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SYNOPSIS

Introduction about the company

The growth of Auto Industry in India will be contingent not just on domestic demand, but also equally on exports. Therefore, the present projection will become a reality if thrust is given to original research that will yield break though result. These result help in addressing the current global concerns such as environment, fuel efficiency, need for alternate and renewable fuels and materials etc. This can happen only through a consortium approach where various Auto companies and academic institutions work together as in the case of IT hardware industry. The consortium approach should be extended to address trained human resource shortage as well. The government should act as facilitator by bringing about necessary changes in the current laws that will encourage private participation. Finally there should be mechanism in place that will ensure that there is balance in the pool of human resources comprising research scientist, managers, engineers, designers, technicians and skilled & unskilled workers. In the live project my motive is to customer preferences towards Bajaj and Hero Honda. For this project I have used the primary and secondary both data to clears my project and to find the customer awareness and satisfaction towards these two automobile industries.

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OBJECTIVES

i. ii. iii. iv. v.

To find out the customer brand loyalty towards Bajaj and Hero Honda automobiles. To find out the customer awareness about Bajaj and Hero Honda Automobiles. To find out the customer satisfaction towards these two automobile industry. To compare the pricing strategy of Bajaj and Hero Honda Automobiles Industry. To compare the marketing segmentation strategies of Bajaj and Hero Honda Automobile Industry.

vi.

To determine the factors influencing the customer to buy the product.

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BAJAJ:

Company profile:

Company's history: Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj Trading Corporation Private Limited. It started off by selling imported two- and three-wheelers in India. In 1959, it obtained license from the Government of India to manufacture two- and three-wheelers and it went public in 1960. In 1970, it rolled out its 100,000th vehicle. In 1977, it managed to produce and sell 100,000 vehicles in a single financial year. In 1985, it started producing at Waluj in Aurangabad. In 1986, it managed to produce and sell 500,000 vehicles in a single financial year. In 1995, it rolled out its ten millionth vehicles and produced and sold 1 million vehicles in a year. Bajaj Auto limited is one of the largest two wheeler manufacturing company in India apart from producing two wheelers they also manufacture three wheelers. The company had started way back in 1945. Initially it used to import the two wheelers from outside, but from 1959 it started manufacturing of two wheelers in the country. By the year 1970 Bajaj Auto had rolled out their 100,000th vehicle. Bajaj scooters and motor cycles have become an integral part of the Indian milieu and over the years have come to represent the aspirations of modern India. Bajaj Auto also has a technical tie up with Kawasaki heavy industries of Japan to produce the latest motorcycles in India which are of world class quality The Bajaj Kawasaki eliminator has emerged straight out of the drawing board of Kawasaki heavy industries. The core brand values of Bajaj Auto limited includes Learning, Innovation, Perfection, Speed and Transparency. Bajaj Auto has three manufacturing units in the country at Akurdi, Waluj and Chakan in Maharashtra, western India, which produced 2,314,787 vehicles in 2007-08. The sales are backed by a network of after sales service and maintenance work shops all over the country. Bajaj Auto has products which cater to every segment of the Indian two wheeler market Bajaj CT 100 Dlx offers a great value for money at the entry level. Similarly Bajaj Discover 125 offers the consumer a great performance without making a big hole in the pocket.
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PROFILE: Founder Year of Establishment Industry Automotive Business Group Listings & its codes Presence Mr Jamnalal Bajaj 1926 Two & Three Wheelers The Bajaj Group BSE Code: 500490 NSE - Code: BAJAJAUTO Distribution network covers 50 countries. Dominant presence in Sri Lanka, Bangladesh, Columbia, Guatemala, Peru, Egypt, Iran and Indonesia. Kawasaki Heavy Industries of Japan Akurdi Pune - 411035IndiaTel.: +(91)-(20)-27472851 Fax: +(91)-(20)-27473398 Works -Akurdi, Pune 411035 Bajaj Nagar, Waluj Aurangabad 431136 Chakan Industrial Area, Chakan, Pune 411501
rahulbajaj@bajajauto.co.in

Joint Venture Registered & Head Office

E-mail

Website
KEY PERSONS:

www.bajajauto.com

Board of Directors: No. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. Name of the Directors Rahul Bajaj Madhur Bajaj Rajiv Bajaj Sanjiv Bajaj D.S. Mehta Kantikumar R. Podar Shekhar Bajaj D.J. Balaji Rao J.N. Godrej S.H. Khan Mrs. Suman Kirloskar Naresh Chandra Nanoo Pamnani Manish Kejriwal P Murari Niraj Bajaj Designation Chairman Vice Chairman & Whole-Time Director Managing Director Executive Director Whole-Time Director Director Director Director Director Director Director Director Director Director Director Director

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Registered under the Indian Companies Act, VII of 1913: REGISTERED OFFICE Akurdi, Pune 411 035WORKSAkurdi, Pune 411 035Bajaj Nagar, Waluj Aurangabad 431 136Chakan Industrial Area, Chakan, Pune 411 501

Awards & Accolades:


2005

Bajaj Discover DTS-i was chosen as Bike of the Year and Indigenous Design of the Year by Overdrive Awards. Bajaj Auto was chosen as Bike Maker of the Year by ICICI Bank Overdrive Awards. DTS-i Technology was chosen as Auto Tech of the Year by ICICI Bank Overdrive Awards. Bajaj Pulsar DTS-i became Bike of the Year by ICICI Bank Overdrive Awards. Wind 125 chosen as the Two Wheeler of the Year by CNBC AUTOCAR Awards. Wind 125 chosen as the Bike of the Year by Business Standard Motoring. Bajaj Pulsar 180 DTS-i chosen as Wheels Viewers Choice Two Wheeler of the Year and Best Two Wheeler by BBC World Wheels Award. Bajaj Pulsar 150 DTS-i chosen as Best Two Wheeler between Rs 45,000 to Rs 55,000 by BBC World Wheels Award. Bajaj Boxer AT KTEC chosen as Best Two Wheeler under Rs 30,000 by BBC World Wheels Award. Bajaj Pulsar chosen as Motorcycle Total Customer Satisfaction Study by NFO Automotive. Bajaj Pulsar chosen as Bike of the Year by ICICI Bank OVERDRIVE Awards. Bajaj Pulsar chosen as Most Exciting Bike of the Year by OVERDRIVE Awards. Bajaj Eliminator chosen as Bike of the Year by OVERDRIVE Awards. Bajaj Eliminator chosen as Most Exciting Bike of the Year by OVERDRIVE Awards.

2004

2003

2002

2001

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PRODUCT GALLERY:

SUPER 100:

The new Super 100 is claimed to have an ideal combination of economy, performance and style. Powered by the 100 cc K-Tec engine the Super 100 delivers an unbeatable combination of power with 100-kmpl fuel-efficiency in standard test conditions. The full flow design with attractive contoured tank and panels, aluminium die-cast grab-rail, opt prism headlamp promises to make the Super 100 the style leader in the 100 cc category as well. PULSAR DTSi:

The Pulsar twins are claimed to have taken the market by storm since their launch in Nov'01. The DTSi engine consists of the Digital Twin Spark ignition, Digital CDI unit, TRICS III, CV Carburettor all state of the art features that bring the digital biking to a new level. The result is consistent & responsive engine output for varying load and speed conditions at different levels of acceleration.
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PULSAR 150/180:

Targeted at the youth segment, the Bajaj Pulsar has been designed and styled as a mean masculine robust machine with dazzling looks and technically advanced mechanism that offers great performance. The symmetries between the muscular fuel tank, side panels and the rear panels give a very distinctive feel to Pulsar. Features: Sporty Looks, Supreme Performance, Riding Comfort, Safety

KAWASAKI BAJAJ WIND 125:

The Wind 125 comes with a 4-stroke 125cc K-TEC engine offering 10.8 bhp powers. The Constant Velocity (CV) carburettor brings greater throttles response and power delivery. It's
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5 speed synchronized transmission augments smoother engine revving. Its special feature is the primary kick-start mechanism, which enables starting of the Wind 125 in any gear. The bike comes with a dual tone and the 125cc has a long stroke hydro-dynamic suspension designed for comfort even on rough roads.

