Questionnaire on cooking oil

Sr No. of questionnaire

Good morning/afternoon/evening. I am Mr./Ms. a student of . We are conducting a survey on cooking oil for which we are contacting female head in a family. I would be grateful if you can spare about 20 minutes for me. Information given by you will be kept confidential.

1. (SHOW CARD A) This card shows various oils that we use in cooking our daily food. Which of these oils do you use? 1. 2. 3. 4. 5. 6.
2.

Groundnut Coconut Sunflower Mustard Corn Other

(Go to Que. 2) (Go to Que. 3) (Go to Que. 4) (Go to Que. 5) (Go to Que. 6) (Go to Que. 7)

(ASK IF GROUNDNUT SELECTED IN QUE.1) Can you tell me the brand of groundnut oil that you are using now? (1) (ASK IF COCONUT SELECTED IN QUE.1) Can you tell me the brand of coconut oil that you are using now? (5) (ASK IF SUNFLOWER SELECTED IN QUE.1) Can you tell me the brand of sunflower oil that you are using now? (9) (ASK IF MUSTARD SELECTED IN QUE.1) Can you tell me the brand of mustard oil that you are using now? (13) (ASK IF CORN SELECTED IN QUE.1) Can you tell me the brand of corn oil that you are using now? (17) (ASK IF OTHER SELECTED IN QUE.1) Can you tell me the brand of oil that you are using now? (21)

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7.

8. Which are the other brands of cooking oil have you used in past but not using now and reasons for not using now?

Brand
Groundnut 2. 3. 4. Coconut 6. 7. 8. Sunflower 10. 11. 12. Mustard 14. 15. 16. Corn 18. 19. 20. Other 22. 23.

Reasons for not using now

9. (SHOW CARD B). This card shows various features that you must be expecting in cooking oil. Please rank these features according the importance that you have been giving to them while buying cooking oil. The most important feature to you will get rank 1, the second most important will get rank 2 and so on. Feature Purity Taste Flavor Thickness Colour Safe to health Rank

10. (SHOW CARD C) This card shows rating scale where rating of 1 shows most unfavourable rating and rating of 7 shows most favourable rating on every feature we have seen. Now I would appreciate if you can rate the brands that I will indicate to you by using the scale
2

1 Not pure Bad taste Bad flavour Too thick Bad colour Not safe to health
Brand (REFER SR. NOS IN QUE. 2 TO 8) Groundnut 1. 2. 3. 4. Coconut 5. 6. 7. 8. Sunflower 9. 10. 11. 12. Mustard 13. 14. 15. 16. Corn 17. 18. 19. 20. Other 21. 22. 23.

7 Pure Good taste Good flavour Too thin Good colour Safe to health

Purity

Taste

Smell

Thickness

Colour

Safe to health

11. Out of a total rating of 10, what rating that you would give to these brands based on your overall opinion? Higher the rating means better the opinion. Brand 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Overall rating

Now I will ask you some personal questions Address: City:

Pin:

12. 13.

Number of members in family: Has doctor advised anyone in your family to use oil with low fat? 1. Yes 2. No

14.

Is anyone in family suffering from high cholesterol? 1. Yes 2. No

15.

Occupation of main earning member: 1. Service 2. Self employed professional 3. Business 4. Other Education of main earning member: 1. Undergraduate 2. Diploma holder 3. Graduate 4. Post graduate Do you cook non-vegetarian food at home? 1. Yes 2. No Your native region: 1. North India 2. East India 3. West India 4. South India Type of your residence: 1. 1 BHK 2. 2 BHK 3. 3 BHK 4. Other

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17.

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19.

Thank you very much

(FOR OFFICE USE) 20. SEC category: