2F respondent "ho li!e *n#$ola soft drin!s have not been influenced by any advertisement of %oft 'rin!s.

Page 05

4ccording to this survey only a small number of consumers are have been influenced by any advertisement of %oft 'rin!s and a bid percentage of consumers have not been influenced by any advertisement of %oft 'rin!s. it means that they influenced by traditional thin!ing of quality @ taste of the %oft 'rin! "hile they going to purchasing.

-05 S2o*)ee*e! i'3+#e'ce o' co'/#(e!/ i' *!e3e!!i'% $ b!$'"5

BI'3+#e'ce !$te b& /2o*)ee*e!/4 ,ale %oft 'rin! $ola , 30 ppl *n#$ola , 01 ppl Bi!e ,ost Hes 9o Hes 9o Influenced 3 ppl 2; ppl 2 ppl 1> ppl by %hop!eeper Percentage 10F ?0F 13.0? >5.=1F F +emale $ola , 1= ppl *n#$ola , 00 ppl Hes 0 ppl 11.=; F 9o 15 ppl >>.03 F Hes 2 ppl 12.;3 F 9o 1? ppl >;.2;F

I'te!*!et$tio'4
The above table is indicating ho" much customers6 influences by the shop!eeper "hen they go for purchase any soft drin!s. There are only 12F of the consumers are have been influenced by shop!eepers and residual >=F of consumers have not been influenced by any shop!eepers "hen they go for purchase any %oft 'rin!s. +rom male respondent 10F respondents "ho li!e cola and 13.0?F respondent "ho li!e *n#$ola soft drin!s "ere influenced by shop!eepers. %hop!eepers are try to influence them by sho"ing any of good offer "hich is given by the soft drin!s company, or any other available brand in case of shortage desired brand. ?0F male respondents "ho li!e $ola and >5.=1F respondent "ho li!e *n# $ola soft drin!s have not been influenced by any shop!eeper.

Page 0;

+rom female respondent 11.=;F respondents "ho li!e cola and 12.;3F respondent "ho li!e *n#$ola soft drin!s "ere influenced by shop!eepers. %hop!eepers are try to influence them by sho"ing any of good offer "hich is given by the soft drin!s company, or any other available brand in case of shortage desired brand. )ut rest of >>.03F female respondents "ho li!e $ola and >;.2;F respondent "ho li!e *n#$ola soft drin!s have not been influenced by any shop!eeper. 4ccording to this survey only a small number of consumers are have been influenced by shop!eepers and a bid percentage of consumers have not been influenced by any shop!eepers "hen they go for purchase any soft drin!s.

Page 0=

-<5 Re/*o'"e't co'/i"e!$tio' i' *#!c2$/i'% $ b!$'"5

I'te!*!et$tio'4
4s per this survey ;.5;F male and 15.2>F female consumer considers Price, ;2.?2F male and 3;.10F female consumer considers Iuality, >.00F male and =.;?F female consumer considers +aith, 3.?1F male and 0.5;F female consumer considers 4dvertising, 1;F male and 5.12F female consumer considers 4vailability, 00F male and 5.12F female consumer considers others reasons "hile they going to purchase %oft 'rin!s. %o in this case Iuality gets most priority to have a %oft 'rin! to purchase in both male and female respondents.

Page 0>

->5 C2$t occ$/io' "o Co'/#(e!/ b#& So3t D!i')/ (o/tD

I'te!*!et$tio'4
4ccording to this survey 20F consumer buy %oft 'rin!s most for solo drin!, 23F consumer buy %oft 'rin!s for +amily party, 0;F consumer buy %oft 'rin!s for Treats for friends, and rest of >F consumer buy %oft 'rin!s for other occasion. +rom this graph "e can see 20.=?F male respondent and 20.=>F female respondents are buy %oft 'rin!s for solo drin!, 0;.02F male and 3;.15F female respondents are purchase %oft 'rin!s for +amily party, 21.15F male and 1=.?5F female respondents "ere from the category Treats for friends, and residual ?.>3F male respondent and 5.12F female respondents are purchase %oft 'rin!s for other occasions. Therefore, purchase for J%olo 'rin!K gets most percentage from the male respondents and J+amily PartyK gets most percentage from the female respondents among the survey participants6 point of vie".