CALIBER 115 - "HOODIBABAA":

The recently launched man-size Caliber 115 has the style and performance benchmark in the Executive segment. Its 4-stroke, K-TEC engine offers a mileage of 90 km pl and power of 9.5 bhp, which the company claims is the highest in its category. It is also equipped with a unique optimum riding indicator, which shows optimum speed for maximum mileage. The Throttle Responsive Ignition Control System (TRICS) ensures the K-TEC engine gives a good mileage at all times. The Anti-Slide Seat of the new Caliber 115 ensures that the rider remains in his position even if he hits the brakes suddenly. Hydrodynamic (HDS) Suspension provides comfort even on rough, bumpy, potholed roads. BAJAJ UNVEILS NEW BRAND IDENTITY- NEW LOGO

Bajaj Auto unveiled the new corporate identity on the 15th of January at the Auto Expo 2004, New Delhi. The white and blue reverse hexagonal symbol with Bajaj Auto in small lettering, which stood in good stead for Bajaj Auto for many decades, finally paved way for a refreshing new look symbol with the Bajaj logotype in capital letters. The new identity arrives at a time when Bajaj Auto has successfully metamorphosed into a major motorcycle manufacturer with proven credentials in award winning Pulsar twins and also proved its technological capability with the introduction the revolutionary Digital Twin Spark Ignition (DTSi) technology.
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The new visual identity of Bajaj Auto emanates from the confirmation of core values, which Bajaj has identified as its brand values. The Brand essence for the new Bajaj has been defined as "Excitement". Excitement engineering will deliver and inspire confidence in to various stakeholders like Bajaj has traditionally done. Bajaj promises to live its essence through a set of five Brand Values of Learning, Innovation, Perfection, Speed and Transparency. The change in Identity is a part of the on-going changes happening at Bajaj. At a time when Bajaj has state of the art manufacturing infrastructure, has an enviable distribution and service network, has created a benchmark R&D facility and at a time when the customer has changed in terms of its exposure to quality and style, the change in Identity will help invite a paradigm shift in consumer perception of the company. The traditional hexagonal symbol has been replaced by an open abstract form of stylized B, the "flying B" as it has been named represents style and technology. It also has a strong association with the heritage of Bajaj since the external form has a hint of hexagon. "Flying B" form denotes speed and open form denotes the transparency. Bajaj has adopted a new brand line of "Inspiring Confidence". In whatever the company does it seeks to inspire confidence in its audience. Bajaj has traditionally enjoyed tremendous consumer support and plans to consolidate and move ahead on this. The Brand line appears below the Logotype in a script font. This font is to represent learning values at Bajaj and that Bajaj as a brand moves closer to customer. The Identity has a fresh new Blue colour. This Blue represents stability and strength of Bajaj. Blue also represents high technology and precision engineering. The new Identity presents a futuristic face of the new global Bajaj. Elephant Design has been working with Bajaj on creating and implementing the new Bajaj identity. The new brand will manifest in all consumer and employee interfaces.

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ADVERTISING STRATEGY:
Bajaj is always known for its outstanding ads over the period of time. Since its inception, Bajaj has come out with variety of ads and were always successful in their advertisements. Scooters were well known by the brand name of Bajaj. Be it any scooter, one used to recognize it by the brand name Bajaj. This was the identity a decade ago which the Bajaj has still maintained. Bajaj is always known for its ads without well-known brand ambassadors which is again a plus point to its cart as it saves a huge cost in terms of brand ambassadors unlike Hero Honda and TVS. Prior, Bajaj used to convey the feeling of Indianans in its ads. With a punch line Hamara Bajaj Bajaj drove into everybodys hearts and the title song of Naye Bharat Ki Naye Tasveer added a great value to its mobikes and scooters. A couple of years back, Bajaj had introduced an advertisement which promoted all the different ranges it had, wherein they had shown each product they had with a feeling of Indianans. Example: Eliminator passes-by a rangoli and drives slowly sideways without disturbing it. People on boxer pass-by a temple and bend their head to give a little offering. Such ads had revealing Indian culture had a great effect on Indians and Bajaj was successful in most of its ads.

But recently, Bajaj had changed its brand logo along with its punch line i.e. Hamara Bajaj got converted to Inspiring Confidence. The reason for this change as told by the company officials was to keep pace with the new technologies in the fast moving world. Even though it had changed its punch line, it didnt have much effect on its brand image. A year back, Bajaj introduced DTSi technology upgrading its always successful PULSAR 150cc and180cc. Though Bajaj had changed its identity it still dominates for its creativity in ads.

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PULSAR 150cc (Definitely Male):

The concept of Definitely Male was well accepted by the people and Bajaj came out with some astonishing ads. Though the DTSi technology was new, people accepted it very well. It easily conveyed the message it wanted to. The following picture strips conveys the advertisement: DTSi came out to be a good one with proper publicity advertisements and that too without any highly paid brand ambassadors. After this ad was successful Bajaj came out with a second ad wherein a man is shown performing various stunts on his DTSi Pulsar. Even this one was an outstanding one. BAJAJ WIND: Bajaj came out with a good ad for its 125cc WIND with a good convey of he message it wanted to, with the bike. Its punch line was wind biking and Bajaj easily communicated this to the people with a stunning advertisement wherein:

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BAJAJ CALIBER 115 Hoodibabaa

You guessed it right it, tis none other than the new Caliber115. The word Hoodibabaa became the talk of the town and the whole credit goes to the creativity in the advertisement. Bajaj first introduced an ad showing a kid and his father chasing the picnic bus and reach the picnic spot faster than the bus wherein the child is always found saying Hoodibabaa. Very few know what it means, but it goes without saying that it was well accepted by the people. Then Bajaj came out with another ad which neither had a brand ambassador nor any model i.e. it was just a cartoon animated ad wherein a man riding the caliber115 was shown saving a child from the clutches of a lion in a zoo. This ad was an outstanding one with very low cost involved in making it.

New Image: The company, over the last decade has successfully changed its image from a scooter manufacturer to a two wheeler manufacturer, product range ranging from Scooterettes to Scooters to Motorcycle. Its real growth in numbers has come in the last 4 years after successful introduction of a few models in the motorcycle segment. The company is headed by Rahul Bajaj who is worth more than US$1.5 billion.

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HERO HONDA :

Company Profile: Hero, is the brand name used by the Munjal brothers in the year 1956 with the flagship company Hero Cycles. The two-wheeler manufacturing business of bicycle components had originally started in the 1940s and turned into the worlds largest bicycle manufacturer today. Hero is a name synonymous with two-wheelers in India today. The Munjals roll their own steel, make free wheel bicycle critical components and have diversified into different ventures like product design. The Hero Group philosophy is: To provide excellent transportation to the common man at easily affordable prices and to provide total satisfaction in all its spheres of activity. The Hero group vision is to build long lasting relationships with everyone (customers, workers, dealers and vendors). The Hero Group has a passion for setting higher standards and Engineering Satisfaction is the prime motivation, way of life and work culture of the Group. In the year 1984, Mr Brijmohan Lal Munjal, the Chairman and Managing Director of Hero Honda Motors (HHM), headed an alliance between the Munjal family and Honda Motor Company Ltd. (HMC). HHM Mission Statement is: We, at Hero Honda, are continuously striving for synergy between technology, systems, and human resources to provide products and services that meet the quality, performance, and price aspirations of our customers. While doing so, we maintain the highest standards of ethics and societal responsibilities, constantly innovate products and processes, and develop teams that keep the momentum going to take the company to excellence in the new millennium. This alliance became one of the most successful joint ventures in India, until the year 1999 when HMC had announced a 100% subsidiary, Honda Motorcycle & Scooter India (HMSI). This announcement caused the HHM stock price to decrease by 30 percent that same day. Munjal had to come up with some new strategic decisions as, HMSI and other foreign new entry companies were causing increased intensity of rivalry for HHM. India has the largest number of two wheelers in the world with 41.6 million vehicles. India has a mix of 30% automobiles and 70wheeler manufacturer in the world starting in the 1950s with the birth of Automobile Products of India (API) that manufactured scooters. API
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manufactured the Lamberts but, another company, Bajaj Auto Ltd. surpassed API and remained through the turn of the century from its association with Piaggio of Italy (manufacturer of Vespa). The motorcycle segment had the same long wait times with three manufacturers; Royal Enfield, Ideal Jawa, and Escorts. Royal Enfield made a 350cc Bullet with the only four-stroke engine at that time and took the higher end of the market but, there was little competition for their customers. Ideal Jawa and Escorts took the middle and lower end of the market respectively. In the mid-1980s, the Indian government regulations changed and permitted foreign companies to enter the Indian market through minority joint ventures. The two-wheeler market changed with four Indo-Japanese joint ventures: Hero Honda, TVS Suzuki, Bajaj Kawasaki and Kinetic Honda. The entry of these foreign companies changed the Indian market dynamics from the supply side to the demand side. With a larger selection of twowheelers on the Indian market, consumers started to gain influence over the products they bought and raised higher customer expectations. The industry produced more models, styling options, prices, and different fuel efficiencies. The foreign companies new technologies helped make the products more reliable and with better quality. Indian companies had to change to keep up with their global counterparts.

