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introduction
When consumers meet brands, communication happens. What becomes a major consideration in this meeting of brand and consumer is whether these brand meetings translate into tangible brand growth. Cardinal to the success of any brand communication effort, is the understanding that the process is an interactive two way process that requires an all-inclusive process. The question today brand communications specialists must ask is not only how can we reach our customers? but a twin enquiry that includes the question how can our customers reach us? At PIXYKORNER we recognise the need to develop an integrated marketing/brand communication framework that takes cognisance of the need to: Evaluate the strategic roles of a variety of communications disciplines and combines all these disciplines: To provide clarity, consistency and

maximum impact through the seamless integration of discrete messages This entails a process of thinking through every way the customer comes in contact with the brand in order to determine: How positioning is communicated The choice and importance of each communication vehicle and timing issues The process also helps us in assigning responsibility to unify the clients brand images and messages as they come through thousands of company activities

ENCODING SENDER ENCODING MEDIA DECODING RECEIVER

NOISE

FEEDBACK

RESPONSE

Brand + Brand buildout The cornerstone of your company, product, or service. We find the unique and relevant truth about you, we envelop ourselves in that story and find the best way to vividly and honestly relate it to your audience. Our aim to is create an all encompassing brand experience. Once weve created the brand in its entirety, all facets of your brand will grow organically from within it, creating a seamless and consistent brand experience. Brand Strategy What you communicate visually and verbally from your brand is imperative. You know your product better than anyone as well as your target demographic, we facilitate articulation between the two. Arming yourself with the best language possible and getting that information to your customers will engineer advocacy for your brand and its experience. Bottom line lets construct a plan for telling your story. Brand Endurance The goal of any long lasting brand is to have continued consumer interaction. Avoiding complacency among those interacting with your brand is key to any strategy. We will continually assess the effectiveness of your brand and adapt and create as necessary to ensure the supply of fresh content to your audience.

Web design + development The key element to any brand in the digital age is a strong online presence that effectively tells your story, engages with your customers, and sells your products. We work with you to create a web presence that is unique and fitted to your exact needs. Using custom solutions, we create strong, scalable experiences that broadcast your brand to the world. Mobile development With over one billion mobile device users across the globe, mobile has become a very important, but often overlooked part of any brand. We offer mobile-friendly responsive websites and native app development, so your audience encounters a fluid and smooth experience of your brand across all browsers and devices.

Each time I paint I loose a friend - Pable Picasso

Appr ach
Learn Position Utilizing your unique story to find the appropriate placement of your brand within its market. Concept Planning, sketching, and production: these are the beginning stages of your brand. Refine The funneling of ideas and concepts into a focused, strategic direction. Finalize Final alignment of your brand for the completion of the buildout.

Listening, understanding, and gathering as much knowledge as possible about your company and your unique story.

What we do
CREATIVE DESIGN Illustrations Corporate Identity Development Animation Website develoment & Hosting Photography Interactive CD design Publications design & layout Exhibition design ADVERTISING Makerting Strategy Brand Strategy PR Strategy MEDIA Buying Placement Strategy & planning SOUND PRODUCTION Radio adverts recording Jingles Sound effects

LARGE FORMAT PRINT Pull-up banners Tear drops Magnetic Signs Vehicle branding Light boxes Window signage CORPORATE GIFTS Laser cutting & engraving embroiddery silk screening Digital Strategy Competitor Analysis Brand positioning Audience identification Selection of marketing channels and media activity WEB DEVELOPMENT Web Design & Usability Mobile Development Ecommerce Content Management Systems SEO SEM Social Media

Some of our work (print)

Some of our work (print)