Page 0?

6.5 P!ice co'/i"e!$tio' $(o'% t2e co'/#(e!5

Here is to measure ho" consumers currently considers price of %oft 'rin!s in general. Here four follo"ing options "ere given to the respondents, among "hich the respondents had to choose any one option. The options are 4cceptable, (ood, High and Bo" price. The data derived from this question is segregated among the data obtained from the categories, 7,ale6 and 7+emale6.

I'te!*!et$tio'4
4ccording to this survey 3?.1>F male and ;?.03F female respondent considers the price of %oft 'rin!s as 4cceptable, 1>.03F male and =.;?F female respondents are considers the current price of %oft 'rin!s as (ood, 0?.50F male and 02.0>F female respondents considers the price of %oft 'rin!s as High, <esidual 2.0>F male and 00F female respondents are consider the price of %oft 'rin!s is Bo". Hence, ma8imum participants C5=FD give their verdict that price of %oft 'rin!s is acceptable this indicate that consumers are happy "ith the current price of %oft 'rin!s and it is really cheerful ne"s for %oft 'rin!s manufacturer. )ut 0=F consumers are not at all. 0=F customers are thin!ing that the price of soft drin!s is high.

Page 20

D$t$ A'$+&/i/ $'" P!e/e't$tio'

M$!)et Sce'$!io o3 Beve!$%e ($!)et4 Co+$ V/ U',Co+$

AT SELLERS POINT O VIEC

-5 C#!!e't co'/#(e!/5

I'te!*!et$tio'4
The above graph is indicating "hich group of consumers6 are current consumers for the soft drin!s mar!et. 4s per this survey the seller participants said, 0>F High Income group, 50F ,iddle income group, 1;F Bo"er ,iddle income group, and 3F Bo"er income group of customers come in their shop for purchase soft drin!s. Thus, "e found that ma8imum ,iddle income group purchase soft drin!s most.

Page 21

65 A%e %!o#*5

I'te!*!et$tio'4
There are si8 age divisions "ere given at the age category of the consumers "ho purchase most different types of soft drin!s. 4ccording to sellers opinion from the 5 to 15 years of age and above 5; years of age category 00F consumers "ere come for purchase different brand soft drin!s. 10F consumers "ere from the category 15 to 05 years. 1;F consumers are from 05 to 25 years of age. 3>F consumers are fall under the 25 to 35 years of age category. 4nd 03F consumers fall under the 35 to 55 years category. Hence, I found that ma8imum seller opinion is most soft drin! consumers "ere from 25 to 35 years of age group.

Page 20

75 !eE#e't co'/#(e! F t2ei! !e/*o'/e/ to;$!" *!e3e!!i'% So3t D!i')/5

!eE#e't C$'t (o/t Co'/#(e!/ Se!vice Co+$ 2o+"e! U',co+$ B#/i'e// Co+$ U',co+$ St#"e't Co+$ U',co+$ Ho#/e ;i3e Co+$ U',co+$ Ot2e! Co+$ U',co+$

G 8:5:0G 97577G ::5:0G 77577G 7:57:G :75:8G -:5:0G <7577G ::5:0G 77577G

I'te!*!et$tio'4
4ccording to this survey the seller participants said 3;.;=F %ervice holder, ;;.;=F )usiness person, 2;.2;F %tudents, 1;.;=F House"ife, and ;;.;=F other consumers li!e $ola type of soft drin!s. 4nd 52.22F %ervice holder, 22.22F )usiness person, ;2.;3F %tudents, >2.22F House"ife, and 22.22F other consumers li!e *n#$ola type of soft drin!s. +rom sellers6 point of vie" most of customers C50FD li!e to purchase $ola type of %oft 'rin!s and residual C3>FD consumers li!e to purchase *n#cola type of %oft 'rin!s.

Page 22

85 R$') t2e Co+$ So3t D!i')/ t2$t t2e c#/to(e!/ ;$'t (o/t5

I'te!*!et$tio'4
4s per this survey the seller participants ran! the $ola %oft 'rin!s that the customers "ant most, here1 for highest, ? for lo"est in ran!ing order. 4ccording to the survey the ran!ing order is $oca$ola C1stD, <$ $ola C0ndD, ,o&o C2rdD, Pepsi $ola C3thD, *ro $ola C5thD, /irgin $ola C;thD, Pran $ola C=thD, Ether C>thD, GamGam $ola C?thD

Page 23

95 R$') t2e U',co+$ So3t D!i')/ t2$t t2e c#/to(e!/ ;$'t (o/t5
+an) the Un-Co a &oft (rin)s that the customers 2ant most.
,ther (8th! Uro %emon (#th! 1rutica ("rd! Uper10 (0th! /irinda ($th! &prite (2nd! $U. (1st! +C ,ran-e (6th! +C %emon (4th!

0%

20%

40%

60%

80%

100%

I'te!*!et$tio'4
4s per this survey the seller participants ran! the $ola %oft 'rin!s that the customers "ant most, here1 for highest, ? for lo"est in ran!ing order. 4fter survey "e get ran!ing order is =*P C1stD, %prite C0ndD, +rutica C2rdD, <$ Bemon C3thD, *ro Bemon C5thD, <$ Erange C;thD, ,irinda C=thD, Ether C>thD, *per10 C?thD

Page 25

:5 R$') t2e /iAe o3 ?Co+$@ bott+e/ t2$t t2e co'/#(e!/= ;$'t (o/t5
+an) the si'e of bott es (Co a! 100% 80% 60% 40% 20% 0%
Can (6th! 2#0m (2nd! #00m (1st! 1 %iter ("rd! 1.# %iter (4th! 2 %iter (#th!

I'te!*!et$tio'4
4s per this survey the seller participants ran! the si e of C$olaD bottles that the customers "ant most. here 1 for highest, ; for lo"est in ran!ing order. 4ccording to this survey, consumers "ant to purchase most 500ml bottle. Then 050ml, 1 liter, 1.5 liter, 0 liter and at last consumers "ant to purchase most can.

Page 2;

05 T2e !$')i'% o3 co'/#(e!/= !e/*o'/e/ to;$!" t2e /iAe o3 ?U', Co+$@ bott+e/ o3 So3t D!i')/5

+an) the si'e of bott es (Un-Co a! 100% 80% 60% 40% 20% 0%
Can (6th! 2#0m ("rd!#00m (2nd!1 %iter (1st! 1.# %iter 2 %iter (4th! (#th!

I'te!*!et$tio'4
4ccording to this survey the seller participants ran! the si e of C*n#$olaD bottles the customers "ant most. here1 for highest, ; for lo"est in ran!ing order. The ran!ing order is 1 Biter C1stD, 500ml C0ndD, 050ml C2rdD, 0 Biter C3thD, 1.5 Biter C5thD and $an C;thD

Page 2=

<5 Co'/#(e!/= co'/#(*tio' ?Co+$@ *e! (o't25

B!$'" $oca$ola <$ $ola ,o&o Pepsi $ola *ro $ola /irgin $ola Gam am $ola Pran $ola Ether $an 00 03 8< 00 03 03 00 00 00 S$+e ?Pe! Mo't2HQ#$'tit&@ 050ml 500ml 1 B 1.5 B 0 B 6.. >0 :. 03 50 >0 -9. 33 00 :. 6.. ;0 00 00 30 =0 ;0 3> 00 3> 00 20 00 00 00 00 00 00 7. 00 03 03 00 00 00 05 00 00 00 00 00 00 00 00 00 Ether 100 00 00 -9. 00 00 00 00 00