Hero Honda Motorcycle Ltd:

Type Founded Headquarters Key people

Public company BSE:HERO HONDA M January 19, 1984 in Gurgaon, Haryana, India Haryana, India Om Prakash Munjal, Founder Mr. Brijmohan Lall Munjal, Chairman Mr. Toshiaki Nakagawa, Joint Managing Director Mr. Pawan Munjal, Managing Director Automotive Motorcycles, Scooters U$ 2.8 billion http://www.herohonda.com/site/home/home.asp

Industry Products Revenue Website

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BOARD OF DIRECTORS: No. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. Name of the Directors Mr. Brijmohan Lall Munjal Mr. Pawan Munjal Mr. Toshiaki Nakagawa Mr. Takao Eguchi Mr. Satyanand Munjal Mr. Om Prakash Munjal Mr. Tatsuhiro Oyama Mr. Masahiro Takedagawa Mr. Narinder Nath Vohra Mr. Pradeep Dinodia Gen.(Retd.) Ved Prakash Malik Mr. Analjit Singh Dr. Pritam Singh Ms. Shobhana Bhartia Dr. Vijay Laxman Kelkar Designation Chairman & Whole-time Director Managing Director Jt. Managing Director Whole-time Director Non-executive Director Non-executive Director Non-executive Director Non-executive Director Non-executive & Independent Director Non-executive & Independent Director Non-executive & Independent Director Non-executive & Independent Director Non-executive & Independent Director Non-executive & Independent Director Non-executive & Independent Director

HERO HONDA HEADQUARTERS: Hero Honda Motorcycles Limited is an Indian manufacturer of motorcycles and scooters. Hero Honda is a joint venture that began in 1984 between the Hero group of India and Honda from Japan. It has been the world's biggest manufacturer of 2-wheeled motorized vehicles since 2001, when it produced 1.3 million motorbikes in a single year. Hero Honda's Splendor is the world's largest selling motorcycle. Its 2 plants are in Dharuhera and Gurgaon, both in Haryana, India. It specializes in dual use motorcycles that are low powered but very fuel efficient.

Mission: Hero Hondas mission is to strive for synergy between technology, systems and human resources, to produce products and services that meet the quality, performance and price aspirations of its customers. At the same time maintain the highest standards of ethics and social responsibilities This mission is what drives Hero Honda to new heights in excellence and helps the organization forge a unique and mutually beneficial relationship with all its stake holders.

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Awards and Accolades:


2006 2005 'Lifetime Achievement Award' for Translating Excellence in Corporate Governance into Indian Automotive Hall of Pride by Overdrive CNBC TV18 Commendation of Business Leadership displaying extraordinary Corporate Leadership and Entrepreneurial Spirit Padma Bhushan by Government of India Doctor of Letters (Honoris Causa) by Hemwati Nandan Bahuguna Garhwal University, Srinagar Garhwal Lifetime Achievement Award by ET Awards for Corporate Excellence Life Time Achievement Award for Management by All India Management Association D.Litt. (Honoris Causa) by Banaras Hindu University Lifetime Achievement Award by Amity Business School Lifetime Achievement Award by HT Power Jobs Entrepreneur of the Year Award by Business Standard Giants International Award to the Chairman in the field of Business & Industry Business Leadership Award by Madras Management Association Entrepreneur of the Year Award by Ernst & Young Sir Jehangir Ghandy Medal for Industrial Peace - by XLRI, Jamshedpur Business Leader of the Year by Business Baron Distinguished Entrepreneurship Award by PHD Chambers of Commerce & Industry National Award for outstanding contribution to the Development of Indian Small Scale Industry (NSIC Award - Presented by President of India) Businessman of the Year by Business India Group of Publications Honorary Membership - Indian Institution of Industrial Engineering Award

2004

2002

2001 2000 1998 1997 1995 1994 1992

Key Highlights:

Hero Honda enjoys a significant brand premium. Its aggressive pricing strategy to take on the competition has helped it in volume growth. Variant launches in each of Splendor and Passion has helped in stemming the loss in market share in the face of the competition. Hero Honda now plans to launch two new models in the 100cc segment in FY05 on a new platform. The company has started logging good volume growth after the launch of Passion Plus and Splendor Plus as well as the CD-Dawn, which has also rejuvenated its product range. Volumes should improve further, due to the base effect and improved rural sentiment on the back of higher farm incomes. Aggressive cost controls and significant economies of scale are expected to aid Hero Honda in retaining margins. Hero Honda will continue to be an attractive dividend yield play as the company continues to generate significant free cash flows as its capital requirements are limited.

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PRODUCT GALLERY:
AMBITION 135 CC:

This bike has a contemporary style with a tubular single cradle, diamond type which adds extra beauty to it. Over and above the bike has good acceleration and power with a maximum power of 11 BHP / 11.15 PS @ 8000 rpm and a maximum speed of 100 KMPH. It has also been added with adequate fuel efficiency of 55 KMPL. The Trapezoidal 35 / 35 W headlight gives the woah look.

CBZ X-Treme:

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Transient Power Fuel Control (TPFC) System Hydraulic & Dynamic Vibration Dampers Gear Box: Equipped with five gears and a 156cc engine that generates 12.5 bhp powers. Touch the top speed of 100kmph. Multi Lever Locking Seat Adjustable Rear-Shock Absorbers

SPLENDOR+:

The Splendor+ has been upgraded in both its looks and performance. New, clear, bright multi-reflector head light with 12V 35/35W multi-reflector with halogen lamp, multireflector tail light and stylish graphics. This motorcycle meets the pollution control standards of this decade. That's the Splendor+-the new face of trust.

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PASSION PLUS:

9 New two-tone body colours PLUS Body colour rear view mirrors PLUS Aluminum die cast rear grip PLUS Heat protector on the muffler PLUS New dials on the instrument panel PLUS Headlight with halogen lamp PLUS Multi-reflector winkers. All this and much more to make the biker and his bike stay married forever.

CD DAWN (Value Nayae Zamane Ki!):

CD Dawn, the true-value 4 stroke, 100cc motorcycle. A motorcycle that encompasses the legendary Hero Honda values of fuel-efficiency, economy and rock-solid dependability Tough Track Suspension Doubly Strong Tubular Frame
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Other features - like the legendary mileage, the first-of-its-kind 2-year warranty in the category.

KARIZMA:

Superior technology plus advanced features plus captivating looks equals KARIZMA. The future of the Indian motorcycle market should be seen through KARIZMA. It is certain to change the way in which the Indian customer looks at a premium bike. With a maximum power of 17 PS @ 7000 rpm, KARIZMA is targeted at customers seeking to enjoy the 'thrill of power on wheels of style'. A product of combined R&D efforts of Hero Honda-Honda, the motorcycle guarantees exceptional performance with unmatchable style and utmost comfort.

ADVERTISING STRATEGY: Hero Honda is currently the number one company in terms of sales and has been dominant in the two-wheeler segment since the past decade. Since the inception of hero Honda, the company has been using television as a major role for its publicity. Though hero Honda was dominant in sales it lacked the skills of creating a spectacular ad till now. Though it had a vast range of mobikes, its advertising strategy was not up to the mark. For its publicity hero Honda has been using many famous celebrities like Saurabh Ganguly, the captain of Indian cricket team, Hritik Roshan and other famous personalities as their brand ambassadors. Thus, hero Honda has been spending huge amounts on its publicity.