illustrations

websites

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clients

SIZWE MEDICAL FUND

Caring for the health of the nation

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Limpopo

of AFRICA LIMITED COAL

The prefered eco-tourism destination

ROADS AGENCY LIMPOPO

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team
Percy Hlabathi | Media Strategist Percy, is media executive with 24 years experience and has implemented and managed campaigns for National Heritage Council, KwaZulu Natal Department of Transport, Sizwe Medical Fund, Nestle, Castrol Oil, Investec, Metro fm, Hollard Insurance, Virgin Atlantic Airlines and was responsible for MTN media for 8 years. He has a Media management Diploma with AAA School of Advertising. Blessing Katsidzira | Creative Director Blessing Katsidziras design skills have been appreciated by both employers and clients in Zimbabwe, Australia, and now South Africa. He has worked at major Agencies including Ogilvy Zimbabwe (Accounts = Cocacola, Spar, Truworths, World Vision), M&M Consultants (Accounts = United Nations,Action AID etc.), Brown Ink Design - Australia (Telstra, Optus etc.). Some of his specialties include tradi- tional, digital and 3D design. He has a 3 Year Diploma in Graphic Design from the Harare Polytechic College and a Certificate in Multimedia from Melbourne in Australia. Craig Ntsiruweni Mukhuba | Brand Communications Strategist Craig matriculated at Mbilwi Secondary School in Limpopo, one of the countrys most exulted Pre-tertiary learning institutions and proceeded to do his undergraduate studies at what is currently the University of Limpopo (formerly University of the North) where he completed a public administration degree, majoring in Public Administration and Political science. Craig added a B.Com degree to his qualifications from the selfsame University of Limpopo in 1997, majoring in Industrial Psychology (awarded best student), Business Management (best student) and Industrial Law (another best student achievement). First experience in marketing was in a trainee position with Unilever in 1986 where he spent two years working in the Vaseline brand office. From Unilever, he joined SAB as a business development officer, spending 3 years in that position. Subsequent to that, Craig worked in marketing management positions in industry sectors that included financial services (Insurance and Finance Marketing), IT (Xerox South Africa),

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team
Consulting (Productivity SA) as well as advertising with Elements Marketing and advertising where he worked as a brand strategist over three years. Craig has also served as chairman of the IMMs advisory board, Pretoria chapter and has written several acclaimed articles for various marketing industry publications including being a regular contributor to the Advertising Annuals Rockstars feature. Education: B. Admin & B. Com (UL) Key Competencies: Brand and marketing strategy development Communications strategy development Copy writing and editing Project Management Strategy facilitation Motivational speaking seum graphics, websites, and special event invitations. He has the expertise to coordinate all aspects of your project, from concept to photography to copywriting, even web development and printing. Ruziwo has a Diploma in Graphic Design from the Harare Polytechic College and a Certificate in Web Design from City Varsity Tapiwa Chinowaita | Web Developer With a wealth of experience under his belt, Tapiwa is the definitive professional in the field of internet development, with expertise ranging from front-end design, development and conceptualization to programming and management. In depth exposure to a wide variety of disciplines and technologies guarantees satisfaction and first-class service. Brinnette Seopela | Client Services (Consultant) Brinnette is a well-rounded client services expert, having gained invaluable experience in the areas of sales, business development and customer care with various leading multinational brands. Brinnette matriculated at Germiston high and went on to obtain a travel and tourism diploma from Potchefstroom technical college then followed it up with a marketing management qualification from Varsity College.

Ruziwo Katsidzira | Art Director Ruziwo possesses over 7 years of experience in the graphic design world, specializing in the creation of logos and corporate identity packages, printed collateral, trade show and mu-

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team
Her working experience includes sales executive positions with Tempest car hire, Imperial group, Three Cities group, and Gold Reef City Casino as well as BMW Club Motors dealership. Brinnette also held a marketing manager as well as corporate relations manager positions with the Clinix Health group. Brinnette add an element of youthful enthusiasm to the team, coupled with an unwavering commitment to client satisfaction and the ability to go the extra mile to ensure that our service delivery is above the expectations of our valuable clients. Desmond Thirtle | Production Manager Desmond Thirtle boasts invaluable experience in the printing and advertising industries. His careers began as a Lithographer at Beith. He later moved to Sparham Colors and then joined Gtraphic Scan. He found a partner and they both started a Printing shop, Loerie Colour where he was coordinating and overseeing all repro and print functions. After joining the advertising industry, Desmond assumed the position of Production and Traffic manager where he was responsible for drawing production quotes on a Comptu 1 System and managing the flow of work from client services through to the creative department. Ensure material delivery and flighting codes with media companies as well as checking final print colours at printers to meet client specifications. Worked on accounts such as GEDA, Clientele Life Investment, Wits University, I-Net Bridge, Avusa Media Consumer and Trade on the following products:- Sunday Times, The Times, Times LIVE, Sowetan, Sunday World

: 227A Jan Smats Ave | Rosebank | Johannesburg | South Africa : 011 447 6794 f: 086 506 0133 : www.pixykorner.co.za