I'te!*!et$tio'4
4ccording to this survey the seller participants ran! that the consumers responses the brand of %oft 'rin!s C$olaD most. Here "e get the result of the follo"ing criteria5 C$'4 In average ,o&o $ola 3> to 50 can sold per month Chighest sales $an among brands of $ola type %oft 'rin!sD, 69.(+4 $oca#cola and ,o&o#cola 050ml bottle in average 000 bottle "ere sold in per month Chighest sales 050ml among

Page 2>

brands of $ola type %oft 'rin!sD, 9..(+4 In case of 500ml <$ $ola 150 bottle in average "ere sold per month Chighest sales 500ml among brands of $ola type %oft 'rin!sD, - Lite!4 In case of 1 litter bottle $oca$ola sold ;0 bottle in average per month Chighest sales 1 Bitter among brands of $ola type %oft 'rin!sD, -59 Lite!4 /irgin $ola 20 bottle in average "ere sold per month because of their IB#& o'e %et o'e 3!eeJ offer. CHighest sales 1.5 Biter among brands of $ola type %oft 'rin!sD, 6 Lite!4 In case of 0 liter bottle <$ $ola sold per month in average ;0 bottle. CHighest sales 0 B among brands of $ola type %oft 'rin!sD, Ot2e!/ ?G+$//@4 Pepsi $ola 150 glass and $oca#cola 100 glass in average sold per month.

>5 Co'/#(e!/= co'/#(*tio' ?U',co+$@ *e! (o't25

B!$'"
<$ Bemon <$ Erange =*P %prite ,irinda *per10 +rutica *ro Bemon Ether

$an 7. 0 00 00 00 00 00 00 00

S$+e ?Pe! Mo't2HQ#$'tit&@ 050ml 500ml 1 B 1.5 B 0B 00 20 00 10 00 0 00 15 10 00 >0 9. 30 7. 89 ;5 20 50 01 20 00 30 00 00 00 00 00 00 00 00 -6. 00 :. 1= 00 00 00 00 00 00 00 00 00 00 00

Ether 00 00 00 9. 00 00 00 00 00

Page 2?

4ccording to this survey the seller participants the brand of %oft 'rin!s C*n# $olaD that the consumers "ant most of the time "ith respect to the follo"ing criteria5 C$'4 In average <$ Bemon 20 to 20 can sold per month Chighest sales can among brands of *n#cola type %oft 'rin!sD, 69.(+4 +rutica 050ml bottle in average 100 bottle "ere sold in per month Chighest sales 050ml among brands of *n#cola type %oft 'rin!sD, 9..(+4 In case of 500ml =*P 50 bottle in average "ere sold per month Chighest sales 500ml among brands of *n#cola type %oft 'rin!sD, - Lite!4 In case of 1 litter bottle +rutica sold ;0 bottle in average per month Chighest sales 1 Bitter among brands of *n#cola type %oft 'rin!sD, -59 Lite!4 =*P 20 bottle in average "ere sold per month. CHighest sales 1.5 Biter among brands of *n#cola type %oft 'rin!sD, 6 Lite!4 In case of 0 liter bottle =*P sold per month in average 35 bottle. CHighest sales 0 B among brands of *n#cola type %oft 'rin!sD, Ot2e!/ ?G+$//@4 %prite 50 to ;0 glass in average sold per month.

Page 30

MAJOR INDINGS
M$jo! 3i'"i'%/ $/ 3o! co'/#(e!/= *oi't o3 vie;4
o In this survey there are 100 samples and ;1F of "hich are male @ 2?F of "hich are female, it give us a indication that male are consumes relatively more soft drin!s than female. it perhaps for males more consumption po"er as they have relatively high income than female in )angladesh because of the social pattern and maybe for male have to a greater e8tent of outside contact than female. o In this survey "e have ;0F of unmarried sample out of 100 samples. as because in urban areas of )angladesh has high e8tent of unmarried people. o Here in this survey contribution from *nder (raduates is much higher than others C3=FD. o Eut of 100F sample there is 5?F are %tudent, this is because %tudent in our society is a ma&or portion of total population and of course they are important consumer as "ell. o 4s in this survey most of participants are %tudent. They "ere from lo" or no any income category. Their contribution is in this survey 20F and 21F contribution "ere from belo" T!. 5000. o ,ost of participant C5=FD said that they li!e $ola type %oft 'rin!, and residual 32F of participant said that they li!e *n#cola type %oft 'rin!. o 4bout >3F of participants said that they have easy access of these beverages, as because no" transportation facility is available "ith relatively lo" cost.