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Growth: The business growth of Hero Honda has been phenomenal throughout its early days. The Munjal family started a modest business of bicycle components. Hero Group expanded so big that by 2002 they had sold 86 million bicycles producing 16000 bicycles a day. Today Hero Honda has an assembly line of 9 different models of motorcycles available. It holds the record for most popular bike in the world by sales for Its Splendor model. Hero Honda Motors Limited was established in joint venture with Honda Motors of Japan in 1984, to manufacture motorcycles. It is currently the largest producer of Two Wheelers in the world. It sold 3million bikes in the year 2005-2006. Recently it has also entered in scooter manufacturing, with its model PLEASURE mainly aimed at girls. The Hero Group has done business differently right from the start and that is what has helped them to achieve breakthrough in the competitive two-wheeler market. The Group's low key, but focused, style of management has earned the company plaudits amidst investors, employees, vendors and dealers, as also worldwide recognition. The growth of the Group through the years has been influenced by a number of factors:

Just-in-Time: The Hero Group through the Hero Cycles Division was the first to introduce the concept of just-in-time inventory. The Group boasts of superb operational efficiencies. Every assembly line worker operates two machines simultaneously to save time and improve productivity.

Dealer Network: The relationship of Hero Group with their dealers is unique in its closeness. The dealers are considered a part of the Hero family. A nation-wide dealer network comprising of over 5,000 outlets, and have a formidable distribution system in place. Sales agents from Hero travels total the corners of the country, visiting dealers and send back daily postcards with information on the stock position that day, turnover, fresh purchases, anticipated demand and also competitor action in the region. The manufacturing units have a separate department to handle dealer complaints and problems and the first response is always given in 24 hours.

Financial Planning: The Hero Group benefits from the Group Chairman's financial acumen and his grasp on technology, manufacturing and marketing. Group Company, Hero Cycles Limited has one of the highest labour productivity rates in the world. In Hero Honda Motors Limited, the focus is on financial and raw material management and a low employee turnover.

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Quality: Quality at Hero is attained not just by modern plants and equipment and through latest technology, but by enforcing a strict discipline. At the Group factories, attaining quality standards is an everyday practice - a strictly pursued discipline. It comes from an amalgamation of the latest technology with deep-rooted experience derived from nearly four decades of hard labour. It is an attitude that masters the challenge of growth and change change in consumers' perceptions about products and new aspirations arising from a new generation of buyers.

Diversification: Throughout the years of enormous growth, the Group Chairman, Mr Brijmohan Lall has actively looked at diversification. A considerable level of backward integration in its manufacturing activities has been ample in the Group's growth and led to the establishment of the Hero Cycles.

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RESEARCH METHODOLOGY

Research Design: Determined the Information Sources: The researcher gathered data through secondary sources. PRIMARY DATA is collected through questionnaire, search and research through place where today's computer has been mostly used. SECONDARY DATA is being searched from magazines, newspapers, journals, websites and other approaches.

Data Collection: The researcher collected information through the official websites, magazines and journals.

Developed the Research Frame: This included deciding upon various aspects for the project on which the entire research is based. The research frame included:

Nature of Study: The project on which the researcher worked is descriptive and inferential in nature.

Data Source: The researcher took the help of both primary as well as secondary sources. Secondary sources being interaction with various people of the selected and has been chosen for the research by the researcher.

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Instrument Used: The researcher for the research used a Questionnaire cum Schedule for market research for both the segments horizontal and vertical.

Sampling Design: Sample size: 50 Sample area: Bareilly Sample unit: customers Sampling method: Descriptive

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INTRODUCTION

COMPERATIVE ANALYSIS:

Definition: Item by item comparison of two or more comparable (see comparability analysis) alternatives, processes, products, qualifications, sets of data, systems, etc. In accounting, for example, changes in a financial statement's items over several accounting periods may be presented together to detect the emerging trends in the firm's operations and results.

Qualitative comparative analysis: Qualitative Comparative Analysis (QCA) is a new analytic technique that uses Boolean algebra to implement principles of comparison used by scholars engaged in the qualitative study of macro social phenomena. Typically, qualitatively oriented scholars examine only a few cases at a time, but their analyses are both intensive - addressing many aspects of cases and integrative - examining how the different parts of a case fit together, both contextually and historically. By formalizing the logic of qualitative analysis, QCA makes it possible to bring the logic and empirical intensity of qualitative approaches to studies that embrace more than a handful of cases - research situations that normally call for the use of variable-oriented, quantitative methods. Boolean methods of logical comparison represent each case as a combination of causal and outcome conditions. These combinations can be compared with each other and then logically simplified through a bottom-up process of paired comparison. Computer algorithms developed by electrical engineers in the 1950s provide techniques for simplifying this type of data. The data matrix is reformulated as a "truth table" and reduced in a way that parallels the minimization of switching circuits (see Charles Ragin, The Comparative Method: Moving beyond Qualitative and Quantitative Strategies). These minimization procedures mimic case-oriented comparative methods but accomplish the most cognitively demanding task - making multiple comparisons of configurations - through computer algorithms. The goal of the logical minimization is to represent - in a shorthand manner - the information in the truth table regarding the different combinations of conditions that produce a specific outcome.

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Criticism: As this is a logical (deterministic) and not a statistical (probabilistic) technique, variables can only have two values, which is problematic as the researcher has to determine the values of each variable. For example: GDP per capita has to be divided by the researcher in two categories (eg. low = 0 and high = 1). But as this variable is essentially a continuous variable, the division will always be arbitrary. A second, related problem is the fact that the technique does not allow an assessment of the effect of the relative strengths of the independent variables (as they can only have two values). Comparative Contextual Analysis is a methodology for comparative research where contextual interrogation precedes any analysis of similarity and difference. It is a thematic process directed and designed to explore relationships of agency rather than institutional or structural frameworks. See structure and agency and theory of structuration. Hero Honda is the largest bike manufacturer of India and Bajaj is the second largest Indian bike manufacturer but there is so much of a difference between these two bike manufacturers. Hero Honda has been spend long time in the bike market and it is known for service as well as reliability and comfort while Bajaj has been an innovator in Indian bike market. With the launch of every new bike it comes with something new and innovative. On the Indian roads, a 150cc segment bike has now gained popularity and has now established market leaders in world of biking. It was Bajaj who launched Pulsar 150cc DTSi (Digital Twin spark ignition) with tagline of definitely male. The wonderful marketing caption has been analyzed by bike pundits; it created uproar in 150cc bike segment as a whole. However, Bajaj Pulsar 150cc DTSi is facing competition with Hero Honda Hunk. There is some confusion among the new bike buyers as to what they choose between these two bikes. The bike buyers who have to invest about Rs. 60,000/- plus rupees on bike they cant go for a marketing tagline. So, there is a brief comparison of these two bikes in terms of look, performance, reliability, pricing & more which might helpful for the bike buyers.

BASIS OF COMPARISON: 1. 2. 3. 4. 5. Comparison of Features. Comparison of Performance. Comparison of Advantages / Merits. Comparison of Disadvantages / Demerits. Comparison of Technical Specification.

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INDUSTRY PROFILE

AUTOMOBILE INDUSTRY: The automobile industry in Indiathe tenth largest in the world with an annual production of approximately 2 million unitsis expected to become one of the major global automotive industries in the coming years. A number of domestic companies produce automobiles in India and the growing presence of multinational investment, too, has led to an increase in overall growth. Following the economic reforms of 1991 the Indian automotive industry has demonstrated sustained growth as a result of increased competitiveness and relaxed restrictions. The monthly sales of passenger cars in India exceed 100,000 units.

History: In 1953, the government of India and the Indian private sector initiated manufacturing processes to help develop the automobile industry, which had emerged by the 1940s in a nascent form. Between 1970 to the economic liberalization of 1991, the automobile industry continued to grow at a slow pace due to the many government restrictions. A number of Indian manufactures appeared between 1970-1980.Japanese manufacturers entered the Indian market ultimately leading to the establishment of Maruti Udyog. A number of foreign firms initiated joint ventures with Indian companies.

Challenges faced by Indian Automotive Industry in the new age The Indian automotive industry has been facing new challenges due to the rapid changes taking place during the last decade. This article discusses those challenges and initiatives taken by the government to overcome them. The Indian auto industry is changing rapidly. During the last decade, many international auto manufacturers, either by themselves or in partnership with Indian companies, have started manufacturing activities in India. The ancillary industries have also grown in tandem. The quality of production in small- and medium-scale industries has improved to such an extent that they started exporting products to international manufacturers. The major breakthrough of recent years is the unveiling of "Nano" by Tata Motors during the auto expo 2007. This has received worldwide attention and proved that India can not only design an automobile of international standards but also execute the project at a much lower cost through innovative choice of components, materials, engine design etc. These developments in the auto sector have given new confidence to everyone related to the auto industry and specifically to the government which resulted in the announcement of the Auto Policy 2006-2016 by the Ministry of Heavy Industries. According to the Auto Policy,
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the Indian auto sector is expected to grow to US$ 216 billion by 2016 and add 2.5 million new jobs to the economy. Every year two to three million people are expected to purchase new vehicles. Several million vehicles and components are expected to be exported to both developed and developing nations. To achieve these goals, it is important that the present GDP growth rate, which is more than 8 per cent, continues to remain at the same level for the next 8-10 years. The government is also giving some concessions to the auto industry. To realise the above growth predictions, it is important to overcome various challenges the industry is facing currently. Two of the foremost challenges are the spiralling cost of fuel and the paucity of highly skilled manpower.

Rising oil price: International price of crude oil has crossed US$ 120 per barrel and is rising at an alarming rate. The forecast of market experts that the crude oil price will plateau around US$ 100 per barrel has been proved wrong. The skyrocketing crude oil price rise will affect the economic growth of most of the nations of the world including India. The prospects of India and China of becoming economic superpower will be seriously affected. Also, the rise in oil prices will impact the growth of global automotive industry. Unless the use of alternative fuels increases, it is very unlikely that the situation will change for the better. This necessarily means that more and more investments should be directed towards R&D, establishing mechanisms to translate R&D results into products and their efficient manufacturing. This will also require radical redesigning of engines. Human resources: The second major challenge is the creation of highly skilled human resource required for the auto industry. Auto industry, like many other industries is facing severe shortage of skilled technical as well as managerial manpower. This challenge becomes all the more daunting because faults lie at a more fundamental level of training infrastructure and the social perception.

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MOTORCYCLE INDUSTRY

A motorcycle (also called a motor bicycle, motorbike, bike, or cycle) is a single-track, twowheeled motor vehicle powered by an engine. Motorcycles vary considerably depending on the task for which they are designed, such as long distance travel, navigating congested urban traffic, cruising, sport and racing, or off-road conditions. Being the most affordable form of motorized transport, in some parts of the world they are also the most widespread (e.g., Vietnam).

History: Arguably, the first motorcycle was designed and built by the German inventors Gottlieb Daimler and Wilhelm Maybach in Bad Cannstatt (since 1905 a city district of Stuttgart) in 1885.

Replica of the Daimler-Maybach Reitwagen

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A 1913 Fabrique National in-line four with shaft drive from Belgium

The first petroleum-powered vehicle was essentially a motorized bicycle, although the inventors called their invention the Reitwagen ("riding car"). However, if a two-wheeled vehicle with steam propulsion is considered a motorcycle, then the first one may have been American. One such machine was demonstrated at fairs and circuses in the eastern U.S. in 1867, built by Sylvester Howard Roper of Roxbury, Massachusetts.

A pre-war Polish Sok 1000

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In 1894, Hildebrand & Wolfmller became the first motorcycle available for purchase. In the early period of motorcycle history, many producers of bicycles adapted their designs to accommodate the new internal combustion engine. As the engines became more powerful and designs outgrew the bicycle origins, the number of motorcycle producers increased.

An historic 1941 Crocker

Until the First World War, the largest motorcycle manufacturer in the world was Indian, producing over 20,000 bikes per year. By 1920, this honour went to Harley-Davidson, with their motorcycles being sold by dealers in 67 countries. In 1928, DKW took over as the largest manufacturer. After the Second World War, the BSA Group became the largest producer of motorcycles in the world, producing up to 75,000 bikes per year in the 1950s.

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NSU Sportmax streamlined motorcycle, 250 cc class winner of the 1955 Grand Prix season

In the 1950s, streamlining began to play an increasing part in the development of racing motorcycles and the "dustbin fairing" held out the possibility of radical changes to motorcycle design. NSU and Moto-Guzzi were in the vanguard of this development both producing very radical designs well ahead of their time. NSU produced the most advanced design, but after the deaths of four NSU riders in the 19541956 seasons, they abandoned further development and quit Grand Prix motorcycle racing. Moto-Guzzi produced competitive race machines, and by 1957 nearly all the Grand Prix races were being won by streamlined machines] The following year, 1958, full enclosure fairings were banned from racing by the FIM in the light of the safety concerns.

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A 2008 Hero Honda Passion

From the 1960s through the 1990s, small two-stroke motorcycles were popular worldwide, partly as a result of East German Walter Kaaden's engine work in the 1950s. Today, the motorcycle industry is mainly dominated by Japanese companies such as Honda, Kawasaki, Suzuki, and Yamaha dominate the motorcycle industry, although Harley-Davidson and BMW continue to be popular and supply considerable markets. Other major manufacturers include Piaggio group of Italy, KTM, Triumph, Aprilia, Moto-Guzzi, MV Agusta and Ducati. In addition to the large capacity motorcycles, there is an enormous market in smaller capacity (less than 300 cc) motorcycles, mostly concentrated in Asian and African countries. The growth in this market is popularly thought to have started with the 1958 Honda Super Cub, which went on to become the biggest selling vehicle of all time, 60 millionth unit produced in April 2008. Today, this area is dominated by mostly Indian companies with Hero Honda emerging as the world's largest manufacturer of two wheelers. For example, its Splendor model which has sold more than 8.5 million to date.

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Technical aspects:

Construction:

Motorcycle construction is the engineering, manufacturing, and assembly of components and systems for a motorcycle which results in performance, cost and aesthetics desired by the designer. With some exceptions, construction of modern mass-produced motorcycles has standardized on a steel or aluminium frame, telescopic forks holding the front wheel, and disc brakes. Some other body parts, designed for either aesthetic or performance reasons may be added. A petrol powered engine typically consisting of between one and four cylinders (and less commonly, up to eight cylinders) coupled to a manual five- or six-speed sequential transmission drives the swing arm-mounted rear wheel by a chain, driveshaft or belt.

Fuel economy:

Motorcycle fuel economy benefits from the relatively small mass of the vehicle. This, of course, relates to how the motorcycle is used. One person on a small motorcycle travelling a short distance is generally very economical. However, a large motorcycle generally has bad aerodynamics compared with a typical car, poor aerodynamics of exposed passengers and engines designed for goals other than fuel economy can work to reduce these benefits. Riding style has a large effect on fuel economy.

Electric motorcycles: Very high fuel economy equivalents can be derived by electric motorcycles. Electric motorcycles are nearly silent, zero-emission electric motor-driven vehicles. Operating range and top speed suffer because of limitations of battery technology. Fuel cells and petroleumelectric hybrids are also under development to extend the range and improve performance of the electric motors.

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Dynamics:

Racing motorcycles leaning in a turn

Different types of motorcycles have different dynamics and these play a role in how a motorcycle performs in given conditions. For example, a shorter wheelbase would generally make a bike lean faster and would be quicker around corners compared to a longer wheelbase. Longer wheelbase on the other hand provides more stability in a straight line. Motorcycle tyres have a large influence over handling.

Accessories: Various features and accessories may be attached to a motorcycle either as OEM (factoryfitted) or after-market. Such accessories are selected by the owner to enhance the vehicle's safety, performance, or comfort, and may include anything from mobile electronics to sidecars and trailers.