Page 31

o 4ccording to this survey cola flavored soft drin! come consumers mind in this chronological order $oca#$ola C1stD, <$ $ola C0ndD, ,o&o C2rdD, Pepsi $ola C3thD, *ro $ola C5thD, /irgin $ola C;thD, GamGam $ola C=thD, Pran $ola C>thD and Ether branded cola C?thD position. o 4ccording to this survey un#cola flavored soft drin! come consumers mind in this chronological order =*P C1stD, %prite C0ndD, +rutica C2rdD, ,irinda C3thD, <$ Bemon C5thD, *ro Bemon C;thD, *per10 C=thD, <$ Erange C>thD and Ether C?thD. o ,a8imum participant said that they purchase $oca#$ola as cola type beverage for its taste @ quality as they believe. o 4ccording to this survey the si e of soft drin! consumers "ould li!e most to purchase as this chronological order 500ml C1stD, 050ml C0ndD, 1 Biter C2rdD, $an C3thD, 1.5 Biter C5thD and 0 Biter C;thD o 4s per this survey e8clusively for 0 to 1 Biters 2=F participants give their verdict and it has top ran! for per "ee! purchase of soft drin!. o ,a8imum person give their verdict in favor of PAT bottle C;5FD. o ;;F of consumers have not been influenced by any advertisement of %oft 'rin!s. it means that they influenced by traditional thin!ing of quality @ taste of the %oft 'rin! "hile they going to purchasing. o >=F consumers said that no any salesperson or shop!eeper can influence them to buy particular brand of %oft 'rin!. o Purchase for solo drin! gets most preference from survey participants6 point of vie" C20FD.

Page 30

o Iuality gets most priority to have a %oft 'rin! to purchase C;3FD. o 5=F participants give their verdict that price of %oft 'rin!s is acceptable. This is good ne"s for any soft drin!s company.

M$jo! 3i'"i'%/ $/ 3o! /e++e!/= *oi't o3 vie;4

,a8imum sellers thin! that ,iddle income group C50FD consumers come to buy soft drin!s most. %ellers6 point of vie" more frequent consumer of %oft 'rin!s are %ervice holder and students. I found that ma8imum seller opinion is most soft drin! consumers "ere from 25 to 35 years of age group. C3>FD. +rom sellers6 point of vie" most of customers C50FD li!e to purchase $ola type of %oft 'rin!s and residual 3>F consumers li!e to purchase *n#cola type of %oft 'rin!s. 4s per this survey the seller participants ran! the $ola %oft 'rin!s that the customers "ant most. Here 1 for highest and ? for lo"est in ran!ing order. They ran! $oca$ola in 1st position, <$ $ola 0nd and GamGam $ola at ?th position. The seller participants ran! the *n#$ola %oft 'rin!s that the customers "ant most, Here 1 for highest and ? for lo"est in ran!ing order. They ran! =*P in 1 st position, %prite 0nd and *per10 in ?th position. 4ccording to this survey the seller participants ran! the si e of C$olaD bottles that the customers "ant most. Here 1 for highest, ; for lo"est in ran!ing order.