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Social aspects:
Popularity:

Motorbikes are the primary form of transportation in Vietnam

In many cultures, motorcycles are the primary means of motorised transport. According to the Taiwanese government, for example, "the number of automobiles per ten thousand populations is around 2,500, and the number of motorcycles is about 5,000. In places such as Vietnam, motorcycle use is extremely high due to a lack of public transport and low income levels that put automobiles out of reach for many. In Vietnam, motorised traffic consists of mostly motorbikes.

Safety: Motorcycles have a higher rate of fatal accidents than automobiles. United States Department of Transportation data for 2005 from the Fatality Analysis Reporting System show that for passenger cars, 18.62 fatal crashes occur per 100,000 registered vehicles. For motorcycles this figure is higher at 75.19 per 100,000 registered vehicles four times higher than for cars. The same data show that 1.56 fatalities occur per 100 million vehicle miles travelled for passenger cars, whereas for motorcycles the figure is 43.47 28 times higher than for cars. Furthermore for motorcycles the accident rates have increased significantly since the end of the 1990s, while the rates have dropped for passenger cars.

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Wearing a motorcycle helmet reduces the chances of death or injury in a motorcycle crash

Types: There are three major types of motorcycle: street, off-road, and dual purpose. Within these types, there are many different sub-types of motorcycles for many different purposes. Street bikes include cruisers, sport bikes, scooters and mopeds, and many other types. Offroad motorcycles include many types designed for dirt-oriented racing classes such as motocross and are not street legal in most areas. Dual purpose machines like the dual-sport style are made to go off-road but include features to make them legal and comfortable on the street as well. Each configuration offers either specialised advantage or broad capability, and each design creates a different riding posture.

Environmental impact: In 2007 and 2008, motorcycles and scooters, due to good fuel efficiency, attracted interest in the United States from environmentalists and those affected by increased fuel prices. Piaggio Group Americas supported this interest with the launch of a "Vespanomics" website and platform, citing interest with the launch of a "Vespanomics" website and platform, citing lower per-mile carbon emissions (40 lb/mile less than the average car, a 65% reduction) and better fuel economy. Other sources, however, point out that while motorcycles may be better in terms of greenhouse gases, a motorcycle releases 1020 times more total pollution per mile than a new car. This pollution comes in large part from nitrogen oxide, a by-product of combustion that is a major component of smog and is largely because of their less efficient catalytic converters.

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PRODUCT PROFILE:

Bajaj Pulsar 150cc DTS-i

Pulsar has been a major hit in the market; it comes in four variants: Pulsar 150 DTSi, Pulsar 180 DTSi, Pulsar 200 DTSi & Pulsar 220 DTSi. Bajaj Pulsar DTSi comes with a throttle actuated ignition-control system that works in conjunction with a chip-controlled digital capacitor discharge ignition (CDI) system for accurate ignition timing under all conditions. The dual spark design accelerates and evens out flame propagation, which results in more efficient combustion and hence leads to better performance. Pulsar's 150cc engine delivers a power output of 13.5bhp at 8000 rpm. It has wonderful pickup with 0-60kmph in 5.66 seconds. It develops a maximum torque of 12.28 Nm @ 6500 rpm. It looks great with its mean muscular aerodynamic shape. Apart from the smashing look, Pulsar has lighter yet stronger alloy wheels, which when coupled with the longest wheelbase (1330mm) enhance the stability of the bike.

VEHICLE SUMMARY: Name Type Top Speed Pulsar 150 (2008) Commuter 113kph

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ENGINE SPECIFICATIONS: Displacement Engine Maximum Power Maximum Torque Gears Speed Clutch Bore Stroke No. of Cylinders Configuration Block Material Chassis Type Cooling Type Carburettor 149.01cc 4 Stroke, Single Cylinder, Air Cooled, 2 Plug 13.50ps@8500rpm 13.90nm@6500rpm
5 0

NA NA 1Cylinder NAEngine NA NA Air Cooling NA

OTHER SPECIFICATIONS: Weight Ground Clearance Fuel Tank Wheelbase Electrical System Headlamp Horn Wheel Type Wheel Size Colors ACTIVE AND PASSIVE SAFETY: Suspension(Front) Suspension(Rear) Brakes Brakes(Rear) COMFORT AND CONVENIENCE: Fuel Gauge Self-Start Techno Meter Trip Meter Warranty Speedometer
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137.00 kg 155.00 mm 8.00 ltrs 1330.00 mm NA NA NA 17 Alloy wheels 2.75 X 18 Rear 100/90 X 18 mm Black, Silver, Blue & Red

Telescopic Triple rate springs 240mm Disc 130mm Drum

Digital Yes Analogue None NA Digital


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How does it look? The engineers at Bajaj realized the fact that if there is no beauty and only brawn, it is not going to sell in the Indian market. Claimed to be designed and developed in Japan, this bike does have a head turning looks. The most noticeable feature of this bike is the tank. Big tanks give a big bike feel, and when Pulsar was introduced, it had one of the biggest tanks in India.

The design of the headlamps has been viewed differently by people. Some really love it and some say it could have been designed better. The headlight comes with city lights also called tell-tale lights which are a value addition to its looks. Bullet and Karizma were the only bikes with city lights before Pulsar was introduced.

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The tail part of the bike hmm, yeah, I could say it is nicely designed too. Here too there is a difference of opinion. The new razor sharp rear light, whether looking good or nor not, definitely adds to the uniqueness of Bajaj Pulsar.

How does it perform? Bajaj says DTS-i gives high power without compromising on mileage. and the bike lives up to this statement. Another great advantage of the Digital Twin Spark ignition is the throttle responsiveness. Definitely the throttle response is better than the CBZ. It does give a good adrenaline rush when you twist the throttle.

When I had a ride on this bike, what I felt was a feeling of insecurity. Even though the bike is heavy, I somehow felt that the bike is not as safe as the Karizma. I cannot technically explain why it is so, but thats what I felt. But the pickup is awesome. Karizma picks up in slow and

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steady pace and maintains stability at high speeds, but Pulsar jumps off pretty fast but cannot be as good as the Karizma when at speed more than 80 kmph. Bajaj has generously provided Pulsar with good disc brakes, but the brakes are too sensitive that it has to be applied carefully. I have heard many people applying the front discs too quick and due to the type of weight distribution that the bike has, the bike topples over.

It is claimed that the Bajaj Pulsar 150cc gives a mileage of around 55 - 60 kmpl. But it greatly depends on user riding quality, service quality and frequency of maintenance.

How does it stand out? Bajaj Pulsar was a great buy some time ago, but right now considering the competition there are better bikes around from Honda, TVS and Yamaha. People are already bored seeing too many Pulsars in the city. It is time for Bajaj too launch a new 150cc model to its product line. The digital console was an attraction a while ago, but now many bikes have introduced them. If you are a Pulsar fan and have admired the bike for quite a long time, then go ahead and buy it.

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Hero Honda Hunk

Hero Honda Motors Ltd. (HHML), India's leading two wheeler manufacturer, has launched its new offering as Hunk in the 150 cc segment. This new bike is the fourth launch in the premium segment after 156 cc CBZ Xtreme, 150 cc Achiever and 225 cc Karizma. Hero Honda Hunk carries robust looks and muscular styling with big tank shrouds, 5 spoke black alloy wheels, telescopic fork suspension and new GRS (Gas Reservoir Suspension) at rear. Hunk is powered with 150cc engine that generates 14.4Ps at 8500rpm of power and 12.8Nm of Torque. Hero Honda has launched the 150 cc Hunk in two variants of kick start and self-start with the price tag of Rs. 55,000 and 57,000 respectively. The all new Hunk is available in four colours - black, blue, red and silver. With the launch of Hunk Hero Honda aims to make its premium position in this segment. On the launch of Hunk, Pawan Munjal, Managing Director and CEO, HHML, said "The 'Hunk' is our tribute to the Youth of India today - confident and ready to take on the world. It personifies the very fighting spirit and resilience of our youngsters, who are making a mark for themselves in their chosen fields of vocation. Some of the key findings of our extensive research amongst the youth have been incorporated into the 'Hunk' to make it a complete package of world class technology, unprecedented features and stunning looks. I am sure there will be many more 'Hunks' on Indian roads soon."

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Manufacturer Production Class Engine Top speed Power Torque Transmission Suspension Brakes Wheelbase Fuel capacity Oil capacity Fuel consumption Related

Hero Honda Motors India Ltd October 2007 150 cc 149.2 cc 119 km/h 14.4 12.8 5 speed manual gas charged bi shock front single disk & rear drum 1340 mm 12.2 litres 1litres 55 km/l cbz xtreme & achiever

Technical Specifications of Hero Honda Hunk: Dimensions & Weight: Length (mm) Width (mm) Height (mm) Wheelbase (mm) Weight (kgs) Ground Clearance (mm) 2080 765 1095 1325Kerb 145 145

Engine: Model Designation Starting Displacement (cc) Ignition Bore & Stroke Suspension: Front Rear Brakes: Type Rear Disc: 240 mm Dias Disc - Non Asbestos Type Internal Expanding Shoe Type (130 mm), Non Asbestos Type. Telescopic Hydraulic Shock Absorbers 5 Step Adjustable Gas Reservoir Suspension GRS Air Cooled, 4 - Stroke Single Cylinder OHC Self-Start/Kick Start 149.2 Advanced Microprocessor Ignition System (AMI) 57.3 X 57.8 mm

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Tyres: Front Rear Fuel Tank 2.75 X 18 42P 100/90 X 18 - 56P (With Tuff-up Tube) 12.4 Litre

Performance: Max. Horsepower (ps/rpm) Features of Hero Honda Hunk: Better Fuel Efficiency Comfortable Handling Great Pick-Up 5 Spokes Alloy Wheels Killer Looks 10.6 Kw (14.4 Ps ) @ 8500 rpm

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Available Colours of Hero Honda Hunk are:

FORCE SILVER:

SPORTS RED:

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FIGHTER BLUE:

PANTHER BLACK:

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MORE ABOUT..

Price of Hero Honda Hunk: Hero Honda Hunk is available in two variants of kick start and self start with the price tag of Rs. 55,000 and 57,000 respectively. (Please Note: The price range is ex-showroom and based on the close approximation. Please check the latest prices and variant specifications with your dealer)
Design and styling:

The hunk has been styled to give it a big bike presence by providing fake air scoops at either sides of the fuel tank. It also features an aggressive visor and muscular rear cowls.
Comfort and Handling:

The Hunk has a stepped seat and rear set foot pegs which gives the rider a sporty stance without sacrificing rider comfort. The vibrations are well controlled. The bike also features gas charged adjustable rear shock absorbers and a puncture resistant tire.
Performance and fuel economy:

The Hunk has the 149 cc engine used in Honda Unicorn and Hero Honda CBZ Xtreme with tumble flow technology which the company claims will reduce emissions and fuel consumption. The bike has a top speed of 108 km/h and is capable of doing 0-60 km/h in 5.5 seconds. It has an overall fuel efficiency of 51 kmpl.
Awards:

The Hunk has won the following awards Top Gear Design Awards 2008 - Bike of the Year NDTV Profit Car India & Bike India Awards - Viewers Choice Award in Bike category

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COMPERATIVE ANALYSIS:
BAJAJ PULSAR VS HERO HONDA HUNK

PULSAR

VS

HUNK

COMPARISION OF FEATURES: BAJAJ PULSAR:

Pulsar 150 cc comes with digital speedo meter. Neutral and turning indicator and with side stand indicator. New razor sharp tail light. The head light is with a city light gives better look. Front disc

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HERO HONDA HUNK :

Advanced microprocessor ignition system 5 step adjustable nitrox GRS shocks. Tuff tubes for puncher resistance. Anti-kick back mechanism.

COMPARISION OF PERFORMANCES: BAJAJ PULSAR:


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The new Pulsar 149.01 cc with a 14.09 bhp delivers good power Gives good pick up gives more speed. It rushes on road when you twist the throttle it feels josh to ride. 0-60 in 5 sec, Maximum speed of 113 kmph. It develops a maximum torque 13.90 @ 6500 rpm.
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Very good throttle response. Good breaking but sensitive. Digital twin spark ignition (DTSi) provides efficient combustion and better performance under all condition. Great performance at lower rpm through advanced Exhaust TEC Technology.

HERO HONDA HUNK :

The 149.2 cc engine delivers a power of 14.4 bhp @ 8500 rpm. And a torque of 12.8 n-m @6500rpm. Very good in throttle response. Good initial pick up. Smoother engine performance but gear shifting slightly hard. Very good and comfortable riding. Even though very good for pinion and for long ride. Excellent breaking with both disc and drum. 0-60kmph in 5 sec. there is no vibration in the bike even at higher speed. New muscle type body gives head turning looks for HUNK.

COMPARISION OF ADVANTAGES / MERITS: BAJAJ PULSAR: Its looks good. Excellent power with 14.09 bhp. Smooth engine. Excellent breaking. Digital speedometer. The new city light (wolf eye) gives new stylish looks. Digital twin spark ignition Engine (DTSi). New razor sharp tail light.

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HERO HONDA HUNK: Comes with muscle body with sporty look. Tuff up tube for puncher resistance. Very good breaking Comfortable for both rider and penion.

COMPARISION OF DISADVANTAGES / DEMERITS : BAJAJ PULSAR: The bike heavy feels insecurity. Uncomfortable handling. After 50000 kms pulsar asks for more maintenance. Sensitive disc breaking.

HERO HONDA HUNK: This bike also lags in mileage compared to other 150cc. Gear shifting is slightly hard.

COMPARISION OF TECHNICAL SPECIFICATION: SPEC MFC CC Torque BHP GEAR STARTER WHEEL BASE TYRE MILEAGE PRICE Bajaj Pulsar Bajaj 149.01 CC 13.9 N-M@6500rpm 14.09 @8000rpm 5 SPEED ELECTRIC / KICK 1320 MM 10090 (alloy wh) 55-60 67000 Hero Honda Hunk Hero Honda 149.02 CC 12.8 N-M@6500rpm 14.4@8500rpm 5 SPEED ELECTRIC / KICK 1325 MM 100 X 90(alloy wheel) 50-55 KMPL 65000

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Data Analysis

Q.1- Which brands of two wheelers do you have? a) Bajaj c) Both b) Hero Honda d) Other

32%

22%

16%

30%

Bajaj Hero Honda Both Other

INTERPRETATION: 22% of the respondents own Bajaj two wheelers, 30% of them own Hero Honda two wheelers, 16% of them own Bajaj and Hero Honda both two wheelers, and 32% of respondents use other brand.

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Q.2- On which basis would you buys the two wheelers? a) Quality c) Brand image b) Price d) Design

14% 38%

30%

18%

Quality Price Brand Image Design

INTERPRETATION: Quality is one of the major motivating factors with 38% liking it, then comes Price 18%, Brand Image 30%, and design 14%.

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Q.3- Are you a brand loyal customer? a) Yes b) No

Yes

No

37%

63%

INTERPRETATION: 63% of respondents were brand loyal and 37% were not loyal.

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Q.4- How would you rate your experience with your current bike? a) Satisfied c) Highly Satisfied b) Dissatisfied d) Highly Dissatisfied

12% 37% 29%

22% Satisfied Dissatisfied Highly Satisfied Highly Dissatisfied

INTERPRETATION: 37 % of respondents were satisfied, 29% were highly satisfied, 22% were not satisfied and 12% were highly dissatisfied.

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Q.5- Which features does you like the most? a) Disk brakes c) Mileage b) Pick up d) Others

20% 26%

18% 38%

Mileage Design Pick-up Disk break

INTERPRETATION: Out of various features in a bike, 38 % of respondents prefer Design, 18% prefer pick-up, 26% prefer disk break and 20% prefer mileage.

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Q.6- What is the source of awareness about the brand? a) Television c) Magazine b) News paper d) Hoardings

Television 18% News Paper Magazine Hoardings 42%

24%

36%

INTERPRETATION: Among the common source of ads, newspaper and magazines are marked by 42% of Television, News Paper by 36%, Magazine by 24% and Hoardings by 18 %.