Page 32

The ran!ing order is 500ml C1stD, 050ml C0ndD, 1 Biter C2rdD, 1.5 Biter C3thD, 0 Biter C5thD and $an C;thD The seller participants ran! the si e of C*n#$olaD bottles that the customers "ant most. Here 1 for highest, ; for lo"est in ran!ing order. The ran!ing order is 1 Biter C1stD, 500ml C0ndD, 050ml C2rdD, 0 Biter C3thD, 1.5 Biter C5thD and $an C;thD 4ccording to this survey the seller participants ran! the consumers responses that the brand of %oft 'rin!s C$olaD most. Here "e get consumers "ant most 050ml $ocacola and ,o&o cola. In case of 500ml consumers "ant most <$ cola because of its availability and chipper rate. +rom sellers6 point of vie" most of customers "ho li!e un#cola "ant most +rutica 050ml after that =*P 050ml then %prite 050ml and glass.

Page 33

RECOMMENDATION
4naly ing the data and the interpretation I "ould li!e to propose some recommendations to different soft drin! company. o 4round >0F of respondents said that they can easy get their desired brand but the residual 1>F could not get them easily. %o the problem is probably in the distribution process and in the trade offering. To maintain a good rate of availability the companies should offer lucrative trade offers compared to the competitors. o ;3F consumers6 li!e their desired brand of soft drin!s because of the quality. %o companies should !eep it up. o To create a good brand image in the mar!et the companies should increase the budget of events sponsored by every brand of soft drin!s. o 9umber of e8posure of the commercial can be increase to create top of the mind position in customer mind. o 5=F participants give their verdict that price of %oft 'rin!s is acceptable this indicate that consumers are happy "ith the current price of %oft 'rin!s and it is really cheerful ne"s for %oft 'rin!s manufacturer. )ut 5=F consumers are not the "hole. In some place li!e )osundhora city or in some fast food shop the price of soft drin!s is so high. $ompanies should ta!e some action over there.

Page 35

CONCLUSION
The era of %oft 'rin! C9on#alcoholic beverageD "hen start at that point of time $ola type %oft 'rin! solely sold in the mar!et as a result consumers of )angladesh are habituated "ith $ola type %oft 'rin! and traditionally consumers consume 9on#alcoholic $arbonated )everage "ith $ola flavor. and usually "e e8perience this truth in current mar!et scenario. )ut it "ould be no longer a first option for the consumers to consume $ola flavored beverage in near future as because consumption patterns of consumers has begun to shift from $ola flavored %oft 'rin!s to *n1$ola flavored %oft 'rin!s due to *n1 $ola flavored %oft 'rin!s comes "ith more distinctive flavor that gives different tests to the consumers and it giving something different value to the consumers. 9o" a day consumer6s preference level for $ola and *n#cola flavor soft drin! li!e 50550.

Page 3;

APPENDIX
P!e3e!e'ce Leve+ $bo#t /o3t "!i')/
Co+$ Co'/#(e!/ Se++e!/ *oi't *oi't o3 vie; o3 vie; ;5.5=F 3>F 32.5?F U',co+$ Co'/#(e!/ Se++e!/ *oi't o3 *oi't o3 vie; vie; 23.32F 50F 5;.31F

M$+e e($+e

Acco!"i'% to Se++e!/ *oi't o3 vie; !eE#e't co'/#(e! F t2ei! !e/*o'/e/ to;$!" *!e3e!!i'% So3t D!i')/
!eE#e't Co'/#(e!/ Se!vice 2o+"e! B#/i'e// St#"e't Ho#/e ;i3e Ot2e! C$'t (o/t Co+$ U',co+$ Co+$ U',co+$ Co+$ U',co+$ Co+$ U',co+$ Co+$ U',co+$ G 8:5:0G 97577G ::5:0G 77577G 7:57:G :75:8G -:5:0G <7577G ::5:0G 77577G

Re/*o'"e't co'/i"e!$tio' i' *#!c2$/i'% $ b!$'"4

P!ice Q#$+it& $it2 A"ve!ti/i'% Av$i+$bi+it& Ot2e! M$i+ ;.5;F ;2.?2F >.00F 3.?1F 1;.2?F 00F e($+e 15.2>F 3;.10F =.;?F 0.5;F 5.12F 5.12F

Page 3=

B#&i'% !$te ;it2i' $ ;ee)4

Q#$'tit& .. to - Lite! - to 6 Lite! 6 to 7 Lite! 7 to 8 Lite! 8 to 9 Lite! Above 9 Lite! M$+e 23.32F 2;.0;F 00.?5F 2.0>F 00F 2.0>F e($+e 31.02F 22.22F 1=.?5F 0.5;F 5.12F 00F

P!e3e!e'ce Leve+ $bo#t SiAe o3 /o3t "!i')/4

P$c)$%i'% C$' PET G+$// Ot2e! M$+e 00.?5F ;5.5=F 11.3>F 00F e($+e 10.>0F ;3.10F 10.>0F 10.0;F

Av$i+$b+e o3 "e/i!e" b!$'"4

P!e3e!e'ce Ye/ No M$i+ ?0.1;F ?.>3F e($+e =3.2;F 05.;3F

I/ t2e *!ici'% o3 /o3t "!i')K OLD

Acce*t$b+e Hi%2 Goo" Lo; M$+e 3?.1>F 0?.50F 1>.03F 2.0>F e($+e ;?.03F 02.0>F =.;?F 00F

I'3+#e'ce" b& A"ve!ti/e(e't F S2o*)ee*e!4

I'3+#e'ce" B& A"ve!ti/e(e't ,ale +emale 30F 0?.31F 30.>;F 0=.0=F I'3+#e'ce" B& S2o*)ee*e! ,ale +emale 10F 11.=;F 13.0?F 12.;3F

Co+$ U',co+$

Page 3>

Co'/#(e!/= co'/#(*tio' ?Co+$@ *e! (o't24

B!$'" $oca$ola <$ $ola ,o&o Pepsi $ola *ro $ola /irgin $ola Gam am $ola Pran $ola Ether $an 00 03 8< 00 03 03 00 00 00 S$+e ?Pe! Mo't2HQ#$'tit&@ 050ml 500ml 1 B 1.5 B 0B 6.. >0 :. 03 50 >0 -9. 33 00 :. 6.. ;0 00 00 30 =0 ;0 3> 00 3> 00 20 00 00 00 00 00 00 7. 00 03 03 00 00 00 05 00 00 00 00 00 00 00 00 00 Ether 100 00 00 -9. 00 00 00 00 00

Co'/#(e!/= co'/#(*tio' ?U',co+$@ *e! (o't24

B!$'"
<$ Bemon <$ Erange =*P %prite ,irinda *per10 +rutica *ro Bemon Ether

$an 7. 0 00 00 00 00 00 00 00

S$+e ?Pe! Mo't2HQ#$'tit&@ 050ml 500ml 1 B 1.5 B 0B 00 20 00 10 00 0 00 15 10 00 >0 9. 30 7. 89 ;5 20 50 01 20 00 30 00 00 00 00 00 00 00 00 -6. 00 :. 1= 00 00 00 00 00 00 00 00 00 00 00

Ether 00 00 00 9. 00 00 00 00 00

Q#e/tio''$i!e 3o! Se++e!

M$!)et Sce'$!io o3 Beve!$%e ($!)et Co+$ V/ U',Co+$5
9ame5 LLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLL 'ate5 LLLLLLLLLLLLL

4ddress5LLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLL -5 :ho are your current consumersM

High income group ,iddle income group

65 :ho is your more frequent consumerM

Bo"er middle income group Bo"er income group

Page 3?

%ervice
holder

)usiness man %tudent 05 to 25 25 to 35 *n#cola

LLLL LLLL LLLL

House"ife Ether 35 to 55 55 to above

75 :hich age group consumers are buying mostM

5 to 15 15 to 05 $ola $oca$ola <$ $ola ,o&o

85 :hich type of %oft 'rin!s that the customers "ant mostM

95 <an! the $ola %oft 'rin!s that the customers "ant most. C1 for highest, ? for lo"est

Pepsi $ola LLLL *ro $ola LLLL /irgin $ola LLLL

GamGam $ola LLLL Pran $ola LLLL Ether LLLL

:5 <an! the *n#$ola %oft 'rin!s that the customers "ant most. C1 for highest, ? for lo"estD