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Q.7- For how long you are using the two wheelers? a) 0-5 years c) 10-15 years b) 5-10 years d) 15-20 years

12% 24%

0 - 5Years 5 - 10 Years 10 - 15 Years 15 - 20 years

18%

46%

INTERPRETATION: 46% of the respondents were using two wheelers since 5-10 years, while 24% of the respondents were new users or they have only 5 years of experience (0-5yrs), 18% of the respondents were using their two wheelers since 10-15 years & 12% of the respondents had been using their two wheelers for more than 15 years.

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Q.8- From where you prefer buying two wheelers? a) Show room c) Exhibition b) Shop d) Others_______

16% 8% 52%

26% Show Room Road Show Exhibition Any Other

INTERPRETATION: Mostly the respondents preferred to buy two wheelers from showroom (52% as shown in the pie chart) second choice of the respondents was shop, 26% of the respondents preferred to buy their two wheeler from road shows, while 8% of the respondents preferred to buy two wheeler from exhibitions & rest respondents preferred other sources(16%)

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Q.9- Do you need any modification in the product? a) Price c) Facilities b) Quality d) Others_______

12%

34% Price Quality 28% Facilities Any Other

26%

INTERPRETATION: 34% of the respondents want change in price, 26% of the respondents want modifications in the quality of the two wheeler, 28% want modifications in facilities, while 12% want some other modifications with respect of their two wheelers.

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Q.10- What would be your preferred alternate option for your bike? a) Bajaj discover c) Yamaha R 15 b) TVS Apache d) Others_______

24%

30%

Bajaj Discover 20% 26% TVS Apache Yamaha R 15 any other

INTERPRETATION: 30% of the respondents want Bajaj discover as an alternate option for their two wheeler, 26% of the respondents want TVS apache as an alternate option for their two wheeler, 20% of the respondents want Yamaha R15 as an alternate option for their two wheeler while 24% want any other alternate option for their two wheeler.

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Q.11- What is the mode of payment of your motor bike? a) Cash payment c) Check b) Loan d) Others______

12%

42% 26% Cash Payment Loan Check 22% Any Other

INTERPRETATION: Maximum respondents preferred to make payments by cheque (42%) while 22% prefer loans for their payment, 26% made payments through cheques while 12% preferred any other mode of payment.

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Q.12- How would you rate the security facility of your bike? a) Very good c) Fair b) Good d) Bad

10% 29% 25% Very Good Good Fair 36% Bad

INTERPRETATION: 29% of the respondents rate the security facility of their two wheeler as very good , while 36% rate the security facility of their two wheeler as good, 25% of the respondents rate it fair & 10% of the respondents rate the security facility of their two wheeler as bad.

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CONCLUSION

Automobile industry has a large potential in all the segments like four wheelers and even in two wheelers in Indian market. For my study I have taken two highly competitive automobile in India that is Hero Honda Hunk and Bajaj Pulsar. Both of them have captured the Indian market with its own unique features, such as looks, efficiency, mileage, technical specification etc. Both the products have approximately same pricing strategy. They make different in their features & performance on road. But all said and done, in the 150cc segment on the marketing front Pulsar 150 DTSi kicked off Hero Honda Hunk, but in core biking (by which I mean quality, handling and reliability) Hunk kicked off Pulsar and there is no debate to this. Still better I would say, ask an owner who owns a Hunk for 2 years or so, he is still a happy man to have spent very little on maintenance and the Pulsar 150cc DTSi owner would have changed clutch plates, shock absorbers and is already looking for an upgrade of Pulsar (if he is a diehard Pulsar fan) or some other better model. The spares of Bajaj maybe cheaper than Honda but even Auto Car India acknowledged that Bajaj as a whole suffers from quality problems. In the last I want to conclude stating that there is a passion towards cars in India. But there is still higher passion towards bike among youngsters. Both the companies need to work more towards technical efficiency which suits Indian roads.

Most of the bike Pulsar, CBZ & Karizma are purchased by young generation 18 to 30 because they prefer stylish looks and rest of the models of Hero Honda are purchased more by daily users who needs more average of bikes than looks. Hero Honda and Bajaj are considered to be most fuel-efficient bike on Indian roads. Service & Spare parts are available throughout India in local markets also. While buying a motorcycle, economy is the main consideration in form of maintenance cost, fuel efficiency. Majority of the respondent had bought their motorcycle more than 3 years.

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FINDINGS

The major findings during the data collection and analysis time can be summed up as follows: Interest rates of loans are one of the primary reasons for the sharp fall in demand. Increasing oil prices have deterred many lower, middle class families from buying two wheelers. It is seen that mostly the people buy the bikes on the basis of quality and brand image. Most of the people feel that the security facility of their bikes is good. With the introduction of the Bharat-4 norms, it will be more challenging to meet these stringent norms whilst simultaneously offering competitive prices.

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LIMITATIONS

No project is without limitations and it becomes essential to figure out the various constraints that we underwent during the study. The following points in this direction would add to our total deliberations: Research work was carried out in one City of Uttar Pradesh (Bareilly) only the finding

may not be applicable to the other parts of the country because of social and cultural differences. The sample was collected using connivance-sampling techniques. As such result may not give an exact representation of the population. Shortage of time is also reason for incomprehensiveness. The views of the people are biased therefore it doesnt reflect true picture. During the survey most of the respondents contacted had newly purchased the motorcycle thus they could not respond accurately i.e. their satisfaction level and defects in the motorcycles. The research is directly concerned with the study of human preference and behaviour and achieving absolute mathematical accuracy towards this was not possible. Some data like abbreviations and detailed promotional activities were scarce even on internet.

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RECOMMENDATIONS

Bajaj and should introduce some more models having more engine power. Hero Honda should think about fuel efficiency in case of upper segment bikes. More service centres should be opened. Maintenance cost and the availability of the spare parts should also be given due importance. They also introduce some good finance/discount schemes for students. The price should be economic. Increase in advertising in mass media to promote its sales. Manufacture fuel efficient motorcycles. Manufacture motorcycles which can withstand for long time on Indian roads. It should appoint a brand ambassador and also sponsor entertainment and sports events so that the name of the company remains in the minds of the people.

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BIBLIOGRAPHY

Magazines:
Auto India - Car & Bike Magazine Overdrive - Car & Bike Magazine Business Today Gear up-Bike Magazine Easy Rider-Bike Magazine

Websites:
www.herohonda.com http://upload.wikimedia.org/wikipedia/en/b/b1/Motorcycle_racing.jpg www.extrememachines.com
http://images.google.co.in/imgres?imgurl=http://www.jndsports.com

www.bajajauto.com www.wikipedia.com

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ANNEXURES

QUESTIONNAIRE This Questionnaire is constructed to market study. The Topic titled Customer satisfaction towards Bajaj Pulsar and Hero Honda Hunk as a part of my BBA, from MJP Rohilkhand University. The information/opinion given by you shall be kept confidential and will be used for academic purpose only.

Q.1- Which brands of two wheelers do you have? a) Bajaj c) Both b) Hero Honda d) Others

Q.2- On which basis would you buys the two wheelers? a) Quality c) Brand image Q.3- Are you a brand loyal customer? a) Yes b) No b) Price d) Design

Q.4- How would you rate your experience with your current bike? a) Satisfied c) Highly Satisfied Q.5- Which features does you like the most? a) Disk brakes c) Mileage b) Design d) Pick up b) Dissatisfied d) Highly Dissatisfied

Q.6- What is the source of awareness about the brand? a) Television c) Magazine b) News paper d) Hoardings

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Q.7- For how long you are using the two wheelers? a) 0-5 years c) 10-15 years Q.8- From where you prefer buying two wheelers? a) Show room c) Exhibition Q.9- Do you need any modification in the product? a) Price c) Facilities b) Quality d) Others_______ b) Rod shows d) Others_______ b) 5-10 years d) 15-20 years

Q.10- What would be your preferred alternate option for your bike? a) Bajaj discover c) Yamaha R 15 b) TVS Apache d) Others

Q.11- What is the mode of payment of your motor bike? a) Cash payment c) Check b) Loan d) Others______

Q.12- How would you rate the security facility of your bike? a) Very good c) Fair b) Good d) Bad

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