<$ Bemon <$ Erange =*P

LLLL LLLL LLLL

%prite ,irinda *per10

LLLL LLLL LLLL

+rutica LLLL *ro Bemon LLLL Ether LLLL

05 <an! the si e of C$olaD bottles that the consumers "ant most5 C1 for highest, ; for lo"estD

$an 050ml

LLLL LLLL

500ml 1 Biter

LLLL LLLL

1.5 Biter 0 Biter

LLLL LLLL

<5 <an! the si e of C*n#$olaD bottles that the consumers "ant most5 C1 for highest, ; for lo"estD

$an 050ml

LLLL LLLL

500ml 1 Biter

LLLL LLLL

1.5 Biter 0 Biter

LLLL LLLL

>5 :hich brand of %oft 'rin!s C$olaD that the consumers "ant most of the time "ith respect to the follo"ing criteriaM B!$'"=/ P!o"#ct $an $oca$ola <$ $ola 050ml S$+e ?Pe! (o't2HQ#$'tit&@ 500ml 1B 1.5 B 0B Ether

Page 50 ,o&o Pepsi $ola *ro $ola /irgin $ola Gam am $ola Pran $ola Ether -.5 :hich brand of %oft 'rin!s C*n#$olaD that the consumers "ant most of the time "ith respect to the follo"ing criteriaM B!$'"=/ P!o"#ct $an <$ Bemon <$ Erange =*P %prite ,irinda *per10 +rutica *ro Bemon Ether S$+e ?Pe! Mo't2HQ#$'tit&@ 050ml 500ml 1B 1.5 B 0B Ether

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Page 51

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85 Aducation %.%.$ H.%.$ *nder (raduate (raduate

Post (raduate 9on educated

95 Profession %ervice Holder C(ovt.D %ervice Holder CPrivateD )usiness %tudent Home ,a!er Ethers

:5 Hour Bevel of Income C,onthlyD 9o Income )elo" T!. 5000

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:hat type from the follo"ing category of the %oft 'rin! you li!e mostM

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>5 :hile purchasing any soft drin!s C$olaD "hich brand first comes to your mindM C1 for highest, ? for lo"estD

$oca$ola <$ $ola ,o&o

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Pepsi $ola LLLL *ro $ola LLLL

/irgin $ola Pran $ola Ether

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-.5 :hile purchasing any soft drin!s C*n#$olaD "hich brand first comes to your mindM C1 for highest, ? for lo"estD

<$ BemonLLLL <$ Erange LLLL =*P LLLL

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%prite ,irinda *per10

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+rutica *ro Bemon Ether

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--5 :hich $ola do you purchase most @ "hyM LLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLL LLLL LLLL -65 :hat si e of %oft 'rin!s do you li!e mostM C1 for highest, ; for lo"estD

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-75 :hat do you "ant to drin! in case of shortages of your desired brandM LLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLL

Page 50 -85 Ho" many %oft 'rin!s do you buy per "ee!M

00 to 1 Biter 1 to 0 Biter $an PAT bottle

0 to 2 Biter 2 to 3 Biter (lass Ether

3 to 5 Biter 4bove 5 Biter

-95 :hat type of pac!aging do you li!eM

-:5 Have you ever been influenced by any advertisement of %oft 'rin!sM If yes, "hich oneM

Hes

9o

Hour comment5 LLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLL

-05 'oes salesperson or shop!eeper influence you to buy particular brandM If yes, for "hich oneM

Hes 9o Hour comment5 LLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLL

-<5 :hich one you "ill consider "hen you buy %oft 'rin!sM

Price Iuality +or solo drin! +amily party

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->5 :hat occasion do you buy %oft 'rin!s mostM

6.5 Ho" you consider price of %oft 'rin!sM

4cceptable High
%ignature of the surveyor. LLLLLLLLLLLLLLLLLLL

%ignature @ Bocation of the respondent. LLLLLLLLLLLLLLLLLLLLLLLL

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Page 52

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